Item 9ACITY OF
SOUTHLAKE
9A-1
MEMORANDUM
October 14, 2014
To: Shana Yelverton, City Manager
From: Chris Tribble, Director of Community Services
Subject: Approve name for City facility currently known as
Community Recreation Center (CRC)
Action
Requested: City Council approval of the recommended name(s) for the
City's planned new facility currently referred to as the
Community Recreation Center.
Background
Information: Staff, working with Willow St., the firm the City hired to assist
with naming, branding and marketing the facility, reviewed
and analyzed several potential names. The recommended
names along with the rationale were presented for public
and board feedback at a public joint City Council meeting
held with several City -appointed boards and commissions on
August 12, 2014.
A survey asking for feedback on the recommended names
was distributed at that meeting with the results of the survey
showing that 70% of the respondents either strongly agreed
or agreed with the recommended names as presented (see
results attached). According to Willow St. 70% approval
rating is very strong in the branding industry.
The recommended naming is as follows:
• The Marq — Southlake (entire center)
• Legends Hall (Phase 1 events/seniors building)
• Champions Club (Phase 2 recreation building)
• Aria (Phase 1 Amphitheater)
City Council tabled this item at the September 16, 2014
meeting.
Additional discussion was held during the October 7, 2014
City Council Work Session where staff walked the City
City of Southlake Values. -
Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork
Shana Yelverton, City Manager
Meeting Date — October 21, 2014
Page 2 of 4
9A-2
Council through the creative naming convention process and
shared several other potential names that were considered.
As per the feedback received during the Work Session, the
following naming structure is presented for consideration by
the City Council at the October 21, 2014 meeting:
• The Marq — Southlake (entire center)
• Legends Hall (Phase 1 events/seniors building)
• Champions Club (Phase 2 recreation building)
• Aria (Phase 1 Amphitheater)
Financial
Consideration: Funding for signage is included within the project budget.
Strategic Link: This item is linked to the City's Strategy Map related to the
focus area of Quality Development and meets the corporate
objective to Provide Attractive and Unique Spaces for
Enjoyment of Personal Interests.
Citizen Input/
Board Review: Public/Board input opportunities were provided at the
following posted meetings.
August 12, 2014 Joint City Council meeting with
Southlake Arts Council, Community
Engagement Committee, Crime Control
and Prevention District, Parks and
Recreation Board, Planning and Zoning
Commission, Senior Advisory
Commission, and Southlake Parks
Development Corporation
Sept 8, 2014 Parks and Recreation Board
recommended approval (4-1) of the
names The Marq — Southlake, Legends
Hall, Champions Club and Ara with
Board member Medici voting no.
The following is a brief summary of the
feedback received from Parks and
Recreation Board members during their
review:
City of Southlake Values. -
Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork
Shana Yelverton, City Manager
Meeting Date — October 21, 2014
Page 3 of 4
9A-3
Board Member Scharli — Would have
preferred to see more options, and more
participation in the survey beyond
stakeholders.
Board Member Hill — Suggested the
following naming structure...
The Marq — Southlake
Success (Phase 1 - i.e. Success
at The Marq)
Wellness (Phase 2)
Perform (Amphitheater)
Board Member Medici — Would have
preferred to see the top 5-10 options
that were considered.
Vice Chair Patton — Appreciated the
process staff and Willow St. went
through, and supports the
recommended naming.
Chair Wasserman — Wanted to be sure
the font(s) that are created to be used
with the naming are legible on signage,
marketing materials, etc.
Sept 16, 2014 City Council Tabled to October 21, 2014
meeting to consider additional name
options
October 7, 2014 City Council Work Session
October 21, 2014 City Council consideration
Legal Review: Not applicable.
Alternatives: Alternatives may include:
■ Approve as presented
■ Approve with input as desired
■ Not approve
City of Southlake Values. -
Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork
Shana Yelverton, City Manager
Meeting Date — October 21, 2014
Page 4 of 4
Supporting
Documents: Survey Results
9A -4
Staff
Recommendation: Staff recommends approval of the following naming structure
for the facility:
• The Marq — Southlake (entire center)
• Legends Hall (Phase 1 events/seniors building)
• Champions Club (Phase 2 recreation building)
• Aria (Phase 1 Amphitheater)
City of Southlake Values. -
Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork
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Q4: Do you like the name "The Marq" for the Community Recreation Center?
Strorxjy
Disagree
5%
Disagree
StrorxjyAgree 16%
33%
Neither Disagree
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8%
Agree
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This will be a great asset for the city.
The name Marq is interesting - when put into the context of Keller's Point it made more sense. I think the
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lack of awareness is the difficulty of finding info.
I'd just prefer a name that wasn't invented - a real name or word. Just feels a bit artificial. Don't hate it, just
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When "Marq" is put in Southlake font - from afar it looks like an "O" instead of a "Q" - maybe lift the squiggle
up a bit above the bottom of "Q" - it does look great as is, but first glance "Maro"
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9A-7
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how they all fit.
I think it looks great! Propose on the wayfinding sign it includes Marq-center or Marq-community center.
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Club and Aria but again The Marq does not give me any reaction at all.
The name. The Marq doesn't make sense. It doesn't represent Southlake. We want a name that makes citizens
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