Item 9BDecember 13, 2013
Ms. Alicia Richardson
City Secretary
City of Southlake
1400 Main Street, Suite 270
Southlake, Texas 76092
Re: RFQ — City of Southlake Retail Analysis
Dear Ms. Richardson,
Please accept this response to the above -noted RFQ issued by the City of Southlake.
Founded in 1976, Urbanics Consultants Ltd. is a Vancouver based firm of land economists and
development management consultants. Urbanics has developed a strong reputation for
conducting economic development strategies, market demand studies, financial feasibility
analyses, economic impact analyses, and revitalization studies for a variety of land uses
including retail, office, residential and hotel, for public and private sector clients throughout
North America, Europe, and Asia.
In particular, Urbanics has significant experience with all varieties of retail land uses especially
those situated in downtown areas. You will find that many cities and towns across the US and
Canada have relied upon our services to evaluate the markets for retail uses as well as housing,
office and industrial uses.
We have read all the instructions and components of this RFQ, and hereby assure you that we
accept the terms and conditions as stated and will agree to be in compliance with all of the
provisions contained therein.
Thank you for considering the services of Urbanics Consultants Ltd. We look forward to the
opportunity of working with the City of Southlake. Please do not hesitate to contact us, if you
have any questions or require further information.
Yours very truly,
V. Philip Boname
President
URBANICS CONSULTANTS LTD.
Submission of Qualifications for:
City of Southlake Retail Analysis
RFQ: RFQual1311C460KB130021
Contracting Authority:
The City of Southlake
Attention: Ms. Alicia Richardson
City Secretary
City of Southlake
1400 Main Street, Suite 270
Southlake, Texas 76092
Submitted by:
Urbanics Consultants, Ltd.
Devero Consulting
Closing Date:
December 13, 2013
z
QUALIFICATIONS..................................................................................................................... 5
SIMILAR WORK PRODUCTS.................................................................................................... 8
ADDITIONAL REFERENCES...................................................................................................14
PROJECTTEAM... ......................................................................................................15
Project Team — Senior Members...........................................................................................15
Project Team — Associate Members......................................................................................16
APPROACH..............................................................................................................................17
DELIVERABLES.......................................................................................................................18
ANTICIPATED COSTS.............................................................................................................20
ProfessionalFees..................................................................................................................20
Disbursements.......................................................................................................................21
3
This page intentionally left blank to facilitate duplex printing.
4
Urbanics Consultants Ltd. is a Vancouver based firm of land economists and development
management consultants offering real estate planning and implementation services for
commercial, residential, industrial, recreational, and other land uses for both private and
government sector clients. Since being formed in 1976 by President V. Philip Boname, Urbanics
Consultants has been involved in a wide range of projects both in North America and abroad.
The professional staff at Urbanics Consultants offers a broad range of real estate and urban
development -related skills and experience. The staff's extensive credentials (including urban
land economics, planning, architecture, business, and finance), combined with a diverse mix of
industry experience in both the private and governmental sectors, allow the firm to offer a
unique array of consulting services relating to land management, project planning and
implementation, marketing and merchandising, and economic impact analyses.
Be assured that we bring decades of experience in the realm of land use planning as well as
using all the data and tools required to evaluate the dynamics of the retail marketplace.
Moreover, we have extensive experience in commercial, residential, institutional and industrial
land uses as well as with municipalities of all sizes. Specifically, our services include:
• Retail Consulting Examination not just of the universal dynamics of retail but also the
creation of new retailing expressions and merchandising concepts customized to the unique
characteristics of the trade area. Some of these activities, particularly in the context of
downtown or town square areas have included:
• Creating sociable and experiential retailing environments, to counterbalance the
competitive effects of e-commerce;
• Capitalizing on urban entertainment opportunities;
• Leveraging heritage resources;
• Revitalizing or rebooting flagging retail precincts;
• Implementing, where feasible, mixed -use developments;
+ Defining specialized retailing opportunities, such as public markets, "high street"
fashion districts, eating emporiums, etc.;
• Attracting key patronage generators.
