Item 9B (3)P
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DEVELOPMENT STRATEGISTS
CITY Or
BOUT H LA 1E
REQUEST FOR QUALIFICATIONS FOR
RETAIL MARKET ANALYSIS SERVICES:
City of Southlake, Texas
MXD13-053
MXD DEVELOPMENT STRATEGISTS
Submitted December 131h, 2013
MXD Development Strategists Ltd Suite 200 — 11120 Horseshoe Way Vancouver, BC V7A 5H7 +1-604-272-6937
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DEVELOPMENT STRATEGISTS
Connecting a World of Opportunities
ATTN: Ms. Alicia Richardson
City Secretary
City of Southlake
1400 Main Street, Suite 270
Southlake, Texas 76092
Re: City of Southlake Retail Market Study
MXD Development Strategists
Suite 200 - 11120 Horseshoe Way
Riverside Place
Vancouver, Richmond, B.C.
Canada.V7A 5H7
Horseshoe Way 200 - 11120
Tel: +1-604-272-6937
Fax:: +1-604-272-6934
www.MXDdevelopmrnent.com
December 13t", 2013
MXD 13-53
It is with pleasure that we furnish you with the MXD Development Strategists Ltd. ("MXD") submission of
qualifications to provide the City of Southlake with consulting services to undertake a Retail Market
Analysis. We thank you for the opportunity to submit this proposal, and very much look forward to assist
you in performing this important and exciting assignment.
Comprised of Retail Analysts, Real Estate Strategists, Urban Planners, and Land Economists, our Team is
able to provide development and market expertise that enables us to meet the specialized needs of this
project. Our Team is very familiar with performing Retail Market Analysis, and have extensive experience
working with public and private clients throughout the United States, Canada, and internationally. MXD
has previously performed commercial retail based consulting assignments in the Dallas -Fort Worth
Metroplex area and has a solid understanding of the local current market conditions. Prior projects have
allowed our team to visit the City of Southlake, and Southlake Town Square. This mixed -use development
acts as a heart for the City, and a compelling destination for the region. Its strong mix of retail and food
& beverage facilities connects the other components including the Town Hall, Library, Hilton hotel, and
Theatre, creating a live/work/play/stay environment.
The MXD Team attended and had an exhibition booth at the recent Aerotropolis Americas conference
hosted at DFW International Airport at the end of October 2013. MXD's President & CEO, Chris
LeTourneur spoke at the event regarding the economic impacts that the airport, Airport City, and
Aerotropolis have on the region and methods that have been used to successfully communicate those
benefits. Understanding the close proximity of the City of Southlake to DFW, we realize there are
exceptional commercial opportunities to consider from an economic and retail perspective for the City.
Chris has also consulted on the commercial strategy for various projects throughout Texas such as Watters
Creek at Montgomery Farm in Allen, Texas, and Market Street at the Woodlands north of Houston, both
for Trademark Property Company.
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DEVELOPMENT STRATEGISTS
MXD has continued to assist our Public Sector Municipal Clients to think like the Private Sector in their
Retail and Mixed -use commercial analysis projects, in cities such as West Valley, Utah; Duluth, Minnesota;
and Coconut Creek, Florida.
MXD's Senior Team Members have been involved extensively on a number of major Urban Retail and
Mixed -Use projects across North America and internationally, including:
4 Downtown Phoenix
-> Toledo, Ohio
4 Reno, Nevada
.� Houston, Texas
-i Petaluma, California
4 City of Oxnard, California
4 St. Paul, Minnesota
3 Duluth, Minnesota
* Lacey, Washington
* Sacramento, California
4 Denver, Colorado
4 Fort Collins, Colorado
4 Montreal, Quebec
San Francisco, California
San Francisco, California
4 Seattle, Washington
4 West Valley City, Utah
4 Salt Lake City, Utah
-3 City of Holladay, Utah
4 Draper, Utah
4 Ogden, Utah
4 Downtown Ogden, Utah
Victoria, BC
Whistler, BC
Market Analysis and Nodal Development Strategy for Copper Square
Urban Mixed -Use Waterfront Redevelopment Area
City Center Redevelopment Area Strategy
West 8 Mixed -Use Redevelopment
Land Use Analysis for Urban Core
Retail Market Analysis & Positioning Strategy
Mixed -Use Downtown Waterfront Market Study
Urban Infill Corridor Study
Suburban Town Center/T.O.D. Market Study
Sacramento Railyard Lands Mixed -Use Development
Riverfront Park Development Strategy, LODO
Urban Mixed -Use Redevelopment
Quartier Viger Urban Redevelopment Area
Candlestick Park, Sports -Oriented Mixed -Use Dev. Strategy
Treasure Island Mixed -Use Development Strategy
Urban Ferry Terminal Redevelopment Strategy
City Center Redevelopment Area Strategy
Main Street Market Analysis & Enhancement Study
Market Study and Master Plan
Point West Urban Redevelopment Project
Downtown Structure Study
Wall Avenue Corridor Study
Uptown Mall Redevelopment & Intensification Strategy
Sustainable Retail Strategy & Nodal Positioning Strategy
Southlake Texas Retail Analysis
MXD13-53
Page 2 December 13th, 2013
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} In addition to the many retail market analysis projects our firm has performed in the United States over
the past several years, MXD completed a Commercial Development Study for the City of Saskatoon,
Saskatchewan that studied the demand, absorption, build -out potential, and allocation of commercial
retail opportunities in the City over a 25-year period. This study and strategy helped establish the
recommended Retail and Commercial Land -use designations moving into this forecast horizon. The Retail
Market Study proposed by the City of Southlake has many similarities in its goals, and we are confident
that our firm will be able to assist your Team in meeting these objectives.
} Should you have any questions regarding our proposal, our qualifications, or any other items, please do
not hesitate to contact us either by e-mail at chrisPMXDdevelopment.com or
1 andrew@mxddevelopment.com or by mobile phone at +1-604-644-4139 (Chris), +1-778-929-4440
(Andrew), or by office telephone at +1-604-272-6937. We also invite you to explore our web site
www.mxddevelopment.com, which provides a profile of our capabilities, approach and experience.
Sincerely,
MXD DEVELOPMENT STRATEGISTS LTD
Chris LeTourneur
President & Chief Executive Officer
J
Andrew Fayn
Planning Strategist
Southlake Texas Retail Analysis
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1
PROJECT UNDERSTANDING
1 The City of Southlake, Texas is seeking consulting services to perform a Retail Market Analysis, whereby
the purpose will be to evaluate the existing, near, and long term capacity of Retail business that the City
can support.
The City of Southlake, as illustrated on the map below, has several key attributes that can impact spending
habits and shopping preferences. Southlake's average household income is $206,454, which is the highest
per -capita income for cities over a population of 20,000 in the U.S., and 64% of the residents 25 years and
older have a Bachelor's Degree. The City has a well-educated and highly affluent residency, signifying that
the Retail supply must be responsive to the specific demands and desires of the population base.
Additionally, Southlake is approximately 10 minutes from DFW International Airport, which assists in its
desirability as a location for business.
There are a series of goals for this project such as examining various performance indicators of the Retail
market, including assessing the current retail inventory and the estimated revenues per square foot for
various retail categories. In addition to this task, it is important to recognize not only the total square
footage of Retail space in the City, but also to understand the types of commercial formats that are
present and those that are under -represented in the City. It is also necessary to understand the types of
tenants and businesses that are currently in the market, what are the voids, and evaluate how the market
could change in the future, including re -capturing any sales leakage.
Additional goals of the Retail Market Analysis include understanding the viability and sustainability of
Retail recommendations set out within existing City planning documents, understanding the trade area,
determining retail supply and demand, required absorption, the general retail mix, and strategizing where
new Retail development should occur in the City. This includes how this retail activity will relate to and
be a catalyst for other mixed -use and multi -use development and redevelopment of community nodes
for business, living, and recreation.
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DEVELOPMENT STRATEGISTS
Investigating the future Retail market in Southlake will place consideration towards population growth
and build -out projections, understanding historical sales and trends, and assessing demographic changes
occurring in the City and trade area. Additional sources of Retail spending must also be taken into
consideration such as daytime employment, tourism, and destination day-trippers.
The impacts of changes within the traditional Retail industry are of growing importance for all
communities. MXD recently completed a study for the non-profit Sonoran Institute based out of Colorado
that analyzes trends and shifts in consumer preferences throughout North America, and how such
changes are having an impact on traditional Retail businesses. Taking these trends into consideration is
an important part of community planning to ensure the long-term success of Retail in the area.
An outcome of the above analysis will be to produce a series of recommendations for the City of Southlake
on how to integrate new Retail offerings in a sustainable and viable manner, while at the same time
supporting and enhancing viable existing retail facilities. This will include analyzing the total amount, types
of formats and tenants that should be targeted, and the phasing strategy to best support long-term Retail
success in Southlake.
The MXD process will look to assess, identify and define the optimal market -driven land uses for
commercial Retail functions, places and projects, and provide the necessary input as to where and how
these uses should best be located in the City of Southlake. Our study will make suggestions, where
applicable, on how Southlake can position itself for long-term Retail strength, and address anticipated
changes within the City, such as employment and population growth, as well as National trends related
} to changing shopping preferences and tastes. These recommendations will be strategic, in order to serve
Southlake residents needs while also attracting inflow of retail sales from outside Southlake, thereby
establishing a sustainable and growing base for Southlake.
Southlake Texas Retail Analysis
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DEVELOPMENT STRATEGISTS
MXD COMPANY INTRODUCTION & PROFILE
MXD Development Strategists Ltd is a full service commercial development consulting firm with its head
,i office located in Vancouver, Canada, specializing in the master planning and development of a variety of
f 3 mixed -use and Retail projects.
The MXD Team is made up of a dynamic group of Development Strategists, Retail Experts, Land
Economists, Urban Planners and Real Estate Experts providing a balance of knowledge, skills and vision
shaped by extensive experience and exposure to the latest commercial development trends throughout
the world.
MXD's Team of Market & Financial Analysts and Development Strategists are well -positioned to assess the
development opportunity, identify optimal development program and define the layout strategy. MXD
determines the highest and best use of the site and then works with designers to create seamless three-
dimensional places that achieve harmony between each project component.
