Item 9A!"ITY OF
S0UTHLA1<,,E
Department of Planning & Development Services
STAFF REPORT
September 12, 2012
CASE NO: SV12 -016
PROJECT: Sign Variance for the National Floor Safety Institute
REQUEST: The National Floor Safety Institute is requesting a variance from the Sign
Ordinance No. 704 -F regulations for an attached sign that exceeds maximum
allowed logo height.
The subject property is located in the Cornerstone Business Park development at
2815 Exchange Boulevard, Suite 200. The applicant is requesting approval for an
attached sign on the front elevation which faces Exchange Boulevard. The
maximum logo height allowed for this location is 20 inches; the applicant is
requesting 35'/2 inches.
The specific variance requested is as follows:
Sign Regulation
Current Regulation
Proposed Sign
Maximum logo height
20 inches
35'/2 inches
ACTION NEEDED: CONSIDER APPROVAL OF SIGN VARIANCE REQUEST
ATTACHMENTS
STAFF CONTACT:
(A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Sign Exhibit
(E) Sign Variance Application
Ken Baker (748 -8067)
Lorrie Fletcher (748 -8069)
Case No.
SV12 -016
BACKGROUND INFORMATION
APPLICANT /OWNER
PROPERTY SITUATION:
HISTORY:
STRATEGIC LINK:
CITIZEN INPUT/
BOARD REVIEW:
STAFF COMMENTS:
COUNCIL ACTION:
Russell Kendzior / National Floor Safety Institute
The property address is 2815 Exchange Boulevard, Ste. 200.
August 7, 2012; the applicant was permitted for a temporary banner sign at
this location.
Quality Development
None
The sign criteria, site plan and application are attached to this report.
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Case No. Attachment A
SV12 -016 Page 1
Case No.
SV12 -016
Attachment B
Page 1
Vicinity Map
National Floor Safety Institute
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Case No.
SV12 -016
Attachment B
Page 1
Site Plan
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Case No. Attachment D
SV12 -016 Page 2
Proposed Sign
27" wide x 35.5" tall
Yellow box
31" Figures
9 x 84" Bann
box
55" wide x 35.5" tall
Vey box NFSI
16" Tall Letters
3.75"
Y
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65 Feet
The material of the sign is constructed from 3mm thick Max Metal, also known as Diebond. The
sign is not a cabinet. There is a white base layer that is mounted to the building with the three
colored boxes mounted to the white background plate. The letters shown are router cut out to
allow the white plate to show through. The logo figures are mounted to the yellow box.
Case No. Attachment D
SV12 -016 Page 2
Sign Variance Application
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
The sign is question is that of our corporate logo which is a nationally registered
trademark of the corporation. Both the combination of lettering and image are unique
components of the logo to which their scale and size cannot be individually modified.
To scale down the entire logo by 25% would reduce the size of all the letters making
the smaller lettering located at the bottom, very difficult to read from the street thus
making the sign illegible.
That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed.
The space where the sign is located is where the buildings architect had designed
a sign to be placed. Based on sign industry standards the sign should be approximately
44" tall and 84" in width.
That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
The size of the sign is only 60% of the size that it could be per the sign ordinance
The sign will not be oversized for the area it will be located. Other companies in the
area have similar sized or larger signs to which ours would not be out of place.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
The overall size of the sign is well within the sign ordinances provisions.
The sign is that of the organizations registered trademarked logo which
is comprised of three individual components including: a boxed image of a person
failing, a large grey box at the top containing the letters"NFSI" and a small banner
along the bottom containing the organizations name. To change any one component
would change the entire logo and therefore not be a fair representation of the
organizations public image. To reduce the overall size of the sign would make it difficult
to read from the street which is the purpose of the sign.
Case No. Attachment E
SV12 -016 Page 1