Item 6D Attachment
ORDINANCE NO. 704-EF
SIGN ORDINANCE
AN ORDINANCE AMENDING ORDINANCE NO. 704-DE, THE
COMPREHENSIVE ORDINANCE REGULATING SIGNS WITHIN THE
CITY LIMITS OF SOUTHLAKE, TEXAS; PROVIDING A TITLE;
PROVIDING FOR PURPOSE AND INTENT FOR THE ADOPTION OF
THIS ORDINANCE; PROVIDING FOR AMENDED DEFINITIONS AND
REGULATIONS FOR READERBOARD SIGNS; PROVIDING FOR
APPLICABILITY; PROVIDING FOR STANDARDS FOR TEMPORARY
AND PERMANENT SIGNS; PROVIDING FOR STANDARDS FOR SIGNS
REQURING PERMITS AND NOT REQURING PERMITS;
PROHIBITING CERTAIN SIGNS; PROVIDING FOR EXEMPT SIGNS;
PROVIDING FOR REQUIREMENTS FOR MASTER SIGN PLANS;
ALLOWING NONCOMMERCIAL (IDEOLOGICAL) COPY ON SIGNS;
PROVIDING FOR ADMINISTRATION AND ENFORCEMENT;
PROVIDING FOR THE ISSUANCE AND REVOCATION OF SIGN
PERMITS; PROVIDING FOR THE REMOVAL OF SIGNS; PROVIDING
FOR APPEALS AND VARIANCES; PROVIDING THAT THIS
ORDINANCE SHALL BE CUMULATIVE OF ALL ORDINANCES;
PROVIDING A SEVERABILITY CLAUSE; PROVIDING FOR A
PENALTY FOR VIOLATIONS HEREOF; PROVIDING A SAVINGS
CLAUSE; PROVIDING FOR PUBLICATION IN PAMPHLET FORM;
PROVIDING FOR PUBLICATION IN THE OFFICIAL NEWSPAPER;
AND PROVIDING AN EFFECTIVE DATE.
WHEREAS, the City of Southlake, Texas is a home rule city acting under its charter
adopted by the electorate pursuant to Article XI, Section 5 of the Texas Constitution and Chapter
9 of the Local Government Code; and
WHEREAS, the City Council of the City of Southlake previously adopted Ordinance
No. 704-D as the Comprehensive Sign Ordinance of the City the provisions of which have been
codified as Chapter 15.5 of the Southlake City Code; and
WHEREAS, the City staff has recommended amendments to Ordinance No. 704-DE;
and
WHEREAS, the City Council has heretofore developed and adopted a comprehensive
plan guiding the orderly and proper growth of the City in order to promote the public health,
safety, welfare and aesthetics; and
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WHEREAS, the City Council finds that the orderly and uniform regulation of signs is a
substantial factor in guiding the attractive and aesthetic development of properties in accordance
with the comprehensive plan and thereby avoiding detrimental impacts of signs on the
appearance of the City; and
WHEREAS, the City Council further finds that the regulations adopted herein allow for
a reasonable use of signs by businesses, residences and other properties for advertisement,
dissemination of protected speech and other purposes; and
WHEREAS, the City Council deems it necessary to amend Ordinance No. 704-D
E in order to protect the health, safety, and welfare of the general public.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE
CITY OF SOUTHLAKE, TEXAS:
SECTION 1.
The Sign Ordinance of the City of Southlake is hereby amended and shall be and read as
set forth in Exhibit “A,” attached hereto and incorporated by reference herein, which shall
replace in full the regulations contained in Ordinance 704-D E and Chapter 15.5 of the Southlake
City Code.
SECTION 2.
This ordinance shall be cumulative of all provisions of ordinances of the City of
Southlake, Texas, except where the provisions of this ordinance are in direct conflict with the
provisions of such ordinances, in which event the conflicting provisions of such ordinances are
hereby repealed.
SECTION 3.
It is hereby declared to be the intention of the City Council that the phrases, clauses,
sentences, paragraphs and sections of this ordinance are severable, and if any phrase, clause,
sentence, paragraph or section of this ordinance shall be declared unconstitutional by the valid
judgment or decree of any court of competent jurisdiction, such unconstitutionality shall not
affect any of the remaining phrases, clauses, sentences, paragraphs and sections of this
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ordinance, since the same would have been enacted by the City Council without the
incorporation in this ordinance of any such unconstitutional phrase, clause, sentence, paragraph
or section.
SECTION 4.
Any person, firm or corporation who violates, disobeys, omits, neglects or refuses to
comply with or who resists the enforcement of any of the provisions of this ordinance shall be
fined not more than Five Hundred Dollars ($500.00) for each offense. Each day that a violation
is permitted to exist shall constitute a separate offense.
SECTION 5.
All rights and remedies of the City of Southlake are expressly saved as to any and all
violations of the provisions of Ordinance No. 704-DE, Chapter 15.5 of the Southlake City Code,
or any other ordinances affecting the regulation of signs which have accrued at the time of the
effective date of this ordinance; and, as to such accrued violations and all pending litigation, both
civil and criminal, whether pending in court or not, under such ordinances, same shall not be
affected by this ordinance but may be prosecuted until final disposition by the courts.
SECTION 6.
The City Secretary of the City of Southlake is hereby authorized to publish this ordinance
in book or pamphlet form for general distribution among the public, and the operative provisions
of this ordinance as so published shall be admissible in evidence in all courts without further
proof than the production thereof.
SECTION 7.
The City Secretary of the City of Southlake is hereby directed to publish the proposed
ordinance or its caption and penalty together with a notice setting out the time and place for a
public hearing thereon at least ten (10) days before the second reading of this ordinance, and if
this ordinance provides for the imposition of any penalty, fine or forfeiture for any violation of
any of its provisions, then the City Secretary shall additionally publish this ordinance or its
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caption and penalty in the official City newspaper one time within ten days after passage of this
ordinance, as required by Section 3.13 of the Charter of the City of Southlake.
