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Item 9A Department of Planning & Development Services S T A F F R E P O R T May 9, 2012 CASE NO:SV12-005 PROJECT:Sign Variance for Bottlecap Alley REQUEST: On behalf of Bottlecap Alley, GemCo Sign Group is requesting variances from the Sign Ordinance No. 704-F regulations for attached signs and a menuboard sign. The applicant is also requesting modifications to previously approved variances for an existing gasoline pricing sign. The subject property is located at 2150 E. S.H. 114, Suite 101, adjacent to Scooter’s Super Store. Specifically, the applicant is requesting an attached sign with a 40 inch logo on the west elevation and a sign with a 48 inch logo on the south elevation. The maximum allowed logo height is 17.5 inches for the west elevation and 36.5 inches for the south elevation. In addition, the applicant is requesting to add a menuboard sign attached to the existing dumpster enclosure. The Sign Ordinance allows for menuboard signs to be either freestanding monument signs or attached to a building. The specific variances requested are as follows: Sign Regulation Current Regulation Proposed Sign Maximum Logo Height 17.5 inches (west) 40 inches (west) 36.5 inches (south) 48 inches (south) Placement of Attached Attached to building Attached to dumpster Menuboard Sign enclosure In addition, the applicant is requesting to alter an existing gasoline pricing sign that was originally approved by variance in May 1998. Specifically, the applicant is requesting to add a 24.1 square foot “Bottlecap Alley” panel to the base of the sign. The original sign approval did not show a sign panel on this portion of the sign and limited the maximum total sign area of all panels to 100 square feet. With the addition of the “Bottlecap Alley” panel, the total sign area will be approximately 112 square feet. The applicant is also requesting to add a decorative brick cap to the top of the sign in order to provide room to install the street address. The original sign was approved to be a maximum height of 14 feet. The addition of the brick cap will increase the total sign height to approximately 14 feet 10 inches. The specific modifications to the previously approved sign variance for the gasoline Case No. SV12-005 pricing sign are as follows: Sign Regulation Current Regulation As Proposed Sign Approved by City Council Maximum Sign Face Area 100 sq. ft. (allowed) 112 sq. ft. 88 sq. ft. (existing) Maximum Sign Height 14 ft. 14 ft. 10 in. In the sign packet submittal, the applicant has also shown the following changes that do not require variance approval:  Replacement of the sign panel on the existing menuboard sign  Addition of an awning over the drive-through window  Replacement of the existing blue awning with a red awning on the south/southeast elevation, and  Replacement of one of the sign panels on the nonconforming monument sign (adjacent to Kimball Avenue) with a “Bottlecap Alley” sign panel. ACTION NEEDED: Consider approval of sign variance request ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Site Plan (D) Sign Exhibits (E) Sign Variance Application STAFF CONTACT: Ken Baker (748-8067) Jenny Crosby (748-8195) Case No. SV12-005 BACKGROUND INFORMATION APPLICANT: GemCo Sign Group on behalf of Larry Marshall, Bottlecap Alley OWNER: C. Hodges Development Services, L.P. PROPERTY SITUATION: The property address is 2150 E. S.H. 114, Suite 101. HISTORY: October 1, 2002 – City Council approved a variance for 34 inch letters for Guido’s Deli. May 5, 1998 – City Council approved a variance for a monument sign with a readerboard for gasoline pricing with a maximum sign face of 100 sq. ft. and a maximum overall height of 14 feet. STRATEGIC LINK: Quality Development CITIZEN INPUT/ BOARD REVIEW: None STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. COUNCIL ACTION: N:\Community Development\MEMO\Signs\2012\SV12-005 Bottlecap Alley\SV12-005 Bottlecap Alley.docx Case No. Attachment A SV12-005Page 1 Case No. Attachment B SV 12-005Page 1 Site Plan Nonconforming Monument Sign Proposed Attached Sign Proposed Attached Sign Gasoline Pricing Sign Case No. Attachment C SV12-005Page 1 Proposed Signage – South Elevation Case No. Attachment D SV12-005Page 1 Proposed Signage – West Elevation Case No. Attachment D SV12-005Page 2 Proposed Signage – New Menuboard Case No. Attachment D SV12-005Page 3 Gasoline Pricing Sign Existing: Proposed: Bottlecap Alley panel dimensions: Case No. Attachment D SV12-005Page 4 Additional Changes (No Variances Required) Existing menuboard: Existing menuboard shown with new menu panel: Case No. Attachment D SV12-005Page 5 Sign panel replacement on existing nonconforming monument sign: Addition of awning to drive-through window: Case No. Attachment D SV12-005Page 6 Replacement of existing blue awning with red awning: Case No. Attachment D SV12-005Page 7 Sign Variance Application Case No. Attachment E SV12-005Page 1