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15-017RESOLUTION NO. 15-017 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SOUTHLAKE, TEXAS, GRANTING A SPECIFIC USE PERMIT FOR A MASS GATHERING EVENT FOR THE SHOWCASE IN THE SQUARE ON PROPERTY WITHIN THE CITY OF SOUTHLAKE, TEXAS, LOCATED NEAR THE NORTHEAST CORNER OF THE INTERSECTION OF EAST SOUTHLAKE BOULEVARD AND NORTH CARROLL AVENUE, BEING DESCRIBED AS SOUTHLAKE TOWN SQUARE, PHASES I, II AND IV, MORE FULLY AND COMPLETELY DESCRIBED IN EXHIBIT "A", AND AS DEPICTED ON THE APPROVED SITE EXHIBIT ATTACHED HERETO AND INCORPORATED HEREIN AS EXHIBIT "B" AND PROVIDING AN EFFECTIVE DATE. WHEREAS, a Specific Use Permit for a mass gathering event has been requested by a person or corporation having a proprietary interest in the property zoned as "DT" Downtown District; and, WHEREAS, in accordance with the requirements of Section 45.1 (36) of the City's Comprehensive Zoning Ordinance, the Planning and Zoning Commission and the City Council have given the requisite notices by publication and otherwise, and have afforded the persons interested and situated in the affected area and in the vicinity thereof; and, WHEREAS, the City Council does hereby find and determine that the granting of such Specific Use Permit is in the best interest of the public health, safety, morals and general welfare of the City. NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SOUTHLAKE, TEXAS: SECTION 1. A Specific Use Permit is hereby granted for a mass gathering event on property located near the northeast comer of the intersection of East Southlake Boulevard and North Carroll Avenue, being described as Southlake Town Square, Phases I, II and IV, an addition to the City of Southlake, Tarrant County, Texas, according to the plats recorded in Cabinet 'A', Slides 4892, 4893, 10949-52 Plat Records, Tarrant County, Texas, more fully and completely described in Exhibit "A", and as depicted on the approved Site Exhibit attached hereto and incorporated herein as Exhibit "B" and Toll Brothers & City of Southlake Present: "Showcase in the Square V" A Flag Day Drum & Bugle Corps Event Featuring: The Crossmen & DrumLine Battle! Southlake Town Square & Rustin Park Southlake, Texas Sunday, June 14'b, 2015 7PM to 9PM Event Document Prepared by: Rhonda & John Schock Jean & Mike Lyman Event Founders and Chairs 1.26.15 Please note: Any comments and/or additional information regarding the contents of this Showcase in the Square Event Document should be directed to: John Schock Cell 817-939-5394 jschock@parkpLvxtexas.com Toll Brothers & City of Southlake Present: "Showcase in the Square V" A Flag Day, June 14, 2015 Drum & Bugle Corps Event Featuring: The Crossmen & DrumLine Battle! Table of Contents • Event Coordinators/Supporters/Participants • Executive Summary, Intro of DrumLine Battle & Vision • Showcase Background, Overview & Future • What is DCI? • Showcase Event Objectives & Future • Showcase Sponsorship Strategy • Marketing & Advertising Strategy • Showcase Event Operations • Schedule of Events • Showcase Participating Corps/Groups & DrumLine Battle Teams • Aerial Site Map Actual "Showcase in the Square" Event Photo — June 19, 2011 SHOWCASE EVENT COORDINATORSBUPPORTERS/PARTICIPANTS NAME ORGANIZATION CONTACT it COMMUNITY ud Messing PEXSouddako—Director 817-307-2224 Karla Chase AI Southwest MWWWMCK LLC 817-329-5566 Frmk Blies & Stebbims — President 817-329-8400 onorobte John Terrill — ity of Southlahe Mayor ill Lind I of Southlako — Economic Dev. Staff 817-748.8072 leve Moore i of Souddake —Parks & Rom 817-7484186 Brad Brad) Luce Bradley— Counsel 81748848048 David Fal s ISD Supwintenderd 817-949-8255 Miller ISD Assistant Superinkadert 817-949-8255 amt Blackwell V ISD Administrative Assistant 817-949-8210 J. Giammrco 1 High School — Prints 