SECTION 8.
This ordinance shall be in full force and effect from and after its passage and publication
as required by law, and it is so ordained.
PASSED AND APPROVED ON FIRST READING ON THIS ___ DAY OF ______.
__________________________________
MAYOR
ATTEST:
__________________________________
CITY SECRETARY
PASSED AND APPROVED ON SECOND READING ON THIS ___ DAY OF
______.
__________________________________
MAYOR
ATTEST:
__________________________________
CITY SECRETARY
EFFECTIVE: _____________________
APPROVED AS TO FORM AND LEGALITY:
________________________________
City Attorney
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EXHIBIT A
Sign Ordinance
Table of Contents
Section 1 – Title 1
Section 2 – Purpose and Intent 1
Section 3 – Noncommercial Signs and Messages 1
Section 4 – Definitions 1
Section 5 – Applicability 9
5.1 – Nonconforming Existing Signs 9
5.2 – Prohibited Signs 9
5.3 – Exemptions 10
5.4 – Limited Exemptions 12
Table 1 –Sign Regulations for Signs Exempt from the Requirement of a Sign Permit 12
Table 2 – Standards for Window Signs
14
Section 6 – Permitted Temporary Signs and Specific Sign Regulations 14
6.1 – Temporary Signs Requiring a Permit 14
Table 3 – Regulations for Temporary Signs Requiring a Permit
14
Section 7 – Permanent Signs Requiring a Permit 16
7.1 – Wind Pressure and Deadload Requirements 16
7.2 – Sign Regulations 16
Table 4 – Attached Signs
16
Table 5 – Special Attached Sign Standards 18
Table 6 – Monument Signs for Businesses 19
Table 7 – Special Monument Sign Standards
19
Section 8 – Master Sign Plans 22
8.1 – Purpose 22
8.2 – Application Process 22
8.3 – Application Requirements 22
8.4 – Design Guidelines 23
Section 9 – Administration 28
9.1 – Role of the Administrative Official 28
9.2 – Sign Permit Required 28
9.3 – Application 28
9.4 – Fees 28
9.5 – Permit Expiration 29
9.6 – Appeals and Variances 29
9.7 – Responsibility for Enforcement 29
9.8 – Penalty for Violation 31
Section 10 - Severability31
Section 11 – Conflicting Ordinances 32
Section 12 – Savings Clause 32
Section 13 – Publication Clause 32
Section 14 – Effective Date 32
Appendix A – Design Guidelines for Existing Building For Sale/Leasing Ground Signs 33
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SECTION 1. TITLE
This ordinance shall be known as the City of Southlake Sign Ordinance.
SECTION 2. PURPOSE AND INTENT
The purpose of this ordinance is to create the legal framework for a comprehensive and balanced system of signage
in the City. These regulations are intended to provide an easy and pleasant communication between people and their
environment and avoid visual clutter that is potentially harmful to traffic and pedestrian safety, property values,
business opportunities, and community appearance. In addition to protecting the health, welfare, and safety of the
community, these standards are adopted in order to:
2.1Maintain and enhance the aesthetics of our community;
2.2Enhance automobile and pedestrian safety;
2.3Encourage the integration of signage with landscaping and building design;
2.4Protect and enhance scenic views and natural landscapes;
2.5Protect and enhance economic viability of the City’s commercial corridors by assuring aesthetic appeal to
businesses and residents alike;
2.6Promote the use of aesthetically pleasing sign materials, colors, and types; and
2.7Require safe and effective signage.
SECTION 3. NONCOMMERCIAL SIGNS AND MESSAGES
Any sign that can be displayed under the provisions of this ordinance may contain a noncommercial message.
SECTION 4 DEFINITIONS
.
ADMINISTRATIVE OFFICIAL: The department director
appointed by the City Manager to administer this Ordinance,
or the department director’s designee.
ALTER: To change the size, shape or outline, or type of sign
or to change the electrical lighting, except for the replacement
of lamps not brighter than the original or the replacement of a
surface panel.
ARCHITECTURAL DETAIL: Any projection, articulation,
relief, cornice, column, change of building material, window,
or door opening on any building.
Example of an awning with a sign
ATTACH: To stick, tack, nail or otherwise affix a sign to any
object.
AWNING: A cloth, plastic, or other nonstructural covering
that either is permanently attached to a building or can be
raised or retracted to a position against the building when not
in use.
BANNER: See SIGN, BANNER.
BUILDING: A structure which has a roof supported by walls
for the shelter, support, or enclosure of persons, animals, or
chattel.
Example of an awning with no sign
CERTIFICATE OF OCCUPANCY (C.O.): An official
certificate issued by the City which indicates conformance
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with building, zoning, and health and safety regulations and
authorizes legal use and occupancy of the premises for which
it is issued.
CIVIC ORGANIZATION: An organization which offers
community programs to citizen, City or civic affairs groups.
COMMENCEMENT OF WORK: For construction of a sign,
commencement of work shall be the point in time when the
sign has been delivered to the site and attachment to a building
has begun or holes are excavated for ground installation.
DILAPIDATED OR DETERIORATED CONDITION: Any
sign which in the opinion of the Administrative Official has
any of the following characteristics:
(a)Where elements of the surface or background can be seen,
as viewed from the normal viewing distance, to have
portions of the finished material or paint flaked, broken
off, or missing, or otherwise not in harmony with the rest
of the surface; or
(b)Where the structural support or frame members are
visibly bent, broken, dented, or torn; or
(c)Where the panel is visibly cracked, or in the case of wood
and similar products, splintered in such a way as to
constitute an unsightly or harmful condition; or
(d)Where the sign or its elements are twisted or leaning or at
angles other than those at which it was originally erected
Measuring setbacks and minimum distance
(such as may result from being blown or the failure of a
between monument signs
structural support); or
(e)Where the message or wording can no longer be clearly
read by a person with normal eyesight under normal
viewing conditions.