Over the years, MXD's Senior Team Members, Chris LeTourneur and Martin Anstey have worked
collaboratively with many of the world's leading architect and design firms. Their respective resumes can
be found in Appendix B. In addition to Chris, Martin additional support team for this project would be
provided by our in-house staff of consultants and researchers, including Andrew Fayn, Shawn Williams,
David Nanton, and David Godin, all of whom bring experience in commercial real estate development.
MXD Team members would bring a diverse set of experiences and expertise to the project that reflects its
unique site attributes. These include:
MXD balances local cultural uniqueness with global trends and innovations to define real estate
development. Our Retail Market Analysis approach triangulates various perspectives including Case
Studies, Retail Development Trends, Tenant Activity & Requirements, Competitive Positioning, Trade
Area & Expenditure Analysis and Financial Feasibility to assess, identify and define Retail Development
Strategies.
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3
MXD'S APPROACH TO FORWARD THINKING
MARKET -DRIVEN PLANNING
Retail developments within mixed -use environments must be able to answer these key questions in order
to be sustainable, realize positive financial returns and create enhanced community value:
} 4 Who will be the Audience for the development?
4 What is the Optimal Development Positioning & Tenant Mix to appeal to this Audience?
4 Which Activities, Amenities, Attractions, etc. appeal to this Audience?
a What is the best way to reach these audiences through Tenant Mix & Marketing Efforts?
How will the development Generate Real Estate Value, attract people, stimulate sales, achieve
respectable rental rates and justify capitalized values?
What opportunities exist for Multi -Purpose, Pedestrian -Friendly & Socially -Energized Development
Cores & Clusters to introduce functions that will create Place Value, Community Value and Social
Value to gather and encourage repeat visits?
Determining who the Target Audiences are constitutes the first stage in marketing Retail real estate. The
second stage involves integrating development trends into the mixed -use plan to create a three-
dimensional "place” that embodies the Target Audience wants and needs in an immersive setting.
Important considerations in this process include Development Trends that are driving today's Retail
industry. The emerging concepts and design trends need to be incorporated into the Market Analysis.
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FUTURE -PROOFING THE CITY FOR LONG TERM RETAIL SUCCESS
The challenge and opportunity for the City of Southlake is to maintain and develop a sustainable retail
base that will have the ability to evolve and adapt to the ever -changing nature of the audience. We call
this "Future -Proofing". Based on our most recent project experience, some of the top trends we believe
are affecting the next generation of commercial real estate development include:
4 Moving from "Super -Sized" to "Right -Sized".
3 Moving from "Consumption" to "Sustainability".
4 Moving from "Experience" to "Participation".
4 Moving from "Presentation" to "Communication".
MXD Development Strategists' objective will be to identify these macro -to -micro trends and match them
to the unique development opportunities found within the City. The Target Audiences would be identified,
quantified and profiled in detail to generate greater insight into their demographic, discretionary spending
and recreational profiles. This information will be synthesized into a Development Strategy that
emphasizes:
4 Optimal mix and positioning for targeted demographic markets.
i Market -driven retail development projections.
-) To establish additional components that will assist retail growth in the City.
4 Determine the amount of sales tax revenue that could be generated through future development.
The result would be to provide a "road map" for development prioritization and positioning. Armed with
a deep understanding of how the retail market will serve the community, what its purpose is, how the
audiences will be attracted, and how it will respond to major trends, the Development Strategy will
provide the optimal product size, product mix, phasing, and market positioning.
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PROPOSED METHODOLOGY
As a leading Development Strategy firm, MXD has successfully applied the following methodology to
similar Market Analysis throughout North America and internationally. This approach has been used to
identify optimal land use mixes and development programs to respond to market opportunities.
Based upon a solid combination of market research, concept planning, design input and market/financial
analysis, the resulting Development Strategy maximizes the project's ability to achieve success and create
value. Our Methodology is illustrated below and described in detail in the Proposed Scope of Work.
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PROPOSED WORK PROGRAM
Task A; Project Understanding and Background Anainis
The objective of this Task is to establish a solid foundation of market research to inform the Retail Market
Analysis as well as Identifying Trends in Commercial Real Estate. Our first priority would be to understand
the Client vision, Regional Dynamics and City Overview that will inform Later stages of the study.
Project Understanding & Policy Analysis
Participate in a Kickoff Workshop with Project Team to discuss the project vision and timeline, to
gather all related background information, and to understand the City's characteristics and potential
issues that can impact commercial development.
Interact with the Client to determine the implications and influence of existing adopted planning
documents for the Commercial Retail Market.
Interact with City Staff to understand the overall visions of the City.
Document and assess the region's economic dynamics, population growth, employment change,
patterns of community development as well as major economic initiatives in City and the surrounding
area. As necessary, interview and reference local real estate professionals and government sources to
gather background market intelligence.
Identify the Policy Context and mechanisms that exist to guide Commercial land use in the City.
Identify and analyze historical sales tax trends in Southlake.
Review, document, and analyze pertinent Municipal Policy and Plan Areas, adopted planning
documents, and growth strategies such as the Southlake 2030 Plan.
Economic Overview & Case Studies
Document National, State and Regional economic factors as forecast over the next decade to identify
trends and opportunities.
Identify major economic initiatives in the City as well as the Region's primary economic drivers,
companies/employers and institutions.
.1 Prepare Case Study Profiles of Retail and Commercial Mixed -Use Projects throughout North America,
to illustrate Industry Trends and document Best Practices in commercial development that could be
pursued in Southlake.
Retail Commercial Trends
4 Document trends in the commercial real estate supply in the region.
4 Document emerging trends in commercial retail throughout North America.
3 Discuss "macro" to "micro" trends in commercial real estate and how "right -sizing" is becoming more
prevalent after the global economic recession.
Discuss how mixed -use developments have evolved into a popular and desired commercial format.
Identify retailers that have been successfully locating within mixed -use developments over the past
several years.
Discuss how online retailing may impact future retail development in the City.
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Task B: Retail Market Analysis
A Retail Market Analysis would combine a detailed study of competitive supply and market demand
projections to identify the existing, near, and long term capacity of the City to support Retail businesses.
Document current retail facilities in Southlake, and major competitive facilities in the DFW Region.
Provide a summary of format and performance characteristics including occupancy, rental rates,
anchor tenants and leasing activity.
Calculate current square footage of Retail within the City of Southlake.
Estimate revenues per square foot for various categories of Retail.
Prepare a Retailer and Merchandise Category Void/Opportunity Matrix to distinguish retail offerings
at various retail developments throughout Southlake.
Identify retailers (new & existing) looking to expand in the local/regional market.
Delineate a Retail Trade Area using an analysis of drive times, competitive retail locations and local
area demographics.
' Analyze Trade Area's demographic profile, including population growth, income levels, and other data
1 affecting retail preferences.
} Document the employee base in Southlake and identify new employment center projects in the
j pipeline that could affect future Retail growth.
Analyze Retail Trade Area's retail expenditure profile on each of the major forms of shopping, dining
and entertainment.
Analyze Visitor Trends & Profile (if applicable) for local and regional area, and quantify visitor retail
expenditures.
Assess Residual Retail Demand, based on an evaluation of current citywide retail inventory to
warranted citywide retail inventory for current year to identify inventory surplus or lack thereof.
3- Prepare Warranted Retail Floorspace Allocation, with specific floorspace recommendations regarding
the amount, mix and competitive positioning of Convenience Shopping, Comparison Shopping, Food
& Beverage and Entertainment.
} .3 Subdivide overall recommendation of floorspace through a Retail Capture Rate Analysis to test and
} justify the recommended retail floorspace allocation based on specific merchandise categories.
Divide the recommend retail program for each category into Anchors, Sub -Anchors and Inline Tenants.
} Create a macro scale rent revenue model that will display estimated sales per square foot of future
retail.
4 Apply the local sales tax rate to the total sales estimate from the rent revenue model to determine the
potential retail tax revenue generated as the result of new retail.
4 Apply industry standard building FSRs (Floor Space Ratio) based on the applicable retail development
formats to simultaneously project Retail building demand and how those buildings can be defined in
terms of land demand in relation to where such development could/should occur.
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Task C: Commercial Land Use Programming allocation
The allocation of land is more than simply identifying and quantifying how much land is required, but also
requires an examination of where the current amount of land is located and what parcel sizes are currently
available. Often times there can be a disconnect whereby the amount of land forecast in a general sense
is available to meet demand, however a deeper examination often reveals that if the land may be scattered
and disproportionately allocated. Accordingly, this Task will identify how much and WHERE such additional
} land should be allocated to most optimally accommodated tenant requirements and demand and
opportunities.
Summary Land Demand Profile of existing supply, forecasted new supply and demand (building sf and
land acres/hectares).
} r Identify the optimal land use allocation, amount, mix, phasing/absorption (over 20 to 25 years) and
positioning of commercial land uses in the City, reflecting on the results of Tasks A & B.
From the overall Retail Capture Rate Analysis (in Task B) allocate and position the optimal retail mix
I throughout the city, by the specific Merchandise Categories and provide recommendations for their
I competitive and complementary positioning and phasing.
I - Identify potential locations for identified future retail floorspace through the use of a "Bubble
I Diagrams".
I Identify potential sites for redevelopment within 5outhlake that would be appropriate for future retail
projects. This can include Grayfield sites, Brownfield sites, and historic revitalization projects.
I
Identify strategies to maximize the character, authenticity and destination appeal of each potential
I location within the City, to attract local, regional and visitor market segments, as well as to
complement neighboring communities.
1 Identify the optimal retail formats that are appropriate the retail allocations.
Identify the target market audiences for the existing and anticipated new retail supply.
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Task D: Summary Findings, Directions & Priorities
Task D will establish a complementary positioning strategy to articulate how the Commercial Retail
Development Study will support, balance and complement future growth areas and existing built up areas,
while strengthening the overall appeal of Southlake as a location to Live, Work, Shop, Stay and Play
Prepare illustrative image collages (as taken from the case studies noted in Task A), to visually
communicate the potential look and feel of recommended projects.
Define how the various components will collectively establish a foundation for retaining local
businesses, creating employment opportunities, while attracting inflow from outside Southlake for
retail spending, and overall economic benefit.
•� Identify potential end -user Retail Tenants that fit the profile of the land use and development strategy.
Outline the Prioritization Actions over the Short, Medium and Long Term.
3 Provide direction for the optimal Development Absorption/Phasing Strategy within the City to ensure
that development is "right -sized" to match market opportunities and capture target markets as the
City approaches build -out projections.
