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Item 6B
r"IT" OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT August 1, 2012 CASE NO: SV12 -012 PROJECT: Variance to the Sign Ordinance for Starbucks REQUEST: Hilton Displays, on behalf of Starbucks is requesting variances to Sign Ordinance 704, as amended, for maximum logo height, sign type, sign placement, maximum number of signs, type and number of directional signs and minimum height for address numbers on a monument sign. Starbucks will be located at 125 Davis Blvd. in the Southlake Marketplace shopping center. The applicant is requesting logo signs on three sides of the building; the east, north and south elevations. They are 48 inches in height and proposed to be placed off - center. The maximum logo height allowed for the east and south facades is 17'/2 inches; for the north fagade is 22'/2 inches. The logo sign placement proposed for the east and south facades is right justified, and for the north fagade, left justified. The two small attached drive -thru signs proposed on the east and west elevations are designed as cabinet signs which are prohibited by ordinance. The east elevation drive -thru sign is located to the left of the logo and the west elevation drive -thru sign is placed right justified under the main attached channel lettered sign. The regulation states that attached signs shall be placed in the middle 75% of the single plane fagade. The number of attached signs allowed by ordinance is one per street front with a maximum of two per tenant or lease space; the applicant is proposing attached signage on all four elevations. There are four directional signs proposed for this site. They are designed as a cabinet and do not have masonry framing. The ordinance requires a minimum of six inches of sign structure to completely surround the sign face. A maximum of two directional signs are allowed per site. Lastly, the monument sign proposed is located along Davis Boulevard in approximately the same location as the previous business monument. The address numbers shown on the exhibit measure six inches in height; the required height for monument sign address numbers along freeways and regional boulevards is eight inches. Case No. SV12 -012 Below is a summary of the requested variances: Sign Sign Regulation Proposed Current Regulation A Maximum Logo Height - for East and South 48 inches 17'/ inches Elevations 0 _ Maximum Logo Height for North Elevation 48 inches 22'/2 inches East and north elevations — right justified Attached signs must be placed Placement in the middle 75% of the single South elevation plane facade — left justified Sign type Cabinet Prohibited I-DRIVE THRU East elevation —just left of the proposed logo Attached signs must be placed I,_DRIVE THRU Placement West elevation — right in the middle 75% of the single justified directly plane facade underneath proposed channel lettered sign Each lease or tenant space shall ALL ATTACHED Maximum number of All four sides of the be permitted only one attached SIGNS attached signs building building sign per street front with a maximum of two signs per tenant/lease space Maxi mum number of :DRE directional signs 4 2 allowed per site ' DRIVE THRU Sign type Cabinet Prohibited Case No. SV12 -012 ACTION NEEDED ATTACHMENTS STAFF CONTACT Consider approval of requested sign variances (A) Background Information (B) Vicinity Map (C) Site Exhibit (D) Proposed Signs (E) Sign Variance Application Ken Baker (748 -8067) Lorrie Fletcher (748 -8069) Case No. SV12 -012 RIVE DRIVE Sign structure Double faced illuminated A minimum of 6 inches of sign structure must completely plastic cabinet surround sign face Address numbers must be a COFFEE Minimum height for minimum of 8 inches in height DRIVE address numbers on a 6 inches on monuments signs located monument sign along freeways and regional boulevards ACTION NEEDED ATTACHMENTS STAFF CONTACT Consider approval of requested sign variances (A) Background Information (B) Vicinity Map (C) Site Exhibit (D) Proposed Signs (E) Sign Variance Application Ken Baker (748 -8067) Lorrie Fletcher (748 -8069) Case No. SV12 -012 BACKGROUND INFORMATION APPLICANT: Hilton Displays on behalf of Starbucks OWNERS: Steven & Susan M. Raio PROPERTY SITUATION: The address is 125 Davis Blvd. HISTORY: There is no variance history for this site. Other variances approved for Southlake Marketplace October 4, 1994; Blockbuster Video was granted variances for letter height of 30 inches and sign area of 61.88 square feet for both the north and west facades. October 5, 2004; Highland Nails & Spa was granted an increase in allowable area from 15 square feet to 24 square feet. March 21, 2006; Ella Bella was granted an increase in allowable area from 12 square feet to 22 square feet. June 20, 2006; Taco House was granted an increase in allowable area from 13.37 square feet to 24.6 square feet. August 1, 2006; Wing Stop was granted an increase in allowable area from 14.25 square feet to 25.67 square feet. January 25, 2011; Mooyah was granted an increase in letter size from 14 inches to 30 inches as well as an increase in area from 29.6 square feet to 43.8 square feet on the north elevation (facing W. Southlake Blvd.). Mooyah was also granted an increase in letter size from 18.5 inches to 20 inches on the west elevation (facing Davis Blvd.). May 17, 2011, Dunkin Donuts variance request was granted noting the following: applicant's agreement to bring the monument sign into conformance with current city regulations; reduce the logo height to be in equal proportion to the Dunkin Donuts lettering on the front, east and west side of the building; the lettering to be two 15" stacked with about two inches, similar to what was shown in the application; the cup would be reduced to match the lettering; the individual letters would include backlit channel lighting and remove the wording "coffee and more "; two drive - through signs totaling 4.63 square feet each in the locations that have been identified on the plan; elimination of window signs and awing signs; and noting that sign variances are conditional upon the monument sign being brought up to standard. STAFF COMMENTS: The sign drawings, site plan and application are attached to this report. N: ICommunityDevelopmentlMEMOISigns120121SV12 -012 StarbucksW12 -012 Starbucks.CC 08- 07- 12.docx Case No. SV12 -012 Attachment A Page 1 Vicinity Map Starbucks SV12 -0'12 Sign Variance w ( Southlake Marketplace y, 0 300 600 1,200 Feet Case No. Attachment B SV12 -012 Page 1 r O N —j 59 J `la O 0 F�h� N r Q o h O L O CS? (V I PA O �N 5 QO G> r 2225 1900 X 3`3 1904 LL 190 N 19p5 �QA r 0 A h� Nom' O 6 LO � hgO 507 r r 1914 1910 mo o ° I 1921 1917 1913 1909 19 SV12 -0'12 Sign Variance w ( Southlake Marketplace y, 0 300 600 1,200 Feet Case No. Attachment B SV12 -012 Page 1 Site Plan �..