DISTANCE BETWEEN SIGNS: The shortest straight line
horizontal distance between the nearest elements of signs.
DISTANCE FROM EDGE OF PAVEMENT: The shortest
straight line horizontal distance from the edge of the street
pavement to a vertical line to the ground from the nearest
element of the sign.
DISTANCE FROM PROPERTY LINE (also Setback from
Property Line): The shortest horizontal distance from the
nearest property line to a vertical line to the ground from the
nearest element of the sign.
DISTANCE FROM R.O.W.: Distance of signs from R.O.W.
shall mean the shortest horizontal distance from the nearest
R.O.W. to a vertical line to the ground from the nearest
element of the sign.
DONATION BIN - A bin or similar structure used for the
collection of clothes or non-perishable food items.
Measuring distance from the edge of pavement
ERECT: To build, construct, attach, hang, place, suspend or
for attached signs
affix. This shall also include the painting of signs on the
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exterior surface of a building or structure.
FACADE: Any separate face of a building, including parapet
walls and omitted wall lines, or any part of a building which
encloses or covers usable space. Where separate faces are
oriented in the same direction, or in the directions within 45
degrees of one another, they are to be considered as part of a
single facade.
FUND RAISER: An activity that takes place for the sole
purpose of raising funds to support community service
organizations, public charities, or non-profit organizations.
Measuring letter and logo height
HEIGHT, SIGN: As applied to a sign, height shall be
measured as the vertical distance between the highest part of
the sign or its supporting structure, whichever is higher, and
finished grade at the center of the base of the sign.
HEIGHT, LETTER/LOGO: The height of each individual
letter, logo, symbol, and/or icon in a sign.
ILLUMINATION: The enhancement of a sign utilizing
electric lights, luminous tubes or other similar means.
LEASE SPACE: An area of a building separated internally
and intended for use by an individual tenant.
LOGO: Any registered or recognized symbol, letter, or
combination of symbols and letters used by an organization,
individual, company, or product for advertising to identify that
Example of a logo
organization, individual, company, or product.
MASONRY MATERIALS: Masonry materials include brick,
stucco, cement, concrete tilt wall, stone, or other masonry or
materials of equal characteristics.
OBSOLETE: Any sign which
(a)For at least 12 continuous months, does not identify or
advertise a bona fide business, lessor, service, owner,
product or activity on the premises on which the sign is
located; or
(b)If the premises is leased, relates to a tenant and at least
two years have elapsed since the date the most recent
tenant ceased to operate on the premises; or
(c)No legal owner can be found and relates to a use or
purpose that is no longer in existence.
OUTDOOR SALES OR SERVICES: The offer or display for
sale of any goods, wares, merchandise or services on private
property separate and apart from the main building or at a
location where there is no preexisting principal use. The
goods, wares, merchandise or services offered for sale as
outdoor sales or services are normally not offered for sale in
the main building on the lot or in association with the principal
use.
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PAD SITE: A tract, lot, or land lease intended for the single
use of a freestanding building typically adjacent to street
R.O.W. and may also be a portion of a tract or lot.
PUBLIC PROPERTY: Any property which is owned by a
governmental entity. It shall also include property for which
the primary use is for the operations of a governmental entity.
RESIDENTIALLY ZONED PROPERTY: Any platted lot
within the RCS, SF-1A, SF-1B, SF-2, SF-30A, SF-30B, SF-
20A, SF-20B, R-PUD, MF-1, and MF-2 zoning districts. Also
included in this definition are all residentially designated lots
in the DT, TZD and EC zoning districts.
RIGHT-OF-WAY (R.O.W): A strip of land, other than a
drainage or utility easement, occupied or intended to be
occupied by a street, crosswalk, railroad, road, electric
transmission line, oil or gas pipeline, water main, sanitary or
storm sewer main, or for another special purpose.
SCULPTED ALUMINUM PANEL: An aluminum sign panel
with text or graphic depictions cut out from the panel,
typically with a translucent material covering the cut-out from
the inner side of the panel.
SETBACK: The distance from the closest portion, whether
the support or edge of the sign, to the property line.
Measuring sign area on a monument sign
SIDEWALK: A pedestrian walkway that is grade-separated
from the adjacent street or drive when located adjacent to a
street or drive.
SIGHT TRIANGLE: Refer to the Subdivision Ordinance.
The sight triangle shall also be applicable to drives.
SIGN: Every sign, name, number, identification, description,
announcement, declaration, demonstration, device, display,
flag, banner, pennant, illustration, logo, balloon, streamer,
valance, advertising display, poster, beacon, light or insignia,
and structure supporting any of the same, affixed directly or
indirectly to or upon any building or outdoor structure, or
Measuring sign area for an attached sign
erected or maintained upon a piece of land, which directs
attention to any object, project, service, place, activity, person,
institution, organization, or business.
SIGN AREA: A two-dimensional area on a building or other
permitted sign structure that is free of architectural details and
is the area that encompasses the proposed sign in its entirety.
SIGN AREA, AGGREGATE: The sum total of all the
window and interior sign area on the aggregate window area
available per tenant.
SIGN, ATTACHED: Any sign attached to, applied on, or
supported by any part of a building (including canopy fascia,
walls and awnings) which encloses or covers usable space.
