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Item 9CCITY OF SOUTHLAI<,-E Department of Planning & Development Services STAFF REPORT January 30, 2013 CASE NO: MSP13-001 PROJECT: Master Sign Plan for Kimball Crossing EXECUTIVE SUMMARY: On behalf of Greenway-1709 / Eleven Partners L.P., Reynolds Indoor, Inc. is requesting approval of a Master Sign Plan for the approved Kimball Crossing Development which is located at 2175 E. Southlake Blvd. The Master Sign Plan addresses future attached signs located on the front and side elevations of the building. REQUEST: The applicant is requesting approval for Master Sign Plan regulations that address attached signs located on the front and side elevations of the building located at Kimball Crossing; 2175 E. Southlake Blvd. On February 7, 2012; the City Council determined that the development was too small for a master sign plan, and approved the application limiting it to the tenant Zoe's, as well as, the development monument sign. The approval was for the following: monument sign with seven panels that will have a white background; address numbers will be 8 inches in height; western end cap for the proposed Zoe's face, approving the 30-inch letter height and the drawings as illustrated including the accent marks above the Zoe logo; the overall sign package, and specifically a black awning around Zoe's space; and approving burnt orange background as presented in the application. Recently, the Planning & Development Services Department received ten (10) different sign variance applications from tenants located in the Kimball Crossing development. The multiple sign variance applications caused staff to take another look at bringing forward a master sign plan to City Council for review. The following regulations are being proposed: Proposed Regulations for Attached Signs • LED or neon illuminated individual channel letters with polycarbonate faces. • Letter faces and color of returns to be determined by tenant. Case No. MSP13-001 • Letters will be mounted to a 3" thick pan style background/wire way. • Square Footage: 1.20 square feet of signage allowed per every 1' of lease space frontage. Background panels will not be included in square footage calculations. • Overall sign width not to exceed 75% of total lease space frontage. • Single line copy: o Letter height not to exceed 30". o Logo height not to exceed 36". o Background height not to exceed 42" • Stacked copy: o Combined letter height not to exceed 39". o Logo height not to exceed 36". o Background not to exceed 51 ". • Endcap tenants with an exposed side elevation to be allowed one additional sign on the side elevation. Formula for determining overall size to be the same as that used for front elevations. 75%MAX.OFSTOREFRONT COPY LINE LENGTH B' lV io 8° FRONT VIEW SIGN ON ONE LINE SCALE: 518'.9'-0° 75% MAX. OF STOREFRONT 0 COPY LINE LENGTH 6 Q 6' FRONT VIEW SIGN ON TWO LINES SCALE: 3/8"-V-0' Case No. MSP13-001 ACTION NEEDED: Consider approval of Master Sign Plan — LINK TO PRESENTATION ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Site Plan, Sign Exhibits and Applicant Narrative STAFF CONTACT: Ken Baker (817) 748-8067 Lorrie Fletcher (817) 748-8069 Case No. MSP13-001 BACKGROUND INFORMATION OWNER: Greenway — 1709 / Eleven Partners L.P. APPLICANT: Reynolds Indoor, Inc. PROPERTY SITUATION: 2175 E. Southlake Blvd. STRATEGIC LINK: Quality Development HISTORY: September 6, 2011, Kimball Crossing zoning change and site plan was approved by City Council. February 7, 2012; City Council approved (5-2) a proposed master sign plan, however, approval was limited to Zoe's and the development monument sign: • monument sign with seven panels that will have a white background; • address numbers will be 8 inches in height; • western end cap for the proposed Zoe's face, approving the 30-inch • letter height and the drawings as illustrated including the accent marks above the Zoe logo; • specifically a black awning around Zoe's space; • the overall sign package; • and, approving burnt orange background as presented in the application. STAFF COMMENTS: The site plan and