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Item 9DCITY OF SOUTHLAKE 9D-1 MEMORANDUM September 9, 2014 To: Shana Yelverton, City Manager From: Chris Tribble, Director of Community Services Subject: Approve name for City facility currently known as Community Recreation Center (CRC) Action Requested: City Council approval of the recommended name(s) for the City's planned new facility currently referred to as the Community Recreation Center. Background Information: With the groundbreaking ceremony for the facility scheduled for September 27, 2014, it is appropriate at this time for City Council to select names for the facility. Staff, working with Willow St., the firm the City hired to assist with naming, branding and marketing the facility, reviewed and analyzed hundreds of potential names. The recommended names along with the rationale were presented for public and board feedback at a public joint City Council meeting held with several City -appointed boards and commissions on August 12, 2014. A survey asking for feedback on the recommended names was distributed at that meeting with the results of the survey showing that 70% of the respondents either strongly agreed or agreed with the recommended names as presented (see results attached). According to Willow St. 70% approval rating is very strong in the branding industry. The recommended naming is as follows: • The Marq — Southlake (entire center) • Legends Hall (Phase 1 events/seniors building) • Champions Club (Phase 2 recreation building) • Aria (Phase 1 Amphitheater) City of Southlake Values. - Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork Shana Yelverton, City Manager Meeting Date — September 16, 2014 Page 2 of 3 9D - 2 The names are within the parameters for naming of City facilities provided in the Naming and Renaming of Park and Recreation Facilities Procedures adopted by City Council December 15, 2009. Financial Consideration: Funding for signage is included within the project budget. Strategic Link: This item is linked to the City's Strategy Map related to the focus area of Quality Development and meets the corporate objective to Provide Attractive and Unique Spaces for Enjoyment of Personal Interests. Citizen Input/ Board Review: Public/Board input opportunities were provided at the following posted meetings. August 12, 2014 Joint City Council meeting with Southlake Arts Council, Community Engagement Committee, Crime Control and Prevention District, Parks and Recreation Board, Planning and Zoning Commission, Senior Advisory Commission, and Southlake Parks Development Corporation Sept 8, 2014 Parks and Recreation Board recommended approval (4-1) with Board member Medici voting no. The following is a brief summary of the feedback received from Parks and Recreation Board members during their review: Board Member Scharli — Would have preferred to see more options, and more participation in the survey beyond stakeholders. City of Southlake Values. - Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork Shana Yelverton, City Manager Meeting Date — September 16, 2014 Page 3of3 Sept 16, 2014 Legal Review: Not applicable. 9D - 3 Board Member Hill — Suggested the following naming structure... The Marq — Southlake Success (Phase 1 - i.e. Success at The Marq) Wellness (Phase 2) Perform (Amphitheater) Board Member Medici — Would have preferred to see the top 5-10 options that were considered. Vice Chair Patton — Appreciated the process staff and Willow St. went through, and supports the recommended naming. Chair Wasserman — Wanted to be sure the font(s) that are created to be used with the naming are legible on signage, marketing materials, etc. City Council consideration Alternatives: Alternatives may include: ■ Approve as presented ■ Approve with input as desired ■ Not approve Supporting Documents: Survey Results Staff Recommendation: Staff recommends approval of the names for the City facility currently known as the Community Recreation Center as presented. City of Southlake Values. - Integrity ♦ Innovation ♦ Accountability ♦ Commitment to Excellence ♦ Teamwork 8-12-2014 Joint Council Meeting CRC Presentation Survey Results Total Names on Sign -In Sheet: 37 Total Survey Responses: 38* *One survey disqualified for not being Southlake resident Q2: Did you know that the Community Recreation Center is a top priority within the Southlake 2030 Master Plan? No 8% Yes 92% Value Frequency Percent Yes 33 92% No 3 8% n= 36 Q3: Do you agree that the Brand Manifesto represents the City of Southlake and its traditions? Strongly Neither Disagree Disagree nor 8% Disagre Agree 6% 0% Strongly Agree 44 % Agree 42 % Value Frequency Percent Strongly Disagree 3 8% Disagree 2 6% Neither Disagree nor Agree 0 0% Agree 15 42% Strongly Agree 16 44% n= 36 9D-5 __ ] wit �F# �: ��r � �' • t1 ;y+� Q4: Do you like the name "The Marq" for the Community Recreation Center? Strongly Disagree 5% Disagree Strongly Agree 16% 33% Neither Disagree nor Agree 8% Value Frequency Percent Strongly Disagree 2 5% Disagree 6 16% Neither Disagree nor Agree 3 8% Agree 14 38% Strongly Agree 12 32% n= 37 Q5: Please provide any additional comments in the space below. Don't think "Legend" is right for the senior portion. This will be a great asset for the city. The name Marq is interesting - when put into the context of Keller's Point it made more sense. I think the community center should be easily accessed via the City of Southlake website - using the word community center & Marq until the community makes the connection - that will greatly increase awareness - part of the lack of awareness is the difficulty of finding info. I'd just prefer a name that wasn't invented - a real name or word. Just feels a bit artificial. Don't hate it, just don't really like it. When "Marq" is put in Southlake font - from afar it looks like an "O" instead of a "Q" - maybe lift the squiggle up a bit above the bottom of "Q" - it does look great as is, but first glance "Maro" Icon would be better. Very important that the election be successful. Communication will be key. Which we could have it complete sooner Spend less tax money on consultants Good idea for a presentation - good to get word out - communication will be huge for this project. Marq is a bit cheesy Good job Mayor John and the team Like the way brand ties to all facets of the center. Well done! Not quite warmed up yet to the name, but see how they all fit. I think it looks great! Propose on the wayfinding sign it includes Marq-center or Marq-community center. Aria - amphitheater Love the name & facility plan I had no reaction to the name, but I really like the names of each part of center ie. Legends Hall, Champions Club and Aria but again The Marq does not give me any reaction at all. The name. The Marq doesn't make sense. It doesn't represent Southlake. We want a name that makes citizens feel at home and say that's a Southlake name.