` � � n D4,� sTARBUCKs 8 acxrx� :D 9m6A , ORIYE Txxu IL:� '6RIYE �� TRRx 0 MENU BOARD 0 CLEARANCE BAR C_/ BIDBA lX�xNY011 SMx E X ] Case No. SV12 -012 Q PRE -MENU MONUMENT U 0 STARSUCKS COFFEE Attachment C Page 1 Proposed Signs 48" WALL. SIGN ON -3 4 a 1 2 Bna;IFIG110N6: Q 6B'nvinmml dw Y %W hti7M131N IWMi1 wenmW , tl.Y.CM b D03'�.vtlFeP, F-1 tl W1Or D ". eM .Ir ,b cahbel HbckpaFj Nua . rnai WbH y1 e'rn"owhitenlyMC. r•as.l Lack rmmeio wm wuim ne3a nmwa milrer aJHIn. GwF a byu 1, be 19 wrtaie 3M ha 1 SLttWl *M. cWYW Hhmr tlY whi wNIeoI -Z2 N363UIG haclmmunQ lmpb In show Nlu m - I BNtk dr30•r2 tretkprourN. QM ra1N 111 I�elegoE k Xh LwnMClm[ "wkrc LE�s bsWktlmhack m dmc wwre wnn seH -c Ices wrrmcan cwam in wub rlmce. rasmnmwr hre�u�". ■all momnl. EVMAf a'ri .o 12M in 3" a Maw �6itllmFliY �WkYlnr fig' -!Y 115 90.Fr. T I T 30'x" �16 SaFT. . 16 8O.Fr. T T f a - � 1e' -0' .-..'� - © 6 "LTRa.- 72290. FT. - r^ O 5W a t/Irbmmr , 3L1'u�smmw 11/Nirwpgp. ow w. yler GEEG� � A at� ow SPECIFICATIONS: Q 46'o21e,zmi`j Single faced Internally Illuminated wall mound logo disk. Cabinet to be 3'rrml„Ia deep. fabdeated aluminum sldewalls and hack Pahl cabinet black frolyorethane- Faces to be 3/16'151++r9 while acrylic. t black Tdmcap with square head screws retainer edging. Q Graphics of logo to be 1st surface 3M translucent Sodtchcal vinyl. Copy to show thru white of Holly Green #3630.76 background. Logo to show thru While of Black #230 -22 background. © Internally illuminate logo disk with Lumifieient" white LED's installed to back of disk. Rower with se0- conhdned Lumiffcem" power supply covered in white vinyl film. Fasten to wall with required fasteners. wall mount EVOLVED 40" f127gzmml 12.56 120 Case No. Attachment D SV12 -012 Page 1 W4r l NORTH ELEVATION 1i SQ.FT. 30'-6" 18' -6" EAST ELEVATION 16 SQ.FT. . y • 6" LTRS.. - 7.32 SO. FT. 16 SQ.F'T 69' -9" SOUTH ELEVATION u Case No. Attachment D SV12 -012 Page 2 LED ILLUMINATED WALL DIRECTIONAL QTY. 2 a V2• 4.7ow.y 9P�IFlGIIOM6: p IadMm he rmsWCled hrm e�duieE alumlmm IAWJ -81921 or usla9 ,499 anmFUm Natl mer alrrtinum hams. apmNCabinelm ne6lfYmw.�Id�.E "h8ie[IO be NI�d IDneRJ1 D R � EI$ -MiF -3 Clu�ca91. pFace Nhe Y1 B'(SmmI NTBe acrylic vl%h7'�.y81'p"mK1 /18'p�q dum.an9le pelnlM lB manll Owe cvinyi A'3fi:IPfi9.GmprlpmEe fYel slrnce hanshecenl 9MSOmrM 1111 F 41 N.— M98MB& -0A lnan' b ehcw thm wh. mthe n ft-N. Ftir`. P LED INumWW-W kLumft,,A - LM p wwe« la � �n�amalewl »wren AIM mm�Me wenm a ae>s oaly"eroea� ma p vmanemmol nsrm,m"I ewers, mamea wrthm a aeeea h�mmae nm Q Fa91en uhnBl llinh b wai 30'$" t 16 SO F1 6P n 3eoea8ylrega E19el ke+anisw �� ® I - 6" LTRS. -7.32 SQ. FT. 47' - 28:7 SQ, FT. 6" LTRS. - 7.32 SQ. FT. 1 rain 11mrlSWllluminandB D ,,j r �•�• '�" • ' er [,Ii (n 1 7.81 M u9 game Iwl 0 ° - -D RIVE 9 Fart VECIF1 MON6: Q Cabinet to W constructed from extruded iluminum IM-81927 or usklfl ;690 akftw shoat OM aluminum panne DVO of CabiT0 to be 4 1 ro1Lm9 deep. UbW to be pa rled to match E&MTF -3 Charcul v Fare la he 3115 White acrylic with 1'12s, —) x T'an —p x 111e"r&" alum. angle palneso to match Durarwdic virryl #363&69. Graphics to be first surface translucent 3M1 SCW.chca' v ry Duranuooc #3630-69. 'DRIVE THRU" copy to show thru whim on the background. Q LED Iilurninabon to be Lurnficiernl• vfiile LED's Pewer supphed to be self corrtalned whhln cabinet, mounted wllhln a clear pair arbor. ate brat Q Weatherproof fteon necil switch. mourto wrmpn a Clear polycaftnale box Q Fasten Caplet flush to wag 47'-6' 26.7 SQ. FT. l — 6" LTRS. - 7.32 SQ, FT. a WEST ELEVATION Case No. SV12 -012 Attachment D Page 3 WEST ELEVATION / STORE ENTRANCE (variance request for this elevation is the placement and sign type for the Drive Thru sign only) 16" LED CHANNEL LETTERS G7 6' . / $8.7 SQ. FT. �v em rnmaw xlcnsauxw Mm weaMl: QTY 1 ® � / xncmm,�� acMlA .nn awtiea nml 7 8" LTRS. • 7.32 SD. FT. �, am marelratlan rrrrrLyr.y 18'-8' q— ?