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SIGN, ATTACHED BUSINESS: A permanent attached on-
site sign that is used to identify a business, profession,
organization, institution, service, activity or other
nonresidential use conducted, sold or offered on the site where
such sign is located. This sign may also identify the name of
the site or development or may identify the occupants within
the site or development. A primary business sign is attached
Example of a banner sign
to a façade facing a street or vehicular driveway access.
SIGN, BANNER: A temporary on-site sign made of cloth,
flexible plastic or canvas material.
SIGN BASE: See sign, monument.
SIGN, BLADE: An attached sign oriented perpendicular to the
face of the building which projects more than twelve (12)
inches beyond the surface of the building to which it is affixed
or supported.
SIGN, BOXED CABINET: An attached sign that is mounted
on the face of a building that is roughly rectangular in shape
and provides for internal illumination and changing of the
message of the sign by replacing a single transparent or
Blade signs
translucent material such as a Plexiglas/lexan face.
SIGN, BULLETIN BOARD: A permanent ground sign or
monument sign within a residential subdivision for displaying
news and information for subdivision residents.
SIGN, BUSINESS MONUMENT: A permanent on-site
monument sign that is used to identify a business, profession,
organization, institution, service, activity or other
nonresidential use conducted, sold or offered on the site where
such sign is located. This sign may also identify the name of
the site or development or may identify the occupants within
the site or development.
Directional Sign
SIGN, CAFÉ UMBRELLA: A sign painted on or otherwise
affixed to an umbrella at an establishment with outdoor
seating.
SIGN, DEVELOPMENT/CONSTRUCTION: A temporary
on-site ground sign that pertains to a new nonresidential
development or a new residential development of 4 or more
lots that is approved or under construction.
SIGN, DIRECTIONAL: A permanent on-site attached sign
intended to aid in vehicular movement on the site.
SIGN, DIRECTORY: A permanent on-site attached or
monument sign providing direction to or identifying the
buildings in the development.
Drive Through Sign
SIGN, DRIVE THROUGH: A permanent on-site attached or
monument sign located immediately adjacent to, within, or
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Formatted: No underline
Formatted: No underline
over a drive through lane that is associated with sales
conducted from an automobile.
SIGN, DRIVE THROUGH – NON-FOOD SERVICE: A
drive through sign associated with sales from an automobile
that are not related to food service sales.
SIGN, EXISTING BUILDING FOR SALE/LEASING: An
on-site sign intended to advertise a building or buildings for
sale or lease after the building(s) have been occupied for a
year or more.
SIGN FACE: The surface of one side of a sign.
SIGN, GARAGE/YARD SALE: A temporary ground or
banner sign intended to advertise garage sales or yard sales.
SIGN, GASOLINE PRICING: A permanent on-site
monument sign which displays the price per gallon of fuel
sold by that business, and which may be periodically changed
to reflect changes in fuel prices.
SIGN, GOVERNMENT: A sign erected by or on behalf of a
federal, state or local government or an agency thereof.
Light pole banner sign
SIGN, GRAND OPENING BANNER: A banner permitted
within 1 year of the issuance of a Certificate of Occupancy
(C.O.) for a business.
SIGN, GROUND: Any sign connected to the ground by legs,
poles, or other supports and which is not an attached, portable,
monument, or vehicular sign.
SIGN, HOLIDAY: Any sign that is associated with the
celebration of a recognized holiday or celebration.
SIGN, HOME OCCUPATION: An attached on-site sign at the
entrance of a home occupation.
SIGN, LAND: A temporary on-site ground sign on vacant
land intended to advertise land for sale including unplatted
tracts of land.
SIGN, LIGHT POLE BANNER: A banner sign attached to a
light pole along a public street or within a public park.
Elements of a monument sign
SIGN, MENUBOARD: A drive through sign associated with
menu and pricing for food services and may include an
audible speaker and microphone integral to the sign.
SIGN, MODEL HOME: A temporary on-site real estate sign
identifying a homebuilder’s model home open for inspection.
SIGN, MONUMENT: Any sign which is connected to the
ground and which has no clear space for the full width of the
sign between the bottom of the sign and the surface of the
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ground. A monument sign includes a sign face and sign
structure, and may also include a sign base and sign cap as
described below:
(a) SIGN BASE: The above-ground foundation of the sign,
which includes the exposed concrete footing for the sign.
(b) SIGN FACE: The surface of the sign in which the sign
message is located.
(c) SIGN STRUCTURE: The structure surrounding the sign
face.
(d) SIGN CAP: A part of the sign structure located above the
sign face that is constructed of a different masonry
material and/or extends horizontally from the rest of the
sign structure.
SIGN, NEW CONSTRUCTION FOR SALE/LEASING: A
temporary on-site sign intended to advertise a newly
constructed existing building or buildings for sale or lease.
SIGN, OFF-SITE: A sign which directs attention to a
business, commodity, service, good, product, or entertainment
not related to the site upon which such sign is located or to
which it is affixed.
SIGN, ON-SITE: Any sign, the content of which relates to the
Sign Panel
site on which it is located, referring exclusively to businesses,
commodities, services, products, goods, or entertainment on
the site, or the sale, lease, or construction of those sites.
SIGN PANEL: Any separate, single panel or piece of material
containing a word or symbol legend or individual message that
is affixed to the face of a sign.
SIGN, PANEL REPLACEMENT: The replacement of a panel
on an existing sign that does not alter the sign.
SIGN, PARKS AND RECREATION BANNER: A banner
displayed on public park property.
Parks and Recreation Banner Sign
SIGN PERMIT: The official authorization by the City to
(Displayed on the Rustin Park pavilion)
alter, erect, or display any sign not exempted by this
ordinance.
SIGN, POLITICAL: A type of off-site sign which refers only
to the candidates or issues involved in a political election.
SIGN, PORTABLE: Any sign which is not attached or
affixed to the ground, a building, vehicle, or other fixed
structure or object. Portable signs include those signs installed
on wheels, trailers, skids, and similar mobile structures.