Illustrate diagrammatically in plans and tables the recommended Land Use & Development Allocation
Phasing strategy, balanced against the market analysis findings for Task B.
4 Provide general Policy Recommendations for integrating new commercial development formats in the
Southlake built environment.
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[�piVIX DEVELOPMENT STRATEGISTS
DELIVERABLES & MEETINGS
The following deliverables would be prepared for Tasks A - D:
Participation in a KICKOFF WORKSHOP with City Staff.
Macro -Economic Overview Summary identifying the overall development objectives for Southlake.
4 Best Practices summary and Commercial Development Trends.
3 Analysis of all adopted planning documents related to retail and commercial development.
Market Analysis Summary including bullet point highlights, charts, tables, figures outlining the
preliminary demand quantification for the City.
PowerPoint Summary of Task A & B findings and analysis.
•3� Participation in an INTERIM GO -TO ONLINE WORKSHOP #1 with City Staff to present Task A & B
Findings "Interim Research Summary".
a Land Use Allocation & Product Mix Summary Table, highlighting:
4 Recommended composition of commercial uses including Retail, Entertainment, and Food and
Beverage.
Recommended market positioning for each land use, including target markets, formats etc.
Tables and charts illustrating the Recommended Commercial Land Use Programs, Products and Land
Use Mix, as well as their phasing/absorption projections.
4 Preliminary Bubble Concept Diagrams to illustrate recommended locations of Key Anchor Functions &
Districts including the location of major retail projects.
4 Participation in INTERIM GO -TO ONLINE WORKSHOP #2 with City Staff to present Draft Final Report
findings, implications and recommendations.
4 Allow City Staff to obtain comments from the Public regarding the Draft Final Report.
--) Input direction and feedback from Client and Public into Final Report.
The Final Retail Analysis Report will succinctly cover all aspects of the Scope of Work with detailed
support and research included in Appendices. The Final Report will be conveyed visually with map
graphics as well as supporting text. Images and graphics will also be used throughout to further
illustrate the findings and recommendations.
Participation in FINAL PRESENTATION WORKSHOP with the City of Southlake to present Final Report
findings, policy directions, implications and recommendations.
FINAL REPORT Document with Executive Summary.
MXD Development Strategists team members can be contacted throughout the assignment to provide
consultation via telephone conference calls and/or online meetings (such as through GoToMeeting), when
required.
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BENCHMARKS
The general timeline of tasks and benchmarks are noted in the below Gantt Chart. The proposed chart can
be changed as mutually agreed upon by MXD and the Client (The City of Southlake) either prior to work
commencement or during the project stages:
WEEK
1 2 3 4 5 6 7 8 9 10 11 12
Project Initiation - Kickoff Meeting
TASKA- PROJECT UNDESRSTANDING & BACKGROUND ANALYSIS
TASK B- RETAIL MARKET ANALYSIS
Interim Workshop- Go -To Meeting #1
TASK C - COMMERCIAL LAND USE PROGRAMMING ALLOCATION
TASK D-SUMMARY FINDINGS, DIRECTIONS & PRIORITIES
Interim Workshop- Go -To Meeting #2
CITY OF SOUTHLAKE REVIEWS DRAFT FINAL REPORT
INPUT FROM STAKEHOLDERS & PUBLIC
REVISIONS TO FINAL REPORT
Final Presentation Workshop & Meeting
Submittal of Final Document to the City of Southlake
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TIMING & PROJECT FEES
Given our familiarity with the DFW Metroplex from completing previous projects in the market, as well as
our keen interest in working with the City of Southlake on this assignment, MXD would undertake the
described MXD Tasks A, B, C & D work program for a Professional Fee budget of USD $38,500 (including
taxes, disbursements and expenses). The proposed budget and scheduling is summarized as follows:
MXD has allocated two trips to the DFW Metroplex into the budget. One trip would be for the Kick-off
Workshop and information gathering stage, while the other would be for the Final Presentation. We would
be happy to discuss refinements to our scope and fee to meet your budgetary requirements.
In addition to the proposed two in -person meetings, MXD Development Strategists would be available
throughout the project via telephone conferencing and/or online meeting technology (such as
(� GoToMeeting) to provide ongoing input on retail -related design options.
(� In order to cover start-up costs, we request a project mobilization retainer payment of USD $5,000 of the
total Professional Fee, in order to initiate the assignment. Remaining fees, expenses and disbursements
would be billed on a monthly progress basis, with payment required upon invoice issuance and due within
15 calendar days of the date of invoice issuance.
i�
Should this scope and fee be acceptable for the assignment, please indicate the approval to proceed on
behalf of the City of Southlake by providing the signature of the signing authority representative for the
City of Southlake in the space provided on the following page of this agreement, then please send one
signed copy to us digitally and in hard copy.
Should our Team be selected for this assignment and you accept our proposal, you also accept the Terms
and Conditions attached as Appendix A. MXD will subsequently furnish the City of Southlake with our
standard "Terms & Conditions Agreement" document for approval and signature. Then, once the identified
project mobilization Retainer Payment amount indicated above has been received into our accounts, we
will initiate the assignment immediately.
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CONCLUSION
We thank you for the opportunity to present our proposal and to assist you in performing this exciting
Retail Analysis for the City of Southlake. We look forward to the opportunity to work together with your
Team.
Should you have any questions regarding our proposal or any other items, please do not hesitate to contact
us either by e-mail at chris@MXDdevelopment.com or andrew@mxddevelopment.com or by mobile
phone at +1-604-644-4139 (Chris) or +1-778-929-4440 (Andrew), or by office telephone at +1-604-272-
6937. We also invite you to explore our web site www.rnxddevelopment.c_om which provides a profile of
our capabilities, approach and experience.
Respectfully submitted.
Sincerely,
MXD DEVELOPMENT STRATEGISTS LTD.
Chris LeTourneur
President & Chief Executive Officer
As per Proposal Acceptance for Tasks A, 8, C & D.
For the City of Southlake:
Name:
Title:
Date:
Andrew Fayn
Planning Strategist
For MXD Development Strategists Ltd.:
Name:
Title:
Date:
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APPENDIX A
TERMS AND CONDITIONS
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APPENDIX A: TERMS & CONDITIONS
In addition to the terms of the proposal, by signifying approval to proceed with the proposed work
program, the following are also agreed upon:
1) This Agreement shall remain in force for a period of three years from the date of its signature.
2) This Agreement is the property of MXD Development Strategists Ltd., and shall not be copied, revised
or distributed to anyone other than the parties it is addressed to without the expressed approval of
MXD Development Strategists Ltd. At any time before execution of this Agreement by the Client,
MXD Development Strategists Ltd. may, at its sole discretion, have the right to withdraw this
Agreement from the Client, and/or amend and re -submit this Agreement to the Client.
3) Project will only commence once any required retainer fees have received from the Client by MXD
Development Strategists Ltd.
4) All invoices shall be paid and are due within 15 calendar days of the date of invoice issuance.
5) Overdue accounts will be charged interest by MXD Development Strategists Ltd. at a rate of 2% on all
outstanding balances.
6) Disbursements shall be recorded at cost plus 2% for administration in addition to identified
professional fees.
7) Final reports and deliverables prepared by MXD Development Strategists Ltd. shall not be provided
until all outstanding accounts are settled.
8) Exclusion: It is a term of the agreement between MXD Development Strategists Ltd. and the Client
that MXD Development Strategists Ltd. and its officers, employees, subcontractors, and agents do
not assume any liability for the statements, comments, suggestions, or representations made in any
written or oral report, whether such possible liability arises from negligence, errors, omissions,
breach of contract, breach of warranty, misrepresentation, fundamental breach, strict liability of
otherwise, and whether such act is for consequential damage, property damage, personal injury of
any nature or otherwise.
9) Indemnity: The Client agrees to indemnify and save MXD Development Strategists Ltd., as well as its
officers, employees, subcontractors and agents, harmless from and against all claims, demands, costs,
damages, suits, expenses and liabilities which they may incur or suffer by virtue of, in connection
with, or arising out of the services being provided by MXD Development Strategists Ltd., provided
however that the client shall not indemnify MXD Development Strategists Ltd for claims, demands,
costs, damages, suits, expenses and liabilities arising from MXD Development Strategists' sole
negligence, to the limits of the fee scope of this assignment.
10) Applicable Law: This Agreement and all matters arising under or by virtue of it shall be interpreted,
construed and governed by the laws of the Province of British Columbia, Canada.
11) Basic Termination: In the event of a default of any provision of this Agreement by the Client, after
fifteen (15) calendar days notice to cure is delivered, this Agreement may be deemed terminated by
the Consultant. For purpose hereof, any failure to pay sums due in accordance, the Fees identified in
the Agreement shall be deemed default. Either party may terminate this Agreement for convenience
and without cause upon thirty (30) calendar days written notice by either party. If the Client or the
Consultant terminates this Agreement for convenience, the Consultant shall be compensated for
Services performed prior to termination, together with reimbursable expenses then due.
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Page 19 December 13th, 2013
0
VrXV
DEVELOPMENT STRATEGISTS
APPENDIX A: TERMS & CONDITIONS (Continued)
12) Stopping of Work by Consultant: When any invoice is outstanding and unpaid thirty (30) days after
the date of billing, the Consultant may, at its discretion, stop work on the project. In addition, when
any invoice is outstanding and unpaid ninety (90) days after the date of billing, the Consultant may
withdraw from any governmental agency review process any applications, drawings, submittals or
other project documents reflecting the Consultant's services. No notice of the Consultant's intent to
stop work or to withdraw from any governmental review process shall be required. The Client forever
releases, discharges and holds the Consultant harmless from any and all liability arising out of the
Consultant's withdrawal of any applications, drawings, submittals or other project documents. The
Client shall fully indemnify, defend, and hold harmless the Consultant against any and all claims for
liability asserted by any project participant for any action taken by the Consultant under this
paragraph.
13) Restarting of Work by Consultant: If the services are suspended or abandoned, in whole or in part,
fora period of ninety (90) days or more, or upon instruction by the Client to the Consultant to suspend
activity on the project by written notice of forty-five (45) calendar days by the Client to the
Consultant, the Consultant shall be compensated for all services performed together with all
reimbursable expenses due and the Agreement shall be deemed terminated. If the services are
resumed after such suspension, the Agreement between the Client and the Consultant shall be
renegotiated prior to resumption of services by the Consultant. Such renegotiation shall include a fee
for remobilization costs incurred by the Consultant. In the event that this Agreement is terminated
due to the suspension or abandonment of the services, the Client shall make full payment to the
Consultant for all compensation due hereunder upon receipt of a final invoice from the Consultant.
