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Item 9A (2) CITY 9A• (Pk SOUTHLAKE Department of Planning & Development Services STAFF REPORT November 4, 2014 Revised CASE NO: SV14 -015 PROJECT: Columbia Sportswear EXECUTIVE SUMMARY: Columbia Sportswear is requesting two variances to the Southlake Town Square Phase I conditional sign permit and the Sign Ordinance No. 704 -F regulations for a painted sign. The property is located at 1253 Main Street, Southlake, Texas. REQUEST: Columbia Sportswear is requesting two variances to the Southlake Town Square Phase I and the Sign Ordinance 704 -F sign regulations to allow a painted sign on the east elevation of their building lease space and to allow two (2) metal portal entry signs depicting the company logo located on the entry brick columns. The applicant is occupying the previous space used by First National Bank. In September, the City Council approved a site plan request for the applicant regarding the facade modifications. A lifestyle image on the east facade was shown to the City Council during the presentation. The Council action stipulated that the applicant would need to bring back the lifestyle image shown as a sign variance request. The applicant is proposing two different lifestyle image options as shown in Attachment 'C' of this report. Specifically, under Sign Ordinance 704, as amended, Section 5.2.6, signs directly painted on buildings are prohibited with the exception of signs that are less than five square feet used for building identification. Specifically, under the Southlake Town Square Phase I sign regulations, Section 8.0 Non - Conforming Signs, certain signs, while not technically meeting the requirements set forth, will nonetheless be considered for approval on a case -by- case basis. Staff has determined that the proposed painted sign would require City Council approval for a variance. The applicant is seeking a variance to allow two (2) metal plaque entry portal signs one on either side of the store entrance columns. Under Sign Ordinance 704, as amended, a plaque sign is permitted as building identification and limited to 5 square feet. Southlake Town Square Phase I regulations, any sign stating the use and name given to the use of a building structure or area is permitted. Staff has determined that the proposed portal entry signs would require City Council approval for a variance. r .;ase No. SV14 -015 Below is a summary of the requested variances: Proposed Sian Sign Ordinance 704-F So Phase a e 1 Town Square o ft 1 Regulations Sign directly painted on East Elevation of Non - Conforming Sign, to be building located at 1253 Main Street (greater Prohibited sign considered on a case -by -case than 5 square feet; not intended for the basis purpose of identifying physical building) ± 49 square feet 52 square feet (for 30 square feet (for attached attached fascia sign) fascia sign) A plaque sign is Plaque — two (2) logo image signs at either permitted as building Any sign stating the use and side of portal entrance identification and is name given to the use of a limited to 5 square feet building, structure or area. in area. ACTION NEEDED: Consider sign variance request ATTACHMENTS: (A) Background Information — LINK TO PRESENTATION (B) Vicinity Map (C) Proposed Sign Options (D) Application Letter STAFF CONTACT: Ken Baker (748 -8067) Lorrie Fletcher (748 -8069) 411 Case No. SV14 -015 BACKGROUND INFORMATION APPLICANT: Columbia Sportswear OWNER: Town Square Ventures, L.P. PROPERTY SITUATION: 1235 Main Street LEGAL DESCRIPTION: Lot 4, Block 1 R, Southlake Town Square Addition Phase I LAND USE CATEGORY: Town Center CURRENT ZONING: "DT" Downtown District HISTORY: Similar signage within Southlake Town Square: West Side District painted directional signs (3). September, 2001; permit issued for Larry North Fitness painted sign. December 11, 2009; permit issued for Jack's Porch painted signs (2). March 20, 2012; Approved painted sign for All American Fitness. (SV12- 004) jr STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. N:ICommunity DevelopmentlMEMOISignslConditional Sign PermitslTown SquarelSV14 -015 - Columbia SportswearlCC Packetlltem 9A.docx Case No. Attachment A SV14 -015 Page 1 Vicinity Map Columbia Sportswear cw- 1- co 192n o o 2 OF (� cn o cr, � �� � c4, 746.7 � h PROSPECT ST ✓ tip/ / CIVIC PL 1 1230 6 1400 w 1422 • 1200 Q TZ co MAIN ST w c•I MP I o — Z J c° r 142`0 1400 0 — J— Q — w 140 FOUNTAIN Z C PL w _ ,r, 0 _ 1110 1200 l 1-1' 1400 7. n 15 F.M. 1709 r 1401 1201 1221 1251 