Item 9BCITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
October 1, 2014
CASE NO: SV14-014
PROJECT: Amendment to the Master Sign Plan for Jellico Square
REQUEST: On behalf of 437 North Main Partners, LP, Chandler Sign Company is requesting
an amendment to the Jellico Square Conditional Sign Permit (SP06-401 and
SP06-401A revised) to include regulations to allow one (1) existing tenant sign
with six (6) tenant sign panels and to allow the sign face to extend into the 6-inch
masonry surround on an existing monument sign fronting on W. Southlake
Boulevard. The property is located at 225 Randol Mill Avenue.
The existing monument sign contains a Sprouts sign (can letters) and three (3)
tenant panels located below the Sprouts sign face. The existing monument sign
was approved by City Council through an amendment to the existing Conditional
Sign Permit (SP06-401A revised) for Jellico Square. A photograph comparison of
existing signs to the proposed sign is provided on Attachment `C,' page 2.
The revised sign regulations proposed for the monument sign are as follows:
Sign
Regulation
Sign Ordinance
704-F
Regulation
Jellico Square
Conditional Sign
Permit Regulation
Proposed Sign
Regulation
Number of
Sprouts sign and 3
One (1) large tenant
Tenant Sign
Six (6)
tenant panels
sign panel and six
Panels
(6) tenant panels
Masonry
6-inches of
Approved as
presented with
Allow sign face as
Surround of
masonry frame
Sprouts and 3
shown on exhibit
Sign Face
around sign face
tenant panels
ACTION NEEDED: CONSIDER SIGN VARIANCE APPROVAL
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Sign Exhibit — Link to PowerPoint Presentation
(E) Sign Application
STAFF CONTACT:
Case No.
SV14-014
Ken Baker (817)748-8067
Patty Moos (817)748-8269
BACKGROUND INFORMATION
APPLICANT: Chandler Sign Company.
OWNER: 437 North Main Partners, LP
PROPERTY SITUATION: The property address is 225 Randol Mill Road
HISTORY: November 7, 2006; Approved (6-0): Motion was made to approve SP06-
401, Conditional Sign Permit for Jellico Square located at the northwest
corner of West Southlake Boulevard and Randol Mill Avenue, limiting all
tenants over 20,000 sf to a maximum letter/logo height of 60 inches;
limiting junior anchor tenants between 10,000 sf and 20,000 sf to a
maximum letter/logo height of 36 inches; limiting tenants of less than
10,000 sf to a maximum letter/logo height of 24 inches; the signs will have
the company name only with no descriptive language and the design will
be consistent with the Sprouts sign as discussed tonight; requiring the
Sprouts signage to have no descriptive language except for what was
shown tonight which those being individual letters with back -lighting and no
white backing; eliminating monument signs #2A; requiring monument sign
#1 to reference the office park only and not contain multi -tenant listings and
the developer will look at the orientation of that sign; requiring monument
signs #2B and #2C to comply with our current ordinances and will only
have one tenant on each sign with no white backing and will have back
lighting with individual letters; requiring the identifier signs on the Sprouts
building may have product categories and will not include store in store
businesses and will use the words as shown tonight; and requiring the
developer to incorporate the name Jellico Square into the development.
January 16, 2007; City Council Approved SP06-401A Monument Sign
Regulations:
City Council approved a total of four monument signs, one along Southlake
Boulevard at the west entry drive, one at the corner of Southlake Boulevard
and Randol Mill Avenue, and two along Randol Mill Avenue. Specifically,
City Council:
o Eliminated one of the signs along Randol Mill Avenue.
o Required the sign in the office portion of the development to
reference the office park only and not contain multi -tenant listings.
Council also asked the applicant to look at the orientation of this
sign.
o Required the sign along Southlake Boulevard and the sign on
Randol Mill Avenue (in the retail portion of the development) to
comply with Sign Ordinance No. 704-B. Council also required that
the signs only have one tenant on each sign, have no white
backing, and have back lighting with individual letters.
February 6, 2007; Approved SP06-401A revised (6-0), subject to the sign
being as presented this evening, with the lettering on the three sub -tenants
being of the same color and font.
STRATEGIC LINK: Quality Development
Case No. Attachment A
SV14-014 Page 1
COUNCIL ACTION: September, 2, 2014; approved (7-0) the motion to table to the September
16, 2014 City Council meeting and encouraging the applicant to meet with
the sign committee.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
The monument sign will need to meet the sign ordinance for the 8-inch
address numbers on the monument sign.
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Case No. Attachment A
SV14-014 Page 2
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Case No. Attachment B
SV14-014 Page 1
Site Plan
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Location of Monument Sign
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Existing Monument Sign
Approved by City Council February 6, 2007
1611/0 {D.A.L FXISTINC}
1 n' {"SPROUTS"}
RXISTIM DfF AWNW NT ELEVATION SCALE=3/ir
REMOVE ALL E}USTINC SIC NACE AS REQUIRED
Proposed Sign
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129" {" SPROUTS"} ,
47Ye(CA3INE7) , 47YO(CABIN FT) , 47y4"{CARINETj
PROPOSED ELEVATION
SCOPE OF WORK-
APPRCK SCALE: 3i ' 'I -
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CAMIMMS
Case No. Attachment D
SV14-014 Page 2
SCOPE Of wcdw:
REMCVE, RAISE & RE -INSTALL EYJSTINr, "SPROUTS FARMERS MARKEr LETTERS ON MONUMENT
IN ORDER TO ACCOMMODATE (3) NEW TENANT CABINETS
MANUFACTURE &IINSTALL (3) NEW S-DEEPALUMINLM FARRICATEDCABINETS PAINTEDTOMATCH
EXISTING BRICK COLOR (VERIFY) • ROUT -OUT SHCWTHRU TENANT COPY RACKED w/ WHITE LEXAN
INTERNALLY ILLUMINATEDw/WHITE LED's
RETROFIT0) EKISTINC TENANT CABINETS w/ ALUMINUM PAN PANELS PAINTED TC MATCH BRICK
COLOR (VERIFY) & ROUT -OUT SHOWTHRU COPY BACKED w/ WHITE LEXAN
MOUNT SIGN CABINETS FLUSH TO EiCISTING D/F MONUMENT AS REQUIRED
1/4- THIC K ALUMI N UM FLAT CUT- OUT ADDRESS NUMERALS PAINTED LIGHT BE ICE (VERIFYCOLOR)
STUD-MOUNTFLUSH TOMONUMENTRASEAS REQUIRED
Case No. Attachment D
SV14-014 Page 3
Photographs
Existing Monument Sign on W. Southlake Boulevard
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Existing Monument Existing Monument Sign on Randol Mill Avenue
Randol Mill Avenue
Case No. Attachment D
SV14-014 Page 4
Sign Variance Application
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance
1. That a literai enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
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2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property ar,d is not self imposed.
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3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
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4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
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Case No. Attachment D
SV14-014 Page 5