For purposes of this Agreement, the term "suspension" or "abandonment" shall mean substantial
discontinuance of labor, services, and expenses for a ninety (90) day period or written instruction by
the Client to suspend substantially the services.
14) Intellectual Property Rights: Reports, plans, diagrams, drawings and specifications, including those
in electronic form, prepared by the Consultant are the Instruments of Service for use solely with
respect to the services and deliverables of this Agreement. The Consultant shall be deemed the
author and owner of their Instruments of Service and shall retain all common law, statutory, and
other rights, including copyrights. Only upon the approval of the Consultant, made by the written
application by the Client to the Consultant, the Consultant may at its discretion grant the Client a
non-exclusive license to reproduce the Consultant's Instruments of Service solely for the purposes of
planning, constructing, using and maintaining the subject plan area being addressed by the services,
provided that the Client shall comply with all obligations, including prompt payment of all sums when
due, under this Agreement. The Client shall be permitted to retain copies of reports, plans, diagrams,
drawings and specifications, for information and reference in connection with the Client's use and
development and/or occupancy of the plan area. The reports, plans, diagrams, drawings and
specifications shall not be used by the Client on another project or assignment, except by agreement
in writing between the Consultant and the Client. Any authorized or unauthorized use of the
Instruments of Service without the Consultant's consent shall be at the Client's sole risk and without
liability to the Consultant. The Client shall indemnify and hold harmless the Consultant and its Sub -
Consultants from and against claims, damages, losses and expenses, including, but not limited to
payment of attorney's fees, arising out of unauthorized use of the Instruments of Service that are
part of the services and deliverables of this Agreement. The Consultant shall not be responsible or
liable for any direct, actual or consequential damages which occur as the result of its inability to
produce the Instruments of Service by reason of the casualty, destruction or loss of documents that
occurs through no fault of the Consultant.
15) Time & Materials Not to Exceed Clause: This proposal provides a budgetary fee and estimated time
schedule for each recommended work program item, which we are bound to under contractual
obligation and do not intend to exceed. Should additional meetings be required, or the scope of the
assignment or the deliverables increase, these items would be billed in addition to the proposed fees,
at the Consultant's regular charge rates.
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Page 20 December 131h, 2013
offigM"X0
DEVELOPMENT STRATEGISTS
APPENDIX A: TERMS & CONDITIONS (Continued)
16) Force Majeure: Neither the Consultant nor the Client shall be responsible for any loss, damages,
delay, or failure in performing hereunder arising or resulting from circumstances or occurrences
outside such Party's reasonable control including act of war or terrorism; strike or lockout or stoppage
or restraint of labor from whatever cause; riot; act of civil or military authority; actions by
Government and their respective officers, agents, invitees, and employees as they relate to on -site
construction, or investigation and remediation of environmental conditions on the Project Site by the
Government; fire; or other natural disaster.
17) This agreement constitutes the entire agreement between the parties (being the Client and MXD
Development Strategists Ltd.), and no amendments may be made hereto unless made in writing and
signed by the Client and MXD Development Strategists Ltd.
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Page 21 December 13th, 2013
APPENDIX B
MX® PROJECT TEAM
Mv�V
DEVELOPMENT STRATEGISTS
Southlake Texas Retail Analysis
MXD13-53
Page 22 December 13«, 2013
EDUCATION
j Bachelor of Arts
Urban & Economic Geography
j University of BC
Masters Degree
Community/Regional Planning
University of BC
SPECIALIZATIONS
Mixed -Use Development
Planning
Financial Analysis &
Development Proformas
Tourism & Resort Retail Master
Planning
Inter -Modal Transportation
Place Creation & Programming
International Retail Trends &
Formats
Downtown Main Street & City
Center Retail Strategies
Market -Driven Community
Planning
Airport Land Development &
Master Planning
Airport, Rail & Transportation
Terminal TOD Retail
Retail Layout Planning &
Merchandising Strategies
Office & Industrial Planning
Transit -Oriented Development
Planning
04 MAir
xLJ
DEVELOPMENT STRATEGISTS
Chris LeTourneur, B.A., M.A., M.C.I.P.
President / Chief Executive Officer
In his twenty years of experience working in Market Driven Planning, Architecture and
Engineering, Chris has established an appreciation for the multi -disciplinary skills that are
necessary to assess, define and identify major mixed -use development projects.
Chris has lead project teams to create major Mixed -Use and Commercial Development
Strategies in cities around the world including Denver, Houston, Dallas, Salt Lake City,
Vancouver, Hong Kong, Moscow, and Cairo to mention a few.
Chris is specifically known for utilizing market research to work with master planning and
design teams towards define three-dimensional projects, big ideas and space layout
strategies. He blends his retail knowledge with his backgrounds in urban development,
land economics and town planning to provide complete mixed -use market -driven
community development advisory services.
In the course of his project experience, Chris has established working relationships with
airports, public agencies, developers, financiers and major commercial operators, thereby
not only preparing development strategies, but also connecting the dots within the
development network in order to make projects happen.
This exposure is further enhanced through his active involvement in the World/Airport
Council International (ACI), International Council of Shopping Centers (ICSC), the Urban
Land Institute (ULI), the Canadian Institute of Planning (CIP), the Resort Forum and Airport
World/Airport Council International (ACI). Within these organizations, Chris has been
actively involved in chairing conference -
events, moderating and speaking on panel
discussions and publishing magazine
articles, in order to further the network,
knowledge base and spectrum of ideas
with regard to next generation concepts in
land development and place making.
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Page 23 December 13th, 2013
PRESENTATIONS
Airport Cities Conference,
Memphis, April 2011
Airport Cities Conference,
"Contribution of
Non -Aeronautical Revenue
Streams to Airport City &
Aerotropolis Development",
Beijing, April 2010
Airport Cities Conference,
"Airport Commercial Property
Development: Opportunities &
Challenges", Beijing, April 2010
Airport Cities Conference,
Athens, April 2009
Airport Council International,
"Economics & Finance",
London, February 2009
Airport Cities Conference,
Dallas Fort Worth, April 2008
Airport Cities Conference,
Frankfurt Int'I Airport, April
2007
Airport Cities Conference, Hong
Kong Int'I Airport, September
2006
Airport Cities Conference,
Palermo, Italy, June 2006
wm%«
DEVELOPMENT STRATEGISTS
PROJECT EXPERIENCE
UNITED STATES
DC Ranch Town Center, Scottsdale, Arizona
Estrella Mountain Ranch, Goodyear, Arizona
DC Ranch Town Center (Stack Forties), Scottsdale, Arizona
Downtown Redevelopment Strategy, Oxnard, California
Downtown Redevelopment Strategy, Fremont, California
Development Framework, Petaluma, California
Railyard Lands Mixed -Use Development, Sacramento, California
Gray's Crossing, Truckee, North Tahoe, California
Northstar at Tahoe Village Development Strategy, California
La Quinta Old Town, Palm Springs, California
Long Point Core Master Plan, Palos Verdes, California
Heavenly Base Village, South Lake Tahoe, California
Wild Dunes Core Master Plan, South Carolina
Place 36, Broomfield, Colorado
Union at Project Lifebridge, Longmont, Colorado
Riverfront Park, Denver, Colorado
Beaver Creek Village Enhancement, Avon, Colorado
Lionshead/Arabel Redevelopment Plan, Vail, Colorado
Aspen Downtown Enhancement, Colorado
Snowmass Village Development Plan, Colorado
Coconut Creek MainStreet Dev't Market Analysis, Coconut Creek, Florida
Xentury City Master Plan, Orlando, Florida
Tamarack Resort Village, McCall, Idaho
Sunday River Village, Maine
Big Mountain Village, Whitefish, Montana
Baxter Meadows, Bozeman, Montana
The Bridges of Saint Paul Riverfront Mixed -Use Dev., Saint Paul, Minnesota
Union Park Mixed -Use Development Strategy, Las Vegas, Nevada
East Village Development at McCarran International Airport, Las Vegas Nevada
Downtown Millennium Development Strategy, Reno, Nevada
Somerset Town Center, Reno, Nevada
Downtown Redevelopment Strategy, Phoenix, Nevada
Lake Las Vegas Resort, Nevada
Paiute Tribe Resort, Las Vegas, Nevada
Loon Mountain Resort, New Hampshire
Sunriver Mixed -Use Resort Village Strategy, Bend, Oregon
Villages at Cascade Head Master Plan & Core Strategy, Lincoln City, Oregon
Market Street at the Woodlands, North Houston, Texas
Telfair (Newland Communities), Sugarland, Texas
West 8 Mixed -Use Development, Houston, Texas
Gateway Center & Downtown Redevelopment Strategy, Salt Lake City, Utah
Holladay Village Master Plan, Holladay, Utah
Sundance Commons, Pleasant Grove, Utah,
Downtown District Redevelopment Master Plan Strategy, Ogden, Utah
Tooele Economic Development Strategy, Tooele, Utah
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Page 24 December 13t^, 2013
PRESENTATIONS
ICSC Centre Build, Phoenix
Arizona, December 2009
Urban Land Institute
Reinventing Retail Conference,
February 2009
Urban Land Institute Fall
Meeting, "Place Making from
the Ground Up", October 2008
Urban Land Institute
Reinventing Retail Conference,
February 2007
ICSC China Investment &
Development Workshop,
October 2009
ICSC Spring Convention, "Retail
Going International", May 2008
ICSC Spring Convention "Retail
Development in India", May
2005
India Shopping Center Forum
Mumbai, "From Mallscape to
Dreamscape" India, March
2008
China Retail Council, "Retail
Development Trends in Asia"
Chengdu, China 2006
�i ,0*� .�
DEVELOPMENT STRATEGISTS
UNITED STATES (Continued)
Gardner Village, West Jordan, Utah
Killington Resort Village, Vermont
Lacey Gateway Master Plan, Lacey, Washington
490 North Resort Master Plan Envisioning, Chewela Peak, Washington
Semiahmoo Resort Spit Master Plan, Blaine, Washington
Salish Lodge Retail & Lodge Expansion, Snoqualmie, Washington
Snoqualmie Pass West Base Development Master Plan, Washington
Suncadia Resort Core Development Strategy, Roslyn, Washington
CANADA
Three Sisters Resorts Master Plan, Canmore, Alberta
Windermere, Edmonton, Alberta
Ryder Lake & Eastern Hillsides Area Plans, Chilliwack, British Columbia
Westwood Plateau Master Plan & Guidelines, Coquitlam, British Columbia
Crowne Isle Commercial Parcel, Courtenay, British Columbia
Afton Mines Re -Positioning, Kamloops, British Columbia
Ladysmith Harbour Area Plan, Ladysmith, British Columbia
Bear Mountain Mixed -Use, Langford, British Columbia
Cedar Valley Area Plan, Mission, British Columbia
Rosemary Heights — Morgan Creek Area Plan, Surrey, British Columbia
Molson Brewery Redevelopment Entitlement, Vancouver, British Columbia
Predator Ridge Resort Core Master Plan, Vernon, British Columbia
Victoria Harbour Plan, Victoria, British Columbia
Victoria Old/Capitol Iron Town Envisioning, Victoria, British Columbia
Resort Village Retail Enhancement Strategy, Whistler, BC
Chateau Viger, Old City of Montreal, Quebec
AIRPORT AND TRANSPORTATION -ORIENTED
Memphis Aerotropolis Real Estate Market Dev't Strategy, Memphis, Tennessee
Memphis Aerotropolis Master Plan, Memphis, Tennessee
Belo Horizonte, State of Minas Gerais, Economic Master Plan, Brazil
Denver International Airport, Airport City Development Strategy, Colorado
Halifax International Airport, Airport Land Development Strategy, Nova Scotia Calgary
International Airport, Land Dev. Master Plan & Marketing Strategy, Alta.