817-949-8210 Komi S 11 News Bernard irdville ISD High School Bard Director 817-343-1228 PARTICIPATING CORPS/GROUPS Morrison — Executive Director 210-8604228 n Morison Director 210.601-8118 oeI-Mao — Asst Corps Director 703-999-7285 ieo Gomez —Tour Director 956458-1471 L m — Alumni 817-999-6975 order► Schock — Head Dmrn Major 817-791-8304 Phtllt Praise Youth Orchestra 817-691-1205 Me i 1 Tresis Drum & Bugle Corps 512-538-4023 omelban Doerr uardiar Drum & Bugle Corps 830-30541228 lfom igilantes Dnun & Bugle Corps 817-8084539 PARTICIPATING SPONSORS 3teve Ward a Steve Ward Allstate—Bedford 817-498-3749 Sternen 's Staffs - Owner 817-994-1769 Trunmortation s & Tom arldns Themers - Southtakr Khan ekon Hotel' & Church's Chicken 817-693-5151 Wool Place Auoomotive — GM Lexus GV 972-342-2485 Stone Love &Pet Butler 817-991-1974 ora Robinson bimsom Creative 214-906-7069 T T Ion A Associates — Owner 817-4424244 Hutcltisom uthlakeHiltma—General Man@= 817-305-2149 om M o!l Brother's Home Builders Southers ord Play, Inc— PR Fi mrrr - Owner 239-272-1809 EVENTFOUNDERS/VOLUNTEERS err Lyman eat Fotu der and Co -Chair 817-223-9858 ike Lyman vend Founder and Co -Chair 817-722-8787 Schock vent Foundw and Co -Chair 817-937-4467 ohm Schock Event Founder and Co -Chair 817-939-5394 DmLso Ebersole Assisfift Co -Chair Jim Ebersole Assistant Co -Chair EXECUTIVE SUMMARY. INTRO OF DRUMLINE BATTLE & VISION The "Showcase in the Square V" Dram & Bugle Corps Event will be held on Flag Day, Sunday, June 14'x, 2015 in Southlake, Texas from 7PM to 9PM. The exact location will in front of the Pavilion in the Town Square (Bustin Park). Crossmen along with Genesis, a Drum & Bugle Corps from Austin, Texas will perform their repertoire of brass and percussion music. In addition this year, we are fortunate to have the talented Metro Praise Youth Orchestra as a new feature at Showcase. Each group performing will have 30 minutes to stage and perform in front of the community and audience. The target audience will be music students and family members from throughout the North Tarrant County area with specific focus on Middle School and High School Musicians from 20 identified public and private school districts. "Showcase in the Square V" will be executed with cooperation from the City of Southlake, Carroll ISD, our presenting sponsor Toll Brothers with planning and execution support from Southlake Town Square and APEX. "Showcase in the Square V" was deliberately planned and scheduled for Flag Day evening (June 14th). This date is best for Crossmen who will be the Host Corps for the Event. Showcase fits into their touring schedule that will take them throughout the United States. A new element at Showcase V will be a competition called DramLine Battle ... a group versus group drum challenge designed to identify a DnunLine Battle Champion! This is a new concept fully supported by the Crossmen and DCI, the governing body of the touring Drum Corps! The Crossmen (www.crossnun.org) is the ONLY World Class Drum & Bugle Corps domiciled within the State of Texas. Based in San Antonio, this Corps moved to Texas in 2006 from Pennsylvania and has been competing in the DCI (Drum Corps International) Championships for over 40 years. In addition to the Showcase Event, the Southlake and surrounding residents will witness Crossmen's practice regimen at a CISD location. This High School and adjacent three football fields will act as the "housing location" for the two days The Crossmen and Genesis are visiting. "Showcase in the Square V" will start with opening ceremonies at 7PM and conclude following Crossmen's performance. All Corps will be performing in concert formation and full uniforms. Event attendance is estimated at 2500 guests who will be on chairs and blankets within Rustin Park. Event sponsorships are presented for interested businesses with portions of the net proceeds to be shared amongst the participating groups and Crossmen. What follows is more detailed information on the entire event. Thank you in advance for reviewing! 