Item 9B (4)CITY OF
SOUTHLAKE
MEMORANDUM
January 14, 2014
To: Shana K. Yelverton, City Manager
From: Ken Baker, Senior Director of PDS
Subject: Item 9B — Discussion of the Retail Analysis Study requests
for qualifications submissions and select consulting firms to
interview for the preparation of the study.
Action
Requested: The purpose of this item is to discuss the Retail Analysis
Study requests for qualifications submissions (RFQ) and
select consulting firms to interview for the preparation of the
of the Retail Analysis (Saturation) study.
Background: As part of the fiscal year (FY) 2014 budget the City Council
budgeted $40,000 to retain consulting services to analyze
and report on various aspects of the retail market in the City
including the existing, near term, and long term capacity of
the City to support retail businesses. More specifically the
plan will accomplish the following:
i. What types of retail are under -served in the City?
ii. What is the trade area served by various categories of
retail?
iii. What types of retail are supportable long term and should
be attracted (target retail)?
iv. What is a reasonable amount of retail (square footage)
the City can support by types given future market and
demographic trends, future shopping habits and
expectations as well as competition?
v. What is the potential sales volumes/tax revenue as a
result of new retail?
vi. What additional components (i.e., daytime population
base and tourists) are available to help support retail?
vii. Provide recommendations which will increase the
likelihood of the City maintaining a sustainable retail base.
Once the study is completed, it will be presented to the
entire City Council for consideration. Amendments to the
adopted Southlake 2030 Economic Development and
Tourism plan are possible based upon the recommendations
of this plan.
RFQ Submission
The City received four requests for qualifications (RFQ) from
consulting firms interested in this project. Below are the
names of the firms in alphabetical order.
1) Community Development Strategies
2) MXD Development Strategists
3) The RetailCoach
4) Urbanics Consultants LTD.
Copies of each firm's RFQ response and a copy of the City's
RFQ have been provided in City Council's packet.
Next Steps
At the last meeting, City Council requested that staff provide
all City Council members copies of the RFQ responses. It
was also determined that Mayor Terrell and Council Member
Schelling would assist the staff in interviewing the consulting
firms. Following the interviews, staff will make a
recommendation to the entire City Council on which firm to
select for the contract.
It is staff's recommendation that all four firms be interviewed.
Attachments: (1) Retail Analysis Request for Qualifications (RFQ)
(2) RFQ Responses:
• Community Development Strategies
• MXD Development Strategists
• The RetailCoach
• Urbanics Consultants LTD.
KMB/kmb
City Council Memo - Retail Analysis RFQ review — 1/14/14