Edmonton International Airport, Land Development Master Plan, Alberta
Vancouver International Airport, Russ Baker Corridor Development Strategy, BC
Vancouver International Airport, Non-Airside Land Development Strategy, BC
Vancouver International Airport, Terminal Retail Strategy, British Columbia
Shanghai Hongqiao International Airport, Airport City Feasibility Study, China
Muscat International Airport, Land Development Strategy, Oman
Jeddah King Abdul Aziz International Airport, Jeddah, Saudi Arabia
Dubai International Airport, Airport Cities, UAE
Larnaca International Airport Commercial Land Development Strategy, Cyprus
Azteca, Martina Carreras & El Rosario Inter -Modal Rail Stations, Mexico City
BC Ferries Quay Terminal Retail Program, Tsawwassen, British Columbia
Cruise Ship Terminal Retail Program, Vancouver, British Columbia
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Page 25 December 13th, 2013
AFFILATIONS
International Council of
Shopping Centers (ICSC)
Urban Land Institute (ULI)
Canadian Institute of Planning
(CIP)
The Resort Forum
Airport Council International
(ACI)
"IL AdV
DEVELOPMENT STRATEGISTS
AIRPORT AND TRANSPORTATION -ORIENTED (Continued)
Fraser Port Master Plan, Fraser River, British Columbia
Nanaimo Regional Airport, Land Use Master Plan, British Columbia
Ogden Regional Airport, land Development Strategy, Ogden, Utah
WA State Ferries Waterfront Terminal Redevelopment, Seattle, Washington
Nanaimo Airport Master Plan, Nanaimo, British Columbia
INTERNATIONAL
Cabo Centrale, Cabo San Lucas, Mexico
Baha Mar Cable Beach Resort Redevelopment, Nassau, Bahamas
Solana Lifestyle Entertainment Center, Chaoyang Park, Beijing, China
Casin Plaza, Market Analysis & Development Strategy, Chongqing, China
Cairo Financial Center, Mixed Use Development Strategy, Cairo, Egypt
Cairo Eastown, Cairo, Egypt
Cairo Westown, Cairo, Egypt
Anschutz Entertainment Project, Berlin, Germany
Causeway Bay Lee Gardens District Retail Strategy, Hong Kong
Hennessey Centre Redevelopment, Hong Kong
Pioneer Park, Gurgaon, New Delhi, India
Beirut City Center, Beirut Lebanon
Boutique Hotel Market Assessment, Beirut, Lebanon
Yartsevskaya City Center, Moscow, Russia
Sevastapolskiy Shopping Center, Moscow, Russia
Auchan City Mall, Moscow, Russia
Mandarin Waterfront Resort Entertainment Project, Sochi, Black Sea, Russia
Al Oula Towers, Al Khobar, Saudi Arabia
Jeddah Central District, Jeddah Saudi Arabia
North Port Highest & Best Use Development Strategy, Incheon, South Korea
Yongsan IBD Competition, Seoul, South Korea
Dubai International Finance Center, UAE
Reemstsma Downtown Mixed -Use Development, Kiev, Ukraine
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Page 26 December 131h, 2013
EDUCATION
Master of Science
University of Waterloo
Bachelor of Arts
University of British Columbia
SPECIALIZATIONS
Market Analysis
Financial Analysis
Geographic Information
Systems
Land -Use Planning
Mixed -Use Development
Planning
Retail Layout Planning &
Merchandising Strategies
Office & Industrial Planning
Hotel/Accommodation
Planning
Transit -Oriented Development
Planning
Resort Retail Master Planning
Place Creation & Programming
ffio MX 1�--Wmlqk
DEVELOPMENT STRATEGISTS
Martin Anstey, B.A., M.Sc.
Senior Vice President
In his 15 years of experience in Real Estate Development, Martin has participated in over
300 major projects, including mixed -use developments, shopping centers, transit -oriented
developments, downtown revitalization areas, suburban redevelopment areas and airport
cities. Martin has participated in real estate development projects throughout North
America and internationally, and has been part of the leading edge in defining successful
approaches for creating viable real estate projects.
One of Martin's primary roles is to perform the quantitative analysis that is the foundation
for "Market -Driven Planning". He combines the use of Market Analysis, Financial Analysis
and Land Development Strategy to objectively determine opportunities for viable real
estate development projects throughout the world. Martin then assists in translating this
analysis into implementable concept plans that reflect successful planning and design
principles.
Martin graduated with a Masters of Science from the university of Waterloo in Ontario,
Canada with a focus on Urban Analytics.
PROJECT EXPERIENCE
NORTH AMERICA
Coconut Creek MainStreet Development Market Analysis, Coconut Creek, Florida
Candlestick Park, Sports -Oriented Mixed -Use Dev. Strategy, San Fran., California
Horizon City Eco Mixed -Use Community Dev. Strategy, Aurora, Colorado
Union Mixed -Use Village and Assisted Living Facility, Longmont, Colorado
Central Entrance, Miller Hill Corridor Market Study, Duluth, Minnesota
Lacey Gateway Mixed -use Town Centre Dev. Strategy, Lacey, Washington
Treasure Island Community Development Strategy, San Francisco, California
Hollywood Park Community Redevelopment Strategy, Los Angeles, California
Spruce Grove Town Centre Market Analysis & Economic Impact Study, Alberta
Stoney Lands, Office / Retail / Industrial Market Study, Alberta
The Crossings, Mixed -Use Development Strategy, Lethbridge, Alberta
Home Depot Site Selection Analysis, Grande Prairie, Alberta
District of Saanich, Land Development Strategy, Saanich, BC
Metrotown Mall Repositioning, Burnaby, British Columbia
Uptown Mixed -Use Redevelopment Strategy, Victoria, British Columbia
Predator Ridge, Resort Core Development Strategy, Vernon, British Columbia
Estrella Mountain Ranch, Goodyear, Arizona
Montelago Village Mixed -Use Revitalization Strategy, Las Vegas, Nevada
Villages at Cascade Head, Resort Community & Resort Dev, Strategy, Oregon
Snoqualmie Pass, Resort Residential Market & Financial Analysis, Washington
Semiahmoo Resort Core Development Strategy, Blaine, Washington
Don Mills Town Centre Redevelopment Strategy, Toronto, Ontario
Fairview Mall Repositioning Strategy, Toronto, Ontario
SunStar, Vertical Mixed Use Development Strategy, Dallas Texas
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MXD13-53
Page 27 December 131h, 200
PRESENTATIONS
China 2006, China Retail
Council, "Retail Development
Trends in Asia"
India 2005, Retail Forum
"Retail Market Analysis'
xv
DEVELOPMENT STRATEGISTS
NORTH AMERICA (Continued)
Downtown Redevelopment Strategy, Oxnard, California
Downtown Redevelopment Strategy, Fremont, California
Development Framework, Petaluma, California
Marina District, Market Analysis & Land Use Strategy, Toledo, Ohio
The Bridges of Saint Paul Riverfront Mixed -Use Dev., Saint Paul, Minnesota
Baxter Meadows Mixed -Use Town Centre Dev. Strategy, Bozeman, Montana
Downtown Redevelopment Strategy, Phoenix, Nevada
West 8, Mixed Town Centre Dev. Strategy & Financial Analysis, Houston, Texas
AIRPORT & TRANSPORTATION RELATED
Denver International Airport, Airport City Development Strategy, Colorado
Memphis Aerotropolis Development Strategy, Memphis, Tennessee
Vancouver Intl Airport, Russ Baker Corridor Dev. Strategy, BC
Vancouver Intl Airport, Sea Island Business Park, Financial Analysis, BC
Vancouver Intl Airport, Industrial Development Strategy
Halifax International Airport, Financial Analysis & Land Use Strategy, Nova Scotia
Edmonton International Airport, Land Development Master Plan, Alberta
Muscat International Airport, Land Development Strategy, Oman
Cruise Ship Terminal Development Strategy, Kingston, Jamaica
FraserPort Master Plan, Vancouver, British Columbia
Washington State Ferries Terminal Redevelopment, Seattle, Washington
INTERNATIONAL
Peninsula Papagayo Marina Resort Village Development Strategy, Costa Rica
Expo Lands Redevelopment Strategy, Lisbon, Portugal
Cairo Financial & Touristic Center, Mixed -Use Development Strategy, Egypt
Eastown, Mixed -Use Community Development Strategy, Cairo, Egypt
Westown, Mixed -Use Community Development Strategy, Cairo, Egypt
Downtown Beirut Redevelopment Strategy, Beirut, Lebanon
Downtown Beirut— Hotel/Accommodation Market Study, Beirut, Lebanon
Jeddah Central District, Downtown Redevelopment Strategy, Saudi Arabia
Dubai International Finance Center (DIFC), Development Strategy, Dubai, UAE
Northport Economic Development Strategy, Inchon, Korea
COEX Retail MD Plan, Market Analysis & Development Strategy, Seoul, Korea
"K" Project, Kyungbang, Market Analysis & MD Planning, Seoul, Korea
Suwon Gateway Center, Market Analysis & MD Planning, Suwon, Korea
Bandar Nusajaya Retail Development, Market Analysis, Johor Bahru, Malaysia
Casin Plaza, Mixed -Use Market Analysis & Dev. Strategy, Chongqing, China Hongqiao
International Airport, Airport City Feasibility Study, China
Solana Lifestyle Entertainment Center, Chaoyang Park, Beijing, China
Wave City Center, Mixed -use Market Analysis & MD Planning, Delhi, India
Pioneer Park, Gurgaon, New Delhi, India
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f.1
EDUCATION
Master of Planning
Urban Development
Ryerson University
Toronto, ON, Canada
Bachelor of Arts
Urban Geography
Simon Fraser University
Burnaby, BC, Canada
SPECIALIZATIONS
Mixed -Use Development
Planning
Transportation -Oriented
Development Planning
Downtown Revitalization,
Urban Infill and Intensification
Studies
Economic Development
Retail Positioning & Tenant
Prospecting
Market Feasibility Studies
Development Layout Planning
Tenant Mix Layout Planning
Place -Creation & Programming
Policy Planning
PUBLICATIONS
"Destination Retail", Airport
World, Vol. 16 Issue 1, 2011
"Green Power", Global Airport
Cities, Vol. 4 Issue 2, 2009
"The Perfect Market?", Global
Airport Cities, Vol. 4 Issue 1,
2009
M
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DEVELOPMENT STRATEGISTS
Andrew Fayn, M.N.
