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Item 9A13 CITY OF S0UTHLA1<.,,E Department of Planning & Development Services STAFF REPORT May 29, 2013 CASE NO: SV13-011 PROJECT: Variance to the Sign Ordinance for Starbucks EXECUTIVE SUMMARY: Hilton Displays, on behalf of Starbucks is requesting variances to Sign Ordinance 704-F for maximum logo height, maximum area and location for drive thru signs, maximum number of directional signs and directional sign type. Starbucks will be located at 2645 East Southlake Blvd., Suite 100, in the Nolen Retail Center development. REQUEST DETAILS: The applicant is requesting a logo sign on the north elevation. It is proposed to be forty-eight (48) inches in height. The maximum logo height allowed for the north fagade is twenty (20) inches. The two (2) small attached drive thru signs proposed on the north and east elevations exceed maximum area allowed. The proposed signs measure approximately five and one quarter (5 114) square feet and the ordinance allows a maximum of four (4) square feet. The proposed drive thru signs are proposed to face Southlake Boulevard and Nolen Drive. By ordinance, drive thru signs are only permitted to face internal streets and/or driveways. Lastly, there are five (5) directional signs proposed for this site. They are designed as a double faced illuminated cabinet with a masonry base. The ordinance requires a minimum of six (6) inches of sign structure to completely surround the sign face. A maximum of two (2) directional signs are allowed per site. Below is a summary of the requested variances: Sign Sign Regulation Proposed Current Regulation w _ Maximum Logo Height 48 inches 20 inches for North Elevation Case No. SV13-011 Maximum Area Approximately 5 114 square feet 4 square feet ! Placement North and East Elevations — facing Southlake Blvd. and Nolen Drive. Drive Thru signs are permitted to face internal streets and/or driveways only DRIVE 'TDRIR Maximum number of HRU directional signs 5 2 allowed per site zTHRi Sign structure Double faced illuminated plastic cabinet with A minimum of 6 inches of sign structure must completely masonry base surround sign face ACTION NEEDED: Consider approval of requested sign variances —.LINK TO PRESENTATION ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Site Exhibit (D) Proposed Signs (E) Sign Variance Application STAFF CONTACT: Dennis Killough (748-8072) Lorrie Fletcher (748-8069) Case No. SV13-011 BACKGROUND INFORMATION APPLICANT: Hilton Displays on behalf of Starbucks OWNERS: Loyalty Holdings, L.P., et al PROPERTY SITUATION: The address is 2645 East Southlake Blvd., Suite 100 HISTORY: On May 7, 2013; City Council approved sign variance requests for Mattress Firm. A maximum letter height of 26 inches on the north elevation and maximum 14 inch letter height double stacked copy on the south elevation. Maximum area approved to accommodate the letter height approvals. The applicant is also subject to installing 8-inch address numerals just above the main entry doorway (below the main Mattress Firm sign) on the north elevation. * A