Item 9A SOUTHLAKE TOWN SQUARE
TRADER JOE'S
REVISED SIGNAGE APPLICATION
SIGN "B" - EAST ELEVATION
BLOCK 5R, LOT 4
March 28, 2014 Received
MAR 3 1 2014
Pion Dept
COOPER
-- ,0‘,T.
L A K F
COOPER TOWN SQUARE
1
r
1
`•••
-
. ..
, 3
�. — — __ __
(�� t as ' I it
.
" ss iii
A 5 fill 01 11! ill -.
� Y 1 A
.
Z .',.. •
.igyYC , .
e
4 , vow
�. N a, I � �
a $
% y l py
•
TRADER JOE'S SIGN PROGRAM
Trader Joe's received sign approval on December 19, 2013. The sign on the east facade of the building was
approved for individually mounted letters illuminated by gooseneck lights, as shown in the facing page.
In our earlier discussions with Trader Joe's, we had also considered a "sign board" for this elevation. As design
progressed, Trader Joe's became concerned that the color of the letters lacked sufficient contrast to the color
of the brick selected for this building. We have since worked with Trader Joe's and David M. Schwarz
Architects, the building's architect, to design a sign panel in keeping with the building's historical precedents.
Trader Joe's is requesting the City's consideration in revising the sign on the east elevation as follows (and as
further illustrated in Appendix B):
• Mounting the sign on a 22'11.5" X 2'7.25" stylized aluminum backer panel, painted black.
• Replacing exterior gooseneck lighting on 3" solid red acrylic faced letters with 3" rope LED interior
illuminated channel letters with a clear acrylic face, consistent with the type of letters and lighting
approved for the north and south elevations. The overall size of the letters is unchanged.
• While the area encompassed by the letters remains unchanged (40.33 sq. ft.), the backer panel is included
for sign area purposes, increasing the measured area to 59.70 sq. ft.
Cooper and Stebbins supports the revisions above as consistent with the Town Square Sign Regulations and
the architecture of the building, and requests approval as submitted.
1
I
Contactl9i.X. Ocean Avenue Ron kon kc a, NY 1.177 Pt 1.31.7:47.2.143 F6a1.737.48,&5 I Sign Type. CHANNEL I Description:PRELIMINARY I Quantity: I
''''
LETTERS I R EC PLAN I I
(40 PRELIMINARY RE C PLAN
Nis
. a li t. i
II
1
j
il :;
ii - 14 . ki . 1
1 ..TALVii• i;
"19
I i aT,
'I': n.... ' ;"'
I ,...,.
1 la 211. ir_ 111
r 7._ ,......,_ _
I .1 11 __
I ill
eemovit4 orwl se4nsp.101.54
■ ''' 1 . 1 I ,,,S"°_,.;ZT3'4,
'747M. i \ i III
(
i l 5 41, le ,
;. li 1 ..........,,..,....... I rt. , .......
, a .....,............ ____
I
El
11 L'Ii.'..i7;:;.T .
I 1
I i 1
I I I . r - - 1 .,..-
i _
•
f , L
Bill
___! it 1 1 ,
m.:41141, , . i
t 1 i 1 I , ' 8 .,„ ,.... prs
L' 1 ‘—.,— ..._ ,
!I t
,whmot a . ,; . .4 ... •
etoo ,---, L. _ _ _ L , i d." Ls.* Cdhs to Pr
ryp1,14 .4 1 4 AC
II
' l '''''''''',77... -- ‘ ' ' 1 4 ' , • 7 """ ' I I
• _- ii iii 1
I I 1 1 ,
J
.....=
I
. ....a , .--.
d ' I
5 I ,
, L
, .
la
"C ;
..r. : . 1 0 111 i
r i
t 1. le. •
..
% I
. 11 2 Guxue Starunik : 4
; I i / i f WO i . 1 V . 4 441*41 11r .. I I
i 1 OtLV CsAcli S.' i-stor ,0 LI
1 1
lIZT.:Rerii D
1 % ii
411
' ossici , 1
r ..1., ,.._.... Ailitara....--...1 I!____—,- ammo ..6 1 M -- . I ,,- 4 a , 1.. 1
L U
--rz,z7- _,
•, ___
..........._......___ t
.
, ., ... ..... _ _ _
LI
— __ EAST S921.1W:E.H.V0 . ! FAST S. - E ; • r
11
Job Name: TRADER JOE'S Doe: 0T:1 1_. Seale: See Drawing Appro 0 RejecW{
t o broadwaynational Address: 1.487 E sakke ah elvd Jo b Number 135.1.1* Dramen Ey: PM 8.4p El Rev LE and R '
SovIhiaba, TX TE0c22 Projeci Manager: A DE Revised: 11.X.1S 010.00
SIGNSILIGN1IN Cl I ELECTRICAL Sig Oeste•
APPENDIX A
TRADER JOE'S SIGN SUBMITTAL APPROVED 12/19/13
SIGN "B" - EAST ELEVATION
ContactSi1900 Ocean .Avenue Ronkonkoma, NY 1177 paa1.7.37.. F 6 - 137.21-eiFi , Sign Type:*"" I Div - 1 ELEVATION oLlan:ri:,. wi' I 3
EAST ELEVATION (CENTRAL AVE)
51:ALE:1;8" 1'
. ,..
