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Item 4LCITY 01 SOUTHLAKE Department of Planning & Development Services STAFF REPORT June 13, 2012 CASE NO: SV12 -007 PROJECT: Sign Variance for Modia Home Theatre Store REQUEST: Chandler Signs, L.P. L.L.P. is requesting a variance to the Sign Ordinance No. 704 -F requirements for maximum letter height, maximum logo height, and sign type for an attached sign. The proposed sign is for the north elevation of Modia Home Theater Store located at 3030 East Southlake Boulevard in Gateway Plaza Phase 11. This portion of the development is not subject to the Gateway Plaza Phase I or Phase II Conditional Sign Permits. The proposed sign is slightly larger than the existing sign on the south elevation, however, the design is identical. The specific variances requested are as follows: FiTo1101 ill I►1Ell Ell Q Ell 37 ATTACHMENTS: STAFF CONTACT: Sign Regulation Permitted Proposed Max Letter Height 16 inches 20'/4 inches Max Logo Height 20 inches 39 inches Sign Type Cabinet signs are prohibited The logo portion of the sign is designed as a cabinet Consider sign variance request approval (A) Background Information (B) Vicinity Map (C) Proposed Sign (D) Existing Sign (E) Sign Variance Application Lorrie Fletcher (748 -8069) Dennis Killough (748 -8072) Case No. SV12 -007 BACKGROUND INFORMATION APPLICANT: Chandler Signs LP, LLP C���iU►1�: ►�[•TIF1: •[TT� :Tii•7� PROPERTY SITUATION: The property is located at 3030 E. Southlake Boulevard. HISTORY: November 20, 2007 — City Council approved a variance request for maximum allowed logo height for the attached sign on the south elevation facing Southlake Boulevard. The regulation allowed for 24 '/2 inches; the proposed and approved logo height is 38 inches. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. COUNCIL ACTION: WCommunity Deve lopmentlMEMOISigns120121SV12 -007 ModiaW12- 007.Modia.docx Case No. Attachment A SV12 -007 Page 1 Vicinity Map Modia Home Theatre Store S y ' 11 4 2941 2951 3001 � �J \ GATE 2950 2956 O� �� N -� 3110 I/ Q 3000 - ��j1D 3p20 X30 SoU I\A P- 31 15 Q E U 3A05 0 { F 0 SV12 -007 Sign Variance 3030 East Southlake Blvd. Gateway Plaza Phase II 245 490 980 m Feet Case No. Attachment B SV12 -007 Page 1 Proposed Sign T 4 a a e M in W -2 O.A.L. 3 OD-A 00 �_F HOME J�HF S70RE 0 LETTER /LOGO DETAILS SCALE: 3 /4 " =V -0" Case No. Attachment C SV12 -007 Page 1 EXISTING ELEVATION NOT TOSCALE PROPOSED NEW ELEVATION NOT SCALE a PROPOSED NEW NIGHT ELEVATION NOT TO SCALE Existing Sign on South Elevation 10' 3-5117 M �.J D I 50„ 19.5" HOME THEATER STORE 6W Lease Width = 92' 34' Leas - Heigh ' 25 Height To Grade South Elevation 120" X 50 _ 41.66 Sq Ft Of Total Signage Reverse Channel With LEDS e t oaf HOME THfrATBR STORE Case No. Attachment D SV12 -007 Page 1 Sign Variance Application Please demonstrate that the following conditions are applicable to the reguested sign variance: 1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical ....... ..._.. - dif ICU on the applicant-. __....ff....._ -- }} 2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and its not self imposed. !7 1 I 4AA(Y�'M O - Y N q�-� 3. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. off''` 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. �s �t ►� vie- Wit t � Case No. SV12 -007 Attachment E Page 1