similar sign package for Starbucks was approved by City Council August 7, 2012 for 125 Davis Boulevard. That project did not come to fruition. STAFF COMMENTS: The sign drawings, site plan and application are attached to this report. N:ICommunityDevelopmentlMEMOISigns120131SV13-011 - Starbucks at Nolen Ctrlstaff reportlSV13-011 Starbucks. CC 06-04-13.docx Case No. Attachment A SV13-011 Page 1 Vicinity Map Starbucks 2550 2438 2600 24Z5 2525 2675 2435 2535 2445 2545 2485 2625 �a 2627 w N O 2650 2707 uJ 2717 2727 O Z 0 N 2757 I '7 s 2W SV13-011 F Sign Variance 0 295 590 1,180 Fo i Case No. Attachment B SV13-011 Page 1 SITE PLAN D1 ►ZZ D2 ,» Site Plan n�a t o ° o 951 __9 r i � � o I NOLEN: FAST SIDE Q--� 0 MENU BOARD CLEARANCE BAR 0 PRE -MENU ® MONUMENT SETBACKS: 12' OFF E SOUTHLAItE 10' OFF NOLEN Case No. Attachment C SV13-011 Page 1 Proposed Signs 48" WALL SIGN 48" 97v-3 a• we �hisconnecr 5wttrh n t Q I Power � euppyA la-m Ih _ hued uaa.m mm. �atrrr.°c o I P°.er suagre ! lam 1a-m awl h 1fa-na.ltrn_ ©_ fl OPrcnlwrx © EDOMI • ©exllonVa. 9"Ill.. SPECIFICATIONS: a lwrw.mma Q Single faced in[enally illuminated wall mount logo disk Cabinet to be - 3'v—) deep, fabricated aluminum Sldewalls and back Palm cabinet plack Polyurethane. Faces to be 3y16(snwn) Acrylle 015.2GP backed whit 111' Gear °b°"10I'"°" �I Aluminum realm Polyeamenate.l°parml black Will whit square head screws retainer csnm. edging. T� Counter sunk screw 1•nx�r�n ldmcap Q Graphics of logo to be l at surface 3M Translucent Scmchcal vinyl -Holly t 1a'I�w^I WIYealtahta-ekaz Green#3630-76, SVmn to show thou White. w.ryacr+rwwM 31f BVemm3 Aarylhe in 0 Imemalty illuminate logo disk wish Lnmiflciem"whits LED's installed to back Enlarged Detail of disk. Power with saRomalned Lumlflcenr power supply combined with an ILL. enclosure cowred in white vlrryl film and a Clear polycarbonals box. wa+ - Fasten to wall with required fasteners. Disk Section Piety Tjp, f n® LED ILLUMINATED CHANNEL LETTERS QTY. 2 3•pr r Oup channel kner 1 "12mm Bhck Tdmcap WE square head screws MEN—, White acrylic SPECIFICATIONS A Ioterratty illuminated channel letters m he fahrioated from .00013003 While LED illuninakun a u—nn with pre -painted White Her— and painted satin finish Black Disc ri—t s.an polyuretlhana extedors. Letter backs to he aEuminum pop -riveted rc stdewalls and sealed. Class II supply wire 13 Fads to be 3116' (5mm) White aaylic with h• (25mm) E1Wk hiniWo Pawhx slQply installed ° retainer ed in _ 9 9 behind wall .063" Atuminum Letter Back C Leders illuminaled wl'Lumifident LED'. wf remote power supply Wall faslere,G D Led— to he installed flush to wall. Case No. Attachment D SV13-011 Page 1 DIRECTIQNALS CITY 3 spEc undns: Coddle faced illuminated aimcr nalslgn, _ Q ClW t to be 6'w..o; dcep moulded Grey ABS Gasilp - I Mlddepck7, Wb>EHnd ewer HeClen pamrd iD match „ � _Ng- 3'. rn� Ip• arFm� PMS Black It B°r'■er+ Q Faces to he 1/6'p.m cler ppbcaNenhie, win second . ans'eswa - _ ___ wen.,ozve•n..l.tsvlrs..a wo a"oe. surface Wiled translucent 3M 6wtr.Acel*yl-Holly f � r s1R4..d;iriid�."'svnem.b am,.w. Green x3G30-70 rraw end &act:~w be 'DRIVE '" wcarewFxmnma bn5He,m31dR"aram+-elank#=-?2wdn [� Iranaacem 3Msoncarrm+xaGso-zv wni� - THRU .e+mm. dtiiuserappledhehlndell. z sac- _-a�arlswowsnm �" �— -0 m4m6iv.e.erewme 06'aw•.aAb.c1l4'tmnl karled whoa acMmdisk wary mmnna.