Item 9B��eJ�o..Sly Appvo��
13 CITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
August 20, 2014
CASE NO: MSP14-002
PROJECT: Master Sian Plan for Park Vil
EXECUTIVE
SUMMARY: On behalf of The Woodmont Co., Chandler Signs is requesting approval of a
Master Sign Plan for the new Park Village retail center located at the southwest
corner of E. Southlake Blvd. and S. Carroll Avenue.
REQUEST: The proposed Master Sign Plan includes sign regulations for two (2) monument
signs located at the entrances off of E. Southlake Boulevard and S. Carroll
Avenue; (2) directory signs located within the center; four (4) attached branding
signs; and regulations for the attached signs on the buildings, to include specific
signage for The Fresh Market, REI and Michaels.
Please refer to the attached master sign plan packet (Attachment C) for complete
details.
All signage within the Park Village Development that is not specifically addressed
within the proposed comprehensive master sign plan, shall comply with Sign
Ordinance No. 704-F, as amended.
* The following information was presented to City Council for consideration
at their August 19, 2014 meeting. The resulting motion can be found in
Attachment `A' pages 1-3 of this report.
1.0 Definitions
Awning: A canvas, metal, or other material attached to a building or structure, erected in or over a
window or door, and usually supported by cantilevering from the building fagade or hung
by metal rods.
Awning Sign: A sign consisting of one line of letters painted, placed or installed upon the valance of
an awning and an identification emblem, insignia, initial or other similar feature painted, placed or
installed elsewhere on an awning; provided, that any sign, emblem, insignia, initial or other similar
feature shall comply with all other appropriate provisions of this title. Where horizontal steel
awnings are used, the Awning Sign may consist of individual cut out metal letters or internally
illuminated letters placed on the top of the awning's outside edge parallel to the face of the building.
Case No.
MSP14-002
e
AWNING SIGN SAMPLE IMAGE
AWNING SIGN SAMPLE IMAGE
P d strian H adp ciagn: Any sign, oriented perpendicular to the face of the building, identifying the
name of the business, affixed to or supported by a building or structure, which projects more than
twelve inches (12') beyond the surface of that portion of the building or structure to which it is
affixed or supported.
-1 TENANT �'O =T
PEDESTRIAN SLADE SIGN SAMPLE IMAGt
Building Blado Lien A vertically oriented primary tenant identification sign mounted to and
projected from the building facade. _ ',,AX
r T. 1 2 SQ r T
E
N
A
N,
r-- T
To GRADE MINIMUM
F'3'LDING BLADE S E,., -,'.•.1'L- I' _
F.a-ma Sign- A sign affixed directly to the exterior wall or screening surface, confined within the
limits thereof, and which projects from the surface less than twelve inches (12') at all points. Fascia
Signs are displayed parallel to the face of the building and identify the name of the business.
Development Branding Building Signage: A sign affixed directly to an exterior wall and identifying
the name of the Development
Multi-tPmant Monument SignagP_: A free-standing sign consisting of internally illuminated sign
cabinets with masonry surround and back lit channel letters affixed to the masonry as well. The
purpose of this type of signage is to advertise the names of the various businesses within the
development and provide the address for the development.
Directory Signage: A free-standing sign identifying tenants and directing patrons to their destination
within the development.
Sandwich Boards: One allowed per retailer. A -frame non -permanent free-standing signs which are
allowed by right per sign ordinance regulations for businesses facing internal driveways.
* Pedestrian blade signs and sandwich board signs will not count towards the maximum
number of signs allowed per tenant.
Case No.
MSP14-002
Summary of Sign Regulations- see Council motion for approval details
Sign Type Brief Description Number of Signs and
Locations
Building Blade Sign
Maximum
Letter Height
4-VA,
shall not
exceed
T . ' z Sc . r
eighteen (18)
E
N
inches
v
Maximum Area
^ T
, -r TO GRADE MINIMUM
shall not
exceed twelve
(12) square
feet
Pedestrian Blade Sign
• Maximum Letter
TENANT a'° GT Height shall not
exceed eight (8)
inches
DEDESMIAN BLADE SIGN SAbsPLE 1,1AGE
Awning Sign
6
AWNING SIGN SAMPLE IMAGE
AWNING SIGN SAMPLE IMAGE
Case No.