Irk
_ .•
t--s
- - , . 1112,11■DER JOE!
, ..,._ .. ....
VISIBLE FROIJI -
1700 _
...._
iiiiir...._ ...."'" AM "1 --......
1 a
---w--ww-, 41 ,01.1 , 1ip, .--* 41
,..,. 4*
. A
III
.....__ I
.,.
P *
0. low
,_
I ,
7 I
i
Job Name: TRADER JOE'S Dale: ri■ -n Scale: .5 DYawirq
4,1 )'- - - -'-' broadwaynati Jo
onal Adthe.:14187 E 50.11tdain ISW Job Number: 13688 Drawm By: Plvl
Rev t,d : u. 20 1 2 sumo Sign approved on 12/19/13
Sotahlake, TX TE002 Project Manager ADS
SIGNSILIGHIINCIELECTritGAL
L
I
CentactSY19 OOCCeanAdenueRonkonkoma,NY11779 P631.7.47_114 FE 1.737.42.65 S Type. CHANNEL Oecripticr:EXTERNALLY :L .� 1 i j {
y LETTERS I ILLUmINATEO I f
EXTERNALLY ILLUMINATED CHANNEL LETTERS (EAST ELEVATIONS) SECTION DETAIL
SCALE. 1J2 "- 1' -0" NTS __
r •
GOOSENECK
LIGHTING
N TRADER JOE'S
t ..1 114 a 8' -2 3/4" J
2t} -1
1
TOWN CODE
Allowed 7594 of sta rat rant Facade width, nat
fa exceed 1 Sq Ft of building faced. w ith
facing public sf reef, parking lot, Ar ent rante
40 .040 Dark Bronze Anodized Aluminum Returns td Mounting Hardware Non - Corrosive Steel To Suit Wall
Conditions
1" Continuous Jewlite Bronze Trim Cap Fussed To ,1 1/4" Diameter Drain Hole (Min. 2 Per Letter)
Acrylic Face.
.063 Aluminum Backs with White Inside. CofarKey
.177 #2793 Red Acrylic Face
2T93 Red Pre-Finished
Acrylic Bronze
b roadwa national lobNaxtl: TRkDER t.�E'S Dale: 07:31 1:3 Scale: `ri crea�friry
y Address: so E ke, TX dl; = 81.0 ,lob Number: 13588 Drawn By: Fu' Sign approved on 12/19/13
�/ .°. I G ri S I l I O N T I N C' E C E C T R r C A l ��snhlake, TX 7tL*'32 Fivject Manner: P.DS Rri^.®d: 11 :1 0$ 10.09
Contact31900 Ocean Avenue Ron kon k.oma, NY 11779 P631.737.31210 F Eat 737.48.65
Sign Type CHANNEL I Descripti Quantity
on:PRELIMINARY
LETTERS R EC PLAN I
a PRELIMNARY REC KAN
NTS
/
•IN V WA .• tftl'i '''+, ''.
to a
,-:
,--‘.
.ii
35,
rt ' i.11
I 4.44fira , ,
.2111111:r
"S440
- -
_ i i - tor 1
r
tow/ tvorsttonotA
I
Il I 1 I I NO I
t . ''',MS •
11 t
1 ..
zz ' ' ., :L.7.m. . ' • ' 1 i g: 4 7
, I olt
l ■
I '
J . ,
t if, I
.7 1,1
I ■
I —
1 ' r
_
: , 1 '
1 Agra 6 1J4 041.4 tots
' i ■
i
- 4 t:
I
.
. v \ ,,,..i. k l ,...0..._ _.
, ,_
lem,, . gi i
, . , z
,. ts L
,
1: • ...i ts' - ',' --- 0 1111i1111-1-11 r r
„..1 .
- r ,,..-
Wi
S I . I I E ■ '
'
, ..............
MOO '
I i
, I - -- - - :
1 0
,..41,..
WA"'
-.• l ' r --Milule....m...-.......1, f ''''''''......."""j
.- -
. . .
-
..--,..
r
..._
4.`-. tr A d S
. EASt SOL/TH(AKE BLVD FASTS. - E , .
ER JOE'S. Dale: Ur ."31. n Scale: 5./. Drawing I D Approved 0 Rel
4 Il i broadwaynati Job Name: TRADER
onal Acitess: 1487 E Sokehlake IA* Job Number 135E* Drawn Sy: FM 0 Apixoted wil hcipirecibns 0 Revise and Ri..11:irnii
W 11.