� �r a era • pr ra • w>ae Fa wyplV msaaReA AS TA Ii U F F 'E E ss Espaspd xVM1lu bmrtler SPECIFICATIONS IIII� IIII InmmeAy araminatea rnannel letters m m mbrcamG 11wn ww,4M alimm�um wiM peapa.n�tl VJM1Ae nleime W panmd ee6� inM Bld. paYumu.aae a��o 1 z d1 weelmm ba awnnwm n D no-maree m z�awau era nea1M. Is•[aos.m arc nemm� 3 Forms m [e S "16" 1' - `anml WM1ile acMk wM i• (25.) tinvp Cwiruif 6&e�vlew ]M 3wlcJhal ner adaro. s4c ce N]630 -16 Hdly O�am xry3 wM NT aM1OrrNVeupM1 c�ahT b"dere. C Lalbc FunlrrrmD aw'v.nFiaarrt i.m 'a vn' ianDm pmxw wcpy P t,wrra mtr matYwAubm xml, � � . iemm�hew tllmnYlNu G7 6' . / $8.7 SQ. FT. �v em rnmaw xlcnsauxw Mm weaMl: ® � / xncmm,�� acMlA .nn awtiea nml 7 8" LTRS. • 7.32 SD. FT. �, am marelratlan 18'-8' q— I mDAHrare Fa wyplV msaaReA _� ®.rarmep� �xa•w,ansumtmr 6w 16" LED CHANNEL LETTERS QTY- I 21'•7" 91579mm1 12'•19112 " fa92 9'•e " a4aamm1 - � OFF ICI IrI I S 1 - ! ExpmuA wlhka border U =• r- t6' 1406mral 9116" 114mrn! home A IIMem I IIrieMd CRIB 111M I 9+s to be fabricaSer! from .04Q3cW 9�lrrltlurn wkh pmpd lledVAft bdmk ra and Pr;MW 38tin finish Black paNurWorm wttl ki i. LMwbwks to be aluminum popl•ak*W to eldemlls and waled. B Faces to be 3116" (Smm) Whb acryec with 1' (C5mm) Blank I ; retaaner edging. Cewler of Faces to be fret surface 3M Su 03630 -16 Hdly Green vinyl whh While show4hmugh Sera.Lh bu , Sums. C Letters i9urninated wl "LurnAclerd LED's wl remote pDwe£ suippy 17 Letters to be irw38Ned flush to wail. Case No. SV12 -012 Attachment D Page 4 Directional Signs TYPICAL SPECIF"I'1eFIS QTY 3 D.U. laced 11—ted directional sip7. e'a € Q Cabhgl to be e•panw deep mowed Grey ABS Wasik '� �®�"; a �• S w A�i r i' '" "'��u` �a&VaiirW wlNe ardl section pa:nea mmAh cacao 1 hwABSwwr raw caw 1• tlw _ -_ aMY�wwrYaYmnxi5 Nr6!.wm -. k.i s�mr 6a QFaces N to l /e'P I loam polycardwale. wMi Second _ e•< rw — - '>s� , rs prey- •�>um.,•vm surlsoo apolad lrrlsbwm 3M ScachcW myl- Hdry DRIVE, Green #3030 -76 —w and Na 1, keens, to be Q q �� © y t' � pyl6lu "3M kotercal veyl -Hlaek #3@30 -22 will, THRU t wmwanw Iranslueant 3M SorXe r l vinN- #3630-20 while Pdmunaib zaw datuew appllw W41M an a s9. Fr. awawo '.oNh�mwraka " ai1>,re rt "'Q' gwprF ayrlepFaarnam -- n maw T '-0 r' srruiq Q6'yRn,da_a 114'nnel inswad whae acrylic disk wait ��ag O. yaye Mphw pusnedrw 311 sir -•�TMI A silkscr Gla -- ,A 8 wrtv „ —,u � UomwaPmr a. kei.wsBl tH'm•�zrlt�w.ewp?dr es. O Front Elevation View Side Elevation View #r�w.AnemrcuswwwF © \ \_ Q'IVTw.�emaa m,aeewwm li InMmal Mocha m he labricamd p,r swwmwmmmwep bw ea"v,,, a spercrosesseppniklh_ ym"" lir ereo°r`w'aaar Illuminadan Of message and logo races to oc Q Vertical Cross- Secton View ryla. by White LED's All screws Io he Rinn— Square head.. (� rome to be as per local coy or state sign cods Paws +t. sign oy W." smmr pcmm xmnp wrnw� p re dwprmmzw mama smp� azb Im a",, m mm caw �Aw ewa�s `� �. ruwza,vm�am:naurs�o © FroM Elevation View Q Side Elevation View QTY 3 p•.i � � O v1•re -wkrlwdprM cacao aRw krw tendon radius 67'(1702pm) y 1 4D rn+.,rsa an'rr."rlrt•nr.,a qtr T. DRIVE THRU O Horizontal Cross- Section View S@EB } 3/16'(5mm) Grey ABS decor Dlr"'oral dal. DIF wMir" DRIVE Illumi rated EVOLVED ' THRU de' 2.1 9.0 120 0.9 nm) x 1 /4 "m) inserted white 6 "n5a tem QTY 3 p•.i � E tendon radius 67'(1702pm) y 1 i ssmmi } 3/16'(5mm) Grey ABS decor o_ } Wnt 1')2smm) dia. _ nm) x 1 /4 "m) inserted white 6 "n5a tem acrylic disk pushed through DRIVE 3/16'IS run ABS E THRU 1 /8" (anw0 Clear palycarbonate lace Pairded white 7 SO. FT Weatherproof switch 3/4 "prmm) c/w OWOFF sticker Vero 1"p—) dia. Melded ABS box painted I. match Print; Black 7C A Front Elevation View o Side Elevation View SPECIFICATIONS! Double faced illuminated directional sign. Q Cabinet to be 6 "(23mm) deep moulded Grey ASS plastic Middle painted white and lower section painted to match PMS Black 7c. Faces to be 1 18 'Idmnl clear polycarbonate, with second surface applied translucent 3M Scotchcal vinyl- Holly Green #3630 -76 arrow and Black letters to be translucent 3M Scotchcal vii Black #3630.22 with translucent 3M Scotchcal viri #3620 -20 white diffuser applied behind all. Q 6 "I22 —o dia. x 1 /4 "Iew0 inserted while acrylic disk with silk screened Starbuck's logo pushed thm 3116 "rsmmi ABS. Q Internal structure to be fabricated as per cross section (left). © Illumination of message and logo faces to be by White LED's All screws to be Robinson Square head. Q Footing to be as per local city or state sign codes. Power to sign by others Case No. SV12 -012 Attachment D Page 5 TYPICAL QTY 1 -- T yre s�arw IIrDa.0 x llrw ow1w "ft - gild SMLGb DIREMONALA: FACE SIDEA THANK YOU smE B QhLY Monument Sign 2.0 �* 4 DRIVE '" ft—us t" THR U 01,7, -1 NX D,ICII( I w+am Now Par" 1XIMdp/47D' Brtl;t1`_ 3l� "1...T OMPHLM 1A SURFACE VINYL VINYLS: tw �NrDFF sJ[te' Vora"& V a deC AP n o 0 y m ,C� YIN �IILk Pak e FmM Elevation !flew o Side Etevallon Vbw- DIREMONALA: FACE SIDEA THANK YOU smE B QhLY Monument Sign 2.0 CS OPE: OfF LLUMINATED MONUMENT STRUCTURAL FRAMEiBAND: FASCIA: S" STUCCO BAND TO MATCH BUILDING FASCIA EACES: 3i16" 7328 WHITEACRVLIC OMPHLM 1A SURFACE VINYL VINYLS: -3 3630.76 HOLLY GREEN -3M 3630.22 BLACK ILLUMINATION' WHITE LED'S POWER: 120V POWER SUPPLIES NOTES -ALL WIRING UL APPROVED AND BARE LABEL -BRICK BY OTHERS Case No. Attachment D SV12 -012 Page 6 Sign Variance Application Demonstration Please demonstrate that the following conditions are applicable to the requested sian variance: That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. Consideration for the items requested will avoid an unnecessary hardship by allowing promotion and exposure of the business enjoyed by adjacent tenants. 2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. The signage requested for consideration is to solve the practical difficulty of identifying & routing customers with 3 access points onto the parcel. I That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. This request will be wholly compatible with adjacent properties as the adjust business utilizes the types of signage being requested. 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. The attached required is in harmony with spirit and purpose of the sign ordinance. The following items stated in the purpose and intent of the ordinance, (Section 2 of Exhibit A) are affirmed: • Maintain and enhance the aesthetics of our community • Enhance automobile and pedestrian safety • Encourage the integration of signage with landscapes and building design * Protect and enhance economic viability of the City's commercial corridor * Promote the use of aesthetically pleasing sign materials, colors and types * Require safe and effective signage Case No. SV12 -012 Attachment E Page 1