Item 9ACITY OF
SOUTHLAKE
MEMORANDUM
December 30, 2013
To: Shana Yelverton, City Manager
From: Ken Baker, Senior Director of PDS
Subject: Work Session Item 9A — Appoint members to the Retail
Saturation Study Committee
Action
Requested: The purpose of this item is to appoint members of City
Council to a Retail Saturation Study Committee.
Background: As part of the fiscal year (FY) 2014 budget the City Council
budgeted $40,000 to retain consulting services to analyze
and report on various aspects of the retail market in the City
including the existing, near term, and long term capacity of
the City to support retail businesses. More specifically the
plan will accomplish the following:
i. What types of retail are under -served in the City?
ii. What types of retail are supportable long term and should
be attracted (target retail)?
iii. What is a reasonable amount of retail (square footage)
the City can support by types given future market and
demographic trends, future shopping habits and
expectations as well as competition?
iv. What is the potential sales volumes/tax revenue as a
result of new retail?
v. What additional components (i.e., daytime population
base and tourists) are available to help support retail?
vi. Provide recommendations which will increase the
likelihood of the City maintaining a sustainable retail base.
The City has received Request for Qualifications (RFQ) from
consultants interested in this project and the staff is prepared
to retain a consultant to begin the study. The committee
members will assist staff in the selection of a consultant and
in the development of a study.
Once the study is completed, it will be presented to the
entire City Council for consideration. Amendments to the
adopted Southlake 2030 Economic Development and
Tourism plan are possible based upon the recommendations
of this plan.
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