Southlake, TX 76W2 Project Manaer g P eved:
,05 Ris20.13
' SIGNSILISHIINGIELECTRICAL 010.o0 Oete•
APPENDIX B
TRADER JOE'S PROPOSED SIGN REVISION
SIGN "B" - EAST ELEVATION
Con ta Ooean Avenue Rf,nkonkorna, NY 1177:4 PE:11 73? 32.4.3 FF,31 ?a? 46'5. OS 1 Sign Type "r• I De&criptn ELEVATION I Quantity "
I I 3R
L.,.
,
4 414 i EAST ELEVATION (CENTRAL AVE)
SCALE:1/8"-i '
. _
- - -
" - .---
11•11■,/
L ___ --------- TRADER JOE'S
1700 .
.11, WI
t.
;•-• 41- 1 rfr
----
i r
' 11,
fl .
,_
lit TRADER JOE'S
' - ---,_
orar
... , ..,., .
, ... .
, -
.,.
, .,. ..
4 — .
.........". ....A- '',-------: ...............2 opmeass siumia=
broadwaynational Ob Name: TRADER JOE'S Da: 0T21.13 5c412: See Drawing
4 " 1 J Aolchs: 1.4.87E Sotzlhlake Blvd Job Number! 1258B DilMill Or. PM New Sign Requested
I
• Nrir - -, Tit 't - . tr,'t` Southlake. TX T5092 Pro)Ki Manager ADS Revile& 0226.14 MUM
I
I
I
I
Contact�119O0 Ocean Avenue Ronkonkoma, NY 11 ?73 P631.737.3140 F631.737.4365 Sign Type: De: riptic•n: LED ILLUMINATED 7 R
I CHANNEL LETTERS I ( Quantity 1 I ! 1
F,; CHANNEL LETTERS ON BACKER PANEL (EAST ELEVATION)
SCALE:1J2 "-I - " r,
) i
7 A ri v ,i iik a — LH ...„,.....:, 1.1, i '1 ‘ L.
r
20 -1
22' -11 112'
PINES: `;ij 3" Deep . 040 Aluminum Returns PTM PMS 1 B6C
4 PR.MARY 10SYSJGN NS WHERE
ALLO WED BY LOCAL CODE. POwERIS rnl�rKe .063 Aluminum Backs With white Inside.
149 DM Y OF THE SIDN AT TIME OF INSTALLATION. Y
ALL ELECTRICAL FARTS Sr455EMBUE5 ULU3TED LED FIe(ihle Red Light Strip i • ,
ArFROUED ULLABEIS ATTACHED IFREDUARED. : .... ,1 � _
40 Clear Plexi Face
PMS 1860 -
ElECTRCAL K9AN6 PRCivr SIGN WLL NEED r0 BE ,, 7 g 3'B" Dia. La and Shield
WIRED INTO THE FR IMAM Y ELECTRICAL SOURCE (BY
OTHERS) MUST BE A DEDICATED CIRCUIT WITH
THREE ISOLATED C(NDIKTORS - CONSSTANG OF A
HOT, NEUTRAL AND 8,5 WO ALL GOING SAD( TO \ 75 toter ey k , C1"
THE MAN PANEL 1)4" Diameter Drain Hole 1 Light Baffle
ill (M in. 2 Per Letter) 1t s. —
TOWN CODE tle 1 Red Jewelite Trim caps ALUMINUM BACKER _____
ACKER �
Allowed 79% cf starer rant Facade width, nut PANEL PTM BLACK �' ~
to exceed 1 Sq Ft of building facade with BLACK ikti# Power Supply
facing a public street, parking lot, or entrance
iso 12 0 v. AC (provided by others)
k dwa l Job Nim. TRADER JOE'S Dale: OT.31.13 Scale: See Drawing
i roa y nationa Aikie 14 87ESoahlakeBlvd Job Numb 13 588 Dr awn S' PM New Sign Requested
i SI DNSILr0 NTINO'ELECTRICAL SGtahla.kee,TX Projecl I$a e'i: ADS Revised: 032$14 1114.42
APPROVAL REQUESTED
The Town Square Sign Regulations expressly allow for the possibility of non - conforming signs such as
the Trader Joe's sign package approved in December, 2013. In keeping with the Regulations and the
approval granted in December, the change requested for the east elevation:
• Harmonizes with the structure or structures on the parcel on which it is to be applied;
• Is compatible with the other signs or graphic designs on the premises;
• Is suitable and appropriate to the Town Square;
• Contributes to special characteristics of the particular area in which it is to be located;
• Is well designed and pleasing in appearance;
• Is desirable as an urban "downtown" design characteristic;
• Does not constitute a nuisance to the occupants of adjacent or contiguous property;
• Is not detrimental to property values; and
• Does not constitute a traffic and safety hazard because it is distracting, or is not considered obscene,
lewd, indecent or otherwise offensive to public morals.
We believe that the revision to the sign for the east elevation meets each and every test set forth
above, and request approval as submitted herein.