4 SHOWCASE BACKGROUND & OVERVIEW The inaugural "Showcase in the Squaml" in Southlake, Texas was created after experiencing a similar event in June 2010. For several years, Crossmen have performed a concert on the steps of the State Capital in Austin, Texas. The vision of the Event Chairs to host this type of event in Southlake Town Square was realized in June 2011. Rustin Park with the surrounding business establishments created not only a natural amphitheater setting for the sound experience but enabled attendees to relax and enjoy the performances in a safe, clean, upscale and family environmem Approximately 1200 guests enjoyed the concert in 2011, 1400 in 2012,1650 in 2013 and 2000 in 2014! (All attendance figures are estimates) In order to continue this activity for a fourth consecutive year, Event Chairs coordinated a date that would work within The Crossmen's tour schedule and not conflict with any event scheduled within the City of Southlake or Rustin Park in Southlake Town Square. In close communication with Crossmen's Executive Director Fred Morrison, Showcase Event Chairs were given the approval to execute Showcase V on Flag Day evening in Southlake. Since then, we received approval from the City of Southlake (City Council) to host this fourth annual event! "Showcase in the Square V!" will start at 7PM on Sunday, June 14, 2015. There will be no charge for guests in attendance and all will be encouraged (through marketing initiatives) to bring along chairs and blankets for the three hour event. Welcoming remarks from either the Mayor of Souddake John Terrill or Mayor Pro Tem - both subject to their availability. The formal Event will conclude following the performance by Crossmen. Based on the number of groups & DrumLine Battle teams in attendance, the formal performances will conclude by 9PM. Despite not charging for attendance, sponsorship funds are solicited from local and nationally known businesses and donations will be requested from volunteers working the event. Attendance is estimated at 2500 based on the following conservative forecast: Category # Est. Total Southlake Res. 1 1100 1100 Corps/Groups 3 100 300 Schools 20 25 500 Other Comm. 20 30 600 Total Est. Attendance 2500 WHAT IS DCI? INTRODUCT113N ro aim waouo I I UM uUM From modest beginnings more than three decades ago, Drum Corps International (DCI) has developed into a powerful, nonprofit, global youth activity with far-reaching artistic, educational and organizational influence. Through the annual DCI Tour and more than 40 World Championships in 17 North American cities, Drum Corps International provides entertainment to millions through live performances and nationally -televised events. Drum Corps International is Marching Music's Major League'm- Read more: W://www.dci.org/abouU#ixzzlEZ06bU5w Touching lives around the world: • Drum Corps International delivers the message of "excellence in performance and in life" to more than 7.2 million young people, ages 13-22 involved in performing arts in the United States. • Active participants in U.S.