Planning Strategist
Andrew holds a Master of Planning in Urban Development from Ryerson University. In addition, he
also has a Bachelor of Arts Degree in Urban Geography and a Certificate in Urban Studies from Simon
Fraser University, Canada. Andrew has conducted Market Feasibility, Land Use and Development
Strategies around the world, providing clients with a diverse knowledge in Urban Planning, Economic
Development and Mixed -Use Commercial Operations.
Andrew has direct expertise in formulating implementable Market -Driven Studies and Economic
Development Strategies with a Planning focus for both Government and Private Sector Clients. He
has conducted Market, Planning and Development Studies across the United States and Canada, as
well as internationally in countries such as Russia, China and Saudi Arabia, among others. Asset
classes include retail, office, industrial, accommodation, and mixed -use development. His focus has
been towards properly planned urban environments that feature a mix of uses and become
memorable inclusionary places for all that use them.
He is a contributing writer for both Global Airport Cities and Airport World magazines, with an
emphasis on development trends within terminal buildings and the adjacent lands, along with
sustainable building practices at airports.
PROJECT EXPERIENCE
CANADA
Bentall Kennedy, Intensification Development Study, Toronto, ON
City of Kingston, Commercial Market Analysis, Kingston, ON
City of Saskatoon, Comprehensive Development Study, Saskatoon, SASK
Hawkstone, Market Analysis & Development Strategy, Regina, SASK
The Crossings, Market Analysis & Development Layout Planning, Lethbridge, AB
Preston Crossing, Retail Impact Analysis, Saskatoon, SASK
Edmonton Int'I Airport, Highway Commercial Development Strategy, Edmonton, AB
Vancouver Int'I Airport, Market & Development Strategy, Vancouver, BC
UNITED STATES
Sonoran Institute, Commercial Market Study for the Rocky Mountain West Region
Denver Int'I Airport, Airport City Development Plan, Denver, CO
Point West, Preliminary Development Concept, Draper, UT
Fairbourne Station, City Center TOD Redevelopment Strategy, West Valley City, UT
SunStar, Market Analysis & Development Strategy, Arlington, TX
Semiahmoo Resort, Mixed -Use Resort Core Development Strategy, Blaine, WA
INTERNATIONAL
Hong Kong International Airport, Retail Planning & Development Program, Hong Kong
Belo Horizonte, Land Use & Economic Development Masterplan, Belo Horizonte, Brazil
Casin Plaza, Market Analysis & Development Program, Chongqing, China
Auchan City Shopping Center, Moscow, Russia
Mandarin Waterfront Resort Entertainment Project, Sochi, Russia
Muscat Int'I Airport, Land Development Strategy, Muscat, Oman
Jeddah Central District, Downtown Redevelopment Strategy, Saudi Arabia
Dubai International Finance Center, Commercial Tenant Mix Plan, Dubai, U.A.E
Southlake Texas Retail Analysis
MXD13-53
Page 29 December 13111, 2013
EDUCATION
Bachelor of Arts
Geography
Simon Fraser University
Burnaby, BC, Canada
Certificate in Urban Studies
Simon Fraser University
Burnaby, BC, Canada
SPECIALIZATIONS
Mixed -Use Development
Planning
Local Economic Development
Commercial Development
Trends
Tenant Mix Layout Planning
Market Analysis and Feasibility
Studies
Downtown Revitalization,
Urban Infill and Intensification
Studies
Retail Operations & Tenant
Prospecting
Development Layout Planning
Place -Creation & Programming
Community Planning
l�
NO M
DEVELOPMENT STRATEGISTS
David Nanton, B.A.
Market Strategist
David holds a Bachelor of Arts degree in Geography, as well as a Certificate in Urban Studies from
Simon Fraser University, Canada. David has conducted Market Analysis and Development Strategies
for various projects throughout North America and internationally, helping to provide sound
information for Mixed -Use Developments, Local Economic Development, and Retail Development
Strategies.
David has experience in the creation of Market -Driven Studies for various public and private clients.
Research and Analysis performed by David includes assessing numerous Markets and Commercial
Formats, as well as the ever changing trends involved in Urban Planning and Development. David's
planning focus is towards creating financially viable developments that enhance social and
community well-being, while taking into account the requirements of a balanced community such as
transportation concerns, employment considerations, and appropriate land -use among others.
PROJEcr EXPERIENCE
CANADA
City of Winnipeg, Airport City Master Plan, Winnipeg, MB
Vancouver Int'I Airport, Russ Baker Corridor Dev. Strategy, British Columbia
Population Projections, Trend, & Capacity Build -Out Analysis, Saanich, BC
Halifax International Airport, Airport Land Development Strategy, Nova Scotia
Edmonton International Airport, Land Development Master Plan, Alberta
Sherwood Park, Market Analysis & Development Layout Planning, Sherwood Park, AB
UNITED STATES
Rockerfeller Group, Retail Market Analysis, Bellevue, WA
Candlestick Park, Mixed -Use Development Strategy, San Francisco, California
City of Coconut Creek, Market Analysis, Coconut Creek, FL
Denver International Airport, Airport City Development Strategy, Colorado
Memphis International Airport, Aerotropolis Development Strategy, Tenn.
Sonoran Institute, Mixed -Use Development Trends Study, Rocky Mountain West, USA
INTERNATIONAL
Wuhan Finance City, Tenant Mix Layout Planning, Wuhan, China
ENKA TC, Merchandise Layout Plan, Kuntsevo, Russia
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Page 30 December 131h, 2013
0 Idor "po Mo�e
LJ
DEVELOPMENT STRATEGISTS
APPENDIX C
REFERENCES (EXHIBIT C)
Sauthlake Texas Retail Analysis
MXD13-53
Page 31 December 13«, 2013
iVIxV
DEVELOPMENT STRATEGISTS
Client
Scope of Work
Date of Service: Summer/Pall 2013
Deliverables
Name: Sheila N.Rose
Commercial Market Analysis
Demographic Analysis
Case Studies & Best Practices
Study of potential Tax Revenue
Market -driven development strategy to
assist i n the creation of a Main Street
and Mixed use Town Center.
Additional data and was supplied to
display the additional tax revenues the
I City would have from the dI ment.
Title: Director
Employer: City of Coconut Creek, FL
Phone: 954-973-6756
Email: srose@coconutcreek.net
Project Title: Central Entrance - Miller Hill Corridor Market Study
Date of Service: Spring 2009
Client
Scope of Work
Deliverables
Name: Cindy Petkac
Commercial Market Analysis
Targeted Redevelopment Sites
Economic Impacts
Demographic Analysis
Created a long-term planning
vision forthe area with a focus on
infill commercial development.
Title: Land Use Supervisor
Employer: City of Duluth, MN
Phone: 230-730-5580
Email; cpetkac@duluthmn.gov
Client
Scope of Work
Date of Service: Spring 2010
Deliverables
Name: Brent Garlick
Commercial Market Analysis
Demographic Analysis
Analysis of Existing Planning Docs
Site Analysis and Layout Planning
Stakeholder Engagement
Market -driven report for
redevelopment ofWVCC. Development
strategy that displayed the mix of uses,
a mount of space (squa re footage and
acres), phasing and target end users.
Title: Director Redevelopment Agency
Employer: West Val ley City, UT
Phone: 801-963-3473
Email: Brent.Garlick@wvc-ut.L0v
Project Title: The Crossings
Date of Service: Spring 2011
Client
Scope of Work
Deliverables
Name: Michael Kelly
Commercial Market Analysis
Demographic Analysis
Development Layout Planning
Residual Land Valuation
Case Studies & Best Practices
Market -driven development
strategy used to secure Master
Developer interest in the project.
Title: Manager Real Estate & Land Dev.
Employer: City of Lethbridge, AB, Canada
Phone: 403-320-3194
Email: michael.kelly@lethbridge.ca
Client Scope of Work
Date of Service: Summer 2011
Deliverables
Name: Dana Kripki
Commercial Market Analysis
Industrial Market Analysis
Policy & Zoning Analysis
Demographic Analysis
Case Studies & Best Practices
Report that determined theoptimal
amount and allocation of retail, office
and employment uses throughout
Saskatandzonoon rthenemmenxt 20 ati
Policy and zoning recommendations
were aIs vi cled.
Title: Senior Planner
Employer: City of Saskatoon, SK, Canada
Phone: 306-975-1432
Email: dana.kripki@saskatoon.ca
Southlake Texas Retail Analysis
MXD13-53
Page 32 December 131h, 2013
0 141L
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DEVELOPMENT STRATEGISTS
APPENDIX
QUALIFICATIONS
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DEVELOP ENT STRATEGISTS
MARKET-DRIVEN DEVELOPMENT STRATEGIES
Suite 200— 11120 Horseshoe Way
Richmond, Vancouver, B.C.
