Item 9A
Sign Variance for Modmarket
SV15-004
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SV15-004
Applicant: Signs Up
Owner: The Woodmont Co.
Request: Requesting Approval of Variances to the Master Sign Plan within the Park Village Development for Modmarket
Location: 1161 East Southlake
Blvd., Suite 260
On behalf of Modmarket, Signs Up is requesting approval of variances to the Master Sign Plan for Park Village, and the Sign Ordinance No. 704, as amended at the site located at 1161
E. Southlake Blvd., Suite 260 within the Park Village development. The applicant is requesting approval of variances to the Master Sign Plan for Park Village, and the Sign Ordinance
No. 704, as amended to allow: 1) a wooden backer for their signage located at the north and southwest elevations of the building, 2) an increase in the maximum permitted sign area for
the signs located on the north and southwest elevations, 3) internal lighting with a cabinet sign tagline “Farm Fresh Eatery” on the north and southwest elevation, 4) a larger logo than
permitted on the west elevation, and 5) a dual-lit logo (halo and internally lit) on the west elevation.
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Aerial View
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Park Village site exhibit
Modmarket
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Floor Plan
North
West
Southwest
N
Permitted Sign Area – 43.3 Sq. Ft.
Proposed Sign Area – 61.6 Sq. Ft.
Permitted Sign Area – 46 Sq. Ft.
Proposed Sign Area – 65.1 Sq. Ft.
Permitted Logo Height– 22.5 In.
Proposed Logo Height– 60 In.
North
West
Southwest
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Table of Proposed Variances – North, West and Southwest Elevations
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Comparison of signage Area
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North Elevation
Variances
Wooden Backer
61.6 Sq. Ft. sign area
Cabinet type tagline sign with internal illumination
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Southwest Elevation
Variances
Wooden Backer
65.1 Sq. Ft. sign area
Cabinet type tagline sign with internal illumination
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Channel Letter Detail – North & SW Elevations
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Logo Sign – West Elevation
Variances
60 inch height (330% x max letter height of 18 inches)
Duel illumination – internal and halo
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Wall Mounted Sign Logo – West Elevation
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Night Views
North Elevation
Southwest Elevation
West Elevation
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Item 4C
Questions?
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