-based drum and bugle corps hail from more than 15 countries • The annual Drum Corps International Tour is made up of more than 100 events throughout North America. • Each summer, some 400,000 fans attend live drum corps events Showcasing the best of the best: • Each year, more than 8,000 students audition for the fewer than 3,500 positions available in top -tier DCI member corps. • More than 5,000 members directly participate annually. • 66 percent are male. • Average age is 19.4. • 72 percent are full-time college students. • 59.6 percent of the current college students are pursuing music education degrees, while 65 percent of those that indicated they are high school students intend to major in music education. Setting the pace In marching music education: • While an exclusive number of students participate on the field with a DCI drum corps, millions follow the corps of DCI by attending competitions, participating in DCI -sponsored educational programs and events, purchasing merchandise, and simply by being fans—following the exploits of their favorite corps in ways reminiscent of the Grateful Dead's Deadheads, or the Boston's Red Sox Nation • More than 25,000 high school students attended at least one of 10 major DCI events in 2007 as part of a group. • Thousands more attended these events individually and tens of thousands attend performances at local tour stops throughout the country. A growing International network of fans: • More than 14 million adults and family members associated with targeted performing arts students. • Highly loyal past -participant base of nearly 250,000. • Combined attendance at annual DCI World Championship events near 60,000? SHOWCASE EVENT OBJECTIVES The objectives of "Showcase in the Square V" are the following: 1. Publicly expose Southlake and surrounding North Texas communities to the world of Drum & Bugle Corps, the participating Corps and the new DrimiLine Battle! 2. Draw residents from both Souddake and surrounding North Texas communities to the Town Square area on Father's Day evening! a. Goal is to INCREASE the attendance in the fourth year of this event! 3. Create and execute a fine arts event that will support APEX and their growth/awareness initiatives! 4. Generate exposure and business for sponsoring businesses and organizations! 5. Assist participating groups by generating funds from sponsorships and attendance to help with costs of operation! 6. Execute a family focused EVENT on Father's Day evening that is becoming an annual tradition for Southlake and surrounding communities! SHOWCASE SPONSORSHIP STRATEGY There will be four (4) sponsorship packages available for businesses to participate in as follows: 1. Presenting Title Event Sponsor - (One Only — Toll Brothers) 2. Participating Corps/Tour Sponsors— The (Multiple) 3. Patron Corps Sponsors — (Multiple) 4. In KIND — (Multiple) The strategy for acquiring Showcase sponsors will be based on vertical industries. What follow is the tamet verticals and related businesses that wilL/have been solicited: RlSIL Target Vertical A B C Confirmed: JS Automotive Park Place Lexus Classic Cbev. Allen Sam. ?? JS/JLBanks/Credit Unions Chase Frost B of A ?? JL Big Box Retail JS Comm. Real Estate Glacier Comm. RE ?? JSomp. Home ElecL Modia Modis ?? RS restive Boutique Rob. Creative Yes JL atilt Sean Cerone ?? JS otertainment Harkins Theater Yes JS tress 24 Hour Fitness RS Food Grocery Central Market JS Food Specialty Church's Chicken ?? JS Furniture Stacy's Furniture ?? JS Golf Sky Creek Ranch ?? JS Home Builder Toll Brothers YES JL ome Roofer Bufford Roofing ?? JS/RSJv ospitals Executive Medicine is otels/l.odging Southiske Hilton YES JS suranee Allstate -Steve Ward YES RS estmeats Wadell & Reed YES RS agazines Southlake Style ?? FM usic Related Yamaha ?? JS rthodontist Jesse Schroder JS at Supplies Pet Love/Pet Butler YES JS rioter ?? JSP:rn.s'portation state ?? JLurants F & G Five Guys ?? JS mg Industry Burnett's Staffing ?? JS ing Evoets Ticket Master ?? FM Echo Transportatio ?? MARKETING & ADVERTISING STRATEGY "Showcase in the Square V" marketing strategy will consist of targeting North Tarrant County School Districts (Public & Private) through the following elements: Targeted Schools: We have identified 20 North Texas School Districts and Private Schools who will be contacted