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Item 4H13 CITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT April 10, 2013 CASE NO: SV13-005 PROJECT: Sign Variance for Modia Home Theatre Store EXECUTIVE SUMMARY: REQUEST ACTION NEEDED Case No. SV13-005 On behalf of Modia Home Theatre Store, Chandler Signs, L.P. L.L.P. is requesting a variance to the Sign Ordinance No. 704-F requirements for maximum letter height, maximum logo height, and sign placement for two (2) attached signs located at 111 Village Center Drive. Chandler Signs, L.P. L.L.P. is requesting a variance to the Sign Ordinance No. 704-F requirements for maximum letter height, maximum logo height, and sign placement (west fagade). The proposed signs are for the new location of Modia Home Theater Store at 111 Village Center Drive. The applicant is requesting to use the same signage that is at their current location at 3030 E. Southlake Boulevard. The signage received variance approval in the past for that location as well. The two signs are identical in size. The specific variances requested are as follows: Sign Regulation Permitted Proposed Max Letter Height North Facade 20 inches 20'/4 inches Max Logo Height North Facade 25 inches 39 inches Max Letter Height West Facade 16 inches 20'/4 inches Max Logo Height West Facade 20 inches 39 inches Sign Placement West Facade Middle 75% of the single plane fagade Left justified Consider sign variance request approval — LINK TO PRESENTATION ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Proposed Signs (D) Sign Variance Application STAFF CONTACT: Lorrie Fletcher (748-8069) Dennis Killough (748-8072) Case No. SV13-005 APPLICANT: OWNER: PROPERTY SITUATION HISTORY: STAFF COMMENTS COUNCIL ACTION: BACKGROUND INFORMATION Chandler Signs LP, LLP Modia Home Theatre Store The property is located at 111 Village Circle Drive. November 20, 2007 — City Council approved a variance request for maximum allowed logo height for the attached sign on the south elevation facing Southlake Boulevard at 3030 E. Southlake Blvd. June 19, 2012 — City Council approved a variance request for maximum letter and logo height for the attached sign on the north elevation facing Gateway Drive at 3030 E. Southlake Blvd. The sign criteria, site plan and application are attached to this report. N.lCommunity DevelopmentlMEMOISigns120131SV13-005 - Modialstaff reportW13-005.docx Case No. SV13-005 Attachment A Page 1 Vicinity Map Modia Home Theatre Store 219 217 211 2109 2Z13 2110 OF 2120 W W U o LU fV (!� J J > 2140 1580 1600 1700 2100 212D 2130 E SOU 1695 2121 2171 19 1621 1723 1901 L � a y O O N 1721 m N m U, Z Cl) 1725 7 -1 j 7 0 M wNr o v j 0 cn p Z a N N N c O C rs N N SV13-005 W Sign Variance r 0 305 610 1,220 Feet Case No. Attachment B SV13-005 Page 1 Proposed Signs 3 Y,"s'-a9n• OD A NORTH ELEVATION - B WEST ELEVATION - A Case No. Attachment C SV13-005 Page 1 Existing Signs Case No. SV13-005 Attachment C Page 2 Sign Variance Application Demonstration Please demonstr to that the following conditions are applicable to requested elan variance: 1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. iSj�Dq4 IMFI-1% o e%141 JJL�e D, V4 4 V,I Ouq-�, jx,)VP- [� �1 S L4 PI 2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. , a { i o3b-u`%�j%GIKe � W,(Idi . . ` '`� i . e v\ `tom caeS ii e)'I 1 r t4 f 3. That the variance will not injure and will be wholly compatible with tt�e use and permitted development of adjacent properties. � vaj,;"a JO-es hc)+ vd -PMM w141K a 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. I' 1`t'Vl i 1 Y 1� ti SI OYl f R AUK C- Wk C � 9 tvr�o�.es 6usi>�ss�s �t 7V 41, f Case No. Attachment D SV13-005 Page 1