Item 9A13 CITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
June 11, 2014
CASE NO: MSP14-002
PROJECT: Master Sign Plan for Park Village
EXECUTIVE
SUMMARY: On behalf of The Woodmont Co., Chandler Signs is requesting approval of a
Master Sign Plan for the new Park Village retail center located at the southwest
corner of E. Southlake Blvd. and S. Carroll Avenue.
REQUEST: The proposed Master Sign Plan includes sign regulations for two (2) monument
signs located at the entrances off of E. Southlake Boulevard and S. Carroll
Avenue; (2) directory signs located within the center; four (4) attached branding
signs; and regulations for the attached signs on the buildings, to include specific
signage for The Fresh Market, REI and Michaels.
A summary of the sign types requested in the Master Sign Plan is as follows.
Please refer to the attached master sign plan packet (Attachment C) for complete
details.
All signage within the Park Village Development that is not specifically addressed
within the proposed comprehensive master sign plan, shall comply with Sign
Ordinance No. 704-F, as amended.
1.0 Definitions
Awning: A canvas, metal, or other material attached to a building or structure, erected in or over a
window or door, and usually supported by cantilevering from the building facade or hung
by metal rods.
Awning Sign: A sign consisting of one line of letters painted, placed or installed upon the valance of
an awning and an identification emblem, insignia, initial or other similar feature painted, placed or
installed elsewhere on an awning; provided, that any sign, emblem, insignia, initial or other similar
feature shall comply with all other appropriate provisions of this title. Where horizontal steel
awnings are used, the Awning Sign may consist of individual cut out metal letters or internally
illuminated letters placed on the top of the awning's outside edge parallel to the face of the building.
AWNING SIGN SAMPLE IMAGE
Case No.
MSP14-002
E_
Y
J
AWNING SIGN SAMPLE IMAGE
Pedestrian gin design: Any sign, oriented perpendicu I a r to the face of the building, identifying the
name of the business, affixed to or supported by a building or structure, which projects more than
twelve inches {12"} beyond the surface of that portion of the buiIding or structure to which it is
affixed or supported.
TENANT � 430. Fr.
PEDESTRIAN BLASE SIGN SAMPLE IIv1AGE
Buirdin= Blad�Sien A vertically oriented primary tenant identification sign mounted to and
projected from the building Mgde- A' MAX
T -.1260 Fi
E
N
A
N
_
�rTO GRADE MINIMUM
BUILDING BLADE SIGN SAMPLE IMAGE
Faerma Slpn: A Sign affixed dlrectlyto the exterior wall or screening surface, confined within the
limits thereof, and which projects from the surface less than twelve inches (12*) at all points. Fascia
Signs are displayed parallel to the face of the building and identify the name of the business.
DutiAir
qlpff Align affixed directly to an exterior wall and identifying
the name of the Development.
Multi -tenant Man ument 5ismatte: A free-standing sign consisting of Internally Illuminated sign
cabinetswith masonry surround. There may be channel letters affixed to the mason ryas well, The
purpose of this type of signage is to advertise the names of the various businesses within the
Development.
Directory 5igoage A free-standing Sign, internally illuminated, with the purpose of directing
patrons to their desired destination within the Development.
Sandwich Boards: One allowed per retailer. A -frame non -permanent free standing signs which are
allowed by right per sign ordinance regulations for businesses facing internal driveways.
Summary of Sign Regulations
Sign Type
Brief Description
Number of Signs and
Locations
Building Blade Sign
If a tenant chooses
• Maximum Letter
to use a building
a`AX_�
Height shall not
blade sign, it will be
exceed eighteen
counted as one (1)
" T -126Q �
(18) inches
attached sign in
E
N
• Maximum Area
regards to the
N
shall not exceed
allowed number of
�,T TO GRADE MINIMUM
twelve (12)
attached building
signs allowed on
square feet
the fagade.
Case No.