• Market Analysis Review of market area employment, population, and demographic
characteristics, establishment of basic levels of market support for any land uses under study;
determination of supportable sizing, pricing, and absorption of the various project components;
development of project phasing schedules which are consistent with market support factors.
5
• Financial Analysis and Consulting — Determination of project feasibility; development of
economic planning guidelines designed to maximize monetary return; estimation of project
costs, revenues, expenses, equity requirements and probable financing terms; identification of
likely sources of debt and/or equity funding and establishment of contacts with such sources;
preparation of pro forma income and cash flow statements, discounted cash flow and rate of
return analysis; determination of project economic value; and preparation of funding packages
for potential lenders and investors.
• Highest and Best Land Use Analyses — Determination of the land use mix which will
produce the greatest economic return on the subject property consistent with market support
factors and other development constraints.
• Economic and Market Impact Studies Assessment of the impacts of a particular project
on a community or an adjacent neighbourhood in economic, social, urban environmental,
fiscal or market terms; studies to determine the broadly defined costs of growth to
communities through cost -benefit analyses.
• Merchandising Mix Studies Determination of the optimum mix of tenants by type and
space requirements in multi -tenant commercial or industrial developments.
• Regional Market Opportunity Studies — Analysis of economic base trends and real estate
sub -market trends with a view to identifying emerging development opportunities.
• Consumer Preference Surveys — Surveying public opinion and/or potential users to assist in
identification of development opportunities; determination of optimal project characteristics,
etc.
• Site Selection Development of locational criteria; measurement of potential sites against
such criteria; selection of sites which best meet client objectives.
• Project Implementation — Consultation related to project design features, marketing
programmes, advertising target areas, construction phasing, and joint venture possibilities, as
appropriate.
• Pre -Development Project Planning Coordination -- Determination of disciplines required;
assemble appropriate pre -development planning team members which, depending on the
scope of the project, may include architecture, engineering, planning, geology, legal, ecology,
and public relations; negotiations of the various services; evaluation and review of
performance; coordination and preparation of presentations to concerned governmental
agencies.
0
r
11
• Development Management In certain situations, Urbanics will assume full responsibility on
behalf of the owner for directing all aspects of project development, including design
construction, project accounting, marketing programmes, financing, and sales and leasing
efforts.
• Property Acquisition or Disposition Analysis Determination of realistic economic value
of properties being considered for either acquisition or disposition; evaluation of the
investment merits of such properties; suggest appropriate terms of sale or purchase; find
properties which meet specific investment objectives; identify potential purchasers of
disposition properties; analysis of real estate investment portfolios; and development of buy or
sell recommendations.
• Public Sector Consulting Services include:
o Redevelopment programme planning, implementation, management and evaluation;
o Economic Development Strategy creation and economic development evaluation;
o Downtown revitalization and retail recruitment strategies;
o Land and real estate capacity evaluation for retail, office, residential and industrial uses;
o Specialized relocation planning, financial planning and feasibility analysis;
o Land disposition and development management;
o Community development plan preparation and implementation;
o Housing assistance plan preparation;
o Community involvement, public information, and public relations, etc.
Additionally, Urbanics Consultants Ltd. enters into joint -ventures and sub -consulting
arrangements with other firms, providing complementary skills as individual projects may require.
For this project we would partner with Mr. Kenneth Devero, a veteran land consultant with
decades of experience in the Dallas -Ft. Worth metroplex. He is a highly -sought downtown
development expert and has completed many projects involving retail recruitment and mixes of
use. He is very familiar with the City of Southlake and possesses a complete understanding of the
trends and other dynamics there and in the greater Dallas -Ft. Worth area.
Lastly, be assured that in the 37 years our firm has been operational, we at Urbanics have
never failed to complete work for which a contract was issued, there are no civil or criminal
actions pending against the firm, and the firm has never been disqualified from working for the
City or any other public entity.
7
In its nearly 40-year history, Urbanics has completed hundreds of land use, economic
development and market analyses. Below are a selection of recently completed projects which
may help illustrate the breadth of our experience and how Southlake may benefit from our
assistance.