SIGN, READERBOARD: A sign that utilizes alternating
electronic data control components or a sign comprised of
non-permanent letters, numerals or symbols, which allows a
change of sign copy by adding, removing or rearranging said
letters, symbols or numerals.
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SIGN, RESIDENTIAL BUILDER: A temporary on-site sign
identifying the builder or general contractor of a residential
construction site.
SIGN, RESIDENTIAL REAL ESTATE: A temporary on-site
sign identifying existing residential buildings and/or lots for
sale or lease on all residentially zoned and platted lots.
SIGN, RESTRICTED PARKING: A temporary or permanent
sign in a parking lot that restricts parking for any reason.
SIGN, ROOF: Any sign that is:
Roof sign
(a)Erected on a vertical framework supported by and located
immediately and entirely over the roof of a building; or
(b)Attached to a fascia extending above or below the
projection of the fascia; or
(c)Painted or otherwise affixed on a roof; or
(d)Displayed above the eave line of a sloped roof or parapet
of a flat roof.
SIGN, SANDWICH BOARD: A portable sign consisting of
two panels of equal size, which are hinged at the top and
placed on the ground or pavement so as to be self-supporting.
SIGN, SPECIAL PURPOSE: A temporary sign that is either
on-site or off-site that provides identification or information
Sandwich board sign
pertaining to a special event or occurrence sponsored by a
non-profit or civic organization.
SIGN STRUCTURE: See SIGN, MONUMENT.
SIGN, SUBDIVISION ENTRY: Any permanent on-site sign
identifying a residential subdivision.
SIGN, SUBDIVISION MARKETING/OPEN HOUSE: A
temporary sign used to market or advertise residential
subdivisions/open houses within the City and to direct
interested persons to the subdivision/open house location.
SIGN, TEMPORARY: Any sign constructed of cloth, canvas,
Subdivision entry sign
light fabric, cardboard, wallboard, or other like materials, with
or without frames, and any type sign not permanently attached
to the ground, wall, or building, intended to be displayed for a
short period of time only.
SIGN, VEHICULAR: Any sign which is attached to or
supported by a vehicle or trailer, or is located within a vehicle
and is yet visible.
SIGN WALKER (HUMAN DIRECTIONAL SIGN): A
person, visible from the public R.O.W., that is holding,
twirling, or wearing a sign, wearing lights, or wearing a
costume to draw attention to a business, project, place, or
Aggregate window area
event.
SIGN, WAYFINDING: A government sign that provides
direction to locations and facilities.
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SIGN, WINDOW: Any sign affixed to any internal and/or
external surface of a window, or is located less than ten (10')
feet from the window of any establishment.
SITE: A lot, tract or building pad.
STREET TYPOLOGY MAP: The component of the City’s
adopted Mobility & Master Thoroughfare Plan, a component
element of the Southlake 2025 Plan, showing street
typologies, which are overlay designations to the functional
classification system of the City’s roadway network linking
street functionality with design priorities for all street types.
TEMPORARY STRUCTURE: A structure without any
foundation or footings.
WINDOW AREA, AGGREGATE: The sum total of all the
window area on a façade per tenant.
Examples of Sign Walkers
SECTION 5. APPLICABILITY
With the exception of the exemptions set forth in Section 5.3 of this ordinance, no sign shall be erected, altered, or
displayed within the City of Southlake without a duly approved sign permit.
5.1NONCONFORMING EXISTING SIGNS
All signs that are lawfully in existence on the date of adoption of this ordinance may exist in their present
form, but no such signs shall be altered or moved unless a permit is issued pursuant to the provisions of this
ordinance. Permits granted prior to the passage of this ordinance shall be renewed only if the applicant
complies with all provisions of this ordinance.
Any legal, non-conforming sign which has been substantially destroyed or dismantled for any purpose other
than maintenance shall be deemed as completely destroyed if the cost of repairing the sign is more than 60%
of the cost of erecting a new sign of the same type at the same location. Under this provision, the sign shall be
removed and a permit shall be required to erect a new sign.
5.2 PROHIBITED SIGNS
All of the following signs are prohibited unless approved by City Council.
5.2.1 Signs attached to light fixtures, poles, curbs, sidewalks, gutters, streets, utility poles, public buildings,
fences, railings, public telephone poles, or trees, excluding political signs on private property.
5.2.2 Signs which prevent free ingress to or egress from any door, window, or fire escape.
5.2.3 Signs erected or displayed in such a manner as to obstruct free and clear vision at any location, street,
intersection, or driveway. All signs placed at any intersection shall prevent such problem by observing
a sight triangle as provided for in Section 4 "Definitions."
5.2.4 Any sign which interferes with vehicular or pedestrian traffic as a result of the position, size, shape,
movement, color, fashion, manner, or intensity of illumination or any other characteristics causing
such interference. No person shall erect or allow to be displayed any sign in such a manner as to
interfere with, obstruct the view of, or be confused with any authorized traffic sign, signal, or device,
including, without limitation, signs making use of the words "stop," "go," "look," "slow," "danger," or
any other similar word, phrase, symbol or character, or employ any red, yellow, green, or other colored
lamp or light in such a manner as to cause confusion or otherwise interfere with vehicular or pedestrian
traffic.
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5.2.5 Signs erected or displayed on or over public right-of-way (R.O.W) or other public property, excluding
wayfinding signs and signs erected by the City, County, State or other authorized governmental
agency, or with the permission of the City, for public purposes.
5.2.6Signs directly painted on buildings, except for signs less than a five (5) square foot area used for
building identification.
5.2.7 Obscene signs in which the dominant theme of material taken as a whole appeals to a prurient interest
in sex, or is patently offensive because it affronts community standards relating to the description or
representation of sexual matters, and is utterly without redeeming social value.
