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Item 9CCITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT September 9, 2014 CASE NO: MSP14-001a PROJECT: Amendment to the Master Sign Plan for Kimball Oaks- PGA Tour Superstore EXECUTIVE SUMMARY: On behalf of Strode Property Company, Golf and Tennis Pro Shops, Inc. is requesting an amendment to the Master Sign Plan for the PGA Tour Superstore located Kimball Oaks retail center generally located at the southwest corner of E. Southlake Blvd. and S. Kimball Avenue at 2241 E. Southlake Boulevard. REQUEST: The applicant is requesting approval of two (2) additional signs for the PGA Tour Superstore (Building `C') north fagade. On June 17, 2014, City Council approved the following for the PGA Tour Superstore building: three (3) attached signs for the PGA Tour Superstore (Building `C') on the north, east and south facades. The two (2) proposed signs will flank the approved `PGA Tour Superstore' to the east and west of the sign on adjacent facades. The signs will be `Tennis' and `Golf'. A justification letter for the request is located in Attachment `C'. Summary of Kimball Oaks Approved Sign Regulations for Building `C' PGA Tour Superstore — City Council approved on June 17, 2014 Facade Approved Signage • 72 inch PGA Logo North • 20 inch PGA Tour (upper tag line) • 36 inch Superstore (lower tag line) • 60 inch PGA Logo South • 16 inch PGA Tour (upper tag line) • 30 inch Superstore (lower tag line) • 60 inch PGA Logo East • 16 inch PGA Tour (upper tag line) • 30 inch Superstore (lower tag line) In addition to the approved signs above, the applicant is requesting: Facade Approved Signage North( located east and west of • 30 inch 'Golf' the PGA Tour Superstore Sign • 30 inch 'Tennis' Case No. MSP14-001 a The table below shows a comparison of existing building signs that have more than one attached sign on a single fagade: Comparison of Buildings with more than One Sign on a Single Fagade Attached Signs Location MSP/SV Year No, of Signs on Fagade Signs and Letter Sizes Kroger Village Center na 1996 2 Kroger (10'-9") and Pharmacy (30") Home Depot (UT Garden Home Depot Village Center na 1996 3 Nursery (24") and Contractor Pick-up (18") Lowe's (6), Garden Center Lowe's Kimball 1709 na 2000 3 (26") and Indoor Lumber Yard (26") Costco Gateway Plaza SV 2001 2 Costco (7'-5"), Tire Center (2111 ") Central Shops of Central Market (5-5"), Market Southlake MSP 2005 2 Southlake Market (24"), and Cafe (24") Central Shops of MSP 2006 6 Banners (5' x8') Market Southlake Sprouts Farm Market (60"), Sprouts Jellico Square MSP 2006 3 Fresh Farm Produce (14") and Natural Foods (14") Petsmart Village Center SV 2007 3 Petsmart (na), PetHotel (na)and Banfield Hospital (15") Tom Thumb Crossroad SV 2008 3 Tom Thumb (42"), Starbucks Square (na) and Pharmacy (na) Zales Outlet Shops of SV 2010 2 North Elevation:Zales Outlet Southlake (18") Walmart Neighbor- Southlake SV 2011 2 Walmart Neighborhood Market hood Market Marketplace (7,-8°) and Pharmacy (23") South elevation: Del Frisco's Southlake Town South- 3 Grill (18"), building blade 12" & Del Frisco's Square SV 2013 West- 2 13.75") and patio wall (24") West elevation: Del Frisco's Grill (18"), and patio wall (24") REI (5'letters and logo)and REI Park Village MSP 2014 2 Recreational Equipment, Inc. (20") Note: na- not available ACTION NEEDED: Consider Approval of an Amendment to the Kimball Oaks Master Sign Plan - PGA Tour Superstore ATTACHMENTS: (A) Background Information- Link to PowerPoint Presentation (B) Vicinity Map (C) Proposed Signage Plan STAFF CONTACT: Ken Baker (817)748-8067 Patty Moos (817)748-8269 Case No. MSP14-001 a BACKGROUND INFORMATION OWNER: Strode Property Company APPLICANT: Golf and Tennis Pro Shops, Inc. PROPERTY SITUATION: The property is located at southwest corner of E. Southlake Blvd. and S. Kimball Avenue at 2241 E. Southlake Boulevard. LEGAL DESCRIPTION: Lots 1A1, 2A and 3A, Block B, Southlake Business Park and Tracts 1 B and 1 B1, John A. Freeman Survey, Abstract No. 529 HISTORY: May 6, 2014: Approved (6-0) the applicant's request to table until the May 20, 2014 City Council meeting. May 20, 2014: Approved (7-0) the Master Sign Plan for Kimball Oaks only approving the subject signs as discussed in this motion: With respect to Building 'E': approving the sign package as presented in the drawings before Council and the scale presented on the architectural drawings are subject to the staff's review and concurrence with the scale therein; also only approving Building 'G', otherwise known as the Bassett sign, with the same stipulated requirements as Building 'E'; approving the monument sign package adding the applicant will add eight inch (8") illuminated address numbers in the range appropriate for the addresses in the development; and also approving the Corner Sign Feature as presented at S. Kimball Avenue and E. Southlake Boulevard; and also approving, with respect to Building 'C', only