City of Kansas City — Prospect Village Development Area — Market Study and Analysis
Location: Kansas City, Missouri
Date: March 2013
Client: City of Kansas City
Urbanics has recently completed
a study for the City of Kansas
City, Missouri. A land use and
market analysis was undertaken
for an approximately 25 acre site
which is situated in an area that
has historically been underserved,
and can be described as largely
impoverished. The consultant
compiled three scenarios of trade
area population growth, and
undertook detailed market
demand studies for retail, office,
institutional (health care uses),
entertainment, and residential
land uses on -site. The consultant's analysis included devising a recommended retail tenant mix,
with the goal of revitalizing the district by creating an exciting development program with
national/international tenants, a cinema, and variety of eating and drinking options.
Reference: Claude Page
Title: Senior Planner/Project Manager
City of Kansas City, Missouri
Address: 414 E. 12" Street
Kansas City, Missouri 64106
Telephone: 816-513-2890
Email: claude.page@kcmo.org
s
Downtown Denver Retail Demand Study-,-='
Location: Denver, Colorado
Year: 2004 cuw
" s.
Client: Downtown Denver Partnership E '
Description: Urbanics acted as lead
consultant in developing strategic options for
improving Downtown Denver's retail
infrastructure. More specifically, the study
"" "''"uryY: yar;,
made recommendations pertaining to the
. il
orientation, merchandising mix, tenant
composition, branding/marketing and long
term strategy of its retail district. The study
��n
explored national trends and experiences in downtown revitalization through interviews with
stakeholders and assessed planning policies, land assemblage initiatives, crime mitigation, and
design approaches.
Reference: Jim Kirchheimer
Title: Senior Director of Eco. Dev
Address: 511 16'h Street, Suite 200
Denver, CO 80202
Telephone: 303-534-6161
Email: jkirchheimer@downtowndenver.com
Employment Centre Feasibility & Use Mix Analysis
Location: Town of Cochrane, Alberta
Year: 2011
Client: Philco Farms Ltd. Lands
Description: Urbanics was retained to undertake a land -
use and market analysis for a 540-acre site. The project
analyzed the level of market support for light industrial,
office, retail, hotel, and seniors' assisted living land -uses.
Reference: Robert Lemmon
Job Title: CFO PBA Land
Address: 101 - 6th Street S.W., Suite 220
Calgary, AB T2P 51<7
Telephone: (403) 777-4692
Email: rlemmon@pbaland.com
7
Ambleside Retail and Revitalization Study
Location: West Vancouver, British Columbia
Date: July 2013
Client: District of West Vancouver
Urbanics undertook a commercial
market and revitalization study of West ------------- ---- 1 'l_
Vancouver's Ambleside neighbourhood, ■ _ ItI
examining the level of market support forAi
'�"` I ��€ ®�• _'
various current and potential retail uses.
The main focus of the study was to find �
- j ' - --- - ---- ---------------- ------ -•
methods to increase the competitiveness ---- `--.�,__. ---.__-1-- • -
of Ambleside retailers, measurable
through an increase in sales productivity
and market shares. Secondly, the study
provided an actionable, market -based —
set of strategies, to be pursued by the .........
District of West Vancouver and other • . •.
parties, with the intention of
implementing the policies, goals and
objectives outlined in previous District
strategy documents. Multiple surveys were also undertaken to discover retailers' view on
improvements to the precinct and customer characteristics.
Reference: Bob Sokol
Title:
Director of Planning, Land Development & Permits
District of West Vancouver
Address:
750 17th Street
West Vancouver, BC V7V 3T3
Telephone:
604-925-7058
Email:
bsokol@westvancouver.ca
10
City of Red Deer — Economic Development Strategy
Location: Red Deer, Alberta
Date: July 2013
Client: City of Red Deer
Urbanics was retained by the City of Red Deer to
formulate an economic development strategy
and implementation plan. The primary objectives
of the economic development strategy were to
achieve greater economic diversification,
enhance local business and job opportunities,
facilitate more efficient use of land and enhance
the assessment base of the City. The study
included a series of economic analyses to
ascertain the expected population growth,
employment growth and key sectors of the
economy. Also, it included a detailed land use
and utilization analyses and projections related to future (2012-2021) demand for residential,
retail, office and industrial use in the City. Extensive public consultation and online surveys were
conducted to supplement the information gathered from research -oriented data sources.
