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Item 6B13 SOUTHLAI<,.,E CITY OF Department of Planning & Development Services STAFF REPORT June 13, 2012 CASE NO: SV12 -011 PROJECT: Sign Variance for Bonefish Grill Restaurant REQUEST: Carroll / 1709, Ltd. is requesting a variance to the Shops of Southlake Master Sign Plan requirements for maximum letter and maximum logo height; and a variance to Sign Ordinance No. 704 -F for the placement of an attached sign. The applicant is proposing identical signage for the north and south elevations. The letter and logo height proposed exceeds the Shops of Southlake Master Sign Plan as well as Sign Ordinance 704 -F. The proposed sign for the west elevation also exceeds maximum letter height allowed for Bonefish. The text for Grill is under allowable maximums. The proposed west elevation sign is also shown aligned to the left of the single plane facade which is not allowed by Sign Ordinance 704 -F. The specific variances requested are as follows: Siqn Regulation Proposed Permitted by Permitted by Sign Shops of Southlake Ordinance 704 -F max letter height 21.5 inches 18 inches 18 inches for north elevation max logo height for 28.5 inches 22.5 inches 22.5 inches north elevation max letter height 21.5 inches 18 inches 14 inches for south elevation max logo height for 28.5 inches 22.5 inches 17.5 inches south elevation max letter height 24 inches for for west elevation Bonefish; 12 inches 18 inches 16 inches for Grill attached facia signs placement of sign left side alignment on N/A must be located in the on west elevation single plane facade middle 75% of the single plane facade ACTION NEEDED: Consider sign variance request approval Case No. SV12 -011 ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Proposed Sign (D) Sign Variance Application STAFF CONTACT: Lorrie Fletcher (748 -8069) Dennis Killough (748 -8072) Case No. SV12 -011 BACKGROUND INFORMATION APPLICANT: David Palmer, Cencor Realty OWNER: Carroll / 1709, Ltd. PROPERTY SITUATION: The property is located west of 1221 E. Southlake Boulevard. HISTORY: There is no prior history for signage at this location, however, the following is a listing of the history for The Shops of Southlake and the inclusion of a restaurant on this corner, otherwise known as Building A3: - A rezoning and concept plan for "S -P -2" zoning was approved in May of 1996. - A revised concept plan was proposed in 1999 and deemed to be inconsistent with the "S -P -2" zoning by the Southlake Zoning Board of Adjustments. - City Council approved a change of zoning and concept plan to "S -P- 2" Generalized Site Plan District on May 17, 2005. - A preliminary plat was also approved by City Council on May 17, 2005. - A Final Plat was approved in September 2005. - A site plan was approved in October 2005 for the majority of the site - Building A3 was approved in February 2006. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. COUNCIL ACTION: WCommunity Deve lopmentlMEMOISignslConditional Sign PermitslShops of SouthlakeW12 -011 BonefishW12- 011.Bonefish.docx Case No. Attachment A SV12 -011 Page 1 Case No. Attachment B SV12 -011 Page 1 Vicinity Map Bonefish Grill Restaurant 22 215 219 1400 1230 6 214 W 211 1422 L 1200 � Q MAIN ST w o 0 0 _ �� �1s� 1< << N W 1as r co 172 1400 „' r 160 G7 — FOUNTAIN 120 P L 129 120 121 LL N 116 s ,10 11, 1100 1110 0° 1400 01 F.M. 1709 1401 1431 1451 1471 1445 1425 1435 1465 SV12 -011 N Sign Variance The Shops of Southlake 0 300 600 1,200 Feet Case No. Attachment B SV12 -011 Page 1 Proposed Sign — North Elevation 9 % .4 MTIBFVIaoEo T y c z.uwna..0 rM R a � SIDE VIEW REAR VIEW 4- k I L 0 TMa��o I P LAMPS BY 07 'ERS I P ` rau mw TABLET SIGN END NEW S CALE GENERAL SPECIFICATION: s�ie. TS N.. -EPS FOAM ANDALUMINUM BACKER ENCAPSULATED WITH TWO -PART POLYURETHANE HARDCOAT WITH HAND - TROWELED 100% ACRYLIC FINISH, Sw12427ALPINE WHITE. - HAND - CARVED EPS FOAM FISH WITH ALUMINUM BACKER ENCAPSULATED WITH TWO -PART POLYURETHANE HARDCOAT. PAINTED DUPONT IMRON COPPER METALLIC WITH HIGHLIGHTS TO MATCH PMS 405, PMS 338, AND WHITE. STi 6D-MOUNTED FLUSH TO FASCIA. Nl'4 : • 1 . � -_ � _= lea. PHOTOS 8 E LEVATION_ S Sm N.T.S. �_ g ©ii FISys — ' 6RILL' J _ -- Sign Regulation hhorth Elevation max letter height for -- north elevation Scale: 111T =1' -0" @ 8.5x11 max logo height for north elevation Case No. SV12 -011 t L Proposed Permittedt Shops of Sout 21.5 inches 1 18 inches 28.5 inches 1 22.5 inches Permitted by Sign 18 inches 22.5 inches Attachment E Page 1 Proposed Sign — South Elevation B / [rwTauenau =aunE � \ 1 • G w1M_PIUE� —\ REARVIEW - - -- SIDE VIEW e 1 I w - M- -- IAMPSBYOT ERS � ue f rfvu rcw -- TABLET SIGN NEW Scale'. NOTTO SCALE 3-1, N.T.S. GENERAL SPECIFICATION: -EPS FOAM AND ALUMINUM BACKER ENCAPSULATED WITH TWO -PART POLYURETHANE HARDCOAT WITH HAND - TROWELED 100% ACRYLIC FINISH, SW12427ALPINE WHITE. - HAND - CARVED EPS FOAM FISH WITH ALUMINUM BACKER ENCAPSULATED WITH TWO -PART POLYURETHANE HARDCOAT. PAINTED DUPONT IMRON COPPER METALLIC WITH HIGHLIGHTS TO MATCH PMS 405, PMS 338, AND WHITE. STD- MOUNTED FLUSH TO FASCIA. PHOTOS & E_ LE_VA_TIONS Scab: N.T.E. 138" �.