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Item 9A13 CITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT June 11, 2014 CASE NO: MSP14-002 PROJECT: Master Sign Plan for Park Village EXECUTIVE SUMMARY: On behalf of The Woodmont Co., Chandler Signs is requesting approval of a Master Sign Plan for the new Park Village retail center located at the southwest corner of E. Southlake Blvd. and S. Carroll Avenue. REQUEST: The proposed Master Sign Plan includes sign regulations for two (2) monument signs located at the entrances off of E. Southlake Boulevard and S. Carroll Avenue; (2) directory signs located within the center; four (4) attached branding signs; and regulations for the attached signs on the buildings, to include specific signage for The Fresh Market, REI and Michaels. A summary of the sign types requested in the Master Sign Plan is as follows. Please refer to the attached master sign plan packet (Attachment C) for complete details. All signage within the Park Village Development that is not specifically addressed within the proposed comprehensive master sign plan, shall comply with Sign Ordinance No. 704-F, as amended. 1.0 Definitions Awning: A canvas, metal, or other material attached to a building or structure, erected in or over a window or door, and usually supported by cantilevering from the building facade or hung by metal rods. Awning Sign: A sign consisting of one line of letters painted, placed or installed upon the valance of an awning and an identification emblem, insignia, initial or other similar feature painted, placed or installed elsewhere on an awning; provided, that any sign, emblem, insignia, initial or other similar feature shall comply with all other appropriate provisions of this title. Where horizontal steel awnings are used, the Awning Sign may consist of individual cut out metal letters or internally illuminated letters placed on the top of the awning's outside edge parallel to the face of the building. AWNING SIGN SAMPLE IMAGE Case No. MSP14-002 E_ Y J AWNING SIGN SAMPLE IMAGE Pedestrian gin design: Any sign, oriented perpendicu I a r to the face of the building, identifying the name of the business, affixed to or supported by a building or structure, which projects more than twelve inches {12"} beyond the surface of that portion of the buiIding or structure to which it is affixed or supported. TENANT � 430. Fr. PEDESTRIAN BLASE SIGN SAMPLE IIv1AGE Buirdin= Blad�Sien A vertically oriented primary tenant identification sign mounted to and projected from the building Mgde- A' MAX T -.1260 Fi E N A N _ �rTO GRADE MINIMUM BUILDING BLADE SIGN SAMPLE IMAGE Faerma Slpn: A Sign affixed dlrectlyto the exterior wall or screening surface, confined within the limits thereof, and which projects from the surface less than twelve inches (12*) at all points. Fascia Signs are displayed parallel to the face of the building and identify the name of the business. DutiAir qlpff Align affixed directly to an exterior wall and identifying the name of the Development. Multi -tenant Man ument 5ismatte: A free-standing sign consisting of Internally Illuminated sign cabinetswith masonry surround. There may be channel letters affixed to the mason ryas well, The purpose of this type of signage is to advertise the names of the various businesses within the Development. Directory 5igoage A free-standing Sign, internally illuminated, with the purpose of directing patrons to their desired destination within the Development. Sandwich Boards: One allowed per retailer. A -frame non -permanent free standing signs which are allowed by right per sign ordinance regulations for businesses facing internal driveways. Summary of Sign Regulations Sign Type Brief Description Number of Signs and Locations Building Blade Sign If a tenant