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Item 9ACITY OF SOUTHLAKE 9A-1 MEMORANDUM October 14, 2014 To: Shana Yelverton, City Manager From: Chris Tribble, Director of Community Services Subject: Approve name for City facility currently known as Community Recreation Center (CRC) Action Requested: City Council approval of the recommended name(s) for the City's planned new facility currently referred to as the Community Recreation Center. Background Information: Staff, working with Willow St., the firm the City hired to assist with naming, branding and marketing the facility, reviewed and analyzed several potential names. The recommended names along with the rationale were presented for public and board feedback at a public joint City Council meeting held with several City -appointed boards and commissions on August 12, 2014. A survey asking for feedback on the recommended names was distributed at that meeting with the results of the survey showing that 70% of the respondents either strongly agreed or agreed with the recommended names as presented (see results attached). According to Willow St. 70% approval rating is very strong in the branding industry. The recommended naming is as follows: • The Marq — Southlake (entire center) • Legends Hall (Phase 1 events/seniors building) • Champions Club (Phase 2 recreation building) • Aria (Phase 1 Amphitheater) City Council tabled this item at the September 16, 2014 meeting. Additional discussion was held during the October 7, 2014 City Council Work Session where staff walked the City City of Southlake Values. - Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork Shana Yelverton, City Manager Meeting Date — October 21, 2014 Page 2 of 4 9A-2 Council through the creative naming convention process and shared several other potential names that were considered. As per the feedback received during the Work Session, the following naming structure is presented for consideration by the City Council at the October 21, 2014 meeting: • The Marq — Southlake (entire center) • Legends Hall (Phase 1 events/seniors building) • Champions Club (Phase 2 recreation building) • Aria (Phase 1 Amphitheater) Financial Consideration: Funding for signage is included within the project budget. Strategic Link: This item is linked to the City's Strategy Map related to the focus area of Quality Development and meets the corporate objective to Provide Attractive and Unique Spaces for Enjoyment of Personal Interests. Citizen Input/ Board Review: Public/Board input opportunities were provided at the following posted meetings. August 12, 2014 Joint City Council meeting with Southlake Arts Council, Community Engagement Committee, Crime Control and Prevention District, Parks and Recreation Board, Planning and Zoning Commission, Senior Advisory Commission, and Southlake Parks Development Corporation Sept 8, 2014 Parks and Recreation Board recommended approval (4-1) of the names The Marq — Southlake, Legends Hall, Champions Club and Ara with Board member Medici voting no. The following is a brief summary of the feedback received from Parks and Recreation Board members during their review: City of Southlake Values. - Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork Shana Yelverton, City Manager Meeting Date — October 21, 2014 Page 3 of 4 9A-3 Board Member Scharli — Would have preferred to see more options, and more participation in the survey beyond stakeholders. Board Member Hill — Suggested the following naming structure... The Marq — Southlake Success (Phase 1 - i.e. Success at The Marq) Wellness (Phase 2) Perform (Amphitheater) Board Member Medici — Would have preferred to see the top 5-10 options that were considered. Vice Chair Patton — Appreciated the process staff and Willow St. went through, and supports the recommended naming. Chair Wasserman — Wanted to be sure the font(s) that are created to be used with the naming are legible on