Item 6G!"ITY OF
S0UTHLA1<,,E
Department of Planning & Development Services
STAFF REPORT
October 31, 2012
CASE NO: SV12 -021
PROJECT: Sign Variance for Bicycles Inc.
EXECUTIVE
SUMMARY: On behalf of Bicycles Inc., Starlite Sign is requesting a variance to the maximum
logo height and sign area of the Sign Ordinance No. 704 -F at 2105 W. Southlake
Boulevard, Suite 225, in the Southlake Marketplace shopping center.
REQUEST
DETAILS: The existing building is located in the southeast corner of the Southlake
Marketplace shopping center on the east side of Hobby Lobby. The lease space
for Bicycles Inc. was previously occupied by Mr. E's Music. This location allows for
an attached sign that measures a maximum of 46.20 square feet in area and a
maximum logo height of 45 inches. The applicant is requesting an attached sign
that measures 68.5 square feet and a logo height of 48 inches.
The specific variance requested is as follows:
Sign Regulation
Current Regulation
Proposed Sign
Maximum logo height —
Allowed 125% x 36
125% of maximum
48 inches
permitted letter height
inches= 45 inches
Maximum sign area
46.20 square feet
68.50 square feet
ACTION NEEDED: CONSIDER SIGN VARIANCE APPROVAL
ATTACHMENTS
STAFF CONTACT:
(A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Sign Exhibit
(E) Sign Variance Application
Ken Baker (748 -8067)
Lorrie Fletcher (748 -8069)
Case No.
SV12 -021
BACKGROUND INFORMATION
APPLICANT: Starlite Sign
OWNER: Bicycles Inc.
PROPERTY SITUATION: The property address is 2105 W. Southlake Blvd., Ste. 225
HISTORY: - City Council granted a variance for an attached sign that exceeded
maximum allowed area under Sign Ordinance 704 -A for Brook Mays Music
on August 7, 2001; 107 square feet was approved.
STRATEGIC LINK: Quality Development
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
COUNCIL ACTION:
N: ICommunityDevelopmentlMEMOISigns120121SV12 -021 - Bicycles InclStaffReportW12 -021 CC 11- 6- 12.docx
Case No. Attachment A
SV12 -021 Page 1
Vicinity Map
Bicycles Inc.
Variance
Case No. Attachment B
SV12 -021 Page 1
Site Plan
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Case No. Attachment C
SV12 -021 Page 1
Proposed Sign
The letters for the proposed sign are in compliance at 24 inches in height; they are allowed a maximum letter height of 36 inches
at this location. The rendering below is shown with the sign attached to a proposed gable feature which is being considered for
site plan approval under Item 6F, ZA 12 -086.
664" STOREFRONT
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eq 6' -0-,3,• e
2' -0' x 22'-2' = 44.33 SO. FT. §
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Case No. Attachment D
SV12 -021 Page 1
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Sign Variance Application
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant. &CCpYdt '4 fie+ -back- po-( Ct�
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2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed.
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3. That the variance will nof injure and will be wholly compatible with the use and permitted
development of adjacent properties.
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4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
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Case No. Attachment E
SV12 -021 Page 1