MSP14-002
• Maximum Area
shall not
exceed:
o Four (4) sf
for tenants
Maximum Letter
Height:
o 0 — 4,999 sf
= twelve
(12) inches
o 5,000 —
9,999 sf =
fourteen
(14) inches
0 10,000 —
19,999 sf =
eighteen
(18) inches
o > 20,000 sf
= twenty
(20) inches
If a tenant chooses
to use a building
blade sign, it will be
counted as one (1)
attached sign in
regards to the
allowed number of
attached building
signs allowed on the
fagade.
All tenants are
allowed one (1)
pedestrian blade
sign which will not
count towards the
maximum allowed
number of signs or
allowed sf.
Awning signs may be
located on awnings as
shown in the sample
images.
If a tenant's awning sign(s)
is greater than 14" tall or
25 SF in size, it shall be
counted as a fascia or
building blade sign for the
elevation in which it is
located, meaning another
fascia or building blade
sign would not be allowed
on that elevation. And, in
such case, it shall be
counted for purposes
towards calculating a
tenant's max allowed
number of suns.
Sign Type Brief Description Number of Signs and
Locations
Fascia Signs for tenants
Logo heights shall not exceed 125%
of the fascia sign maximums
This entire section has been revised to be made more specific to store size as well as the Fresh
Market, REI and Michael's tenants. This section addresses the fascia signs proposed for Rim
Buildings, Village — internal drives and Village — external ROW's. The awning and blade signs
have been previously described, however, have been included in the applicant's table below.
Space Size
Signs
Rim Buildings
Village (internal drives)
Village (external ROW's)
Building Blade Signs
Awning Signs
Pad. Blade Signs
n _ A o0o SF s non _ o 0oo CF 1 n non _ 1 o 00o CF >90D00 SF TFM RFI RAIL
24"
30"
36"
36"
36"
60"
48"
18"
24"
n/a
n/a
n/a
nla
n/a
24"
30"
We
We
n/a
n/a
n/a
18"
18"
18"
18"
n/a
n/a
n/a
12"
14"
18"
20"
n/a
20"
n/a
8"
8"
8"
8"
8"
8"
8"
• No sign shall face Zena Rucker Road
• Inline tenants — no more than 2 signs, 1 per fagade (this does not include the ped blade sign)
• End cap tenants — no more than 3 signs, 1 per fagade (this does not include the ped blade sign)
• All Village signs to be halo lit. Rim signage can either be halo lit or face lit.
ra_
0
Case No.
MSP14-002
-------------
Sign Type
Brief Description
Number of Signs and
Locations
Village internal/external fascia signs
The attached
signs on the
north elevation
(facing FM
1709) will have
letter heights of
either twenty-
four (24) inches
or thirty (30)
inches
�._
dependent upon
the size of the
lease space.
'
• The attached
- -- -r
signs on the
south elevation
(facing the
internal drive)
will have letter
heights of either
eighteen (18)
inches or
twenty-four (24)
inches
dependentupon
the size of the
lease space.
The Fresh Market — preferred option
• East and north
o
elevations shall
°
have thirty-six
.`
(36) inch letter
THE FRESH MARKET
height
t-
• Green LED
illumination at
Two (2) attached fascia
low wattage
signs
Case No.
MSP14-002
Sign Type
Brief Description
Number of Signs and
Locations
The Fresh Market —non-preferred option
• East and northelevations
shall
have eighteen
(18) inch letter
height
T,�,,,FSo„�,�,,
• Green LED
illumination at low
°
wattage
according to the
Two (2) attached fascia
illumination
signs
..� -
specifications
provided.
Recreation Equipment, Inc. — REI
Two (2) REI
attached cabinet
_ _
signs are
proposed at
approximately
1r.. T,ONAL
53.32 sf in size on
nA a
the east and west
elevations. The
-Tr
signs are black
n _!
with push through
-
graphics shown in
�-
white.
• One (1) metal
awning sign over
'" -- -
entrance,
showing a twenty
A total of four (4) signs
(20) inch letter
are proposed as
height.
described.
• One (1) directory
sign panel flush
against wall at
entrance.
Case No.
MSP14-002
1.