chooses • Maximum Letter to use a building a`AX_� Height shall not blade sign, it will be exceed eighteen counted as one (1) " T -126Q � (18) inches attached sign in E N • Maximum Area regards to the N shall not exceed allowed number of �,T TO GRADE MINIMUM twelve (12) attached building signs allowed on square feet the fagade. Case No. MSP14-002 Sign Type Brief Description Number of Signs and Locations Pedestrian Blade Sign • Maximum Letter Height shall not SO. FT. exceed eight (8) All tenants are f_TENA�NT­4 inches allowed one (1) PEIJESTRIAN BLADE SIGN SAMPLE IMAGE . Maximum Area pedestrian blade shall not exceed: sign which will not o Four (4) sf for count towards the tenants < maximum allowed 20,000 sf number of signs or o Six (6) sf for allowed sf. tenants > 20,000 sf Awning Sign • Maximum Letter Height: s c o < 20,000 sf = Awning signs may be twelve (12) located on awnings as AWNING SIGN SAMPLE IMAGE inches shown in the sample - _.- o > 20,000 sf = twenty (20) images. - inches AWNING SIGN SAMPLE IMAGE Case No. MSP14-002 Sign Type Brief Description Number of Signs and Locations • Tenants 0-4,999 Fascia Signs for tenants sf shall not Logo heights shall not exceed 125% exceed thirty of the fascia sign maximums (30) inch letter height • Tenants (non -rim 12CECO 19,ncES= buildings) 5,000- 11,999 sf shall not exceed thirty- _ six (36) inch - letter height g Each tenant shall • Tenants (rim be allowed one buildings — D, attached sign on E2, F, and F2) 5,000-11,999 sf each fagade visible from a street or shall not exceed internal driveway; forty-two (42) however, a inch letter height maximum of three 0.4,9 MAC EASE PACE Tenants 12,000- (3) signs will be 19,999 sf shall permitted for a not exceed forty- corner or end-cap oP eight (48) inch lease and a _ - letter height maximum of two (2) • Tenants 20,000 signs for non- - == = sf + shall not corner end -cap. exceed fifty-four Those tenants t (54) inch letter exceeding 20,000 height sf will be allowed • The total area of four (4) signs with all signs no more than two displayed on a (2) on any given building wall fagade. which faces a street, drive or parking area shall not exceed the allowable height of the fascia signs multiplied by 75% of the building width The Fresh Market 9 East and north elevations shall have thirty-six m I THE FRESH MARKET (36) inch letter o height_ • Green LED illumination at Two (2) attached fascia low wattage signs Case No. MSP14-002 Sign Type Brief Description Number of Signs and Locations • Three (3) REI Recreation Equipment, Inc. — REI attached cabinet signs are - proposed at approximately 85 sf in size on the E. Southl b east, west and --- R %-. FRONT (E+STI ELE'/M1TION " - north elevations. U a D The signs are black with push E ` - - through graphics shown in white. _ S e 0 -- - - • One (1) awning sign over entrance, showing - + o a twenty (20) inch A total of five (5) signs letter height. are proposed as • One (1) directory described. 310E sign panel flush INORTNI ELEVATION against wall at entrance. Michael's o 0 • Signs 1 and 4 m ` — -- shall have a maximum letter ,. .. height of fifty- m four (54) inches ® (M, h and 1). 2. Signs 2 and 3 shall have a 0. , maximum letter m height of thirty- six (36) inches. m 3. Case No. MSP14-002 Sign Type Brief Description Number of Signs and Locations • Four (4) attached Branding Building Signage and amber colored halo lit building branding signs. • Building A north � . .. and west elevations shall have a letter ----------- height of 21 1/2 inches double ro -- stacked. 1 J VRuaw" at Buildings C and _ D west elevations shall - have a letter height of 27 PARTIAL ELEVATIONS ' inches double ------------------------------I ntl'ng B.i ti ng s-onaoe - Loca1 ons copy. Directory Signs 1 � — .:, o Two (2) internal : and illuminated directory signs are proposed - 4= - Al shall be aY, approximately 7 0 feet in height �E \ A2 shall be ,,I ..D I 8 L C T 0 81t--®�— approximately 6 .,..a..