approving the east and south elevations with the sign and logo fitting within the existing architectural elements as indicated in the drawings, specifically within the lighter colored tan area within the columns; and for staff to review the intent of Council to have the appropriate band of architectural color around the sign within the architectural element on the building. June 17, 2014: Approved (5-0) the conditional sign permit noting the following: no action on Building 'G' tonight and will be going back to the sign committee for consideration; in consideration of Building 'C', the north elevation for the maximum logo size of 72 inches with 20 inch letters for the `PGA' and 36 inch letters for the `Superstore'; and east elevation as presented; and the south elevation to match the east elevation (for letter and logo sizes; and noting the south elevation will not be lit. SOUTHLAKE 2025 PLAN/ STRATEGIC LINK: Quality Development REQUEST: The applicant is requesting approval of an amendment to the Master Sign Plan for the PGA Tour Superstore. Please refer to the attached sign plan packet (Attachment 'C') for complete sign details. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. Case No. Attachment A MSP14-001 a Pagel Vicinity Map 2221 E. Southlake 2110 , Q n, 2120 250 270 z w 2t� U W � � N J_ a 577� 21M - -- - EAST SOLITHLAKE BLVd MI= 2171 2175 _ 2 2 Lu F- 2 5 w 2195 W u _ 2435 Q aa45 21 d J J � o d g � m N_ m Amendment to the Kimball oaks - Master Sign Plan HHL 1 0 200 400 600 800 Feet Case No. Attachment B MSP14-001 a Pagel Signage Plan Elevations 1 BUILDING C - NORTH ELEVATION U.M MASONRY Approved Slgmge NNghb: wgo: 72. Lahers: PGATOVR 2 r SUPERSTORE 49' Proposed Lalaer Kelgh.: GOLF & TENNIS 3V s e .� Approved Signage Heights: n.r wgo-6a' Letters_ PGATGURI SUPERSTORE 30' Nonvlomi.Od 2 BUILDING C - SOUTH ELEVATION H.-MASONRY 3 BUI Y25%MASONRV i STRODE PROPERTY COMPANY Lees. rn„waTearns APpI-1 Slg.ge Nalghla: wgo:SV" Lehe�e: PGATOOR 16' SUPERSTORE 3a' R UV p—pYi' ����' ►�� Sovthlake, texas Sign Details MATERIALS LEGEND BUILDING STONE - BUILDING STONE _ FACE MCK1 IIIII■ FACE MICK3 FACE MICK 3 - METAL GLASR - CANVASAY/NING srucw CASE NO. ZA13-100 Primary signage already approved by City of 8outhlab --- - - ---- - ---- - ---- - ------ -------------------- ------ ------ - ---- - ---- - ---- - - -- - - -- - - -- - - -- - - 62.5 / ++B P_GAJOUR� 15.26 elf U IR SUPERS-T-0-RE 66.25sff 26.25 Of 107.78 slf Total ------------------------------------------------------------------------------------------------------------------------------ i 91- +gs • ii Proposed 5lgnage'�i G 0 L F r TENNIS I 19 Ism I 26 stiff Individually mounted channel letters. White acrylic faces with 1 st surface translucent vinyl Fllm on logo. Black returns, Blue Trimcap. Internally illuminated with white LED modules. 277v primary. "PGA TOUR" logo. PGA TOUR SUPERSTORE, GOLF, TENNIS are Adobe Kozuka Gothic PRO H font. 152.7 s/f aggregate Scale: 1/2" = 1' Case No. Attachment C MSP14-001 a Pagel PGA TOUR SUPERSTORE September 4, 2014 Department of Planning t400 Main Street Suits 310 Southlake, 7X 76092 Dear Council Members First, let me say how excited we are about becoming a part of this great community. The construction of our new Southleke PGA TOUR Superstore is progressing nicelly_ e do however need your assistance with one matter. A standard practice for all of our stores that rany tennis product is to have the words "GOLF and °TENNIS' displayed on the outside of the building. Unfortunately at the time of our original signage submission, these words were inadvertently omitted from our request for the front of the building. Without the words "GOLF and "TENNIS" displayed on the building, the p¢rception lends itself to PGA TOUR Superstore only being a golf retailer when, in fact; we will also carry a large array of tennis products in our Southlake Superstore. That being said, in addition to. our standard PGA TOUR Superstore logo, we respectfully request that you allow us to add the individual words "GOLF" and "TENNIS" to the front of the building using our standard sign age practices. Our Grand Opening is scheduled for mid-Deaernleer, we are excited about bringing our Superstore experience to this community and look forward to your positive response in this matter, Sir+cer I , Dawn Dover Manager, Visual Merchandising 1801 Oltt Alabama Road • Suite 150 + Roswel I, Geor la 34076 • (770) 64 5- 6790 ■ (770) 360-0149 Case No. MSP14-001 a Attachment C Page2 APPENDIX B MINIMUM SETBACK & SIGN LOCATION PGA Tour Superstore Approved Signs and Proposed Signs i E. SOI�74ME BLVD. (F.M. 1709) m. Row — j � >aL%= F E = 50 BUYE1nq SMnaW � �— SI � w �l B WN } G I IPTl �� =3 MSG B ��H J Oil 1 1 I w — Z Proposed 2 g Building SignsVj 1 1 7BL3DG5,ABLDGB BLDG�C Approved Building Signs 00 O J 10 'Lau 2=* Bum_ S. VILLAGE CENTER DRIVE I eo Row i SIGNAGE PLA& NORTH Kimball Oaks Master sign plan Southlake Blvd & Kimball Case No. Attachment C MSP14-001a Page3