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Item 9B13 CITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT May 29, 2013 CASE NO: SV13-012 PROJECT: Sign Variance for Lululemon Athletica EXECUTIVE SUMMARY: Lululemon Athletica is requesting a variance from the Conditional Sign Permit for Southlake Town Square, Phase I, to allow an illuminated logo sign on their awning that exceeds maximum allowed height. The applicant is leasing space at 1422 Main Street, Suite 211 (occupied by American Eagle). REQUEST: The Conditional Sign Permit for Southlake Town Square, Phase I, allows for installation of an erected awning sign, however, the maximum logo height allowed is twelve (12) inches. The applicant is proposing a thirty (30) inch illuminated logo sign. Illuminated awning signs are not permitted. ACTION NEEDED: ATTACHMENTS: STAFF CONTACT: Case No. SV13-012 The specific variance requested is as follows: Sign Regulation Current Regulation Proposed Sign Maximum Logo Height for a First Floor Window / 12 inches 30 inches Awning Sign Illuminated Awning Sign Not permitted Proposed internal illumination CONSIDER SIGN VARIANCE APPROVAL — LINK TO PRESENTATION (A) Background Information (B) Vicinity Map (C) Site Plan (D) Sign Exhibit (E) Sign Variance Application Dennis Killough (748-8072) Lorrie Fletcher (748-8069) APPLICANT: OWNER: PROPERTY SITUATION: HISTORY: STRATEGIC LINK: CITIZEN INPUT/ BOARD REVIEW: STAFF COMMENTS COUNCIL ACTION: BACKGROUND INFORMATION Lululemon Athletica Retail Properties of America The property address is 1422 Main Street, Suite 211 There is no sign variance history at this location Quality Development None The sign criteria, site plan and application are attached to this report. N.lCommunity DevelopmentlMEMOISignslConditional Sign PermitslTown SquareW13-012 - LululemonVtem 98.docx Case No. SV13-012 Attachment A Page 1 � J J O ry FEDERAL WAY o Q � U Z a N Case No. SV13-012 MAIN ST 1201 1221 1251 Vicinity Map Lululemon Athletica CIVIC PL 1400 W CLU rr Q Q FOUNTAIN PL 1400 1401 TF "`o sry '� 2 =s qy 1501 J s Q Q' W 115 U 50 1510' 1540 F.M. 1709 E SOUTHLAKE 1555 1431 1451 1471 H SV13-012 Sign Variance to Conditional Sign Permit for Southlake Town Square, Phase I 0 350 700 1,400 Feet Attachment B Page 1 irrotl Avenue Site Plan F,: LD t. m N �o �kA a e• os 3 S�Cee� �r d � a Location of proposed sign n x y^ pla+ IT n b� O. y N W � N L CeL d d W a Case No. Attachment C SV13-012 Page 1 Proposed Sign 6.255Q. FEET SINGLE FACE LIT YOGO SIGN vmsw.n.r� � i I Pledgfass 772E Wh'Ae Apylit �.mammem`c r - Spra*t 30132 Jet Black Matte Shern r Ha Avery UD WM011-T Seawteny Red Transluwrt Vnyi l PMS 166C RED ���I�IIIIII 31119635a0W WDdks METALAWNING �....� SCAL179i�6TSIGHS Nn ��en.car-wlwtnawc nnrrar vnvw.saulnwes6gre.wm aaee NWNISe 0M ar1 (21aie66s121fep4aTT9]21 ° Client: G ° L.kA rm S.A t. a Town Square Client's Location: 1256 Man Sb al 9254 Pro]ect stanagor. Jeei P. PM Approval: Date: 31IW13 Dmwn By, Diego P Revision: ma« uen.eT m.nmumea �mtl3gP Sign Description: 1) ONE dwnNly 111ungnated Nrmal logo Ii{In ronlvle wind. iwNE by GC) to .. a dm ff (bra TB W GCI exact method d I.piall igD, Uldava3as tnboneaws Inc. �7 xdr. pogeA Marnoma alas �a4pe aWe open /9ay. . a AN 0 VeaeL uNtLBllm@ eN-.0 O.ATtO n ewe suns. rt s amNtrtm wa van 196011/L YE N C.DHApICMN w1M A PINI£Cr eEYG P.e. FOPtiW erdK59r4. m m rur m eE sNmwN ro AHIOh£ WR9E�'0.P ePL .x]Alle.l.11011rta �a ea: uetm, m•-snonucw. canm on noaenramtwrrranloN. C„stemer Approval: Melt Va Case No. Attachment D SV13-012 Page 1 Sign Variance Application Demonstration Please demonstrate that the following conditions are applicable to the requested sign variance: That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant W„fA1i Styn e 07.sSV( - ; S�,.�f. �,� �wa it j. uw-k� 00YA- Ob W YM,') ov&�L. mOr��AQ % fw, cim 4 %�ty�qc That the situation causingthe unnecessary hardship or practical difficult is unique to the affected rY p p Y q property and is not self imposed. 3. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. 1(.10 O� WO i0k � W �U)tC4L - �o Lnd6lJattVn iiD �.e �3,,�,��rn� 9kUA(x 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. W Case No. Attachment E SV12-018 Page 1