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Item 9A Department of Planning & Development Services S T A F F R E P O R T May 26, 2015 CASE NO:SV15-003 PROJECT:Sign Variance for EXECUTIVE SUMMARY: On behalf of , Broadway National is requesting a variance to the Conditional Sign Permit for Southlake Town Square, Phase 1, and the Sign Ordinance No. 704, as amended, to allow channel letter changes to the existing roof-top mounted signs on the north and south elevations of store located at 1492 E. Southlake Boulevard. REQUEST: In December 2013, a sign variance to the Southlake Town Square, Phase 1, conditional sign regulations and the Sign Ordinance No. 704, as amended, was approved that included plans to allow roof-top mounted signs on the north and south elevations of . The two signs consisted of the red channel letters, both on the exterior return and interior of the letters, with internal red LED rope lights and a clear acrylic face cover. The roof-top signs delivered and installed in February 2015 were changed to a white interior channel letter. Upon field inspection and discussion with the applicant, Staff administratively allowed the change and informed the City Council. Staff advised the applicant that any future change, other than going back to the originally approved sign design, will require re-seeking variance approval. The applicant is now requesting to change the roof-top mounted channel letters on the north and south elevations from red exterior returns to bronze, the interior of the channel letter will remain white but the clear acrylic face cover and red LED rope lights will be changed to a red diffused acrylic face cover with red internal LED lighting. The letter type and size is not proposed to change. All other building signage is to remain unchanged. On May 21, 2015; the Sign Board recommended approval (4-0) as presented with no changes. Case No. SV15-003 The changes to existing north and south elevation signage are as follows: Sign Element Existing Proposed Aluminum Sign Returns (the exterior sides of the Red Bronze channel letters) Internal Can (the inside of White White the channel letters) Channel Letter Facing Clear Acrylic Red Acrylic Illumination type Red rope LED Red LED ACTION NEEDED: Consider Sign Variance Approval ATTACHMENTS: (A) Background Information LINK TO PRESENTATION (B) Vicinity Map (C) Sign Exhibit s (D) Sign Variance Application STAFF CONTACT: Dennis Killough (748-8072) Lorrie Fletcher (748-8069) Case No. SV15-003 BACKGROUND INFORMATION APPLICANT: Broadway National OWNER: Cooper & Stebbins PROPERTY SITUATION: The property address is 1492 E. Southlake Boulevard. HISTORY: December 19, 2013; City Council approved (6-0) the requested variances as presented, noting the white background on the east elevation fascia sign will not be included; denying the use of neon lighting and approving the utilization of the rope LED channel lighting; and, accepting the blade sign as shown by the applicant (SV13-023). April 15, 2014; City Council approved (7-0) the requested variance on consent, subject to all previous conditions of approval specific to the east elevation; the letters will be lit by gooseneck lights only, as previously approved (SV14-005). In February 2015, the north and south elevation signs were installed with a differentiation from what was approved. The approved signs had channel letters that were shown as red on the inside. The signs that were installed had changed the channel letters from red to white on the inside. STRATEGIC LINK: Quality Development SIGN BOARD ACTION: May 21, 2015; Approved (4-0) as presented. STAFF COMMENTS: The sign criteria and application are attached to this report. Case No. Attachment A SV15-003Page 1 Case No. Attachment B SV15-003Page 1 Existing Signs South Elevation facing FM 1709 Letter height = 40 inches North Elevation facing the parking lot Letter height = 24 inches Case No. Attachment C SV15-003Page 1 Existing Signs South Elevation side view showing color of return as red North Elevation night view Case No. Attachment C SV15-003Page 2 Proposed Signs South Elevation North Elevation Case No. Attachment C SV15-003Page 3 Proposed Signs South Elevation North Elevation Case No. Attachment C SV15-003Page 4 Letter from the Applicant Case No. Attachment D SV15-003Page 1 Demonstration Case No. Attachment D SV15-003Page 2