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Item 4S13 CITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT October 30, 2013 CASE NO: SV13-020 PROJECT: Sign Variance for Finley's Barber Shop EXECUTIVE SUMMARY: Finley's Barber Shop is requesting a variance to the Sign Ordinance No. 704-F requirements to allow an attached barber pole sign at 2175 E. Southlake Boulevard, Suite 110. REQUEST: The applicant is requesting a variance to the Sign Ordinance No. 704-F requirements to allow an attached barber pole sign on the north elevation of their building. The barber pole has been attached under the assumption of an exterior decorative element approved by the property manager. The applicant was notified by city staff that the barber pole would need a sign permit. Since barber pole signs are not addressed in our current sign ordinance or in the approved master sign permit for this development, a variance approval is required. The addition of the barber pole sign also results in two attached signs for the same tenant facing the same street front. The specific variances requested are as follows: Sign Regulation Permitted Proposed Barber Pole Sign Not addressed - prohibited Attached barber pole sign Each lease or tenant space shall Two attached Number of signs be permitted only one attached signs on fagade building sign per street front facing FM 1709 ACTION NEEDED: CONSIDER SIGN VARIANCE APPROVAL ATTACHMENTS: (A) Background Information —LINK TO PRESENTATION (B) Vicinity Map (C) Proposed Sign (D) Sign Variance Application STAFF CONTACT: Case No. SV13-020 Lorrie Fletcher (748-8069) Dennis Killough (748-8072) BACKGROUND INFORMATION APPLICANT: Finley's Barber Shop OWNER: Darren Peterson PROPERTY SITUATION: The property is located at 2175 E. Southlake Boulevard, Ste 110. HISTORY: September 6, 2011, Kimball Crossing zoning change and site plan was approved by City Council. February 7, 2012; City Council approved (5-2) a proposed master sign plan, however, approval was limited to Zoe's and the development monument sign: • monument sign with seven panels that will have a white background; • address numbers will be 8 inches in height; • western end cap for the proposed Zoe's face, approving the 30-inch • letter height and the drawings as illustrated including the accent marks above the Zoe logo; • specifically a black awning around Zoe's space; • the overall sign package; • and, approving burnt orange background as presented in the application. February 5, 2013, City Council approved (7-0) an amended master sign plan subject to the following: • Max letter height of 30 inches for single line copy • Max combined letter height of 39 inches for stacked copy • Max logo height of 36 inches • End cap signs — same parameters as Blvd frontage signs • Overall sign width shall not exceed 75% of total lease space frontage • Limiting all attached signs to channel -cut letters • Specifically NOT allowing any background height; clouds or box - type arrangements other than City approved wire way • Wire way mounting allowed with the following conditions: o Shall not extend past text height or width o Shall match color of placement facade o Shall not project out from the building past 2 114 inches o Shall not exceed 6 inches in height STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. WCommunity DevelopmentlMEMOISigns120131SV13-020 - Finley'sICC PackeNtem 4T.docx Case No. SV13-020 Attachment A Page 1 Case No. SV13-020 Vicinity Map Finley's Barber Shop 114 E SOUTHLAKE BLVD N E 4 w SV13-020 Sign Variance 0 490 980 1,960 Feet Attachment B Page 1 Proposed Sign DIMENSIONS Height 28" Width 9" Length of Glass 16" Projection - from wall 11" Height (Two -Light model) 35" Case No. SV13-020 Attachment C Page 1 Sign Variance Application Demonstration Please demonstrate that the followina conditions are applicable to the requested sign variance: That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. Finley's Barber Shop is a State of Texas licensed Barber Shop. The TDLR allows for and recommends that a barber pole be visible on the exterior of the barber shop establishment. A barber pole is a symbol of the services rendered within Finley s Barber Shop and a designation that licensed barbers perform work inside of the establishment. A barber pole is not a sign or decoration, it is a symbol of the licensed barber services that are provided by this State LIcensed Barber Shop. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. As a licensed barber shop, Finley's is required to uphold the rules and regulations of the TDLR, and they recommend that a barber pole be visible on the exterior of the establishment. 3, That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. The barber pole adds a community feel to the exterior of the building, and has been approved by the building management. That the variance will be in harmony with the spirit and purpose of the sign ordinance. The Barber Pole sign is in harmony with the sign ordinance and greatly enhances the aesthetics of the Southlake community. The barber pole on Finley's Barber Shop provides an easy and pleasant communication between people and their environment and does not add visual clutter that is potentially harmful to traffic and pedestrian safety, property values, business opportunities, and community appearance. Case No. SV13-020 Attachment D Page 1