Urbanics proposed over 30 strategies complete with high-level implementation plans and order -
of -magnitude cost estimates. The Economic Development Strategy was approved by the Red
Deer City Council by a vote of 8-to-1.
Reference: John Sennema
Title:
Manager of Land and Economic Development
City of Red Deer
Address:
4815 -48 Street
Red Deer, AB T4N 6J4
Telephone:
403-342-8364
Email:
john.sennema@reddeer.ca
11
Broadway Corridor Retail Enhancement Strategy
Location: Oakland, California
Date: September 2008
Client: City of Oakland
Urbanics was involved in the
formulation of a land use,
merchandise and retail recruitment
plan for a large mixed -use urban
redevelopment in a core area of
downtown Oakland. Specific tasks
relating to this project included the
formulation of a recruitment strategy
and the provision of a framework for
all tenanting and subsequent
marketing efforts.
Examples of existing historically slgni(fcant buildings an the east side of Upper Broadway.
UBC Student Union Building Market Study
Location: Vancouver, BC
Date: December 2011
Client: University of British Columbia
Urbanics conducted a marketability and retail
space planning study for the University's new
Student Union Building. Apart from identifying
latent demand for on -campus retailing, Urbanics
worked closely with the client and the
architectural team to identify additional retail and
public function space. Given the unique location
and market opportunity that was presented, the
Consultant developed a comprehensive leasing
plan for the new facilities.
A .0 7
12
Central City Market Study & Food Court Expansion Strategy
Location: Surrey, BC
Date: October 2012
Client: Blackwood Partners Capital Corp.
Urbanics Consultants Ltd.
was retained to undertake a market study and cost benefit analysis
investigating the potential expansion of Central City
Shopping Centre's food court. The study provided a
review of the shopping centre's current retail operations,
gap analysis, identification of forecast demand for major
retail categories, and forecast of warranted floor area.
The study also reviewed industry trends and best
practices in order to provide the client with a clear
strategy for developing a competitive food court amid
Surrey's rapidly evolving market.
Park Royal Shopping Centre - The Shops at Morgan Crossing
Location: Surrey, BC
Date: October 2011
Client: Larco Investments Ltd.
Urbanics undertook a retail market assessment for a high -end, specialty retail centre, or "lifestyle
shopping centre" — the second of its kind in Canada - to be
developed by Park Royal Corporation, in response to the
enormous success of its first lifestyle centre in West
Vancouver. Urbanics was responsible for
demand/expenditure forecasting, impact analyses and
determining the optimal merchandising mix of this 480,000
sq. ft. development.
13
Over our tenure we have collaborated with many talented individuals who could speak to the
depth of our experience and our ability to perform the work required for this project. They
include:
Mr. Bob Eury — Executive Director, Central Houston Inc.
909 Fannin, Suite 1650
Houston, TX 77010
713-650-1470
Mr. Jim Cloar — Past -President, Partnership for Downtown St. Louis
371 Channelside Walk Way #904
Tampa, FL 33602
314-409-4062
Mr. Larry Fonts — Past -President, Central Dallas Association
963 Emory Parc Way
Decatur, GA 30033
404-963-7616
Mr. Larry Beasley — (retired) Director of Planning, City of Vancouver
1500 Hornby Street
Vancouver, BC V6Z2R1
604-687-5108
Mr. Bing Thom — Principal, Bing Thom Architects
1430 Burrard St
Vancouver, BC V6Z2A3
604-682-1881
14
The team brings over a century of downtown and retail consulting to this project. For this
particular project Urbanics is fortunate enough to be able to partner with Arlington -based Devero
Consulting to provide more of a local focus for our analysis.
