Item 4K!"ITY OF
S0UTHLA1<,,E
Department of Planning & Development Services
STAFF REPORT
September 26, 2012
CASE NO: SV12 -020
PROJECT: Sign Variance for Watermere at Southlake
REQUEST: Southlake Watermark Holdings, L.P., is requesting a variance from the Sign
Ordinance No. 704 -F regulations for a temporary land sign. The subject property
is located at the southeast corner of West Southlake Boulevard and Watermere
Drive and the address is 2807 West Southlake Boulevard. The applicant is
requesting approval of a one year extension to allow the existing v- shaped
development sign that exceeds the maximum sign height and maximum sign area
standards as well as the allowable duration for this type of sign. The sign is v-
shaped (2 sided), 13 feet tall, and 200 square feet in total area. On November 16,
2010, City Council approved a variance for this sign for a period of one year;
requiring the applicant to paint the sign framing material to a black, wrought -iron
type textured finish. The applicant has complied with the stipulations of that
approval. On October 18, 2011, City Council granted a one -year extension to the
previously approved sign variance. This request does not propose any changes to
the existing sign.
The specific variances requested are as follows:
Sign Regulation
Current Regulation
Proposed Sign
Maximum Sign
7 feet (1 sided sign)
13 feet (2 sided sign)
Height
or 5 feet (2 sided sign)
Maximum Sign
48 square feet total (1 sided
200 square feet total; 100
Area
sign) or 64 square feet total (2
square feet per side
sided sign)
Duration
1 year or upon issuance of
1 additional year
C.O. for all buildings
COUNCIL ACTION: Consider sign variance approval
ATTACHMENTS
STAFF CONTACT:
(A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Sign Exhibits
(E) Sign Variance Application
Ken Baker (748 -8067) or Lorrie Fletcher (748 -8069)
Case No.
SV12 -020
BACKGROUND INFORMATION
APPLICANT /OWNER: Southlake Watermark Holdings L.P.
PROPERTY SITUATION: The property address is 2807 West Southlake Boulevard.
HISTORY: April 18, 2006, City Council approved a variance to allow a development
sign with a height of 15 feet and an area of 160 square feet at this location
for a period of 18 months from installation. This sign was removed in spring
2008.
April 15, 2008, City Council approved a variance for this sign for a period of
one year.
May 15, 2009, City Council approved a variance for this sign for a period of
one year.
November 16, 2010, City Council approved a variance for this sign for a
period of one year; requiring the applicant to paint the sign framing material
to a black, wrought -iron type textured finish.
October 18, 2011, City Council approved a one -year extension on Consent.
(Sign Variance approval expires November 16, 2012)
STRATEGIC LINK: Quality Development
CITIZEN INPUT/
BOARD REVIEW: None
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
COUNCIL ACTION:
N:ICommunity DevelopmentlMEMOISigns120121SV12 -020 - Watermere at SouthlakelStaff ReportW12 -020 09- 26- 12.docx
Case No. Attachment A
SV12 -020 Page 1
Vicinity Map
2807 West Southlake Boulevard
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Case No. Attachment B
SV12-020 Page 1
Site Plan
WATERMERE EXISTING 8'X 8 "'V "SHAPE SIGN
LOCATION AND SETBACK
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WATERMERE ENTRY AND SUBJECT SIGN PROPOSED
8'X8'V SHAPE (64 •
PINK FIELD INDICATES TEXAS D.0,T. EASEMENT
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Case No. Attachment C
SV12 -020 Page 1
Proposed Sign
(previously approved 2010 & 2011)
Case No. Attachment D
SV12 -020 Page 1
Sign Variance Application
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
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2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed.
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3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
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4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. _
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Case No. Attachment E
SV12 -020 Page 1