Item 9A
Department of Planning & Development Services
S T A F F R E P O R T
March 14, 2012
CASE NO: SV12-004
PROJECT: All American Family Fitness
REQUEST:
All American Family Fitness is requesting a variance to the Southlake Town
Square Phase I Sign Regulations and the Sign Ordinance 704, as amended, to
allow a painted sign on the east elevation of their building lease space. The
applicant is occupying the previous space used by Larry North Fitness. There is an
existing painted sign for Larry North Fitness that was permitted in 2001. The
applicant is requesting to paint over the existing sign using the same location, area
of sign, and color. Southlake Town Square land management has submitted
support for the proposed sign, stipulating that the sign must look “aged” when
painted.
Specifically, under Sign Ordinance 704, as amended, Section 5.2.6, signs directly
painted on buildings are prohibited with the exception of signs that are less than
five square feet used for building identification.
Specifically, under the Southlake Town Square Phase I sign regulations, Section
8.0 Non-Conforming Signs, certain signs, while not technically meeting the
requirements set forth, will nonetheless be considered for approval on a case-by-
case basis. Staff has determined that the proposed painted sign would require City
Council approval for a variance.
On March 6, 2012, City Council considered the applicant’s original request and
discussed sign options that would mimic the aged look of the existing Larry North
Sign. The applicant tabled their request in order to bring forward a revised
proposal.
Below is a summary of the requested variances:
Southlake Town Square
Revised Proposed Sign Sign Ordinance 704-E
Phase I Regulations
Sign directly painted on East Elevation of building
Non-Conforming Sign, to be
located at 1430 E. Southlake Blvd.
(
greater than 5
Prohibited sign considered on a case-by-case
square feet; not intended for the purpose of identifying
basis
)
physical building
40 inch letter height for “F” 16 ½ inch letter
height for All American Family Fitness
Maximum letter height for
8 ¼ inch letter height Maximum letter height is
19 inch letter height for “A”
upper story fascia sign is 10
for EST. 1996 24 inches
inches
11 inch letter height for “All American”
()
Larry North sign has 12 inch letters
Case No.
SV12-004
128 square feet
62.3 square feet 30 square feet
()
Larry North sign is 128 square feet
ACTION NEEDED:
Consider sign variance approval
ATTACHMENTS:
(A) Background Information
(B) Vicinity Map
(C) Proposed Sign – LINK TO PRESENTATION
(D) Sign Variance Application
STAFF CONTACT:
Ken Baker (748-8067)
Lorrie Fletcher (748-8069)
Case No.
SV12-004
BACKGROUND INFORMATION
APPLICANT:
All American Family Fitness
OWNER:
Inland Southwest Management
PROPERTY SITUATION:
1430 East Southlake Boulevard
HISTORY:
September, 2001; permit issued for Larry North Fitness painted sign.
STAFF COMMENTS:
The sign criteria, site plan and application are attached to this report.
COUNCIL ACTION:
March 6, 2012; Approved (7-0) to table until the March 20, 2012 meeting.
N:\Community Development\MEMO\Signs\Conditional Sign Permits\Town Square\All American Fitness\staff report\revised report.docx
Case No. Attachment B
SV12-004Page 1
Case No. Attachment B
SV12-004Page 2
Originally Proposed Sign
Dimensions:
F = 3 ¼ ft.
A = 1 ½ ft.
Existing Sign
Letters are 12 inches in height
Area is approximately 128 square feet
Revised Proposed Sign
Dimensions:
Case No. Attachment C
SV12-004Page 1
Sign Variance Application
Case No. Attachment D
SV12-004Page 1