PROJECT TEAM — SENIOR MEMBERS
The senior members of the team will provide high-level guidance as well as fundamental
insights as informed by their extensive experience in retail analysis and with the Southlake area.
V. Philip Boname — President, Urbanics Consultants
Philip is the driving force behind the development and growth of Urbanics
Consultants Ltd. He has nearly 50 years of professional experience in a wide
variety of retail projects (from single sites to large tracts of land, including cities),
related to retail demand forecasting, market research, project planning,
merchandising planning, and lease planning. In addition, he has extensive
experience in conducting financial feasibility studies, economic impact
assessments and downtown revitalization studies.
Philip has been a pioneer in the planning and development of a broad variety of
retail projects throughout North America and around the world. These projects
range from highly specialized projects such as Vancouver's world-famous
Granville Island to some of the nation's largest shopping centers including Mall of
America. Other major downtown retail developments include the Eaton Centre in
Toronto, Market Street East in Philadelphia and Plaza 88 in Shanghai, China.
Phil will direct and oversee all aspects of the proposed study.
Kenneth Devero — Principal, Devero Consulting
As the founding CEO of Downtown Fort Worth, Inc., Ken led the central city
redevelopment efforts to international recognition as an exemplary revitalized
downtown. He served in that capacity for 21 years before serving as President of
Downtown Arlington Management Corporation.
Ken has lectured across the country at universities and served four years on the
graduate faculty of Webster University, St. Louis, Missouri. Ken received his B.S.
degree from Oklahoma State University, and his M.P.A. degree from the
University of Oklahoma.
Ken is also a past Chair of International Downtown Association, is affiliated with
the International City Management Association, and Urban Land Institute. Locally
he has served on numerous Boards, including the School of Urban and Public
Affairs at the UT Arlington; The Fort Worth Club, Tarrant County College
Foundation, Woodhaven Community Development Corporation and others.
Ken will provide a detailed local understanding of Southlake and the dynamics
surrounding retail development.
15
PROJECT TEAM — ASSOCIATE MEMBERS
Associate members of the team will be responsible for data -driven research, primary research,
analyses and deliverables production. Our team has extensive experience in land use consulting
and impressive educational credentials.
Abhishek Mamgain — Vice President, Urbanics Consultants
Abhishek has more than ten years of professional experience in urban
economics, economic analysis, market and real estate feasibility analysis, real
estate development and urban planning and policy analysis. He holds a PhD in
Policy, Planning and Development and a Masters of Real Estate Development
from the University of Southern California, Los Angeles. In addition he holds a
Masters in Urban Design as well as Bachelors in Architecture.
Abhishek will perform important analytical modeling and validate the work done
by the associate members of the project team.
Tim Schmitt — Associate, Urbanics Consultants
Tim specializes in conducting market and financial feasibility studies for retail,
office, housing and industrial land uses. He has extensive experience in retail
demand forecasting, feasibility analysis, and impact analysis, as well as rezoning
and development implementation related services for a wide variety of projects.
He is a graduate of the Masters of Business Administration program and the
Bachelor of Environmental Design from Dalhousie University, Nova Scotia.
Claire McQuarrio — Associate, Urbanics Consultants
Claire specializes in conducting revitalization studies, specialty retail studies, and
market demand/economic impact studies for a variety of land uses. She has
extensive experience in retail demand forecasting, merchandising gap analysis,
and tenant/merchandising planning. Claire is a graduate of the Bachelor of Urban
and Regional Planning program from Ryerson University, Toronto as well as the
Bachelor of Environmental Studies program from York University, Toronto.
Bill Aube — Analyst, Urbanics Consultants
Bill specializes in market and economic analyses as well as other urban
development consulting services. Bill holds an MBA from the University of British
Columbia, Vancouver, and a Master of Arts in Real Estate from the University of
Illinois, as well as Bachelor of Science in Mechanical Engineering from Purdue
University.