signage, marketing materials, etc. Sept 16, 2014 City Council Tabled to October 21, 2014 meeting to consider additional name options October 7, 2014 City Council Work Session October 21, 2014 City Council consideration Legal Review: Not applicable. Alternatives: Alternatives may include: ■ Approve as presented ■ Approve with input as desired ■ Not approve City of Southlake Values. - Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork Shana Yelverton, City Manager Meeting Date — October 21, 2014 Page 4 of 4 Supporting Documents: Survey Results 9A -4 Staff Recommendation: Staff recommends approval of the following naming structure for the facility: • The Marq — Southlake (entire center) • Legends Hall (Phase 1 events/seniors building) • Champions Club (Phase 2 recreation building) • Aria (Phase 1 Amphitheater) City of Southlake Values. - Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork FI! 9. 23. 3125!!�j oUDpvoq rtW f f q oh!DSD!C sf tf oLbq po!Tvsvf z!Sf tvrtt UpUACbn f t!po!Tj ho. JoM ffu!48 UpLbrbTv s\d z!Sf t q pot f t ; !49- - *One survey disqualified for not being Southlake resident R3;!Ej e!zpv!l opx !u bUd f !Dpn n voj Ly-!Sf dsf N po!Df oaf s!j t !b!Lpq!gsj psj Lz!x j u j o!u f !Tpvu rbI f !3141 ! N bt Lf s!Cbo@ No 8% Yes 92% 11 I fr: • �► � `� � R4; !E pzpv !bhsf f !u bUd f !Csboe!N boj g t Lp!sf qsf t f opt !u f !Dj Ly-!pgTpvu rbl f !boe!j Lt ltsbej q pot @ Strongly Agree 44% Strongly Neither Disagree Disagree nor 8% Disagree Agree 6% 0% Agree 42% Vbfflf Cif r of odz! Cf sdf ou TuEpohre!Ej t bhsf f 4 9& Ej t bhsf f 3 7& Ofju fs!Ejtbhsfflops! B hsf f 1 1& B hsf f 26 53& TuEpohre!Bhsff 27 55& o> 47 Lk.. Q4: Do you like the name "The Marq" for the Community Recreation Center? Strorxjy Disagree 5% Disagree StrorxjyAgree 16% 33% Neither Disagree nor Agree 8% Agree 38% Vbfflf Cif r of odz! Cf sdf ou TuEpohre!Ej t bhsf f 3 6& Ej t bhsf f 7 27& Ofj d f s!Ej t bhsf f !ops!B hsf f 4 9& B hsf f 25 49& TuEpohre!Bhsff 23 43& o> 48 R6,!Qfibtf !gspv4ef !boz!beej y pobnVn n f opt !j o!d f Itgbdf !cf rpx/ E poidd j of !##Vf hf oe#j t !sj hi Ug)s!d f !t f of ps!q psy po/! This will be a great asset for the city. The name Marq is interesting - when put into the context of Keller's Point it made more sense. I think the dpn n voj LEV oaf s!t i pvre!cf !f btj re!bddf tt f e!v4b!d f !Dj LE!pdTpvd rhl f !x f ctj J !. Mj oh!d f !x pse!dpn n voj m! df oaf s!' !N bsr !voy rM f !dpn n voj Ly-!n bl f t !d f !spoof dj po!. !d bUx j nitd bue!j odsf bt f !bx bsf of tt !. !gbsdpdd f lack of awareness is the difficulty of finding info. I'd just prefer a name that wasn't invented - a real name or word. Just feels a bit artificial. Don't hate it, just epo(Usf brre!rp f !j d! When "Marq" is put in Southlake font - from afar it looks like an "O" instead of a "Q" - maybe lift the squiggle up a bit above the bottom of "Q" - it does look great as is, but first glance "Maro" JJpo!x pvre!cf Mufs(! Vfsz!j n gps.boUd bald f !f rfidy po!cf !tvddf tt gidiDpn n voj dxj po!x j rricf !1 f z/! X i j di !x f !dpvre!i bd !j U pn grfiLf !t ppof s Tgfoe!rftt!Lby!n pofz!po!cpotvrdDoLt H ppe!j of b!g)s!b!gsf tf oLby po!. !hppe!Lp!hf dx pse!pvd. !cpn n voj dxj po!x j nicf !i vhf !g)s!d j t !gsp1f dL(! N bsr !j t !b!cj Udi fftz! Hppe!!pc!N tzpsTpi o!boe!d f !Lf bn 9A-7 1J I f !u f !x bz!csboe!yf t !Lp!brrtajxlF Lt !pdd f !df oaf J!X f niepof "!OpUr vj Lf !x bsn f e!vq!zf ULp!d f lobn f-!cvUtf f ! how they all fit. I think it looks great! Propose on the wayfinding sign it includes Marq-center or Marq-community center. Bsjb!.!bn qi ju fbLfs Np\d !d f loon f !' !d4*!grbo I be!op!sf bdypo!Lp!d f !obn f-!cvdJ!sf brre!rp f U f !obn f t !pcjf bdi !gbsdpddf oaf s!jf /M hf oet !1 brniDi bn qj pot! Club and Aria but again The Marq does not give me any reaction at all. The name. The Marq doesn't make sense. It doesn't represent Southlake. We want a name that makes citizens If rtbJi pn f !boe!t be!d bul !b!Tpvd rb1 f !obn f P