WS Item 4 - CRC Naming
SOUTHLAKE COMMUNITY RECREATION CENTER
NAMING CONVENTION STUDY
PRESENTED 7. 29. 2014
— OR —
CAN WE FINALLY QUIT CALLING IT CRC?
BRAND MANIFESTO
We are creating a space with a unique purpose –to unite, celebrate, learn, enjoy, foster and grow, in the center of a place we call home. A place that celebrates culture and competition.
A place that honors tradition and fosters the development of the next generation. A place of casual elegance that sets a standard in our town, our region and across the nation.
The One Thing:
COMMUNITY FOR ALL
DRIVER BRAND
At/Of/By Southlake
NAMING FOR THREE MAIN STRUCTURES
EVENT/WEDDING
SPORTS & FITNESS
AMPHITHEATER
SOUTHLAKE COMMUNITY RECREATION CENTER
NAMING CONVENTION STUDY
THE MARQ
RATIONALE
A mark is a recognized standard or quality. As cities go, Southlake has set the bar very high and this center is certainly no exception. Changing the “k” to a “q” to creates Marq, which
gives it a bit of a British nobility feel and allows us to have a more uncommon brand. Marq is also a derivative or Marquee, which is a sign that guides people to a gathering such as
a theater or event.
Driver Brand:
Event/Wedding:
Sports & Fitness:
Amphitheater:
THE MARQ • SOUTHLAKE
LEGENDS HALL
CHAMPIONS CLUB
ARIA
THE MARQ
LEGENDS HALL
CHAMPIONS CLUB
ARIA