� =0I Soutp Elevation Scale: 11116 " =1' -0" @ 8.5x11 Sign Regulation max letter height for south elevation max logo height for south elevation Proposed 21.5 inches 28.5 inches Permitted by 18 inches 22.5 inches Permitted by Sign Ordinance 704 -F 14 inches 17.5 inches Case No. Attachment E SV12 -011 Page 2 Proposed Sign — West Elevation 13'd 3t4 (161 314") • 6" —f 1' Trimcaa — Brack i 112 Watt White Ventex LEDs 3(16' WIII1e 2447 �—�t acrylic lace with Black P¢rf¢ral¢tl vinyl on first surface secono surface 363570 hite J .IMO Al— returns Pr a.1Black Through Batts (120 Volt)Lec. Power Supplies Behind Walt. Mount In Weather Proof Metal Boxes. • D—nnectSwitah ExistN Wall 1 61 3W West) Elevation Scale: 1116 " =1' -0" @ 8.5x11 E:7 Sign Regulation Proposed 9'95'(117 W) 1 �11'h "+ 2' -8314 (32314 ") t --BO H I I I S M G L BFG -24D BFG -240 12 inches for Grill Scale_ 1,7 0" @ 11x17 24 % 151.75= 25.6 58DFT attached facia signs • 6" —f 1' Trimcaa — Brack i 112 Watt White Ventex LEDs 3(16' WIII1e 2447 �—�t acrylic lace with Black P¢rf¢ral¢tl vinyl on first surface secono surface 363570 hite J .IMO Al— returns Pr a.1Black Through Batts (120 Volt)Lec. Power Supplies Behind Walt. Mount In Weather Proof Metal Boxes. • D—nnectSwitah ExistN Wall 1 61 3W West) Elevation Scale: 1116 " =1' -0" @ 8.5x11 E:7 Sign Regulation Proposed Permitted by Permitted by Sign Ordinance 704 -F Shops of Southlake max letter height for 24 inches for Bonefish; 18 inches 16 inches west elevation 12 inches for Grill attached facia signs placement of sign on left side alignment on NSA must be located in the west elevation single plane facade middle 75% of the single lane facade Case No. Attachment E SV12 -011 Page 3 Section View Scale: 112' =T -0" @ 11x17 Sign Variance Application gONf�y bRlll Demonstration 1. Enforcement of the sign regulations creates an unnecessary hardship on the applicant. Complying with all requirements of the sign ordinance creates a hardship for the restaurant to maintain their national sign identification. Bonefish Grill is located currently in twenty eight states. It is important to maintain consistency in their signage for advertising, brand image, and customer recognition. 2. That the situation causing unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. The trademark signage for Bonefish Grill utilizes a Back ground tablet with foam letters and a fish logo on it. The BONEFISH GRILL letters are 21'/" tall in order with a 28 %:" tall fish logo. This is minor considering the background size. The letters and fish are indirectly illuminated and not internally illuminated. The tablet sign as shown on the south wall and north wall are centered on the fagade they are mounted to. Any reduction in size of copy would create the entire sign to reduce proportionally which in turn would make for the sign to look to small for the wall it is affixed to. The proposed channel letter sign is 24" BONEFISH letters with 12" GRILL copy. The GRILL copy is propionate to the BONEFISH copy and is below the allowable 18" copy size. The channel letter sign shown on the west wall left justified over the canopy. Any reduction in size to this sign will cause the visibility of this sign to be difficult. This will also reduce the size of the word GRILL making it virtually illegible on the wall. This sign is crucial for visibility from the corner and multiple street frontages. This sign is competing for visibility with the existing large multi tenant sign at the corner in front of the Bonefish Grill building. We are not requesting any additional sign quantity over beyond the three signs that are allowed. 3. That the variance will not injure and will wholly compatible with the use and permitted development of adjacent properties. The variance will not affect adjacent properties and is compatible with other tenants within in this project and Southlake Town Square. A successful restaurant will only help the adjacent properties. 4. The variance will be in harmony with the spirit and purpose of the sign ordinance. The proposed signage is well designed, aesthetically pleasing, and in context with the building architecture, in no way could be considered 'visual clutter ". Effective signage is necessary for the economic viability of a restaurant at this particular location. Case No. Attachment F SV12 -011 Page 1