Canada, V7A SH7
www.MXDdevelopment.com
Tel +1-604-272-6937
Fax +1-604-272-6934
info@MXDdevelopment.com
AREAS OF
SPECIALIZATION
Mixed -Use
Development Planning
Retail Planning &
Merchandise Mix
Allocation
Market Analysis
Market Research
Financial Analysis
Economic Development
Economic Impact
Analysis
Urban Planning &
Revitalization
Place Creation &
Implementation
International Real Estate
Development Trends
Due Diligence
Acquisition Studies
Marketing Branding &
Identity
Economic Cluster
Analysis
Airport Cities &
Aerotropoli Planning
Airport, Seaport, Rail &
Transit Planning
�iViXV
DEVELOPMENT STRATEGISTS
MXD DEVELOPMENT STRATEGISTS
Introduction
MXD Development Strategists Ltd is a full service commercial development
consulting firm based in Vancouver, B.C. Canada and working in 42 countries
around the globe on the master planning, market analysis, economic
development and land development of Mixed -Use, Retail, Urban, Resort, TOD,
and Commercial Development Projects, as well as Airport Cities and
Aerotropoli.
The MXD Team is made up of a dynamic group of Development Strategists,
Retail Experts, Land Economists, Urban Planners and Real Estate Analysts
providing a balance of knowledge, skills and vision shaped by extensive
experience and exposure to the latest commercial development trends
throughout the world.
Our Team Members "Market -Based Approach" and role as "Development
Strategists" has been significant in assisting our clients and architectural design
teams in rationalizing and defining development programs for evolving optimal
development mixes, configurations and designs.
MXD's market -driven approach is increasingly necessary in these challenging
economic times to ensure the "right -size", "right development mix" and "right
phasing" for projects to respond to their market audiences and establish the
foundation for leasing strategy.
www.MXDdevelopment.com
WHAT WE DO
Market Analysis &
Feasibility Assessment
Market Positioning
Community Economic
Development
Economic Development
& Impacts
Marketing, Branding &
Identity
Place Creation Trends &
Ideas
Land -Use Allocation
Financial Analysis
Development Layout
Planning
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DEVELOPMENT STRATEGISTS
MXD DEVELOPMENT STRATEGISTS
Company Profile
MXD's Team of Market & Financial Analysts and Development Strategists are
well -positioned to:
Assess market & strategic land use opportunities
Identify the ontimal develODment Droeram
Define,th. de a �o� ment implementation strategy
Based on a solid foundation of Market Research and Financial Analysis, MXD
identifies the development opportunity strategy, positioning and project vision.
MXD determines the highest and best use of the site and then works with
designers to create seamless three dimensional places that achieve harmony
between each project component.
MXD's Market -Driven approach provides a platform of information and strategy
to promote the opportunity and to attract tenants, investors and partners to
'connect the dots' of the development process.
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MXD balances local cultural uniqueness with global trends and innovations to
define Real Estate Development.
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DEVELOPMENT STRATEGISTS
MXD's Urban Retail and Mixed -Use Experience
MXD's Senior Team Members have been involved extensively on a number of major Urban Retail
and Mixed -Use projects across North America and internationally, including:
Downtown Phoenix
Market Analysis and Nodal Development Strategy for Copper Square
• Toledo, Ohio
Urban Mixed -Use Waterfront Redevelopment Area
• Reno, Nevada
City Center Redevelopment Area Strategy
• Houston, Texas
West 8 Mixed -Use Redevelopment
3 Petaluma, California
Land Use Analysis for Urban Core
• City of Oxnard, California
Retail Market Analysis & Positioning Strategy
• St. Paul, Minnesota
Mixed -Use Downtown Waterfront Market Study
• Duluth, Minnesota
Urban Infill Corridor Study
• Lacey, Washington
Suburban Town Center/T.O.D. Market Study
• Sacramento, California
Sacramento Railyard Lands Mixed -Use Development
• Denver, Colorado
Riverfront Park Development Strategy, LODO
• Fort Collins, Colorado
Urban Mixed -Use Redevelopment
• San Francisco, California
Candlestick Park, Sports -Oriented Mixed -Use Dev. Strategy
q San Francisco, California
Treasure Island Mixed -Use Development Strategy
4 Seattle, Washington
Urban Ferry Terminal Redevelopment Strategy
- West Valley City, Utah
City Center Redevelopment Area Strategy
• Salt Lake City, Utah
Main Street Market Analysis & Enhancement Study
3 City of Holladay, Utah
Market Study and Master Plan
• Draper, Utah
Point West Urban Redevelopment Project
3 Ogden, Utah
Downtown Structure Study
• Downtown Ogden, Utah
Wall Avenue Corridor Study
• Victoria, BC
Uptown Mall Redevelopment & Intensification Strategy
• Whistler, BC
Sustainable Retail Strategy & Nodal Positioning Strategy
3 Montreal, Quebec
Quartier Viger Urban Redevelopment Area
www.MXDdevelopment.com
DOWNTOWN PHOENIX
MXD Team Members provided consultancy services for
the strategic redevelopment of Copper Square, the heart
of Downtown Phoenix. Future light rail connections and a
new Downtown University campus provided the impetus
for higher density, mixed -use and transit -oriented urban
redevelopment and densification. The study involved all
forms of land use but with an emphasis on retail
development opportunities.
TOLEDO WATERFRONT
MXD prepared a "market -driven" strategy for re -
energizing Toledo's Marina District, a brownfield site
located directly across the river from Downtown Toledo.
Analysis and implementation strategies were provided
for Residential, Retail, Hotel, Office and Destination
Attractions.
DOWNTOWN RENO
MXD provided ongoing consultancy services for the
redevelopment of a major area within Downtown Reno.
Services included a detailed analysis of Retail and
Destination Attractions in the area, forecasting of
Tourism expenditure within the development area, input
on Urban Design aspects of the development, and
implementation strategies.
DENVER — LODO DISTRICT
MXD was involved in the Riverfront Park master planned
area located in Denver's LoDo District, one of the
nation's leading examples of successful urban
redevelopment. The project involved the intensification
of a number of land uses in a mixed -use environment
that would best capitalize upon the resurgence of the
local area.
DOWNTOWN ST. PAUL
MXD Team Members were engaged to study the
development potential of a 100-acre brownfield
development site located across the river from
Downtown St. Paul, Minnesota. The project included a
Feasibility Study of a major Mixed -Use development
project including Retail, Residential, Office, Destination
Attractions and Hotel components. The project had a
number of complex urban redevelopment issues
including environmental, social and economic factors.
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MXD DEVELOPMENT STRATEGISTS
Portfolio: North America
The Star at Cowboys Stadium
Arlington, Texas
MXD prepared a vertical mixed -use commercial
development strategy for this very strategic property
located directly adjacent to the new Dallas Cowboys
Stadium in Arlington, Texas. The development program
involved places to work, shop, play and stay leveraging
the various economic clusters associated with
professional and amateur sports, health and well-being,
as well as media and brand awareness.
Services: Vertical Mixed -Use Development,
Finance and Marketing Strategy
Client: TC Real Estate
West 8
Houston, Texas
MXD performed a complete market study and financial
analysis for a mixed -use development in West Houston.
Land uses under study included office, retail, hotel and
medical. MXD was later retained by the developer to
undertake marketing and tenant prospecting strategies.
Services: Market Study & Financial Analysis
Client: Richfield Investment Corp.
www.MXDdevelopment.com
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MXD DEVELOPMENT STRATEGISTS
Portfolio: North America
Coconut Creek MainStreet District
Coconut Creek, Florida
MXD Development Strategists was retained by the City of
Coconut Creek to perform a Market Analysis and
Development Strategy for an undeveloped portion of land
that would create a Main Street and mixed -use Town
Center. Land uses under study included retail, office and
residential. MXD also studied and calculated the potential
tax revenue that would be the result of the planned
development program.
Services: Main Street Mixed -Use Dev't Strategy
Client: City of Coconut Creek
Candlestick Point
San Francisco, California
MXD was retained to perform a Retail Market Study for a
mixed -use redevelopment site at Candlestick Point in San
Francisco. MXD also performed a Financial Analysis for
the development upon the completion of the market
study which assisted in attracting developer interest as
well as the potential for joint -venture partnerships.
Services: Retail Market Study
Client: Lennar Urban
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MXD DEVELOPMENT STRATEGISTS
Portfolio: North America
RGDC Mixed -Use Development
Bellevue, Washington
MXD Development Strategists was retained by the
Rockefeller Group Development Corporation to perform a
retail and office market analysis for a proposed mixed -use
development in downtown Bellevue, Washington. MXD
also completed a Merchandising Strategy and Conceptual
Layout Program for the 5.48 acre development site that
will total at least 1.7 million square feet of space. With a
focus towards retail, MXD analyzed the retail
opportunities and identified the optimal program size that
would ensure that the development becomes an
attractive and profitable place that a variety of people
visit throughout the day.
Services: Retail Consulting Services
Client: Rockefeller Group Development Corp.
Telfair
Sugar Land, Texas
MXD was retained by Newland Communities to perform a
Retail Market Study for a commercial mixed -use Town
Center in the 2,000 acre Telfair master planned
community located just outside Houston, Texas. MXD
analyzed the current supply of the surrounding market
j and projected future commercial demand for Telfair, as
} well as the position, retail mix and potential target
markets.
Services: Retail Market Study
Client: Newland Communities
www.MXDdevelopment.com
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DEVELOPMENT STRATEGISTS
MXD DEVELOPMENT STRATEGISTS
Portfolio: North America
West Valley City Center
West Valley, Utah
MXD Development Strategists provided consultancy
services through a market -driven report for the strategic
redevelopment of West Valley City Center. This multi -
modal, mixed -use project integrates core city center land
uses such as residential, retail, office, hotel and civic
functions. This Transit -Oriented Development (TOD),
once complete, will become a hub for West Valley, where
office employees, shoppers and residents are able to
interact in a seamless environment. MXD's study was
based off of a multifaceted market analysis that provided
a clear phasing strategy on how the redevelopment
should be implemented over time. This study was used as
the pre -cursor and base for an overall master plan
strategy
Services: City Center Redevelopment Strategy
Client: West Valley City
Baxter Meadows
Bozeman, Montana
MXD was retained to perform a Commercial Town Center
Master Plan and Retail Tenant Mix Strategy for a 450 acre
site in the resort community of Bozeman, Montana at
Yellowstone Park. The Master Plan incorporates
residential neighborhoods and approximately 150 acres of
open space with 130 acres zoned for commercial use.