1431 1451 1471 I 1 1 l ;,, , ' . r � SV14 -015 • r- ' Sign Variance •1 ., ' VOL ��T:y r4 • 0 305 10 1,220 L Feet Case No. Attachment B SV14 -015 Page 1 Proposed Sign Options PFG SOUTHLAKE _ STOREFRONT SIDE_OPTION 1 GRAPHIC 4`-8" E — `F- NO LIGHTING MURAL ABOVE 1 '' - ` -- -- --- STOREFRONT BLADE " - SIGN(2' x 2') TO BE — _ t' MOUNTED AT A 45 DEGREE ANGLE ON a �' CORNER OF BUILDING y s �\ � ---.1 i' T -, WHITE SIGN WITH t � : .. DIMENSIONAL BLUE �. __ }0 E \ LOGO 44.E - MAX. AREA SF I RR N ' ti i f _. ,.v' _ - LIFESTYLE MURAL - PAINTED ON BRICK WITH PAINTED PFG GRAPHIC DIMENSIONS_NTS - LOGO MURAL PAINTED ON RECESSED BRICK AREA / / PFG SOUTHLAKE _ STOREFRONT SIDE_OPTION 2 GRAPHIC ( - , _ . , , • • . . le _ ____----- _ NO LIGHTING ABOVE ..------ II MURAL . _ _ _:-� <,� STOREFRONT BLADE �"'� . ��* - -- t"'._.. �� --.� SIGN (2' x 2'I TO BE �- t MOUNTED ATA45 a DEGREE ANGLE ON .. - ` CORNER OF BUILDING ���� WHITE SIGN WITH DIMENSIONAL BLUE - y. ° ,1.:. ..... .. - LOGO .'�.r. _ , it Ai„ f MAX. AREA SF _ ta,,,,..„ : LIFESTYLE MURAL � PAINTED ON BRICK GRAPHIC DIMENSIONS_NTS - �� - -� WITH PAINTED PFG LOGO MURAL PAINTED ON RECESSED BRICK AREA %, ase No. Attachment C SV14 -015 Page 1 Proposed Entry Portal Column Plaques IP , . 4 :,...... „,. ... ,:„.... , • .... STOREFRONT BLADE SIGN I2'x2'ITOBE ® � ® MOUNTEDATA65 a DEGREE ANGLE ON CORNER OF BUILDING -- _ ry . _. 6 MI WHITE SIGN WITH . s. . z DIMENSIONAL BLUE . —.ce 10 LOGO MAX AREA A SF T i • __ � ' . � } 1, l ilk TOTAL HEIGHT OF - =_ _ -- - "_ KNEE WALL WITH ,_� �� "- TACKLE BOX FRAME -- t - - - ' - w .• INCLUDED - 76' - - t11. .1.: i'a. ate:, I �„ N4710Nnir. 1. R EFERENCE IMAGE FOR COLORiTEXTURE 1 Metal plaque sign, brush el __ _ _ . _1/ 1 mekcl hoist pin mounted - , , l 1 METAL LOGO PLAQUE DETAIL TOTAL OF TWO (21 PLAQUES. ONE ON EITHER SIDE OF PORTAL ENTRANCE IT N __ approx. 1.35 sf each plaque Case No. Attachment C SV14 -015 Page 2 Application Letter ( 11111.14 October 17, 2014 City of Southlake Planning & Development Services 1400 Main Street, Suite 310 Southlake, Texas 76092 Re: Columbia at Southlake Town Square- CSW01.70 Sign Variance Application — Demonstration Letter To Whom It May Concern, In Response to the demonstration of conditions applicable to the sign variance application for Columbia Sportswear at Southlake Town Square: On September 2, 2014, Columbia Sportswear presented their storefront concept design for approval in front of City Council in Southlake, Texas. A motion was made to approve ZA14 -091. Columbia Sportswear was to include a stone knee wall at their storefront and Council approved the choice of a lifestyle graphic on the east elevation but stipulated that the image shown in the presentation at the time was not a part of the Council's approval that evening. The image(s) were to be brought back at a later date with an overall sign package, which is what is being submitted as part of the attached Sign Variance application. As always, please do not hesitate to contact us regarding this letter, or any other needs you may have. Sincerely, l Aliye Yazici BHDP Architecture 302 West Third Street, Suite 500 Cincinnati, Ohio 45202 P 513.271.1634 D 513.527.0256 www.bado.com Case No. Attachment D SV14 -015 Page 1 Application Letter October 17, 2014 City of Southlake Planning & Development Services 1400 Main Street, Suite 310 Southlake, Texas 76092 Re: Columbia at Southlake Town Square- CSW01.70 Sign Variance Application — Demonstration Letter To Whom It May Concern, In Response to the demonstration of conditions applicable to the sign variance application for Columbia Sportswear at Southlake Town Square: On September 2, 2014, Columbia Sportswear presented their storefront concept design for approval in front of City Council in Southlake, Texas. A motion was made to approve ZA14 -091. Columbia Sportswear was to include a stone knee wall at their storefront and Council approved the choice of a lifestyle graphic on the east elevation but stipulated that the image shown in the presentation at the time was not a part of the Council's approval that evening. The image(s) were to be brought back at a later date with an overall sign package, which is what is being submitted as part of the attached Sign Variance application. As always, please do not hesitate to contact us regarding this letter, or any other needs you may have. Sincerely, Aliye Yazici BHDP Architecture 302 West Third Street, Suite 500 Cincinnati, Ohio 4 P 513.271.1634 D 513.527.0256 www.bhdp.com • ('eople Case No. Attachment D SV14 -015 Page 1