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Item 9A13 CITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT October 28, 2014 CASE NO: SV14-015 PROJECT: Columbia Sportswear EXECUTIVE SUMMARY: Columbia Sportswear is requesting a variance to the Southlake Town Square Phase I conditional sign permit and the Sign Ordinance No. 704-F regulations for a painted sign. The property is located at 1253 Main Street, Southlake, Texas. REQUEST: Columbia Sportswear is requesting a variance to the Southlake Town Square Phase I and the Sign Ordinance 704-F sign regulations to allow a painted sign on the east elevation of their building lease space. The applicant is occupying the previous space used by First National Bank. In September, the City Council approved a site plan request for the applicant regarding the fagade modifications. A lifestyle image on the east facade was shown to the City Council during the presentation. The Council action stipulated that the applicant would need to bring back the lifestyle image shown as a sign variance request. The applicant is proposing two different lifestyle image options as shown in Attachment `C' of this report. Specifically, under Sign Ordinance 704, as amended, Section 5.2.6, signs directly painted on buildings are prohibited with the exception of signs that are less than five square feet used for building identification. Specifically, under the Southlake Town Square Phase I sign regulations, Section 8.0 Non -Conforming Signs, certain signs, while not technically meeting the requirements set forth, will nonetheless be considered for approval on a case -by - case basis. Staff has determined that the proposed painted sign would require City Council approval for a variance. Below is a summary of the requested variance: Proposed Sign Sign Ordinance 704-F Southlake Town Square Phase I Regulations Sign directly painted on East Elevation of Non -Conforming Sign, be building located at 1253 Main Street (greater Prohibited sign considered on a case byy case than 5 square feet; not intended for the basis purpose of identifying physical building) ± 49 square feet 52 square feet (for 30 square feet (for attached attached fascia sign) fascia sign) Case No. SV14-015 ACTION NEEDED: Consider sign variance request ATTACHMENTS: (A) Background Information —LINK TO PRESENTATION (B) Vicinity Map (C) Proposed Sign Options (D) Application Letter STAFF CONTACT: Ken Baker (748-8067) Lorrie Fletcher (748-8069) Case No. SV14-015 APPLICANT: OWNER: PROPERTY SITUATION; LEGAL DESCRIPTION: LAND USE CATEGORY: CURRENT ZONING: HISTORY: STAFF COMMENTS BACKGROUND INFORMATION Columbia Sportswear Town Square Ventures, L.P. 1235 Main Street Lot 4, Block 1 R, Southlake Town Square Addition Phase I Town Center "DT" Downtown District Similar signage within Southlake Town Square: West Side District painted directional signs (3). September, 2001; permit issued for Larry North Fitness painted sign. December 11, 2009; permit issued for Jack's Porch painted signs (2). March 20, 2012; Approved painted sign for All American Fitness. (SV12- 004) The sign criteria, site plan and application are attached to this report. N:ICommunity DevelopmentlMEMOISignslConditional Sign PermitslTown SquareW14-015 -Columbia SportswearlCC Packetlltem 9A.docx Case No. SV14-015 Attachment A Page 1 Vicinity Map Columbia Sportswear U� co CD CD z C7� r�67 0 CO h PROSPECT ST M CIVIC PL 1230 6 1400 L� 1422 1200 FQ MAIN ST w a Q Q 140D � J Q 14 FOUNTAIN z CrE PL w L cv U 1110 1200 14D0 P 15 F.M . 1709 1401 1201 1221 1251 1431 1451 1471 1 Tf SV14-015 Sign Variance n ti rr 0 305 610 1,220 Feet Case No. Attachment B SV14-015 Page 1 Proposed Sign Options PFG SOUT HLAKr V; �Ak,-I kLiN I ;,I'ul-_ !;: ..!fv .,/A IL. NO LIGHTING ABOVE MURAL STDREFRCNTBLADE SIGN 12'x 2'1 To BE s MOUNTED AT A 45 • DEGREEANGLECN - - CORNER OF BUILDING $ WHITE SIGN WITH DIMENSIONAL BLUF LOGO I 1 MAK_ AR FA SF LIFESTYLE MURAL - PAINTED ON BRICK GRAPHIC DIMENSIONS NTS, , WITH PAINTED PFG - LOGO - MURAL PAINTED ... - — ON RECESSED BRICKAREA PFG SOUTHLAKE _ STOREFRONT SIDE -OPTION 2 GRAPHIC NO LIGHTING ABOVE - MURAL 211 STOREFRCNTBLADE SIGN 12' x 2'1 TO BE MOUNTED AT A 45 , - DEGREEANGLEON - CORNER OF BUILDING I4 WHITESIGN WITH DIMENSIONAL BLUE LOGO MAX, AREA SF - �- LIFESTYLE MURAL PAINTED ON BRICK GRAPHIC DIMENSIONS NTS WITH PAINTED PFG - LOGO MURAL PAINTED -�� CN RECESSED BRICK AREA Case No. Attachment C SV14-015 Page 1 Application Letter October 17, 2014 City of Southlake Planning & Development Services 1400 Main Street, Suite 310 Southlake, Texas 76092 Re: Columbia at Southlake Town Square-CSW01.70 Sign Variance Application — Demonstration Letter To Whom It May Concern, In Response to the demonstration of conditions applicable to the sign variance application for Columbia Sportswear at Southlake Town Square: On September 2, 2014, Columbia Sportswear presented their storefront concept design for approval in front of City Council in Southlake, Texas. A motion was made to approve ZA14-091. Columbia Sportswear was to include a stone knee wall at their storefront and Council approved the choice of a lifestyle graphic on the east elevation but stipulated that the image shown in the presentation at the time was not a part of the Council's approval that evening. The image(s) were to be brought back at a later date with an overall sign package, which is what is being submitted as part of the attached Sign Variance application. As always, please do not hesitate to contact us regarding this letter, or any other needs you may have. Sincerely, l� Aliye Yazicii BHDP Architecture 302 West Third Street, Suite 500 Cincinnati, Ohio 45202 P 513.271.1634 D 513.527.0256 www.badp.com Case No. SV14-015 Design for People Attachment D Page 1