further sign information are under Attachment `C' of this staff report. REQUEST: The applicant is requesting approval of a Master Sign Plan. Please refer to the attached sign information (Attachment C) for more sign details. COUNCIL ACTION: Case No. Attachment A MSP13-001 Page 1 110 2130 2121 w r Case No. MSP13-001 2140 Vicinity Map Kimball Crossing 250 270 wJ Q � 20 Id - CD 200 �' 100 E SOUTHLAKE BLVD 2171 2191 2201 2211 2221 2185 cn cn 0 m N N MSP13-001 W Master Sign Plan 5 0 300 600 1,200 Feet Attachment B Page 1 Site Plan OAl9 3HVIHinOS 3 9ZIZ I I I I I I I II III 1, I NI=A, � lk :�;�y��tl������u����JNISSOaO llb`8WI�1 i �l ,i Case No. MSP13-001 Attachment C Page 1 Proposed Attached Signs 7tnMARaF6EOIQFRONf �' cnr7ue�Ncnt �. Ttl VHME�My FRONT VIEW SIGN ON ONE LINE SCAM I-� CORYLIKIENOTH I' I 6' FRONT NEW GLOW ON TWO UNEG GCAM a/P.1W C"TOMER 16 TO FKOVIDE A 61URLT' 24' MIN. X 24' MIN. 6ERYICE ACCEBB TO TRANSPID"ER6 FOR INSTALLATION 6 FUTURE SERVICG 6 E *.. N�ixG- � P9R BA �1W GIONAGE WITH LOGO I LINE • MAXMUM IEttERISG W: 2'-W • MAXI MUM LOGO HEIO W: 3'-0' • MAXIMUM SAOYORNIND HEIGHT! S-G' zim • MAXI MUM LETTER HEGNT: 1'$' • MAXI MUM LOGO HEIG W: 3'4 • MAXIMUM B.ACFCAMNO HEIG W:4'-3' I� B S 14 ♦Y 01 02 0 16 06 , ', 1 -07 10 13 SECTION SCALE: N.T.S. 01 ~ ALUMINUM RETURIL9-FMNED AKZO- NOBLE DARK BRONZE ON EXTERM& WMTE ON INTERIOR 02 .063 AWMINUM BACKS-FAINIEDAXZO- NONE DARK BRONZE ON EXTERM 6 W NRE ON INTERXXL 03 3/4'TRMCAPS-PAINIEDAKZO-N06LE DARKBROMM 04 LOGO /16'9GO5WNIIEACR.YLICFACT5l 2M7 W MH DIGIUL PRINT VINYL OVE IlAY. LEflE7,9:3/16-SOO5WNREACIPI IC FACESI732D. OS WHITE LED. 06 LEDWRING. 07 1/4' WEEP HOLES. OD SFALI1TELdWR1HR11 WALL 09 FASTER NMASKEOUED. 10 POW'ERSUPPLY. 11 DISCONNECTSWRCH. 12 WALL 13. TRANBFOKMERBOX(NOTREOUNEDIF POWER PACK IS TO BE INSTALLED BEIO W CDUNG). 14 .063 AW MINUM WREWAY- FANTFOAKZO- N VARK DRONZE 13 ELECTRIGLJUMPS INWREWAYNSIDE SFi4REE CONWR. ■ FILE TYPE. , SIONS DESIGN # I20D48 O ADDRESS 2175 E. SOUTHLAXE BLVD. .rt SOUTHI E. T% fl1Ue DATE 01/18/13 Pmwn SALFS TOMMY REYNOLDS DESIGNER DAVDG. SNwt: 1 OF 2 LLB ZlllgY - - �\J..IIB' Mrl;1��L� � r • ,. 1�I fP.I� IiI� I�GL�Iit :rL +C.w■r*+ .i:l --�LPOTENTIAL AREAS FOR -... OUTSIDE DINING DINING zeB'.F• L POTENTIAL AREAS FCt OU'S'CE _^'!N1VG TOP VIEW V FRONT ELEVATION SCALE: 3/64'.1'-O' z Case No. Attachment C MSP13-001 Page 2 Sign Variance Application Demonstration Please demonstrate that the following conditions are applicable to the requested sign variance: 1) That the literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. Due to the design of the building having a very narrow width of tenant space, compared to the height of building and facade area, the sign ordinance creates a very small sign to wall -space ratio which makes the display look un-proportionate to the facade, as well as limiting readability and creating visual hardship as viewed from Southlake Blvd. An increase in size will allow a more appealing visual aesthetic for the tenant and the center, along with improving visibility from the street. 2) That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self-imposed. The situation is based on building design and visual limitations. An increase in size will allow much needed additional legibility while providing a uniform look with other tenants in the center. 3) That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. The requested signage was designed to provide minimum yet adequate visibility from Southlake Blvd. to the facade area. Signage requested will provide much needed business identity. The presentation was developed by using a comparison of signage already permitted on site. There will be no harmful affect to residential properties or competitive advantage over other retail properties. 4) That the variance will be in harmony with the spirit and purpose of the sign ordinance. The requested signage will allow the tenant adequate business identity while maintaining a unified visual harmony throughout the center. For consistency, all channel letters will be mounted to a 3" thick rectangular aluminum background/wire way. Case No. Attachment C MSP13-001 Page 3