Item 9ACITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
February 12, 2014
CASE NO: SV14-002
PROJECT: Sign Variance for Ebby Halliday Realtors
EXECUTIVE
SUMMARY: On behalf of Ebby Halliday Realtors, Priority Signs and Graphics is requesting a
variance to the Sign Ordinance No. 704-F requirements to allow an attached sign
that exceeds maximum letter height located at 1575 E. Southlake Boulevard.
REQUEST: The applicant is requesting a variance to the Sign Ordinance No. 704-F
requirements to allow an attached sign on the west elevation of their building that
exceeds maximum allowable letter height. The proposed sign has a maximum
letter height of 48 inches, primarily for the "E". The Sign Ordinance No. 704-F
regulations allow a maximum letter height of 14 inches for any fagade that faces
an internal driveway.
The specific variance requested is as follows:
Sign Regulation
Permitted
Proposed
Maximum Letter Height
for attached building sign
14 inches
48 inches for the "E"
facing an internal
driveway
ACTION NEEDED: CONSIDER SIGN VARIANCE APPROVAL
ATTACHMENTS:
STAFF CONTACT:
Case No.
SV14-002
(A) Background Information — LINK TO PRESENTATION
(B) Vicinity Map
(C) Proposed Sign
(D) Sign Variance Application
Lorrie Fletcher (748-8069)
Dennis Killough (748-8072)
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
OWNER: Ebby Halliday Realtors
PROPERTY SITUATION: The property is located at 1575 E. Southlake Boulevard.
HISTORY: There is no sign history at this location. The building is newly constructed.
STAFF COMMENTS: The sign criteria and application are attached to this report.
WCommunity DevelopmentlMEMOISigns120141SV14-002 Ebby HallidaylCC packeNtem 9A.docx
Case No. Attachment A
SV14-002 Page 1
Vicinity Map
Ebby Halliday Realtors
MAIN ST
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Case No. Attachment B
SV14-002 Page 1
Proposed Sign
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48"
Letter
Height
37.8"H
34.7" 37.9"H
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REVERSE CHANNEL LETTERS illuminated with LED's - 3.5" deep, .063 Welded Returns, .090 Faces, LED's mounted to lexan
back and pointing into white painted can, mounted with 1.5" Standoffs, Painting of one color - black, 1/8" Clear Lexan Backs, Pre -Wired
with 1/4" Riv Nuts, Threaded Rod, Paper Pattern and Transformers.
Case No. Attachment C
SV14-002 Page 1
Sign Variance Application
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
The SL sign ordinance allows for 14" max tall letters for signs facing a parking lot. With
this letter height constraint and the "Ebby" scripted lettering, the sign would be too small
and out of proportion for the 170' long building and front elevation. (see sign rendering)
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed.
The design of the "Ebby" scripted letters is unique. With the "E" stretching over
the top of the other letters, it reaches the max height and limits the size of the
other letters and overall square footage of the sign. Based on SL sign ordinance, the
max sq footage for a sign facing a parking area is 100 sq ft, however with a max letter
height of 14 inches, the "Ebby" sign is only 2.7 sq ft. or about 3% of the allowed size.
3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
The "Ebby" sign with 48" tall letters is 32 sq ft or 32% of the max allowed for signs
facing a parking lot. It has a width of only 73" which is 54% of the total allowed for
this single plane facade. (73" vs. the 135" allowed at 75% of the single plane facade.)
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
As you can see from the sign rendering the "Ebby" sign is more appealing
with 48" letters since it is in proportion with the facade and total size of the building.
Case No. Attachment D
SV14-002 Page 1