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Item 9A Department of Planning & Development Services S T A F F R E P O R T March 14, 2012 CASE NO: SV12-004 PROJECT: All American Family Fitness REQUEST: All American Family Fitness is requesting a variance to the Southlake Town Square Phase I Sign Regulations and the Sign Ordinance 704, as amended, to allow a painted sign on the east elevation of their building lease space. The applicant is occupying the previous space used by Larry North Fitness. There is an existing painted sign for Larry North Fitness that was permitted in 2001. The applicant is requesting to paint over the existing sign using the same location, area of sign, and color. Southlake Town Square land management has submitted support for the proposed sign, stipulating that the sign must look “aged” when painted. Specifically, under Sign Ordinance 704, as amended, Section 5.2.6, signs directly painted on buildings are prohibited with the exception of signs that are less than five square feet used for building identification. Specifically, under the Southlake Town Square Phase I sign regulations, Section 8.0 Non-Conforming Signs, certain signs, while not technically meeting the requirements set forth, will nonetheless be considered for approval on a case-by- case basis. Staff has determined that the proposed painted sign would require City Council approval for a variance. On March 6, 2012, City Council considered the applicant’s original request and discussed sign options that would mimic the aged look of the existing Larry North Sign. The applicant tabled their request in order to bring forward a revised proposal. Below is a summary of the requested variances: Southlake Town Square Revised Proposed Sign Sign Ordinance 704-E Phase I Regulations Sign directly painted on East Elevation of building Non-Conforming Sign, to be located at 1430 E. Southlake Blvd. ( greater than 5 Prohibited sign considered on a case-by-case square feet; not intended for the purpose of identifying basis ) physical building 40 inch letter height for “F” 16 ½ inch letter height for All American Family Fitness Maximum letter height for 8 ¼ inch letter height Maximum letter height is 19 inch letter height for “A” upper story fascia sign is 10 for EST. 1996 24 inches inches 11 inch letter height for “All American” () Larry North sign has 12 inch letters Case No. SV12-004 128 square feet 62.3 square feet 30 square feet () Larry North sign is 128 square feet ACTION NEEDED: Consider sign variance approval ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Proposed Sign – LINK TO PRESENTATION (D) Sign Variance Application STAFF CONTACT: Ken Baker (748-8067) Lorrie Fletcher (748-8069) Case No. SV12-004 BACKGROUND INFORMATION APPLICANT: All American Family Fitness OWNER: Inland Southwest Management PROPERTY SITUATION: 1430 East Southlake Boulevard HISTORY: September, 2001; permit issued for Larry North Fitness painted sign. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. COUNCIL ACTION: March 6, 2012; Approved (7-0) to table until the March 20, 2012 meeting. N:\Community Development\MEMO\Signs\Conditional Sign Permits\Town Square\All American Fitness\staff report\revised report.docx Case No. Attachment B SV12-004Page 1 Case No. Attachment B SV12-004Page 2 Originally Proposed Sign Dimensions: F = 3 ¼ ft. A = 1 ½ ft. Existing Sign Letters are 12 inches in height Area is approximately 128 square feet Revised Proposed Sign Dimensions: Case No. Attachment C SV12-004Page 1 Sign Variance Application Case No. Attachment D SV12-004Page 1