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Item 9a Award contract to MXD Development Strategies for the preparation of a Retail Saturation Study Item 9A Background The purpose of this item is to award a contract to MXD Development Strategist for the preparation of the of the Retail Analysis (Saturation) study. City Council budgeted $40,000 to analyze and report on various aspects of the retail market Goals of the Study What types of retail are under-served in the City? What is the trade area served by various categories of retail? What types of retail are supportable long term and should be attracted (target retail)? What is a reasonable amount of retail (square footage) the City can support by types given future market and demographic trends, future shopping habits and expectations as well as competition? What is the potential sales volumes/tax revenue as a result of new retail? How will the Study be Utilized? Possible amendments to the Economic Development and Tourism Plan Possible guide for the Incentive (380) Policy. Possible guide for future land use decisions? Contract with MXD Task Description and Time Table Questions?