Sign Type
Michael's
Branding Building Signage
ig
Case No.
MSP14-002
Brief Description
• Preferred:
• Sign 1 shall
have a
maximum letter
height of fifty-
four (54) inches
(M, h and 1).
• Sign 2 shall
have a
maximum letter
height of thirty-
six (36) inches.
• Non -preferred:
• Sign 1 shall
have a
maximum letter
height of forty-
eight (48)
inches.
• Sign 2 shall
have a
maximum letter
height of thirty-
six (36) inches
(same)
• Four (4)
attached and
amber colored
halo lit building
branding signs.
• Building A north
and west
elevations shall
have a letter
height of 21 '/2
inches double
stacked.
• Buildings C and
D west
elevations shall
have a letter
height of 27
inches double
copy.
Number of Signs and
Locations
m.
o ,
Sign Type
Brief Description
Number of Signs and
Locations
Directory Signs
- o
0
• Two (2) internal
and illuminated
directory signs
are proposed
`
• Al shall be
7
_
-r C:a.
approximately
feet in height
• A2 shall be
approximately 6
i
i
feet in height
Case No.
MSP14-002
Sign Type
Brief Description
Number of Signs and
Locations
Monument Signs
• Two (2)
monument
signs are
proposed
:....::....:..........
showing
signage on both
(- -
sides
• B1 located at
,.M
the entrance off
of Southlake
---
Blvd. is
,®,� ...�.. vim
approximately
•1W M..—.*a 3—a.l--.I., at•11
15 feet in
height; contains
8 sign panels, 4
pin mounted
anchor tenant
O
names, the
°
..a
branding name
and address
lrJn�yC1r °
#
B2 located at
the entrance off
'
of Carroll
Inv " `°°"°- ��° • E°°°•-
Avenue is
mWF MO—t W C-11 Am - 31I D t.11 M w
approximately
17 feet in height
and contains
the same
signage as B1
• All signage and
addresses are
illuminated
Tower Focal Feature
Illuminated
tower element
_
approximately
=nRK
forty-three (43)
-
feet in over-all
height.
-
-'•
�,
Brushed==oil
aluminum and
DAY
steel.
Case No.
MSP14-002
Sign Type Brief Description Number of Signs and
Locations
9.0 Illumination
All illuminated signs to be in compliance with the specifications highlighted below.
Tyo.ce, Typical Energy Energy
Waw ength Sr got ness Brightness Conwmption Consumoton Power Suooy viewing
Cv ., Co or Temp. (Lumens/Modue) (u,nens/ft.( (Strip/Modde) (System/Module) Loading 6M Mgl.e
HALO -LIT SIGNS: Tetra MAX White 7100K, 5000K 41 82 0.48 0.58 60ft (120 modules) 1501
FACE LIT: Tetra MAX Warm White 4100K, 3200K 29 58 0.48 0.58 60ft (120 modules) 150'
Fascia Signs:
• Where signs are internally illuminated, light transmitting surfaces shall be non -glass, matte
material.
• Only letters and logos shall transmit light while back plate or background shall remain solid
or opaque.
• All sign colors are subject to review and approval by the landlord.
• All weep holes for signage drainage shall be covered by an internal light baffle.
• Letters shall be channels no more than 8" in depth.
• Letters with halo illumination shall have even distribution with no hotspots. All halo
illumination is to be white. With the exception of the monument and building branding signs which will be amber.
• Letters with external illumination: individual fa bricated letters are to have at least a 1"
return.
• Channel letters with day -night acrylic faces: returns shall be painted a black or dark neutral
paint color.
• If attached fascia signs is not ground lit, back lit, or halo lit - it will have low wattage internal illumination
• All Village signs to be halo lit. Rim signage can either be halo lit or face lit.
ACTION NEEDED: FINAL MEMO —APPROVED WITH CONDITIONS (see Attachment `A' pages 1-
3)
ATTACHMENTS:
STAFF CONTACT
Case No.
MSP14-002
(A) Background Information
(B) Vicinity Map
(C) Site Plan
Ken Baker (817)748-8067
Lorrie Fletcher (817)748-8069
OWNER:
PROPERTY SITUATION:
LEGAL DESCRIPTION:
HISTORY:
SOUTHLAKE 2025 PLAN/
STRATEGIC LINK:
STAFF COMMENTS:
COUNCIL ACTION:
Case No.