Allison Lasocha — Analyst, Urbanics Consultants
Allison specializes in Real Estate market and feasibility analyses for a range of
commercial and residential developments. She is a graduate of the Bachelor of
Commerce program from the University of British Columbia, Vancouver BC.
Allison brings experience in the composition and delivery of consumer intercept
surveys and retailer surveys.
16
APPROACH
Each of our deliverables is produced using a four -step process:
Step 1: Data and Information Gathering — We first confirm project roles, dates and resources
provided by the client. We then build the required knowledge through a combination of
published data sources (Census, State data, etc), primary research (surveys, workshops,
interviews, etc) and proprietary data sources (brokerage data, corporate databases, maps and
other information from clients, etc).
Stela 2:_Data Analysis and Insight Revelation — Next we use the observations and other data
points to form insights which might inform recommendations or additional avenues of inquiry.
Step 3: Conceptualization and Refinement — Next we develop the central premises which we
feel would provide the client with the best, actionable information and any recommendations to
overcome obstacles, achieve goals and/or mitigate risks.
Step 4: Articulation and Presentation — Lastly, we organize and articulate our premises and the
data supporting them in a way that is concise, accurate, efficient and readily absorbed.
For this project we envision a work program divided into four chronological phases of four
weeks each. Typically we will invoice a contractually -agreed amount at the end of each phase.
We also usually hold a bi-weekly conference call with the client to discuss progress, obstacles
and expectations. We expect the progress of the study to advance along the schedule below.
URBANICS PROJECT TIMING EXPECTED
PHASE 1
PHASE 2
PHASE 3
PHASE 4
r N C+S
Ili lO N CO
CA �r T
1"' T T
GENERAL PROJECT TASKS
{�
5
{r
5
IT
5
Kickoff and Project Verification
Economic Base Review
Development Assessment
Urban Development Growth Pattern Assessment
Trade Area Rationalization
Demographic Analysis
Expenditure Analysis
Supply Analysis
Customer Surveys
Merchandising Gap Analysis
Demand Analysis
Draft Reports and Recommendations
Workshops and/or Incorporation of Feedback
Final Reports and Recommendations
Presentations
17
DELIVERABLES
Our intent is to provide a comprehensive, retail market study that would reflect the following
scope of work:
Economic Base Review — The status of the local and regional economies, particularly as they
impact on retail, employment and population growth. It provides a detailed analysis of existing
market conditions and absorption trends, as informed by background research, interviews, and
fieldwork, which provides an important foundation for the rest of the study. Above all, we explore
the multitude of factors that make Southlake unique.
Development Assessment — A detailed review of anticipated developments in Southlake and
nearby communities. This assessment includes a detailed analysis of recently completed
projects, projects under construction, and those in the "construction or planning pipeline". We
will ascertain the impact of projects which may compete with Southlake's retail offerings. This
will also include a review of urban development trends, particularly as regards to: transportation -
related improvements, approved projects, anticipated developments, and public transportation
planning.
Urban Development Growth Pattern Assessment — Review of urban growth patterns in
Southlake, particularly as they pertain to transportation and infrastructure improvements,
residential growth patterns, forthcoming commercial and residential development projects, and
expected changes in the comprehensive plan.
Trade Area Rationalization — Delineation of Southlake's retail trade areas, as based on the
area from which at least 85% of the retail type's presumed patronage originate. We will focus on
neighbourhood retail trade areas separately from the regional retail trade areas which will focus
on major shopping centers such as Southlake Town Square, the Shops of Southlake and
others.
Demographic Analysis - Comprehensive demographic analysis of anticipated trade area
employment and population statistics with an emphasis on: household sizes, age structure,
ethnicity, education levels, income, etc.
• Optional — We can also include psychographic market segmentation information (PRIZM
segments) as collected by Claritas-Nielsen. The fees charged by Claritas-Nielson
would be passed through at cost.
18
Expenditure Analysis — Estimates of aggregate sales volumes for each retail category —
presently and as forecasted for a period of no less than 15 years, with associated tax receipts.