5.2.8 Portable signs, with the exception of sandwich board signs which comply with the regulations set forth
in Section 6.
5.2.9 Signs with exposed neon tube, except for open/closed window signs.
5.2.10 Signs illuminated to such intensity or in such a manner as to cause a glare or brightness to a degree that
it constitutes a hazard or nuisance to traffic.
5.2.11 Signs that move or flash or have moving or flashing components; signs that are intermittently lighted
or have changing colors; signs that revolve; or any other similarly constructed signs.
5.2.12Readerboard signs, with the exception of bulletin board signs, drive through signs, and gasoline pricing
signs which comply with the regulations set forth in Section 7.2.
5.2.13Illuminated signs erected or displayed within one-hundred fifty (150) feet of a single-family
residentially zoned property unless the lighting is shielded from view of the residentially zoned
property and indirect light does not exceed the intensity as specified in Lighting Ordinance No. 693-B,
as amended.
5.2.14 Roof signs.
5.2.15 Any sign attached to a trailer, skid, or similar mobile structure, where the primary use of such structure
is to provide a base for such sign or to constitute the sign itself. This provision shall not be interpreted
to prohibit identification signs on vehicles used for business purposes, nor shall it be interpreted to
prohibit bumper stickers.
5.2.16 Sign walkers.
5.2.17 Structural or non-structural additions or attachments to monument signs, excluding structural
modifications for which a valid permit has been issued.
5.2.18 Boxed cabinet signs attached to buildings.
5.2.19 Awning signs.
5.2.20 Commercial signage on grocery cart corrals (“Return cart here” signs under 6 square feet are
permitted).
5.2.21 Signs illuminated with anything other than white light or a similar type light unless approved by the
Administrative Official.
5.2.22 Any lighting projected onto a building, excluding customary exterior building and site illumination (as
determined by the Administrative Official) and permitted sign illumination.
5.2.23118 Any sign not specifically permitted by this ordinance.
5.3 EXEMPTIONS
The following signs are exempt from the requirements of this ordinance:
5.3.1 Warning and security signs, including signs placed by a public utility for the safety, welfare, or
convenience of the public, including, but not limited to signs identifying high voltage, public
telephone, or underground cables.
5.3.2 Government signs and signs for non-profit organizations sponsored by government including flags,
insignia, legal notices, informational, directional, and traffic signs which are legally required or
necessary to the essential functions of government agencies.
5.3.3 "No Dumping" and "No Trespassing" signs, less than two (2) square feet in area per sign face.
5.3.4 Signs in public parks placed inside ball field fencing by the City, which are intended for advertising to
raise funds for recreation programs which have copy on only one face with the copy facing toward the
interior of the field.
5.3.5Signs attached to a temporary structure utilized specifically for outdoor sales or services or any other
signs which are approved in a specific use permit authorizing the outdoor sales or services.
5.3.6 Signs attached to a donation bin.
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Formatted: Underline, Font color: Red
Formatted: Underline, Font color: Red
Formatted: Font color: Red
5.3.7 Signs associated with fund raisers/sales, provided that the activity is an authorized accessory use as
defined in Zoning Ordinance 480 as amended.
5.3.8 Non-illuminated names of buildings, dates of erection, monument statues, commemorative tablets and
the like when carved into stone, concrete, metal, or any other permanent type of construction and made
an integral part of an allowed structure or made flush to the ground. Monumental commemorative
sculpture and/or graphic art in any medium and including images depicting real or allegorical persons,
non-commercial themes or symbols, historical scenes and events or idealized scenes, and inscribed
dedications or quotations, permanently attached to and incorporated into the overall design of all or
part of one or more facades of a community center, religious institution, school, library, museum,
hospital, or similar public or private, non-profit, institutional or civic structures.
5.3.9 Any traffic sign, public notice or warning required by a valid and applicable federal, state, or local law,
regulation, or ordinance.
5.3.10Traffic control signs on private property, such as Stop, Yield, and similar signs, and which contain no
commercial message.
5.3.11Address signs no greater than five (5) square feet in area. Address signs in excess of five (5) square
feet in area shall be considered attached business signs and shall be counted toward the area of signage
permitted on a building façade or monument sign.
5.3.12Retail store window displays of merchandise, freestanding three-dimensional promotional items (with
or without proprietary words or symbols solely describing the merchandise and/or merchandise that is
sold in the store), and/or display fixtures not affixed to windowpanes.
5.3.13Holiday lights and decorations with no commercial message.
5.3.14Restricted parking signs required or authorized by city ordinance or by law, including but not limited
to handicap parking signs.
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5.4 LIMITED EXEMPTIONS
The following signs are exempt from the requirement for a sign permit as long as they meet the corresponding standards, as listed in Tables 1 and 2.
Table 1: Summary of Sign Regulations for Signs Exempt from the Requirement of a Sign Permit
1. The angle for V-shaped ground signs shall not exceed 90 degrees.
2. Temporary ground signs may be displayed at or behind the property line. Temporary ground signs may not be displayed on public R.O.W., including
medians.
3. For temporary ground signs, sign height is measured as the vertical distance between the grade of the closest roadway surface and the top of the sign.
4. All signs shall be designed and constructed to withstand a wind pressure of not less than thirty (30) pounds per square foot of area and shall be
constructed to receive dead loads as required by the City’s currently adopted Building Code.
Type of Sign Temporary/ Sign Structure Maximum Maximum Number of Signs Duration/Time Limitation Other Standards
PermanentPermitted/ Sign Height Sign Area
Type
1. Model Home Temporary Ground 5 feet 64 s.f. for a 1 per site Must be removed upon sale of the
Sign two-sided sign; house.
