Item 9A13 CITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
October 28, 2014
CASE NO: SV14-015
PROJECT: Columbia Sportswear
EXECUTIVE
SUMMARY: Columbia Sportswear is requesting a variance to the Southlake Town Square
Phase I conditional sign permit and the Sign Ordinance No. 704-F regulations for a
painted sign. The property is located at 1253 Main Street, Southlake, Texas.
REQUEST: Columbia Sportswear is requesting a variance to the Southlake Town Square
Phase I and the Sign Ordinance 704-F sign regulations to allow a painted sign on
the east elevation of their building lease space. The applicant is occupying the
previous space used by First National Bank.
In September, the City Council approved a site plan request for the applicant
regarding the fagade modifications. A lifestyle image on the east facade was
shown to the City Council during the presentation. The Council action stipulated
that the applicant would need to bring back the lifestyle image shown as a sign
variance request. The applicant is proposing two different lifestyle image options
as shown in Attachment `C' of this report.
Specifically, under Sign Ordinance 704, as amended, Section 5.2.6, signs directly
painted on buildings are prohibited with the exception of signs that are less than
five square feet used for building identification.
Specifically, under the Southlake Town Square Phase I sign regulations, Section
8.0 Non -Conforming Signs, certain signs, while not technically meeting the
requirements set forth, will nonetheless be considered for approval on a case -by -
case basis. Staff has determined that the proposed painted sign would require City
Council approval for a variance.
Below is a summary of the requested variance:
Proposed Sign
Sign Ordinance 704-F
Southlake Town Square
Phase I Regulations
Sign directly painted on East Elevation of
Non -Conforming Sign, be
building located at 1253 Main Street (greater
Prohibited sign
considered on a case byy case
than 5 square feet; not intended for the
basis
purpose of identifying physical building)
± 49 square feet
52 square feet (for
30 square feet (for attached
attached fascia sign)
fascia sign)
Case No.
SV14-015
ACTION NEEDED: Consider sign variance request
ATTACHMENTS: (A) Background Information —LINK TO PRESENTATION
(B) Vicinity Map
(C) Proposed Sign Options
(D) Application Letter
STAFF CONTACT: Ken Baker (748-8067)
Lorrie Fletcher (748-8069)
Case No.
SV14-015
APPLICANT:
OWNER:
PROPERTY SITUATION;
LEGAL DESCRIPTION:
LAND USE CATEGORY:
CURRENT ZONING:
HISTORY:
STAFF COMMENTS
BACKGROUND INFORMATION
Columbia Sportswear
Town Square Ventures, L.P.
1235 Main Street
Lot 4, Block 1 R, Southlake Town Square Addition Phase I
Town Center
"DT" Downtown District
Similar signage within Southlake Town Square:
West Side District painted directional signs (3).
September, 2001; permit issued for Larry North Fitness painted sign.
December 11, 2009; permit issued for Jack's Porch painted signs (2).
March 20, 2012; Approved painted sign for All American Fitness. (SV12-
004)
The sign criteria, site plan and application are attached to this report.
N:ICommunity DevelopmentlMEMOISignslConditional Sign PermitslTown SquareW14-015 -Columbia SportswearlCC Packetlltem 9A.docx
Case No.
SV14-015
Attachment A
Page 1
Vicinity Map
Columbia Sportswear
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Case No. Attachment B
SV14-015 Page 1
Proposed Sign Options
PFG SOUT HLAKr V;
�Ak,-I kLiN I ;,I'ul-_ !;: ..!fv .,/A IL.
NO LIGHTING ABOVE
MURAL
STDREFRCNTBLADE
SIGN 12'x 2'1 To BE
s MOUNTED AT A 45
• DEGREEANGLECN
- - CORNER OF BUILDING
$ WHITE SIGN WITH
DIMENSIONAL BLUF
LOGO
I
1
MAK_ AR FA SF
LIFESTYLE MURAL
- PAINTED ON BRICK
GRAPHIC DIMENSIONS NTS,
, WITH PAINTED PFG
-
LOGO
- MURAL PAINTED
... - — ON RECESSED
BRICKAREA
PFG SOUTHLAKE _ STOREFRONT SIDE -OPTION 2 GRAPHIC
NO LIGHTING ABOVE
- MURAL
211
STOREFRCNTBLADE
SIGN 12' x 2'1 TO BE
MOUNTED AT A 45
,
-
DEGREEANGLEON
-
CORNER OF BUILDING
I4
WHITESIGN WITH
DIMENSIONAL BLUE
LOGO
MAX, AREA SF
- �-
LIFESTYLE MURAL
PAINTED ON BRICK
GRAPHIC DIMENSIONS NTS
WITH PAINTED PFG
-
LOGO
MURAL PAINTED
-�� CN RECESSED
BRICK AREA
Case No. Attachment C
SV14-015 Page 1
Application Letter
October 17, 2014
City of Southlake
Planning & Development Services
1400 Main Street, Suite 310
Southlake, Texas 76092
Re: Columbia at Southlake Town Square-CSW01.70
Sign Variance Application — Demonstration Letter
To Whom It May Concern,
In Response to the demonstration of conditions applicable to the sign variance application for
Columbia Sportswear at Southlake Town Square:
On September 2, 2014, Columbia Sportswear presented their storefront concept design for
approval in front of City Council in Southlake, Texas. A motion was made to approve ZA14-091.
Columbia Sportswear was to include a stone knee wall at their storefront and Council approved
the choice of a lifestyle graphic on the east elevation but stipulated that the image shown in the
presentation at the time was not a part of the Council's approval that evening. The image(s)
were to be brought back at a later date with an overall sign package, which is what is being
submitted as part of the attached Sign Variance application.
As always, please do not hesitate to contact us regarding this letter, or any other needs you may
have.
Sincerely,
l�
Aliye Yazicii
BHDP Architecture
302 West Third Street, Suite 500
Cincinnati, Ohio 45202
P 513.271.1634
D 513.527.0256
www.badp.com
Case No.
SV14-015
Design for People
Attachment D
Page 1