Item 9A 9•
a
Department of Planning & Development Services
STAFF REPORT
November 4, 2014 Revised
CASE NO: SV14 -015
PROJECT: Columbia Sportswear
EXECUTIVE
SUMMARY: Columbia Sportswear is requesting two variances to the Southlake Town Square
Phase I conditional sign permit and the Sign Ordinance No. 704 -F regulations for a
painted sign. The property is located at 1253 Main Street, Southlake, Texas.
REQUEST: Columbia Sportswear is requesting two variances to the Southlake Town Square
Phase I and the Sign Ordinance 704 -F sign regulations to allow a painted sign on
the east elevation of their building lease space and to allow two (2) metal portal
entry signs depicting the company logo located on the entry brick columns. The
applicant is occupying the previous space used by First National Bank.
In September, the City Council approved a site plan request for the applicant
1
t taw regarding the facade modifications. A lifestyle image on the east facade was
shown to the City Council during the presentation. The Council action stipulated
that the applicant would need to bring back the lifestyle image shown as a sign
variance request. The applicant is proposing two different lifestyle image options
as shown in Attachment `C' of this report.
Specifically, under Sign Ordinance 704, as amended, Section 5.2.6, signs directly
painted on buildings are prohibited with the exception of signs that are less than
five square feet used for building identification.
Specifically, under the Southlake Town Square Phase I sign regulations, Section
8.0 Non - Conforming Signs, certain signs, while not technically meeting the
requirements set forth, will nonetheless be considered for approval on a case -by-
case basis. Staff has determined that the proposed painted sign would require City
Council approval for a variance.
The applicant is seeking a variance to allow two (2) metal plaque entry portal signs
one on either side of the store entrance columns. Under Sign Ordinance 704, as
amended, a plaque sign is permitted as building identification and limited to 5
square feet. Southlake Town Square Phase I regulations, any sign stating the use
and name given to the use of a building structure or area is permitted. Staff has
determined that the proposed portal entry signs would require City Council
approval for a variance.
.;ase No.
SV14 -015
Below is a summary of the requested variances:
Proposed Sign Sign Ordinance 704 -F Southlake Town Square
Phase 1 Regulations
Sign directly painted on East Elevation of Non Conforming Sign, to be
building located at 1253 Main Street (greater Prohibited sign considered on a case -by -case
than 5 square feet; not intended for the basis
purpose of identifying physical building)
± 49 square feet 52 square feet (for 30 square feet (for attached
attached fascia sign) fascia sign)
A plaque sign is
Plaque — two (2) logo image signs at either permitted as building Any sign stating the use and
side of portal entrance identification and is name given to the use of a
limited to 5 square feet building, structure or area.
in area.
ACTION NEEDED: Consider sign variance request
ATTACHMENTS: (A) Background Information — LINK TO PRESENTATION
(B) Vicinity Map
(C) Proposed Sign Options
(D) Application Letter
STAFF CONTACT: Ken Baker (748 -8067)
Lorrie Fletcher (748 -8069)
0
Case No. 0
SV14 -015
BACKGROUND INFORMATION
APPLICANT: Columbia Sportswear
OWNER: Town Square Ventures, L.P.
PROPERTY SITUATION: 1235 Main Street
LEGAL DESCRIPTION: Lot 4, Block 1 R, Southlake Town Square Addition Phase I
LAND USE CATEGORY: Town Center
CURRENT ZONING: "DT" Downtown District
HISTORY: Similar signage within Southlake Town Square:
West Side District painted directional signs (3).
September, 2001; permit issued for Larry North Fitness painted sign.
December 11, 2009; permit issued for Jack's Porch painted signs (2).
March 20, 2012; Approved painted sign for All American Fitness. (SV12-
004)
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
N:ICommunity DevelopmentlMEMOISignslConditional Sign PermitslTown SquarelSV14 -015 - Columbia Sportswear\CC Packetlltem 9A.docx
Case No. Attachment A
SV14 -015 Page 1
I
Vicinity Map
Columbia Sportswear
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Case No. Attachment B
SV14 -015 Page 1
Proposed Sign Options
PFG SOUTHLAKE _ STOREFRONT SIDE_OPTION 1 GRAPHIC
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T - - - -_! -
' _
—� MURAL 00 0/E
LIGHTING AB
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'1k 1------- __ -- SIGN — =- - -W .„ STOREFRONT BLADE T. " 4 - „�-^ - - ; SIGN (2' x 2'1 TO BE
MOUNTED AT A 45
Y - C?` . -- 6 \ DEGREE ANGLE ON
M , CORNER OF BUILDING
I TR f WHITE SIGN WITH •
,„. xi � DIMENSIONAL BLUE
- LOGO
� = - MAX. AREA SF
vim'- a ..., u
_ -
LIFESTYLE MURAL
-�w -__
, ' PAINTED ON BRICK
WITH PAINTED PFG
GRAPHIC DIMENSIONS_NTS L000
f ` " MURAL PAINTED
ON RECESSED
_ .�.- ...... BRICK AREA
PFG SOUTHLAKE_ STOREFRONT SIDE_OPTION 2 GRAPHIC
f_ - NO LIGHTING ABOVE
_ MURAL
•
. °
r A. STOREFRONT BLADE
"` ------• /SIGN 12' x 2') TO BE
�� -�'�� � / �MO MOUNTED AT A 65
DEGREE ANGLE ON
CORNER OF BUILDING
__,—I I .rte
WHITE SIGN WITH
.- M , -:?j DIMENSIONAL BLUE
. I , .., , a LOGO
- • - MAX. AREA 4 SF
iikett__ d
"""" • 1 LIFESTYLE MURAL
-.._a_ - f i PAINTED ON BRICK
GRAPHIC DIMENSIONS_NTS ,5" _ WITH PAINTED PFG
'� - - - LOGO
, .„ +;. __,,,,,,� MURAL PAINTED
.....„;;;t._,..;:,.,„,„,,,_
"`^ ^-- -.,. ON RECESSED
., . _..„ >w..- - BRICK AREA
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.;ase No. Attachment C
SV14 -015 Page 1
Proposed Entry Portal Column Plaques
STOREFRONT BLADE
•
SIGN (2'x2'ITOBE
MOUNTED ATA45 6: .___ -� F -»- _ ,
DEGREE ANGLE ON \ .. �..
CORNER OF BUILDING - - -- „..........,_
WHITE SIGN WITH "< -
DIMENSIONAL BLUE
-•"','...' s I . I
LOGO } L —
t MAX AREA k SF 11 19 i m ' : i �4 ,
12' STONE BASE t � p 1
TO MATCH EXISTING : , Jd
TOTAL HEIGHT OF - - -_� • =� _ ..
KNEE WALL WITH f
TACKLE BOX FRAME L. , Jar I '-
INCLUDED= 16” l.__
i 4 's� t. }1 4 _ ti
` I"
i ► I ' - `l 1-17S11Lf. V
REFERENCE IMAGE FOR COLOR/TEXTURE
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_ Metal plaque sign, brushed 1 /
nickel hni91, pin mamtM T .�
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METAL LOGO PLAQUE DETAIL
- TOTAL OF TWO (?I PLAQUES. ONE ON
EITHER SIDE OF PORTAL ENTRANCE.
approx. 1.35 sf each plaque
Case No. Attachment C
SV14 -015 Page 2