These figures can be interpolated into a detailed analysis of per capita retail expenditure. Major
neighbourhood and regional commercial retail categories include:
• General Merchandise (DSTM stores),
• Food, (including supermarket, specialty, and convenience stores),
• Liquor and beverage,
• Restaurants and other eating/drinking establishments,
• Service commercial,
• Entertainment, and
• Professional arts.
Supply Analysis - Comprehensive supply/competition analysis based on a quantitative and
qualitative assessment of existing as well as planned retail facilities in Southlake and nearby
communities, taking particular note of the timing, make up and general status of emerging
suburban shopping centre developments. We will be certain to avail ourselves of the business
database maintained by the City of Southlake.
Merchandising Gaps - The identification of the various merchandising gaps by sector such that
we may identify un-served or under -served retail market niches. This will be performed by using
a combination of the experience of our senior project team combined with data gathered from
online surveys made available to patrons of Southlake retailers.
• Optional — We could also conduct telephone surveys and/or consumer intercept surveys
to help ascertain how well Southlake retailers meet the needs of both existing and
potential customers. The resulting information should help inform where retail gaps
presently exist. We would likely need to outsource this to a dedicated market research
service based near Southlake and their fees would be passed through at cost.
Demand Analysis - undertake a comprehensive forecast of potential demand for the
aforementioned retail categories over a 15 year study period and identify the probable amounts
of retail space (as measured in square feet) that might be warranted, by -category, in Southlake.
Draft and Final Reports and Recommendations — The final deliverables consist of the draft
report and the final report. The draft is the aggregate findings from our analyses and the
recommendations that flow from them. Should the client wish it, we can hold workshops or other
avenues of public engagement to solicit feedback on the work at this stage. Additionally, we
would encourage the client and other stakeholders to provide their input to help refine the final
product. The final report would be given to the client in printed and electronic format. We would
also be willing to present our findings and recommendations to any individual or assembly as
needed.
19
We expect that this study can be completed for a maximum fee of $44,120 USD which includes
Professional Fees and Disbursements, but excludes taxes. It must be noted that the expected
fee is based on the scope of work as identified in this response, and any amendments to the
same (including options referred to previously) would lead to adjustments to the fee.
PROFESSIONAL FEES
The roles shown in the table below will be involved in the completion of the work products
required by this study. It shows the hourly rate for each project role as well as the number of
hours that person will devote to this study by task.
URBANICS PROFESSIONAL FEES
HOURLY RATE
$ 200 $100 $ 80
UJ
w
cc
n
a
U
;
}
LL
J
=
J
z
v�i
a
GENERAL PROJECT TASKS
¢
¢
O
-
KickoffandProjectVerification
6
2
6
$
1,880
14
Economic Base Review
1
2
20
$
2,000
23
Development Assessment
0
1
20
$
1,700
21
Urban Development Growth Pattern Assessment
1
1
16
$
1,580
18
Trade Area Rationalization
4
0
16
$
2,080
20
Demographic Analysis
0
2
20
$
1,800
22
Expenditure Analysis
2
2
24
$
2,520
28
Supply Analysis
2
2
36
$
3,480
40
Customer Surveys
1
2
12
$
1,360
15
Merchandising Gap Analysis
2
2
24
$
2,520
28
Demand Analysis
2
4
36
$
3,680
42
Draft Reports and Recommendations
2
2
40
$
3,800
44
Workshops and/or Incorporation of Feedback
8
2
40
$
5,000
50
Final Reports and Recommendations
8
2
40
$
5,000
50
Presentations
4
0
4
$
1,120
8
TOTALS FOR PROJECT
43
26
354
$39,520
1423
Professional Fees Total
$39,520
20
DISBURSEMENTS
Beyond the Professional Fees above will be expenses potentially incurred in the delivery of the
project. These costs are primarily related to our proposed information gathering methods such
as workshops and surveys.
Travel Expenses $1,600
Production, printing and mounting of materials: $1,000
Refreshments for Workshop Participants: $1,000
Rental of meeting space: $1,000
Disbursements Total
$4,600
Note that expenses for travel and other disbursements will be substantiated by receipts and will
be charged "at cost".
21