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Item 9B13 CITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT March 13, 2013 CASE NO: SV13-003 PROJECT: Sign Variance for Thomasville / Anderson's Furniture EXECUTIVE SUMMARY: Barnett Signs, Inc., on behalf of Thomasville and Anderson's furniture stores, is requesting a variance to Sign Ordinance No. 704-F regulations for maximum letter size and maximum area; as well as exceeding the middle 75% of the single plane fagade. The stores are located at 1600 East Southlake Boulevard, Suites 100 and 120. REQUEST: The applicant is requesting two (2) attached signs on the south elevation facing East Southlake Boulevard. The attached sign for Thomasville proposes a maximum 60 inch letter height, 133.6 square feet of sign area, and to be placed in the middle 83% of the fagade plane. The attached sign for Anderson's Furniture proposes a maximum 28 inch letter height and 85 square feet of sign area (placement of proposed sign is compliant). Each sign is allowed a maximum letter height of 19 inches and a maximum sign area of approximately 66 square feet. ACTION NEEDED Below is a summary of the requested variances: Sign Regulation Current Regulation Proposed Thomasville Proposed Anderson's Maximum Letter Height 19 inches Winches 28 inches Maximum Sign Area 66 square feet 133.6 square feet 85 square feet Sign placement Middle 75% of the single plane facade Approx. 83% compliant Consider sign variance approval ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Site Plan (D) Proposed Signs (E) Sign Variance Application STAFF CONTACT: Dennis Killough (748-8072) or Lorrie Fletcher (748-8069) Case No. SV13-003 BACKGROUND INFORMATION APPLICANT: Barnett Signs, Inc. OWNER: Ray Stone Incorporated PROPERTY SITUATION: The property address is 1600 East Southlake Blvd., Suites 100 & 120. HISTORY: October 21, 2003; City Council granted approval allowing for 30" letters and a 68" logo on the south side, waiving the 75% coverage on the south side, and allowing 24" letters and a 38 Y2" logo on the east side for Drexel Heritage. February 1, 2005; City Council granted approval allowing for 27" letters for Anderson's Furniture. September 16, 2008; City Council granted approval allowing 28" letters and 42" logo fronting Southlake Blvd., and 19" letters on the east elevation; also for Anderson's Furniture. January 15, 2013; City Council granted approval of a Site Plan that separated the existing Anderson's Furniture store into two lease spaces accommodating Thomasville the west side of the building and creating two new separate entrances. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. COUNCIL ACTION: N:ICommunity DevelopmentlMEMOISigns120131SV 13-003 - Thomasvillelstaff reportlltem 98. docx Case No. SV13-003 Attachment A Page 1 Vicinity Map Thomasville/ Anderson's Furniture 3 200 1586 1580 15 mfu�m r U} 17000 0 1560 1570 1580 THLAKE BLVD 1575 1619 1621 1695 1723 1901 1615 O -4 1721 / N O C rI 1)60 1725 z� SV13-003 N Sign Variance W E S 0 255 510 Case No. SV13-003 1 21 Attachment B Page 1 Site Plan Case No. Attachment C SV13-003 Page 1 Proposed Signs a2-0. Ea y — o-rnMnch ri110 uMIM 'MIN MW ELM N� ME Lvz Pr�Rsad Building Sturetrant scak:ll8"=1'G" 2fi'•83I4" �a A -7homsv 9 w MD. & In Stall New 60" Halo Channel Letter 6Lale:J16-4_p„i-_.- 1-500AFIEF- K WMINA7ED CHANNEL LE77ERS A17H 4' DCEP 0 67 ALUMINUM RErDRNS PANIED SARN BLACK r- BAKED ENAMEL FIN& W1111.125 PAI1,17ED SMIN BLACK FACES v .1177 CLEAR PCLYCARRCANTE BACKS PnERNAL WRRE LED ILLDMINATKN t - ANDERSON'S -7 FURNITURE W 3r M rRCNT ELEYIATLON Case No. Attachment D SV13-003 Page 1 Existing Sign for Anderson's Furniture Letter height is 28 inches... Anderson's is proposing to use the same sign as a stacked copy and excluding the logo k -:�. ri FvxraTuu 1 s� i! y hL� ' Case No. SV13-003 Attachment D Page 2 Sign Variance Application Demonstration Please demonstrate that the following conditions are applicable to the requested sign variance: That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. The literal enforcement of the sign regulation creates an unnecessary hardship due to several factors: 1. Storefront is parallel to street limiting visibility. 2. Trees and Landscaping along street limit visibility. 3. Building sits 111' from street. 4. Location does not have a freestanding sign. 2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. This situation is unique to Thomasville & Anderson's Furniture and not self imposed because of landscaping required by City of South lake. 3. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. The approval of this variance will not injure the development of adjacent properties because it will simply give Thomasville & Anderson's Furniture adequate visibility to motorists traveling Southlake Blvd. and not affect the surrounding properties. 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. This variance is in harmony with the spirit and purpose of the sign ordinance in that the proposed signage is balanced, and provides an "easy and pleasant communication between the people and their environment". It does not cause "visual clutter that is potentially harmful to traffic and pedestrian safety, property values, business opportunities, and community appearance". It also meets all other aspects of the purpose and intent of the sign ordinace. The approval of this variance only gives Thomasville & Anderson's Furniture the ability to identify itself, promote its brand, market itself, and attract customers in a fair manner. Case No. Attachment F SV13-003 Page 1