32 s.f. per sign
face
2. Development / Temporary Ground 5 feet for a two-64 s.f.; 32 s.f. 1 per street May be installed after approval of a
Construction sided sign or 7 per sign face frontage site plan or concept plan. Sign must
Sign feet for a one-for a two-sided be removed within 1 year of erection
sided sign sign or 48 s.f. or upon issuance of a C.O. for all
for a one-side buildings on the site.
sign
All signs must display
3. Subdivision Temporary Ground 3 feet 8 s.f.; 4 s.f. per 1 on-site sign. Not Signs may be displayed between noon
the telephone number of
Marketing Sign/ sign face to exceed 4 off-site on Friday to 5 am Monday,
Open House Sign signs. prohibiting placement between 4 pm
the real estate broker,
and 8 pm Friday and requiring pickup
sales agent, homeowner,
prior to 6 am on Monday.
or builder.
4. Residential Temporary Ground 3 feet 8 s.f.; 4 s.f. per 1 per site After issuance of building permit;
Builder Sign sign face must be removed upon issuance of
CO.
5. Existing Temporary Ground 5 feet plus a 24 s.f.; 12 s.f. 1 ground sign per Permitted only when space is
See Appendix A for
Building For or maximum of a per sign face site per street available for lease or sale on the same
standards.
Sale/Leasing Permanent 9 inch finial on frontage and one site.
Window sign shall not
Sign top of each post window sign per
exceed 10% of the
lease space
window area.
12
Type of Sign Temporary/ Sign Structure Maximum Maximum Number of Signs Duration/Time Limitation Other Standards
PermanentPermitted/ Sign Height Sign Area
Type
6. Residential Temporary Ground 5 feet 8 s.f.; 4 s.f. per 1 ground sign per No limitation
Real Estate Sign sign face site
7. Land Sign Temporary Ground 5 feet as 64 s.f.; 32 s.f. 1 sign per street Shall be removed when a building
measured from per sign face frontage. permit is obtained for development on
the finished the subject property.
grade of the
street in front
of the sign.
8. Garage/Yard Temporary Ground 3 feet 8 s.f.; 4 s.f. per 4 per sale; not Noon on Thursday to noon on
Sale Sign sign face more than 3 off-Monday or any legal holiday. Not to
site signs with only exceed twice per year.
one sign per sale
along any one of
the numbered
highways (1709,
1938, 114)
9. Political Sign Temporary No limitation 8 feet 72 s.f.; 36 s.f. No limit Signs associated with an election must Signs shall not be
per sign face be removed within 7 days after the displayed on city property
election. or on public or TXDOT
R.O.W.
10. Home Permanent Attached NA 1 s.f. 1 per site NA Must be non-illuminated.
Occupation Sign Shall be mounted flat
against the wall at the
entrance of the home
occupation.
11. Replace Sign Temporary/ Monument, No permit is required as
Panel Permanent ground, or long as the sign is not
attached altered (see definition of
“alter”).
12. Vehicular Temporary/ Vehicular NA NA NA Vehicles parked overnight shall not be located in front of the
Sign Permanent building or lease space and, when possible, shall be located to the
rear or side of the building not facing a public street. Vehicles may
be parked in front of the lease space during active business hours
for loading and unloading only.
13. Restricted Temporary/ Affixed to curb NA 2 s.f. 1 per 25 parking NA Limited to black lettering
Parking Sign Permanent spaces, but not less with a white background.
than 2 per tenant
14. Café Temporary NA NA NA NA NA Letter/logo height is
Umbrella Sign limited to 8 inches.
13
Type of Sign Temporary/ Sign Structure Maximum Maximum Number of Signs Duration/Time Limitation Other Standards
PermanentPermitted/ Sign Height Sign Area
Type
Signage may only be
displayed on the flap of
the umbrella.
14
Table 2: Standards for Window Signs
Window signs that meet the following standards shall be exempt from permit requirements. Window signs that do not meet the following standards shall be
prohibited unless approved as part of a Master Sign Plan.
Number of signs per Comments
Maximum Aggregate Area
for all signage
window
4 10% of the window area The following shall be exempt from this limitation:
Addresses, closed/open signs, hours of operation, credit card logos, real estate signs, and now hiring signs
Mannequins and storefront displays of merchandise sold.
Interior directory signage identifying shopping aisles and merchandise display areas.
The following standards shall apply to illuminated open/closed signs:
Number of Illuminated Maximum Sign Face Area Additional Regulations
Open/Closed Signs
1 per street frontage 4 s.f.
Sign(s) shall only read “OPEN”.
Sign(s) shall only be located in the window of the business.
Sign(s) shall be placed no higher than 7 feet above the finished floor.
Sign(s) shall not blink, flash, oscillate or intermittently turn on and off.
SECTION 6: PERMITTED TEMPORARY SIGNS AND SPECIFIC SIGN REGULATIONS
6.1 TEMPORARY SIGNS REQUIRING A PERMIT
1. All signs shall be designed and constructed to withstand a wind pressure of not less than thirty (30) pounds per square foot of area and shall be
constructed to receive dead loads as required by the City’s currently adopted Building Code.
2. The sign regulations for temporary signs requiring a permit are outlined in Table 3.
Table 3: Regulations for Temporary Signs Requiring a Permit
Sign Type Permitted Max. Maximum Sign Face Number of Signs Location/ Duration Additional Regulations
Sign Sign Area Minimum
Structure Height Setback
An individual window is defined as an area of fenestration that is totally bounded by the principal building material and may include all transparent and
translucent areas of windows and doors.
Aggregate sign area is defined as a sum total of all the window and interior sign area on the aggregate window area available per tenant.