MSP14-002
BACKGROUND INFORMATION
Excel Southlake I, L.P.
Chandler Signs on behalf of The Woodmont Co.
The property is located at southwest corner of E. Southlake Blvd.
and S. Carroll Avenue at 300 S. Carroll Avenue.
Tracts 4, 4D and 4G, Obediah W. Knight Survey, Abstract No. 899,
City of Southlake, Tarrant County, Texas
There is no history of signage for this new development.
Quality Development
The sign criteria, site plan and application are attached to this
report.
At the June 17, 2014 City Council meeting, the applicant requested
to table this item in order to modify their plan.
August 19, 2014; Approved (7-0) as presented with the following
exceptions and/or specifications:
• Building blade signs, pedestrian blade signs, sandwich board
signs, awning signs and illumination of all signs are approved as
shown and presented.
• Building 'A'— The Fresh Market
■ Southlake Boulevard (north) —
30 inches
■ Front Elevation (east) —
36 inches
■ Park Village branding sign (north)
21.5 inches
■ Park Village branding sign (west)
21.5 inches
• Building 'B' — REI
■ Awning sign — 20 inches
■ Front logo (east) — 4' x 8'
■ Rear logo (west) — 4' x 8'
■ Building plaque (entrance) — 2' x 4'
Attachment A
Page 1
• Building 'C'
■ Front (east) — 24 inches
■ Side (south) — 18 inches
■ Park Village branding sign — -
DENIED�
• Building 'D'
■ Front (east)`
o Larger tenant — 30 inches
o Smaller tenant — 24 inches. -
■ Side (north) — 18 inches
■ Rear (west) — 24 inches
■ Park Village branding sign —
DENIED
• Building 'E' — Michaels o'
■ Front (northeast) — 48 inches
■ Side (northwest facing 1709) — `•
Winches
• Building 'E2' :.
■ Front (northeast) — 36 inches
• Building `F' `. ' •• �� 'A(.
■ Front (north) •'
0 0-4,999 — 24 inches
0 5,000-9,999 — 30 inches •+
-
• Building 'F2' _
■ Front (north) •
0 0-4,999 — 24 inches
0 5,000-9,999 — 30 inches'
■ Side (east) — 26 inches O
Case No. Attachment A
MSP14-002 Page 2
• Village buildings facing Southlake Blvd. and Carroll Avenue
■ 0-4,999 — 18 inches
■ 5,000-9,999 — 24 inches
,.
• Village buildings internal
■ 0-4,999 — 18 inches
■ 5,000-9,999 — 24 inches
• Monument signs -.
01�_
■ The non -anchor tenant signs °
will be limited to four (4)
panels in the same sign area
square footage as shown and O
presented.
■ The tenant panel sign letters
will be "routed out" as shown
and presented.
■ The anchor tenant signs will be limited to four (4)
and will match the sign area in size as the tenant panel side
and the letters will be pin mounted as shown and
presented.
• Directory signs o r
■ Approved as shown and
O
presented. O°
,3.
• Tower element sign
■ Approved as shown and presented.
Case No. Attachment A
MSP14-002 Page 2
Vicinity Map
Park Village
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Case No.
MSP14-002
PAM
I� a
rl
Pt:
MSP14-002
Master Sign Plan
0 600 1,200
2,400
� Feet
Attachment B
Page 1
E
COLO�FOOTAGIE
ODE
SQUARE 0-4.9
5 000 9 999 -
10,000 - 19,999 =
20.000. = W
RIM BUILDINGS
C. D. E2, F. F2
THIS ILLUSTRATION IS FOR PRESENTATION
PURPOSES ONLY TO GIVE A FEEL FOR THE
ALLOWED SIZE OF SIGN TO TENANT SQUARE
FOOT RATIO. THE LEASE SPACE SHOWN ON
THIS ILLUSTRATION IS SUBJECT TO CHANGE.
Case No.
MSP14-002
Site Plan
f
I
w :r
0 4es--�
a I i
Il1
A = DIRECTORY SIGNAGE
B = MULTI -TENANT MONUMET SIGNAGE
SALE C _ TOWER SIGN
Attachment C
Pagel