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Item 9A MemoCITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT February 13, 2013 CASE NO: SV13-001 PROJECT: Sign Variance for Duff's Famous Wings EXECUTIVE SUMMARY: Identitec Signs, on behalf of Duff's Famous Wings, is requesting a variance to Sign Ordinance No. 704-F regulations for maximum letter size and maximum area. Duff's Famous Wings is located at 2787 East Southlake Boulevard, Suite 100. REQUEST: The applicant is requesting two (2) attached signs: one (1) on the west elevation facing the internal drive and one (1) on the north elevation facing East Southlake Boulevard. The attached sign on the west elevation proposes a maximum 42 inch letter height for "Duffs"; the maximum allowed letter height on this elevation is 14 inches. In addition, the proposed west elevation sign is approximately 70.5 square feet and the maximum allowed sign area is 28 square feet. ACTION NEEDED ATTACHMENTS STAFF CONTACT: Case No. SV13-001 The attached sign on the north elevation proposes a maximum 36 inch letter height for "Duff's"; the maximum allowed letter height on this elevation is 20.5 inches. Below is a summary of the requested variances: Sign Regulation Current Regulation Proposed Regulation West Elevation 14 inches 36 inches for "Duff's" Maximum Letter Height West Elevation 28 square feet 70.5 square feet Maximum Sign Area North Elevation 20.5 inches 36 inches for "Duff's" Maximum Letter Height Consider sign variance approval (A) Background Information (B) Vicinity Map (C) Site Plan (D) Proposed Signs (E) Previous Signs (F) Sign Variance Application Dennis Killough (748-8072) or Lorrie Fletcher (748-8069) BACKGROUND INFORMATION APPLICANT: Identitec on behalf of Duff's Famous Wings OWNER: Ron Peddicord w/Duff's Famous Wings PROPERTY SITUATION: The property address is 2787 East Southlake Boulevard, Suite 100. HISTORY: January 25, 2011 — The previous tenant, Qdoba, received a variance for letter height, sign area, logo height and number of signs. Qdoba was allowed 36 inch letter height and 34 square feet of sign area on the west elevation; a 36 inch letter height and 33 inch logo height on the north elevation — in addition to an awning sign. December 5, 2006 — The previous tenant, San Francisco Oven, received a variance for letter height and sign area. San Francisco Oven was allowed 24 inch letters on the north elevation, a 16 inch logo on the west elevation, and 44 square feet of sign area on the west elevation. April 2004 — The tenant before San Francisco Oven, Cheeburger Cheeburger, received a variance to allow 24 inch letters on both the north and west elevation. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. COUNCIL ACTION: WCommunity DevelopmentlMEMOISigns120131SV13-001 - Duffs famous wingslstaff reporNltem 9A.docx Case No. SV13-001 Attachment A Page 1 Vicinity Map 2787 E. Southlake Blvd. zry _ / i C �_ lr i 640 26 Spo _ \ 2%p0 IR7w '-) --- z w _. AMR z 2; 272 z 7 300\ "�,s N W—* 3091 280W v EAST SOUTHL-AKE 6� \ 2801 2821 J ' 2 w U N CR W 2860 2870 2890 v 2865 ` 2875 9nnc 255 510 1,020 � Feet Case No. Attachment B SV13-001 Page 1 Site Plan �[ 00 M r EIIIIIIIIIII 0 Case No. Attachment C SV13-001 Page 1 Proposed Signs WEST ELEVATION Facing the internal drive o, W r 4 C� V♦ � m 3' Y )W 6 ? F � Z L Z n g 3 oY � oo a o o z O a » x L' a - axe ti0ao"� xo id z ss --g 3� Z u $ zN u z� m LLa5_ t o� z3�S3� xmaZ °" O iEza w i..SL'69) ..SC'6".9 j j F H d Z 0 0 O I c..se eE) ..sr 1-.9 — o s � _ E E � w Case No. Attachment D SV13-001 Page 1 9 NORTH ELEVATION Facing Southlake Blvd. r i E 3 z 0 x 0 x o y - Z 2 f d � 1 � N g 'o M-Hrof is uia� rvraro adm IJN_i-s iM�3i 11YIL3aG liNVd 181Wi _S�i Case No. SV13-001 Attachment D Page 2 Variance for letter height: 36 inches and logo height: 33 inches + awning sign +r Previous Signs Variance for letter height: :��--- 24 inch letters Variance for letter height: 36 inches and sign area: 34 square feet r• Variance for sign area: 44 square feet Case No. Attachment E SV13-001 Page 1 Sign Variance Application Demonstration Please demonstrate that the foJI2Xd nfj condiflons are applicable to the requested sign variance: That a literal enforcement of the sign regulation will crate an unnecessary hardship or practical difficufty on the applicant. The Sign Ordinance allows 20.5" (North elev.) and 22" (West elev.) tall letters, which for this tenant's sign layout would render the majority of his sign (i.e., the tagline "FAMOUS WINGS SINCE 1969") unreadably small to passersby, and the name "Duffs" by itself is not a locally known brand. These larger letters also exceed the maximum allowed sign area, although collectively they are appropriately proportioned for the large facades to which they'll be affixed. 2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. Both of the previous two tenants (San Francisco Oven and Qdoba) at this space were granted variances for larger lettering sizes (as much as 36" in one case) because City Council recognized that the location and orientation of this building poses special challenges to effective sign visibility and legibility to traffic along Southlake Blvd. 3. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. This retail center is long overdue for a stable, visible and successful anchor tenant, and with adequate visual exposure (signage), good food and quality service, Duffs intends to serve that purpose, which will benefit all the tenants in this center. 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. At certain distances from Southlake Blvd., the sign ordinance allows up to 36" letters. Only one letter ("D") will be a capital letter at the requested sizes (36" on North elev., 42" on South elev.), and these sizes are required in order for the corresponding lower case and tagline letters to be legible. Similar reasoning was applied to Qdoba's signage, where "Q" was 36" and "MEXICAN GRILL" was 9"_ It should be noted that despite their variance, Qdoba's visual impact was somewhat lost on this large building. Case No. Attachment F SV13-001 Page 1