in order to stimulate attendance for both Showcase AND the DrumLine Battle Competition. In addition, we will reach down into the Middle Schools to generate added interest for both attendance and future participation in a Drum & Bugle Corps. Our expanding list includes: - 1. Carroll ISD 2. Grapevine/Colleyville ISD 3. Keller ISD 4. HEB TSD S. Birdville ISD 6. Northwest ISD 7. CoppellISD 8. Lewisville ISD 9. Farmer's Branch ISD 10. Arlington ISD 11. Ft. Worth ISD 12. Denton ISD 13. Duncanville ISD 14. Hebron ISD 15. Richland ISD 16. Nolan Catholic Private 17. Liberty Christian Private 18. Faith Christian Private 19. Covenarrt Christian Private 20. Ft. Worth Christian Private Marketint Elements: • Internet— The following will be executed: o Links will be established for Showcase with all participating organizations: ■ Corps attending — Membership, families, ahrmni, etc. ■ Sponsoring businesses ■ City of Southlake ■ Southiake Town Square • APEX Performing Arts League ■ Targeted High Schools & Band/Fine Arts Directors ■ Targeted Middle Schools & Band Directors • Targeted Schools Band Booster Organizations • etc. 10 o OurGreatCity.com o Face book o Twitter o U -Tube o Etc Point Of Sale o Publicity Flyers will be distributed to numerous local businesses ■ Include all committed sponsor logos as they come on board o Publicity Posters for placement at High Schools & Middle Schools o Event Banners within Southlake Town Square o Event Yard Signs placed on private property throughout Southlake o Event Tee Shirts to all participantstsponsors and for sale to attendees o Save the Date cards for distribution to local businesses o Event "Playbill" featuring Corps, DrumLine Battle Rules, Timing & Sponsors Media via Support of Word Play, Inc: o For 2015, we will aggressively seek a media "partner" for Showcase V to create greater awareness of the event! o City of Souddake TV broadcast featuring "Showcase in the Square" PowerPoint Presentation o Regional Newspapers ■ Southlake Times • Colleyville Courier ■ Grapevine Sun ■ Ft. Worth Star Telegram ■ North Texas Catholic o Local Magazines • Southlake Style ■ Society Life ■ 360 West o Public Service Announcements on local TV/Radio ■ WRR Radio ■ Disney Radio ■ ESPN Radio Wont of Mouth o With awareness this will naturally occur! o Professional photographer SHOWCASE EVENT OPERATIONS The following will highlight the operational activities for the Showcase Event on June 1012015 in Southlake Town Square: Pre Event Staging — 5:00 PM o Designated Corps/Group Staging Areas ■ Each Corps will be assigned a specific location foe pre -Showcase warm up. ■ Parking areas will be reserved o Designated Reserve Seating for Event Sponsors and VIPs o Sponsors stage displays/vehicles as pre -approved & set up tables o Public Address System will be required for opening/closing ceremonies o Six Foot Platform for use by Corps Drum Major(s) o Area in front of Gazebo will be reserved as Corps and DnunLine Battle performance area ■ Crossmen to provide competitive tarp o Corps selling souvenirs' will be given a designated area at rear of Park Showcase Event - 7:00 PM (TENTATIVE) o All Participating Corps will follow the schedule of events for the evening ■ Following opening Ceremonies, timing of Corps & DrumLine Battle Performances will be as follows: ■ 7:00 PM — Welcome/Nat. Anthem (Crossmen Ensemble) • 7:10 PM — Metro Praise Youth Orchestra ■ 7:40 PM — DrnmmLine Battle Rounds 1,2 & 3 (if needed) ■ 7:55 PM — Genesis Drum & Bugle Corps • 8:10 PM — Crossmen Color Guard ■ 8:15 PM - Crossmen Pit Ensemble ■ 8:20 PM - Crossmen Brass • 8:30 PM — Crossmen Drum & Bugle Corps (Bost Corps) • 8:50 PM — Closing Ceremony - Raffles Awarded & Encore by Crossmen! • 9:00 PM - Event Concludes! ! 