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Item 4K13 CITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT September 11, 2013 CASE NO: SV13-017 PROJECT: Sign Variance for Colt Aviation EXECUTIVE SUMMARY: On behalf of Colt Aviation, Identitec Signs is requesting a variance to the Sign Ordinance No. 704-F requirements to allow an attached sign that exceeds the maximum allowed logo height at 2819 Exchange Boulevard. REQUEST: The applicant is requesting a variance to the Sign Ordinance No. 704-F requirements to allow an attached sign on the north elevation of their building that exceeds maximum allowed logo height. The applicant is requesting an approximately 37 inch logo height and the maximum allowed logo height for this location is 20 inches. ACTION NEEDED ATTACHMENTS: STAFF CONTACT: Case No. SV13-017 The specific variance requested is as follows: Sian Regulation Permitted Proposed Maximum logo height 20 inches 37 inches Consider sign variance request approval — LINK TO PRESENTATION (A) Background Information (B) Vicinity Map (C) Proposed Sign (D) Sign Variance Application Lorrie Fletcher (748-8069) Dennis Killough (748-8072) BACKGROUND INFORMATION APPLICANT: Identitec Sign OWNER: Colt Aviation — Don Schreiber PROPERTY SITUATION: The property is located at 2819 Exchange Boulevard. HISTORY: - May 20, 1997; City Council approved a zoning change from "AG" Agricultural District to "I-1" Light Industrial District (ZA96-159 / Ordinance 480-238). -August 21, 2012; City Council approved a site plan for Colt Aviation (ZA12-053). There is no sign permitting history for this location. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. COUNCIL ACTION: MICommunity DevelopmentlMEMOISigns120131SV13-017 - Colt AviationlCC packetlltem 4K.docx Case No. SV13-017 Attachment A Page 1 N O M M 1(1 Y] N LO i Ln LO c v � N 0 N G 4 u) W co LD L, Lo Lo Case No. SV13-017 Vicinity Map Colt Aviation cn LO LO L' � L!l LO LO LO LO LO 0') c) LO LO rn 0 2815 N W F 9 o LL' 00 00 N N N o N04 J N N O Z0-0 r o N N O M 4�- N c' CO O O N N 2860 F'Y('`UAAIt-r 2825 2835 2845 �iwIr11V 2855 2865 SV13-017 Sign Variance 287.5 575 1,150 m Feet Attachment B Page 1 Proposed Sign 120' ejcffz 7w 1 r 4Y/4TINN Ilem "COLT' AND 3 LOGO PGS. = 3/4" EXPANDED FVG, FLUSH MOUNT. "AVIATION"= 3/8" ACRYLIC, 3/4" FKOJECTION MOUNT FROM WALL AND FLUSH AGAINST WING Case No. Attachment C SV13-017 Page 1 Sign Variance Application Demonstration Please demonstrate that the followln editions area licable to the nested si n variance` Thai a literal enforcement of the sign regulation will crate an unnecessary hardship or practical difficulty on the applicant. Applicant is seeking a variance for the height of his logo icon (airplane), which is an integral part of his corporate identity_ Forcing his logo icon to conform to the maximum size allowed by ordinance would require either making his letters illegibly small or severely compromising the format and layout of his company's established identity. 2_ That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. This is a difficult point to argue since the applicant designed and built this building for his own use, but given the size and stature of this single -tenant building, the requested sign size is appropriate and —except for the logo icon —completely conforms to the sign ordinance restrictions. 3_ That the variance .will not injure and will be wholly compatible with the use and permitted development of adjacent properties. Nearly all other buildings in this business park are multi -tenant, and many have multiple signs. This will be the only sign on this building. 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. Individually, the three sections of the logo icon each conforms to the logo height restrictions of the sign ordinance; it's only when added together that they exceed the height allowance. The fact that the logo icon is a lighter color and falls "behind" the letters also lessens its visual impact; the letters —not the logo —are the emphasis. Case No. Attachment D SV13-017 Page 1