MXD also conducted a financial return analysis to
establish a basis for potential joint venture investment.
Services: Retail Mix Strategy & Master Plan
Client: Baxter Meadows Development
www.MXDdevelopment.com
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DEVELOPMENT STRATEGISTS
MXD DEVELOPMENT STRATEGISTS
Portfolio: North America
Lacey Gateway
Lacey, Washington
MXD conducted a Retail Analysis and Master Plan
Development for a 700 acre site south of Seattle,
Washington featuring 1.2 million square feet of retail,
food & beverage and entertainment functions. This
open-air project will be oriented around a main street
town square, which will be complemented by a
performing arts center, library, health & wellness
facilities, public market and community amenities. A
185,000 square foot Cabelas Outdoor Recreation World
will be the feature anchor. MXD also prepared Marketing
Documents for distribution at ICSC Las Vegas to
prospective tenant interests and developers.
Services: Retail Analysis & Master Plan Dev.
Client: Triway Enterprises
Miller Hill - Central Entrance
Duluth, Minnesota
MXD was retained to conduct a Market Analysis for the
city of Duluth, to target redevelopment sites along Miller
Hill - Central Entrance Corridor for a variety of land uses.
MXD provided strategic input on the long-term planning
vision of the area with a focus on potential economic
impacts and strategies to introduce a multi -purpose,
pedestrian -friendly, social vitality currently lacking in this
area.
Services: Corridor Market Study
Client: The City of Duluth
www.MXDdevelopment.com
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DEVELOPMENT STRATEGISTS
MXD DEVELOPMENT STRATEGISTS
Portfolio: North America
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Reno, Nevada
Reno, Nevada for Northern Nevada Development LLC
MXD was retained to provide strategic input on a Mixed -
Use Retail, Commercial, Residential and Hotel
development strategy in Downtown Reno, Nevada for
Millennium Holdings LLC/Northern Nevada Development
LLC. The project will be anchored by 650,000 square feet
of major entertainment facilities, destination restaurants
and lifestyle fashion as well as up to 3,000 residential
units and two hotels.
Services: Development Strategy
Client: Northern Nevada Development LLC
Estrella Mountain Ranch
Phoenix, Arizona
MXD was retained by Newland Communities to conduct
a comprehensive Market Analysis and Development
Strategy for the future mixed -use Community 14 Core
and North Community Service Core. The objective of this
assignment was to plan a socially immersive "place" that
features a diverse range of land uses within a small
development parcel. MXD subsequently worked with
Newland to develop a commercial strategy for the entire
resort as it grows towards a future build -out of up to
80,000 homes.
Services: Market Analysis & Development Strategy
Client: Newland Communities
www.MXDdevelopment.com
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DEVELOPMENT STRATEGISTS
MXD DEVELOPMENT STRATEGISTS
Portfolio: North America
Village at Sunriver
Bend, Oregon
MXD was retained to conduct a Development
Assessment, Traffic Impact Assessment and Master Plan
for the redevelopment of the former Sunriver Village Mall
into a comprehensive mixed -use destination resort,
featuring 12S,000 square feet of retail, fractional and full
time residential units and a destination resort lodge hotel.
Specific attention was paid to the affordability of housing
types that would appeal to a diverse number of target
markets that are attracted to this region.
Services: Redevelopment Master Plan Strategy
Client: SilverStar Destinations LLC
Project Viger
Montreal, Quebec
Located in the Old Town Montreal Historic District, MXD
was retained to conduct a retail merchandising strategy
and programmatic casting for the various shopping and
dining districts that will shape and hold together this
authentic urban mixed -use village. Working alongside the
design architects, an overall theme of the project was to
blend the old with the new and to celebrate the best of
Montreal as manifest through culinary discovery, unique
specialty retail and International flare.
Services: Market Analysis & Development Strategy
Client: Hines Development & Hambourg
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DEVELOPMENT STRATEGISTS
MXD DEVELOPMENT STRATEGISTS
Portfolio: North America
Eau Claire
Calgary, Alberta
MXD was retained to provide strategic input outlining the
market opportunity and feasibility for a major mixed -use
redevelopment located in the heart of Downtown
Calgary adjacent to the Bow River. The project will
redevelop the existing single -purpose Eau Claire market
and transform it into a vibrant multi -purpose, mixed -use
project comprised of four residential towers, offices and
a hotel rising above a retail podium.
Services: Market Opportunity & Feasibility
Assessment
Client: Harvard Developments Inc.
City of Spruce Grove
Spruce Grove, Alberta
With recent developments in the region and the
immediate area, the rapidly growing City of Spruce Grove
retained MXD to conduct a Retail Gap Analysis Study.
MXD quantified the Spruce Grove Retail Market and
measured the mix of inventory against the calculated
trade area expenditure profile. This process enabled MXD
to identify opportunities or gaps in Spruce Grove's retail
inventory which could be provided in future
developments to complete the retail mix and sustain the
City's expenditure leakage. As part of the study, a high
level consumer intercept survey was conducted to
provide further validity to the Gap Analysis' results and to
ensure recommended strategies targeted specific tenants
desired by the consumers. This study will be the driving
force for the City of Spruce Grove's retail development
strategies, while also providing an important tool to
attract desired retail tenants to new developments.
Services: Retail Gap Analysis
Client: City of Spruce Grove
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Currents of Windermere
Edmonton, Alberta
MXD was actively involved in the merchandise layout
planning and marketing of this 100 acre mixed use
commercial development, located in the affluent
suburban community of Windermere in Southwest
Edmonton. The Currents is part of a total land assembly of
over 650 acres with more than 500 acres of residential
development now under construction. At completion a
total of 1.1 million square feet of retail with 100,000
square feet of office space, 300 multi -family residential
units and a boutique hotel.
Services: Merchandise Layout Plan & Marketing
Client: Windermere Commercial Lands Ltd
Gateway Town Center
Spruce Grove, Alberta
MXD was retained by the City of Spruce to conduct a
Market Analysis for the 100-acre Gateway Town Center
site (Special Study Area) along Highway 16; the major
highway connecting Edmonton to Jasper Resort in the
Canadian Rocky Mountains. The Market Analysis
objectively quantified the feasible magnitude of retail,
office and residential supply and demand along with a
potential phasing schedule. MXD also conducted a full
Economic Impact Assessment of the project assessing the
direct, indirect and induced benefits for both construction
and post -construction stages of the project. MXD worked
closely with the City's Economic Development
Department in creating the Gateway Town Center
development strategy.
Services: Market Study, Economic Impact
Assessment & Development Strategy
Client: City of Spruce Grove
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MXD DEVELOPMENT STRATEGISTS
Portfolio: North America
Lonsdale Quay Market
North Vancouver, British Columbia
MXD was retained to conduct an Enhancement &
Positioning Strategy for Quay Property Management's
Lonsdale Quay Market (LQM). The study comprised of a
market analysis, site assessment, inventory and
performance analysis along with lease agreement
assessments. Also part of the study, was a high level
consumer intercept survey, conducted to provide further
validity to the results and to ensure recommended
strategies targeted specific desires and consumer
spending habits. The Merchandise Mix and Layout Plans
along with recommended strategies will provide the
necessary strategies to address an consistently
underperforming second level.
Services: Enhancement & Positioning Strategy
Client: Quay Property Management
The Crossings
Lethbridge, Alberta
MXD was retained by the City of Lethbridge to conduct a
Market Analysis of Retail, Office, Hotel and Multi -Family
Residential for approximately 50-acres of land in the
rapidly growing West Side of Lethbridge near the
University of Lethbridge.
Additionally, MXD provided a Residual Land Value
Financial Analysis on a parcel -by -parcel basis using the
optimal land allocation and land use programming mix as
a foundation. MXD's resulting Development Strategy is
being used to secure Master Developer interest in the
project.
Services: Market Analysis, Development Layout
Planning & Residual Land Valuation
Client: City of Lethbridge
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Grasslands
Regina, Saskatchewan
MXD was retained to conduct a market analysis and
merchandise layout strategy for a new 900,000 square
foot mixed -use lifestyle development in the emerging
Southwest sector of Regina, along the Trans -Canada
Highway. This assignment also included conducting a
Retail Impact Assessment to assess the magnitude of
impact on the city-wide retail sector and to ensure that
the project size would be supportable and economically
feasible. A final stage of this comprehensive strategy was
to provide statistical data in a Marketing Summary
Document for use in promotional material at ICSC
Conferences.
Services: Market Analysis & Merchandise Layout
Client: Harvard Developments Inc.
Hawkstone
Regina, Saskatchewan
MXD was retained by the City of Regina to conduct a
comprehensive market analysis of Retail, Office, Light
Industrial and Hotel Land Uses for the creation of a Multi
and Mixed -Use Development Strategy for approximately
200 acres of land.
The process by MXD created the vision, land allocation,
phasing and parcelization strategy so the City could sell
parcels off for development. Subsequently, MXD worked
with the City in preparing a Marketing Summary and RFQ
document to secure multiple developer interest in the
various parcels.
Services: Market Analysis & Development Strategy
Client: City of Regina
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Saskatoon Commercial & Industrial
Lands & Employment Strategy
Saskatoon, Saskatchewan
MXD has been retained by the City of Saskatoon to
conduct a comprehensive market assessment of the
future buildout capacity land requirements. The City is
rapidly expanding and is in need of determining the
optimal amount and allocation of retail, office, industrial
and hotel uses throughout the City and on a Suburban
Development Area (SDA) basis. MXD will also be
providing Policy recommendations pertaining to Best
Practices and Zoning Policies as the City works toward
implementing new development formats.
Services: Market Analysis & Future Land
Allocation
Client: City of Saskatoon
Preston Crossing
Saskatoon, Saskatchewan
MXD was retained by Harvard Developments to conduct a
detailed Retail Impact Assessment for Phases 2, 3 & 4 of
the Preston Crossing Development. The purpose of the
study was to determine the magnitude of impact based on
the proposed new development program/tenants and to
identify when retail sales at competing locations could
reasonably be expected to recover, if impacted.
The most recent impact assessment for Phase 4 was to
determine the impact on existing retailers in the City if a
large format Outdoor Sporting Goods retailer — Cabela's
were to enter the market.
Services: Retail Impact Assessment
Client: Harvard Developments
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