Item 9A
Department of Planning & Development Services
S T A F F R E P O R T
May 26, 2015
CASE NO:SV15-003
PROJECT:Sign Variance for
EXECUTIVE
SUMMARY:
On behalf of , Broadway National is requesting a variance to the
Conditional Sign Permit for Southlake Town Square, Phase 1, and the Sign
Ordinance No. 704, as amended, to allow channel letter changes to the existing
roof-top mounted signs on the north and south elevations of
store located at 1492 E. Southlake Boulevard.
REQUEST:
In December 2013, a sign variance to the Southlake Town Square, Phase 1,
conditional sign regulations and the Sign Ordinance No. 704, as amended, was
approved that included plans to allow roof-top mounted signs on the north and
south elevations of . The two signs consisted of the red channel
letters, both on the exterior return and interior of the letters, with internal red LED
rope lights and a clear acrylic face cover. The roof-top signs delivered and
installed in February 2015 were changed to a white interior channel letter. Upon
field inspection and discussion with the applicant, Staff administratively allowed the
change and informed the City Council. Staff advised the applicant that any future
change, other than going back to the originally approved sign design, will require
re-seeking variance approval.
The applicant is now requesting to change the roof-top mounted channel letters on
the north and south elevations from red exterior returns to bronze, the interior of
the channel letter will remain white but the clear acrylic face cover and red LED
rope lights will be changed to a red diffused acrylic face cover with red internal
LED lighting. The letter type and size is not proposed to change. All other building
signage is to remain unchanged.
On May 21, 2015; the Sign Board recommended approval (4-0) as presented with
no changes.
Case No.
SV15-003
The changes to existing north and south elevation signage are as follows:
Sign Element Existing Proposed
Aluminum Sign Returns
(the exterior sides of the Red Bronze
channel letters)
Internal Can (the inside of
White White
the channel letters)
Channel Letter Facing Clear Acrylic Red Acrylic
Illumination type Red rope LED Red LED
ACTION NEEDED: Consider Sign Variance Approval
ATTACHMENTS:
(A) Background Information LINK TO PRESENTATION
(B) Vicinity Map
(C) Sign Exhibit s
(D) Sign Variance Application
STAFF CONTACT:
Dennis Killough (748-8072)
Lorrie Fletcher (748-8069)
Case No.
SV15-003
BACKGROUND INFORMATION
APPLICANT:
Broadway National
OWNER:
Cooper & Stebbins
PROPERTY SITUATION:
The property address is 1492 E. Southlake Boulevard.
HISTORY:
December 19, 2013; City Council approved (6-0) the requested variances
as presented, noting the white background on the east elevation fascia sign
will not be included; denying the use of neon lighting and approving the
utilization of the rope LED channel lighting; and, accepting the blade sign
as shown by the applicant (SV13-023).
April 15, 2014; City Council approved (7-0) the requested variance on
consent, subject to all previous conditions of approval specific to the east
elevation; the letters will be lit by gooseneck lights only, as previously
approved (SV14-005).
In February 2015, the north and south elevation signs were installed with a
differentiation from what was approved. The approved signs had channel
letters that were shown as red on the inside. The signs that were installed
had changed the channel letters from red to white on the inside.
STRATEGIC LINK:
Quality Development
SIGN BOARD ACTION:
May 21, 2015; Approved (4-0) as presented.
STAFF COMMENTS:
The sign criteria and application are attached to this report.
Case No. Attachment A
SV15-003Page 1
Case No. Attachment B
SV15-003Page 1
Existing Signs
South Elevation facing FM 1709 Letter height = 40 inches
North Elevation facing the parking lot Letter height = 24 inches
Case No. Attachment C
SV15-003Page 1
Existing Signs
South Elevation side view showing color of return as red
North Elevation night view
Case No. Attachment C
SV15-003Page 2
Proposed Signs
South Elevation
North Elevation
Case No. Attachment C
SV15-003Page 3
Proposed Signs
South Elevation
North Elevation
Case No. Attachment C
SV15-003Page 4
Letter from the Applicant
Case No. Attachment D
SV15-003Page 1
Demonstration
Case No. Attachment D
SV15-003Page 2