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Item 4K!"ITY OF S0UTHLA1<,,E Department of Planning & Development Services STAFF REPORT September 26, 2012 CASE NO: SV12 -020 PROJECT: Sign Variance for Watermere at Southlake REQUEST: Southlake Watermark Holdings, L.P., is requesting a variance from the Sign Ordinance No. 704 -F regulations for a temporary land sign. The subject property is located at the southeast corner of West Southlake Boulevard and Watermere Drive and the address is 2807 West Southlake Boulevard. The applicant is requesting approval of a one year extension to allow the existing v- shaped development sign that exceeds the maximum sign height and maximum sign area standards as well as the allowable duration for this type of sign. The sign is v- shaped (2 sided), 13 feet tall, and 200 square feet in total area. On November 16, 2010, City Council approved a variance for this sign for a period of one year; requiring the applicant to paint the sign framing material to a black, wrought -iron type textured finish. The applicant has complied with the stipulations of that approval. On October 18, 2011, City Council granted a one -year extension to the previously approved sign variance. This request does not propose any changes to the existing sign. The specific variances requested are as follows: Sign Regulation Current Regulation Proposed Sign Maximum Sign 7 feet (1 sided sign) 13 feet (2 sided sign) Height or 5 feet (2 sided sign) Maximum Sign 48 square feet total (1 sided 200 square feet total; 100 Area sign) or 64 square feet total (2 square feet per side sided sign) Duration 1 year or upon issuance of 1 additional year C.O. for all buildings COUNCIL ACTION: Consider sign variance approval ATTACHMENTS STAFF CONTACT: (A) Background Information (B) Vicinity Map (C) Site Plan (D) Sign Exhibits (E) Sign Variance Application Ken Baker (748 -8067) or Lorrie Fletcher (748 -8069) Case No. SV12 -020 BACKGROUND INFORMATION APPLICANT /OWNER: Southlake Watermark Holdings L.P. PROPERTY SITUATION: The property address is 2807 West Southlake Boulevard. HISTORY: April 18, 2006, City Council approved a variance to allow a development sign with a height of 15 feet and an area of 160 square feet at this location for a period of 18 months from installation. This sign was removed in spring 2008. April 15, 2008, City Council approved a variance for this sign for a period of one year. May 15, 2009, City Council approved a variance for this sign for a period of one year. November 16, 2010, City Council approved a variance for this sign for a period of one year; requiring the applicant to paint the sign framing material to a black, wrought -iron type textured finish. October 18, 2011, City Council approved a one -year extension on Consent. (Sign Variance approval expires November 16, 2012) STRATEGIC LINK: Quality Development CITIZEN INPUT/ BOARD REVIEW: None STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. COUNCIL ACTION: N:ICommunity DevelopmentlMEMOISigns120121SV12 -020 - Watermere at SouthlakelStaff ReportW12 -020 09- 26- 12.docx Case No. Attachment A SV12 -020 Page 1 Vicinity Map 2807 West Southlake Boulevard 'Lai LU w ou LU (Y LU 7- fy L 285 570 4C FE Case No. Attachment B SV12-020 Page 1 Site Plan WATERMERE EXISTING 8'X 8 "'V "SHAPE SIGN LOCATION AND SETBACK r„ WATERMERE ENTRY AND SUBJECT SIGN PROPOSED 8'X8'V SHAPE (64 • PINK FIELD INDICATES TEXAS D.0,T. EASEMENT 11 P 1 1 1 Case No. Attachment C SV12 -020 Page 1 Proposed Sign (previously approved 2010 & 2011) Case No. Attachment D SV12 -020 Page 1 Sign Variance Application Demonstration Please demonstrate that the following conditions are applicable to the requested sign variance: That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. 06 M CQ is bei)n 2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. r�CW aw)f b V) a Wall wv�� ad K� wn� - f6 M (W - 11� �V3 Aistm-IM)909 s is K F. 3. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. I& 1 k TV, MS h I %t I � 0 , Yd � U,0� 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. _ 1XN1 � P Case No. Attachment E SV12 -020 Page 1