- • U aw..srw..s mar. ill edksueenad Stzrtmel pe aw lr.aa< ewu:ar"�r,,.'�'i�i p e��+u'•�.=ta•c.,wom ptwnrema3rls•n,,.tAes- V 66siliM Inlei strucium m be faMkated O sun.rrw*tm. wm.n asparcrosasectioeil 1. Front Elasrtice Ylew 0 r � s�a� n�.FaiOen as w°1'N0i Q Illumltptlon 0 message and Ippo races to be NOTE: 0Wi l Cmu4hwd■r YYr■ M. bywhbel " 6" BRICK BASE TO MATCH BUILDING BY G.C. dear Ad—tnineenbl—SglwrebeaA- n I �' nw. mk weanul mn Q Nodal to be as perk city rshu apncodes. O rzm�baemae mrwaew �atlreP+n6mm+NrueRtla�fMl : e%r U av uwmm Powrlo son by others i'0M�c.n�mm�me n.e. �� . 6:.-�ar.ammnerm.n - rammemmww U TM aysv..taur�erpae �»wE SIDI: A O HEr✓rontal Cmss-Section view DR IYE © Frei Elevaaon Vlew Q Side Eleeebon Viaw / THRU gir,ii.ra al ledn VOLVOWwtLo Illuminaled bYBLYEU SIDE 46.111-1 kl i.i up w DRIVE' THRU DIREMONALS CITY 1 >MsdRMONa: Dabble aced Illuminated tlUeclicnal slBn. 0 Cal m be Gm..a deep moulded Grey ABS plastic rawnwd.� nw.�4 L� v4P� y�wr�a,ab,c,Wc Mfdrte palled while and lower Section pal to match PM$ Black 7C. Tavfa . wvaas dei w11e `Ee` 0 Faces hi be 1A*—, clear wily —Dandle. wD secolyd urtrmw u,. v4•o.p a.W .Isanrp.r eA w�r,bw aVll'd:e appfed dansblcent3M $cvtchcalvhryb He Iy _ &mom fre,.trretl lfiY ._— __ t/lMwysl/C any.155n e'm�n ✓i+�.w¢ GPW x3G70-70 Wrew and Ruth Ml ,te be eulrcl Ec bet as•A04'ou� ' noura win a�rarx DRiYE ''16'" 65 \ ._,p Dear Larpoaeremwhu signn(3M $Lrcntalve y-BMtk x3s3p-nw a 1/6w.n prrpa6wpmelelep was cos hanslursnt3M SCMehcal vatyl-w3630.20 while I --THRU 7 _ Mwe.m tom, rmrser appAea benlrw ml. .-•� —waled wnlmP e.er a. Fn w swh�r �— •-(�OaOi MYAnptlN MYA O8"{riny dll Nlj4'pmnl lll9Bltad w7189 aL1yIIL dIak WAh 0i oft =rl•mAaIna l sedbrwq smeen:enaci$tarbuLlfa told Mlle'YwAa Moved i�i-------------------w Mepra6lr/ABS Ka puelrtlihru311i't�•+IABS. 4•ew.yau W4wwa Va'nreerml lent © Slde Elerilloll Ylew 6n'Iw-ok4wra�nr es.m Q lmemel Al to be fandcated I lyt�rEktlld ci ears as per cross section k01. OFMMEWAtIMVIM rz ssmms M acmr V �.�ei°i'e�eamebw ©IIIumlhaAan of message and logo faCa9 m be NOTE: aCf YioSeyl CFipi•SieSpl Yjp■ TA. ay W h6e Ll7ft ' 6" BRICK BASE TO MATCH BUILDING BY G.C. All wawa m be Rthhann Square head e Q Fueling to be as per local city or leads Win codes. 0 Is•mre Yaape meeb bw �pamlaemaamnelees lzwmwrq i a� I�-6 xai�.ns�4weslwlmwkw.a Power to sign by odrre al�� w o-aaace4rewresmo aDW➢dE`—E C er.4a3Upin� - j,_ ® ® wa•e.,ak. SIDE A O xbYmb.ul G mE Seeeon ner D R I V F o CJ tj ROW E1Fa l Yyr �Ekaalidn Yaw [All kecllorol 461n P!F■M97 IklvmlBeled EYOLYEO SIDE B ' 46'nlwrmu 2.1 B.g 12g IA Case No. Attachment D SV13-011 Page 2 DIRECTIONALS QTY 1 i TS'Ie�wn aBs dhra Nr,tYrnen _ fne�o�e nN�'.v,ee�NY DRIVE `s 4� 119rnWtler wllCebaMlW /THRU Ise"' r'Ww,WhMmle we 3'1':.,. `worwpBrB.pn�mr� Yer1'ra.a4 bm�atlreno Bled.lt © Side Elevatlon View 0 FW