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2014-05-19 Meeting Report (Proposed Sign Ordinance 704-G)  SPIN MEETING REPORT Case Number: Information Only Project Name: Proposed Sign Ordinance 704-G SPIN Neighborhood: Citywide Meeting Date: May 19, 2014 Meeting Location: 1400 Main Street, Southlake, TX City Council Chambers Total Attendance: Seventeen (17) Host: Sherry Berman, Community Engagement Committee Member Applicant(s) Presenting: Lorrie Fletcher, Planner I City Staff Present: Lorrie Fletcher, Planner I, Ken Baker, Senior Director of Planning and Development Services, Chris Tribble, Director of Community Services and Candice Edmondson, Deputy Director of Community Services. City Staff Contact: Lorrie Fletcher, Planner I: (817)748-8069 or lfletcher@ci.southlake.tx.us Town Hall Forums can be viewed in their entirety by visiting http://www.cityofsouthlake.com Learn More under Video On Demand; forums are listed under SPIN by meeting date. FORUM SUMMARY: Since the adoption of Sign Ordinance 704-F back in March of 2012, we have seen changes in sign technology and window displays, some re-occurring instances of signage violations and a need to clarify and add to our definitions section. Staff discussed the benefits of a strong sign ordinance: Maintain and enhance the aesthetics of our community; Enhance automobile and pedestrian safety; Encourage the integration of signage with landscaping and building design; Protect and enhance scenic views and natural landscapes; aesthetic appeal to businesses and residents alike; Promote the use of aesthetically pleasing sign materials, colors, and types; and Require safe and effective signage. Staff reviewed the added definitions and clarifications for various sign types. QUESTIONS / CONCERNS: A comment was made regarding the use of lighting as a communication device. Why is the city requiring illuminated address numbers? Staff explained the recommendation that was made by City Council in an effort to R better identify addresses for businesses. SPIN Meeting Reports are general observations of SPIN Meetings by City staff and SPIN Representatives. The report is neither verbatim nor official meeting minutes; rather it serves to inform elected and appointed officials, City staff, and the public of the issues and questions raised by residents and the general responses made. Responses as summarized in this report should not be taken as guarantees by the applicant. Interested parties are strongly encouraged to follow the case through the Planning and Zoning Commission and final action by City Council.