> .,�. feet in height Case No. MSP14-002 Sign Type Brief Description Number of Signs and Locations Monument Signs Two (2) monument signs are proposed showing signage ::»»::' on both sides • B1 located at the ma entrance off of Southlake Blvd. is approximately 15 feet in height; a — — contains 8 sign new -A e.nvi... newpe panels, 4 pin 0 D1FManu�m Opt .tthIA .sign e.tail = mounted anchor tenant names, O the branding name and O address • B2 located at the - entrance off of Carroll Avenue is s approximately 17 feet in height and contains the same signage as o1F M......t ® C-11 Aver Sion •.t.11 He i �w�o- nwa�Acur� uro �i B 1 • All signage and addresses are illuminated 9.0 Illumination Blade signs: Aluminum cabinet construction with routed out copy or channel letters. Internally illuminated with led lighting. Fascia Signs: • Where signs are internally illuminated, light transmitting surfaces shall be non -glass, matte material. • Only letters and logos shall transmit light while back plate or background shall remain solid or opaque. • All sign colors are subject to review and approval by the Landlord. • All weep holes for signage drainage shall be covered by an internal light baffle. • Letters shall be channels no more than 5" in depth. • Letters with halo illumination shall have even distribution with no hotspots. All halo illumination is to be white. With the exception of the monument and building branding signs which will be amber. • Letters with external illumination: individual fabricated letters are to have at least a 1" return. • Channel letters with day -night acrylic faces: returns shall be painted a black or dark neutral paint color. • If attached fascia signs is not ground lit, back lit, or halo lit - it will have low wattage internal illumination Case No. MSP14-002 ACTION NEEDED: Consider approval of a Master Sign Plan ATTACHMENTS: (A) Background Information- Link to PowerPoint Presentation (B) Vicinity Map (C) Proposed Master Sign Plan Packet and Signage Plan STAFF CONTACT: Ken Baker (817)748-8067 Lorrie Fletcher (817)748-8069 Case No. MSP14-002 BACKGROUND INFORMATION OWNER: Excel Southlake I, L.P. APPLICANT: Chandler Signs on behalf of The Woodmont Co. PROPERTY SITUATION: The property is located at southwest corner of E. Southlake Blvd. and S. Carroll Avenue at 300 S. Carroll Avenue. LEGAL DESCRIPTION: Tracts 4, 4D and 4G, Obediah W. Knight Survey, Abstract No. 899, City of Southlake, Tarrant County, Texas HISTORY: There is no history of signage for this new development. SOUTHLAKE 2025 PLAN/ STRATEGIC LINK: Quality Development STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. REQUEST: The applicant is requesting approval of a Master Sign Plan. Please refer to the attached master sign plan packet (Attachment C) for complete sign details. COUNCIL ACTION: Case No. Attachment A MSP14-002 Page 1 Vicinity Map Park Village v D , p - , tq $4 an .1. 5m SM c m . PROSPECT ST sao 11a7 �s CIMC PL L 1%, 13L � L ;, MAIN ST w CI MAI d ❑ &]I} 297 2P3 1 � cc HEAD C7 FO UNTA1N cc — zq &�1 dO3 z V III 9pp SID 91SL F.M. 1709 E i LVD - g � 1 g21 1101 I? 1151 1171 229 n» "I I .5 » f $ I 9+1 '?I n 216 212 LAK MO NT DR ,0 5 1215 121- I"I 13{71 ll ❑ 4 0 . . 1A 1A HILLS ❑R ;;!�l - p c, MSP14-002 Master Sign Plan 0 600 1.200 Case No. MSP14-002 2,400 m Feet Attachment B Page 1 THIS ILLUSTRATION IS FOR PRESENTATION PURPOSES ONLY TO GIVE A FEEL FOR THE ALLOWED SIZE OF SIGN TO TENANT SQUARE FOOT RATIO. THE LEASE SPACE SHOWN ON THIS ILLUSTRATION IS SUBJECT TO CHANGE. Site Plan SITE PLAN hV/- Ta,i, A = DIRECTORY SIGNAGE B = MULTI -TENANT MONUMET SIGNAGE OF Case No. Attachment C MSP14-002 Pagel