Item 9ACITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
August 27, 2014
CASE NO: SV14-014
PROJECT: Amendment to the Master Sign Plan for Jellico Square
REQUEST: On behalf of 437 North Main Partners, LP, Chandler Sign Company is requesting
an amendment to the Jellico Square Conditional Sign Permit (SP06-401 and
SP06-401A revised) to include regulations to allow 7 tenant panels and two tenant
sign face background colors on an existing monument sign fronting on W.
Southlake Boulevard The property is located at 225 Randol Mill Avenue.
The existing monument sign contains a Sprouts sign (can letters) and three (3)
tenant panels located below the Sprouts sign face. The existing monument sign
was approved by City Council through an amendment to the existing Conditional
Sign Permit (SP06-401A revised) for Jellico Square.
The revised sign regulations proposed for the monument sign are as follows:
Sign
Regulation
Sign Ordinance
704-F
Regulation
Jellico Square
Conditional Sign
Permit Regulation
proposed Sign
Regulation
Number of
Sprouts sign and 3
One (1) large tenant
Tenant Sign
Six (6)
tenant panels
sign panel and six
Panels
(6) tenant panels
The background
Two (2) colors; the
Tenant Sign
color for all sign
3 white panels
large tenant panel is
green and the six (6)
Panel Color
panels shall be
smaller tenant
consistent
panels are white
ACTION NEEDED: CONSIDER SIGN VARIANCE APPROVAL
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Sign Exhibit — Link to PowerPoint Presentation
(E) Sign Application
STAFF CONTACT:
Case No.
SV14-014
Ken Baker (817)748-8067
Patty Moos (817)748-8269
BACKGROUND INFORMATION
APPLICANT: Chandler Sign Company.
OWNER: 437 North Main Partners, LP
PROPERTY SITUATION: The property address is 225 Randol Mill Road
HISTORY: November 7, 2006; Approved (6-0): Motion was made to approve SP06-
401, Conditional Sign Permit for Jellico Square located at the northwest
corner of West Southlake Boulevard and Randol Mill Avenue, limiting all
tenants over 20,000 sf to a maximum letter/logo height of 60 inches;
limiting junior anchor tenants between 10,000 sf and 20,000 sf to a
maximum letter/logo height of 36 inches; limiting tenants of less than
10,000 sf to a maximum letter/logo height of 24 inches; the signs will have
the company name only with no descriptive language and the design will
be consistent with the Sprouts sign as discussed tonight; requiring the
Sprouts signage to have no descriptive language except for what was
shown tonight which those being individual letters with back -lighting and no
white backing; eliminating monument signs #2A; requiring monument sign
#1 to reference the office park only and not contain multi -tenant listings and
the developer will look at the orientation of that sign; requiring monument
signs #2B and #2C to comply with our current ordinances and will only
have one tenant on each sign with no white backing and will have back
lighting with individual letters; requiring the identifier signs on the Sprouts
building may have product categories and will not include store in store
businesses and will use the words as shown tonight; and requiring the
developer to incorporate the name Jellico Square into the development.
January 16, 2007; City Council Approved SP06-401A Monument Sign
Regulations and Applicant's New Proposal (in italics):
City Council approved a total of four monument signs, one along Southlake
Boulevard at the west entry drive, one at the corner of Southlake Boulevard
and Randol Mill Avenue, and two along Randol Mill Avenue. Specifically,
City Council:
o Eliminated one of the signs along Randol Mill Avenue. The
applicant is complying with this request.
o Required the sign in the office portion of the development to
reference the office park only and not contain multi -tenant listings.
Council also asked the applicant to look at the orientation of this
sign. The office monument sign is consistent with the Council
motion in that it only references the office park and does not contain
multi -tenant listings. However, the applicant has not reoriented this
sign.
o Required the sign along Southlake Boulevard and the sign on
Randol Mill Avenue (in the retail portion of the development) to
comply with Sign Ordinance No. 704-B. Council also required that
the signs only have one tenant on each sign, have no white
backing, and have back lighting with individual letters. These two
proposed signs do not comply with the height requirements of Sign
Ordinance No. 704-B: the signs are 6 inches too tall due to the 6
Case No. Attachment A
SV14-014 Page 1
inch sign cap on each sign. The applicant is also requesting 3
additional tenant panels on the signs. The applicant is proposing
internal white LED illumination for the "Sprouts" portion of the signs.
February 6, 2007; Approved SP06-401A revised (6-0), subject to the sign
being as presented this evening, with the lettering on the three sub -tenants
being of the same color and font.
STRATEGIC LINK: Quality Development
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
COUNCIL ACTION:
The monument sign will need to meet the sign ordinance for the 8-inch
address numbers on the monument sign.
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Case No. Attachment A
SV14-014 Page 2
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Case No. Attachment B
SV14-014 Page 1
Site Plan
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Location of Monument Sign
for Amendment Request
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Attachment C
Page 1
Existing Monument Sign
Approved by City Council February 6, 2007
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REMOVE ALL EXISTING SIC NAGE AS REQUIRED
Proposed Sign
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MFR. &INSIALL(2)S/FCABINETSIGNSON BOTH SIDES OF EXISTING D/FMONUMENT
Case No. Attachment D
SV14-014 Page 1
12•6 {CABINET}
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SIF ILL NATW MULTI -TENANT CABINET SIGN SCALE =1 j2"=1'4)"
(2) REQUIRED -MANUFACTURE & INSTALL
(2) S/F FABRICATED ALUMINUM SIGN CABINETS w .06Y FILLER, 2" RETAINERS
& 1" DIVIDER BARS PAINTED DARK BRONZE
WHITE LEXAN TENANT FACES w/ 1 StSURFACE APPLIED TRANS. VINYL GRAPHICS=
"SPROUTS FARAMRS MARKAT': 3630.156 VIVID GREEN VINYL BACKGROUND
w{ COPY WEEDED OUT TO SHOW-THRU WHITE & MS0-22 BLACK V INYL DETAI LS
INTERNALLY ILLUMINATED wj 800mA H.O. FLUORESCENT LAMPS
MOUNTSIC NCABINETS FLUSH TO €KITTING D/F MONUMENTAS REQUIRED
NOTE: CUSTOMER TO PROM DE EXACrTEN,ANIT LAYQUTJCOLORS PRIOR
TO MANUFACTURE
Case No. Attachment D
SV14-014 Page 2
Photographs
Existing Monument Sign on W. Southlake Boulevard
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Existing Monument Sign on Randol Mill Avenue
Case No. Attachment D
SV14-014 Page 3
Sign Variance Application
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
1 That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
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Z That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed,
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3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
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Case No. Attachment E
SV14-014 Page 1