Elaval View NOTE: ' 6" BRICK BASE TO MATCH BUILDING BY G.C. �nwe hahomxmn (eernee0 II�� nn��qqrr�� �eee,•are Na Eeeo lmnbe hem /\/���yU✓�9VL5 A+[ha Po trem"W le ha,a �` VLLW�uN �Y��WIRIIbCNrY�W` © Fraal Elevation View O side Elevaill View SeECIFICA110111l Double fated elleninffieA dlfeLlbnal sign. Q Cabkrst m be 6. see; deep meUtad Gray AN elastk MkM painl9ewh..rd lower section pasuee M ral PMs Del 7t. "-,�tVywWa911'rwy.nssn8®:.r rr'nd ea 0F.. to be 1/l clear polycsrbonale. wdh sewed ry.,ss,ew •rm..-Ib Suliace applied 9anslowMW Swlchcalnlyl-1 .;--a tp`.eW uceWkvekaibr� Green #WC-76,•row.e Black WilersM be - Q, shim L•m banNucerd 3M" lcal vl Mark#3530-22 wllh — enreoVl fi luoenl3M Sco l val N3630.20 while _ dtfaser applied Defiled all. • .I • I O oxwvwrneaeat ' p.,y x,'eo.„xv,a•o..,twWmim QorsM1xx1(r•c�rirlserladwhileaeMioeiskwah p Dame orNaes se: s1k sale c 1.31farbrxlfskpa Pusiretltlw 3J16l PB5. \�Q a'/•iM,.wxlwr cvsgauas i� l'or—u.xrea mr. si Wren 'O lnterral structure to is fats eta �♦ t as per,— section (lend. iWuimey.°�:swm"s Full of nleesage and loco feces to De ©Vertical Cross-Secban View iyp- L by While ED$ All so— to be RoMrwon Square head. Q Fooling to be as per Iseal Ccy a stale sign cedes, Power to all by other, /Ymwr Ill Eel r'-0 W'r.meae ra Waarceiw�aewures .——pye�r...mm�amcware� Slllf', k r fm.ix sl Fle'a�ras F/Ym.v tlEd WY THANK YOU —w+rrru, O Hori lal Cooss-SobbidgVim SIDE B Olreclloraal 461n l waloyv EJ(jj n1w,nlnatad IlrFVAFA ONLY 46-er'sm, 2.1 0.0 120 0.9 j ♦ i - eenera� y o 0 0 0 o l FlSER1 ET17RMM (NOLEN I EAST SIDE) tl2Y-9 1A" Y aQa erw swe O 24-5 1/2" nEaJIRV FI NAB (SOUTHLAKE I NORTH SIDE) Case No. Attachment D SV13-011 Page 3 Sign Variance Application Demonstration Please demonstrate that the following conditions are applicable to the requested sign variance: That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. Consideration for the items requested will avoid an unnecessary hardship by allowing promotion and exposure of the business enjoyed by adjacent tenants. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. The signage requested for consideration is to solve the practical difficulty of identifying & routing customers with 3 access points onto the parcel. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. This request will be wholly compatible with adjacent properties as the adjust business utilizes the types of signage being requested. That the variance will be in harmony with the spirit and purpose of the sign ordinance. The attached required is in harmony with spirit and purpose of the sign ordinance. The following items stated in the purpose and intent of the ordinance, (Section 2 of Exhibit A) are affirmed: * Maintain and enhance the aesthetics of our community * Enhance automobile and pedestrian safety * Encourage the integration of signage with landscapes and building design * Protect and enhance economic viability of the City's commercial corridor * Promote the use of aesthetically pleasing sign materials, colors and types * Require safe and effective signage Case No. SV13-011 Attachment E Page 1