12 SCHEDULE OF EVENTS (AS OF 59.14) June 14,2015: Housing Activities: • 3:30 AM - The Crossmen arrive in Southlake and are housed at CISD Housing Site — Carroll High School on White's Chapel Blvd. • 8:00 AM - The Crossmen awake for breakfast and daily practice activities. o Practices open to local community residents BLOCK practice times for Crossmen members to be announced. Showcase in the Square Activities: • 4:30 PM - The Crossmen depart for "Showcase in the Square!" Event o Other participating corps) and Drum Battle contestants arrive for pre - event rehearsal. o Confirmed corps and Drum Battle contestants will stage at pre -assigned locations within Southlake Town Square. • 6:30 PM — Leadership meeting Participating Corps AT GAZEBO in Rustin Park for final review of event activities. • 7:00 - 9:00 PM - "Showcase in the Square V!" Performance Event Begins — Southlake Town Square, Rustin Park • Schedule of Events: • 7:00 PM — Welcome/Nat. Anthem (Crossmen Ensemble) • 7:10 PM — Metro Praise Youth Orchestra • 7:40 PM — DrumLine Battle Rounds 1,2 & 3 (if needed) • 7:55 PM — Genesis Drum & Bugle Corps • 8:10 PM — Crossmen Color Guard • 8:15 PM - Crossmen Pit Ensemble • 8:20 PM - Crossmen Brass • 8:30 PM — Crossmen Drum & Bugle Corps (Host Corps) • 9:50 PM — Closing Ceremony - Raffles Awarded & Encore by Crossmen! • 9:00 PM - Event Concludes!! Note: These Times subiect to change based on confirmed corps and DrwnLine Battle contestant count SHOWCASE PARTICIPATING CORPS — (AS OF 5.9.14) The following table highlights the targeted Corps and Drum Battle Contestants. The goal is three (3) Corps/Groups and four (4) Dnm►Line Battle teams: Corps/Group Name Contact Contact # Class Ct. Hometown Confirmed Crossmen Joel Moody 407-408-1850 World 150 San Antonio, TX Yes Genesis Chris Magonigal 512-538-4023 Open 120 Austin, TX ?? Metro Praise Youth Orchestra Gary Phillips 817-691-1205 Concert Jazz 40 Keller, TX Yes The Vigilantes Jennifer Horn 817- Senior 50 Dallas, TX ?? Guardian Jonathan Doerr 830-305-8228 Open 90 San Antonio, TX ?? DB Name Contact Contact # Class Ct. Hometown Confirmed Crossmen Joel Moody 407-408-1850 D&BC 20 San Antonio Yes Genesis Chris Ma oni 512-538-4023 D&BC 20 Austin Yes Birdville ISD Gary Bernard 817-343-1228 HS ?? NRH ?? Keller ISD HS ?? Keller ?? 5 6 14 SHOWCASE PARTICIPATING CORPS — (AS OF 5.9.14) The following table highlights the targeted Corps and Drum Battle Contestants. The goal is three (3) Corps/Groups and four (4) DrumLine Battle teams: Corps/Group Name Contact Contact # Class Ct. Hometown Confirmed Crossmen Joel Moody 407-408-1850 World 150 San Antonio, TX Yes Genesis Chris Magonigal 512-538-4023 Open 120 Austin, TX ?? Metro Praise Youth Orchestra Gary Phillips 817-691-1205 Concert Jazz 40 Keller, TX Yes The Vigilantes Jennifer Horn 817- Senior 50 Dallas, TX ?? Guardian Jonathan Doerr 830-305-8228 Open 90 San Antonio, TX ?? DB Name Contact Contact # Class Ct. Hometown Confirmed Crossmen Joel Moody 407-408-1850 D&BC 20 San Antonio Yes Genesis Chris Ma oni al 512-538-4023 D&BC 20 Austin Yes Birdville ISD Gary Bernard 817-343-1228 HS ?? NRH ?? Keller ISD HS ?? Keller ?? 5 6 Aerial View of Southlake Town Square 14 ,. if�P- -.�,�. providing an effective date, subject to the provisions contained in the comprehensive zoning ordinance and the restrictions set forth herein. The following specific requirements and special conditions shall be applicable to the granting of this Specific Use Permit: 1. Approved (5-0) for a period of five (5) years during the month of June and subject to the staff report presented herein (dated March 9, 2015). SECTION 2. This resolution shall become effective on the date of approval by the City Council. PASSED AND APPROVED THIS 17'' DAY OF MARCH, 2015. CITY OF SOUTHLAKE -1, Mayor - ,,,,,,,,,,,,,,,, ATTEST: ,�,.•`��v?HL:;,F'�',., o•• •� r i • y Lori Payne, TRMC City Secretary V •''#*#