MSP14-002
Sign Type
Brief Description
Number of Signs and
Locations
Pedestrian Blade Sign
• Maximum Letter
Height shall not
SO. FT.
exceed eight (8)
All tenants are
f_TENA�NT4
inches
allowed one (1)
PEIJESTRIAN BLADE SIGN SAMPLE IMAGE
. Maximum Area
pedestrian blade
shall not exceed:
sign which will not
o Four (4) sf for
count towards the
tenants <
maximum allowed
20,000 sf
number of signs or
o Six (6) sf for
allowed sf.
tenants >
20,000 sf
Awning Sign
• Maximum Letter
Height:
s c
o < 20,000 sf =
Awning signs may be
twelve (12)
located on awnings as
AWNING SIGN SAMPLE IMAGE
inches
shown in the sample
-
_.-
o > 20,000 sf =
twenty (20)
images.
-
inches
AWNING SIGN SAMPLE IMAGE
Case No.
MSP14-002
Sign Type
Brief Description
Number of Signs and
Locations
• Tenants 0-4,999
Fascia Signs for tenants
sf shall not
Logo heights shall not exceed 125%
exceed thirty
of the fascia sign maximums
(30) inch letter
height
• Tenants (non -rim
12CECO 19,ncES=
buildings) 5,000-
11,999 sf shall
not exceed thirty-
_
six (36) inch
-
letter height
g
Each tenant shall
• Tenants (rim
be allowed one
buildings — D,
attached sign on
E2, F, and F2)
5,000-11,999 sf
each fagade visible
from a street or
shall not exceed
internal driveway;
forty-two (42)
however, a
inch letter height
maximum of three
0.4,9 MAC EASE
PACE
Tenants 12,000-
(3) signs will be
19,999 sf shall
permitted for a
not exceed forty-
corner or end-cap
oP
eight (48) inch
lease and a
_ -
letter height
maximum of two (2)
• Tenants 20,000
signs for non-
- == =
sf + shall not
corner end -cap.
exceed fifty-four
Those tenants
t
(54) inch letter
exceeding 20,000
height
sf will be allowed
• The total area of
four (4) signs with
all signs
no more than two
displayed on a
(2) on any given
building wall
fagade.
which faces a
street, drive or
parking area
shall not exceed
the allowable
height of the
fascia signs
multiplied by
75% of the
building width
The Fresh Market
9 East and north
elevations shall
have thirty-six
m
I
THE FRESH MARKET
(36) inch letter
o
height_
• Green LED
illumination at
Two (2) attached fascia
low wattage
signs
Case No.
MSP14-002
Sign Type
Brief Description
Number of Signs and
Locations
• Three (3) REI
Recreation Equipment, Inc. — REI
attached cabinet
signs are
-
proposed at
approximately 85
sf in size on the
E. Southl
b
east, west and
--- R
%-. FRONT (E+STI ELE'/M1TION " -
north elevations.
U a D
The signs are
black with push
E `
- -
through graphics
shown in white.
_
S
e 0
-- - -
• One (1) awning
sign over
entrance, showing
-
+
o
a twenty (20) inch
A total of five (5) signs
letter height.
are proposed as
• One (1) directory
described.
310E
sign panel flush
INORTNI ELEVATION
against wall at
entrance.
Michael's
o
0
• Signs 1 and 4
m `
— --
shall have a
maximum letter
,.
..
height of fifty-
m
four (54) inches
®
(M, h and 1).
2.
Signs 2 and 3
shall have a
0. ,
maximum letter
m
height of thirty-
six (36) inches.
m
3.
Case No.
MSP14-002
Sign Type
Brief Description
Number of Signs and
Locations
• Four (4) attached
Branding Building Signage
and amber
colored halo lit
building branding
signs.
• Building A north
�
. ..
and west
elevations shall
have a letter
-----------
height of 21 1/2
inches double
ro
--
stacked.
1
J
VRuaw" at
Buildings C and
_
D west
elevations shall
-
have a letter
height of 27
PARTIAL ELEVATIONS
'
inches double
------------------------------I
ntl'ng B.i ti ng s-onaoe - Loca1 ons
copy.
