Item 4K13 CITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
May 15, 2013
CASE NO: SV13-010
PROJECT: Sign Variance for All Pro Floors
EXECUTIVE
SUMMARY: On behalf of All Pro Floors, Starlite Sign is requesting a variance to the Sign
Ordinance No. 704-F requirements to allow an attached sign that exceeds the
maximum allowed letter height at 2225 West Southlake Boulevard, Suite 465. All
Pro Floors will be occupying the former Pawl's Pets lease space.
REQUEST: The applicant is requesting a variance to the Sign Ordinance No. 704-F
requirements to allow an attached sign on the north elevation of their new tenant
space located at Southlake Marketplace that exceeds maximum allowed letter
height. The applicant is requesting a 24" maximum letter height and the maximum
allowed letter height for this location is 18 '/2 inches.
ACTION NEEDED:
ATTACHMENTS
STAFF CONTACT:
Case No.
SV13-010
The specific variance requested is as follows:
Sign Regulation
Permitted
Proposed
Maximum letter height
18 '/2 inches
24 inches
Consider sign variance request approval — LINK TO PRESENTATION
(A) Background Information
(B) Vicinity Map
(C) Proposed Sign
(D) Sign Variance Application
Lorrie Fletcher (748-8069)
Dennis Killough (748-8072)
BACKGROUND INFORMATION
APPLICANT: Starlite Sign
OWNER: All Pro Floors
PROPERTY SITUATION: The property is located at 2225 West Southlake Boulevard.
HISTORY: October 4, 1994; Blockbuster Video was granted variances for letter height
of 30 inches and sign area of 61.88 square feet for both the north and west
facades.
May 10, 2011; Pawl's Pets was granted a maximum letter height of 24
inches as well as an increase in maximum logo height to 20 inches.
Other variances approved for Southlake Marketplace:
October 5, 2004; Highland Nails & Spa was granted an increase in
allowable area from 15 square feet to 24 square feet.
March 21, 2006; Ella Bella was granted an increase in allowable area from
12 square feet to 22 square feet.
June 20, 2006; Taco House was granted an increase in allowable area
from 13.37 square feet to 24.6 square feet.
August 1, 2006; Wing Stop was granted an increase in allowable area from
14.25 square feet to 25.67 square feet.
January 25, 2011; Mooyah was granted an increase in letter size from 14
inches to 30 inches as well as an increase in area from 29.6 square feet to
43.8 square feet on the north elevation (facing W. Southlake Blvd.).
Mooyah was also granted an increase in letter size from 18.5 inches to 20
inches on the west elevation (facing Davis Blvd.).
November 1, 2011; Wal Mart was granted a maximum letter height of 36
inches with the condition that the proposed "Neighborhood Market" sign
would no more than 30 inch channel letters.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
COUNCIL ACTION:
N:ICommunity DevelopmentlMEMOISigns120131SV13-010 -All Pro Floorslcouncil packetlltem 9C.docx
Case No. Attachment A
SV13-010 Page 1
Vicinity Map
All Pro Floors
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Case No. Attachment B
SV13-010 Page 1
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Case No. Attachment C
SV13-010 Page 1
Sign Variance Application
Demonstration
Please demonstrate that the following conditions are applicable to the reauested sign variance:
1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
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2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed.
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3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
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4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
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Case No. Attachment D
SV13-010 Page 1