Directory Signs
1 � —
.:, o
Two (2) internal
:
and illuminated
directory signs
are proposed
- 4= -
Al shall be
aY,
approximately 7
0
feet in height
�E \
A2 shall be
,,I ..D I 8 L C T 0 81t--®�—
approximately 6
.,..a..> .,�.
feet in height
Case No.
MSP14-002
Sign Type
Brief Description
Number of Signs and
Locations
Monument Signs
Two (2)
monument signs
are proposed
showing signage
::»»::'
on both sides
• B1 located at the
ma
entrance off of
Southlake Blvd.
is approximately
15 feet in height;
a — —
contains 8 sign
new -A e.nvi... newpe
panels, 4 pin
0 D1FManu�m Opt .tthIA .sign e.tail =
mounted anchor
tenant names,
O
the branding
name and
O
address
• B2 located at the
-
entrance off of
Carroll Avenue is
s
approximately 17
feet in height and
contains the
same signage as
o1F M......t ® C-11 Aver Sion •.t.11
He i �w�o- nwa�Acur� uro �i
B 1
• All signage and
addresses are
illuminated
9.0 Illumination
Blade signs: Aluminum cabinet construction with routed out copy or channel letters. Internally
illuminated with led lighting.
Fascia Signs:
• Where signs are internally illuminated, light transmitting surfaces shall be non -glass, matte
material.
• Only letters and logos shall transmit light while back plate or background shall remain solid
or opaque.
• All sign colors are subject to review and approval by the Landlord.
• All weep holes for signage drainage shall be covered by an internal light baffle.
• Letters shall be channels no more than 5" in depth.
• Letters with halo illumination shall have even distribution with no hotspots. All halo
illumination is to be white. With the exception of the monument and building branding signs which will be amber.
• Letters with external illumination: individual fabricated letters are to have at least a 1"
return.
• Channel letters with day -night acrylic faces: returns shall be painted a black or dark neutral
paint color.
• If attached fascia signs is not ground lit, back lit, or halo lit - it will have low wattage internal illumination
Case No.
MSP14-002
ACTION NEEDED: Consider approval of a Master Sign Plan
ATTACHMENTS: (A) Background Information- Link to PowerPoint Presentation
(B) Vicinity Map
(C) Proposed Master Sign Plan Packet and Signage Plan
STAFF CONTACT: Ken Baker (817)748-8067
Lorrie Fletcher (817)748-8069
Case No.
MSP14-002
BACKGROUND INFORMATION
OWNER: Excel Southlake I, L.P.
APPLICANT: Chandler Signs on behalf of The Woodmont Co.
PROPERTY SITUATION: The property is located at southwest corner of E. Southlake Blvd.
and S. Carroll Avenue at 300 S. Carroll Avenue.
LEGAL DESCRIPTION: Tracts 4, 4D and 4G, Obediah W. Knight Survey, Abstract No. 899,
City of Southlake, Tarrant County, Texas
HISTORY: There is no history of signage for this new development.
SOUTHLAKE 2025 PLAN/
STRATEGIC LINK: Quality Development
STAFF COMMENTS: The sign criteria, site plan and application are attached to this
report.
REQUEST: The applicant is requesting approval of a Master Sign Plan. Please
refer to the attached master sign plan packet (Attachment C) for
complete sign details.
COUNCIL ACTION:
Case No. Attachment A
MSP14-002 Page 1
Vicinity Map
Park Village
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MSP14-002
Master Sign Plan
0 600 1.200
Case No.
MSP14-002
2,400
m Feet
Attachment B
Page 1
THIS ILLUSTRATION IS FOR PRESENTATION
PURPOSES ONLY TO GIVE A FEEL FOR THE
ALLOWED SIZE OF SIGN TO TENANT SQUARE
FOOT RATIO. THE LEASE SPACE SHOWN ON
THIS ILLUSTRATION IS SUBJECT TO CHANGE.
Site Plan
SITE PLAN
hV/-
Ta,i,
A = DIRECTORY SIGNAGE
B = MULTI -TENANT MONUMET SIGNAGE
OF
Case No. Attachment C
MSP14-002 Pagel