15
Sign Type Permitted Max. Maximum Sign Face Number of Signs Location/ Duration Additional Regulations
Sign Sign Area Minimum
Structure Height Setback
1. Banner Attached NA 0.5 s.f. for every 1 foot of 1 per lease space Attached to the 15 days, twice per The width of the sign shall not exceed
width of building or lease building calendar year with a 60 the storefront width.
space, but not limited to day separation between
less than 20 s.f. and not to permits
exceed 60 s.f.
2. Grand Attached NA 0.75 s.f. for every 1 foot 1 per street Attached to the 15 days. May be Permitted in addition to the two
Opening of width of building or frontage building displayed one time banner permits allowed in a calendar
Banner lease space, but not within 1 year of year.
limited to less than 30 s.f. issuance of CO. The width of the sign shall not exceed
and not to exceed 80 s.f. the storefront width.
3. Special Attached or 9 feet for 64 s.f.; 32 s.f. per sign 5 off-site signs and At or behind the 21 days, must be For events sponsored by non-profit
Purpose Sign ground ground face 1 on-site sign property line; removed within 3 days and civic organizations. The angle for
signs not to be placed after termination of V-shaped signs shall not exceed 90
on public ROW. event. No more than degrees.
twice a year.
4. Parks & Attached or NA 72 sq.ft. (maximum) 3 per public park Cannot be 15 days per permit, All banners in public parks shall be
Recreation ground placed within with a total of 2 approved by the Community Services
Banner any public R-O-permits approved Department prior to application
W consecutively submittal to the Planning Department.
5. Light Pole Attached NA 10 sq. ft. per sign face 1 per light pole NA As approved by City All light pole banners shall be
Banners Council. approved by the appropriate utility
company prior to consideration by
City Council. Light pole banners
shall be limited to publicize
community-wide events, holiday
celebrations, public art, and other city
sponsored events.
6. Sandwich NA 4 feet 8 s.f. 1 per lease space Permitted only Sign shall be removed
Sign may not exceed 2 feet in
Board Signs on sidewalks every day after the
width.
along Main business is closed.
A minimum of 4 feet of sidewalk
Streets and
shall remain clear.
internal
Chalkboards may be used for
driveways.
daily changing of messages. No
readerboards may be used.
7. New Temporary - 5 feet for Ground Signs: 64 s.f.; 32 1 ground sign per At or behind the Permit may be issued
Construction Attached or ground s.f. per sign face for all site per street property line; only after approval of
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Sign Type Permitted Max. Maximum Sign Face Number of Signs Location/ Duration Additional Regulations
Sign Sign Area Minimum
Structure Height Setback
For ground signs non-residential zoning frontage and one not to be placed building permit and
Sale/Leasing districts. window sign shall on public ROW. shall be removed one
Sign also be allowed year after erection of
per lease space for the sign.
commercial
properties, not to
exceed 10% of the
window area.
8. Restricted Temporary or 5 feet 2 s.f. 1 per 25 parking NA NA Limited to black lettering with a white
Parking Sign permanent spaces, but not less background.
ground sign than 2 per tenant
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SECTION 7. PERMANENT SIGNS REQUIRING A PERMIT
7.1 WIND PRESSURE AND DEADLOAD REQUIREMENTS
All permanent signs shall be designed and constructed to withstand a wind pressure of not less than thirty (30) pounds per square foot of area and shall be
constructed to receive dead loads as required by the City’s currently adopted Building Code. The sign permit application must include a statement signed
by the applicant which states compliance with this requirement.
7.2 SIGN REGULATIONS
The sign regulations for permanent signs requiring a permit are outlined in Tables 4 (Attached Signs), 5 (Special Attached Signs), and 6 (Monument Signs).
Table 4: Attached Signs
1. Each lease or tenant space shall be permitted only one attached building sign per street front with a maximum of two signs per tenant/lease space.
2. The dimensions of each of the two signs shall be based upon the street typology that the respective building façade fronts on.
3. The distance from the edge of pavement shall be measured from the closest street which has clear visibility of the entire façade/tenant space in question.
4. Each sign is limited in width to 75% of the single plane façade.
5. Each sign shall be located in the middle 75% of the single plane façade or centered on an articulated surface of the building façade.
6. Signs may be illuminated with internal lighting; backlighting (halo) illumination is encouraged. No exposed neon is permitted.
7. The maximum logo height for an attached sign may be no more than 125% of the maximum permitted letter height. Although not required, signs are
encouraged to follow the recommended design guidelines found in Section 8.4.
Street Typology Distance from Edge Maximum Letter/Logo Height Maximum Area Other Standards
of Street Pavement
Lease space width Sign Area per 1
linear foot of
lease space
Freeways ≤ 100 feet from 24” 1.20 Maximum sign area of
20 feet
(S.H. 114) frontage road 1.00 400 s.f.
21 feet – 30 feet
0.80
>100 feet from For every foot over 100 feet, letter height increases at
31 feet – 50 feet
0.70
frontage road a rate of 0.1” until a maximum of 42”
50 feet
Regional Boulevards ≤ 100 feet 18” 1.20 Maximum sign area of
20 feet
(F.M. 1709 and F.M. 1.00 300 s.f.
21 feet – 30 feet
>100 feet For every foot over 100 feet, letter height increases at
1938) 0.80
31 feet – 50 feet
a rate of 0.1” until a maximum of 36”
0.70
50 feet
Main Streets Any distance 14” Any distance 1.0 External lighting is
(Pedestrian-oriented permitted. Maximum sign
streets) area of 100 s.f.
18
Street Typology Distance from Edge Maximum Letter/Logo Height Maximum Area Other Standards
of Street Pavement
Lease space width Sign Area per 1
linear foot of
lease space
All other streets ≤ 100 feet 16” 1.20 Maximum sign area of
20 feet
1.00 200 s.f.
21 feet – 30 feet
0.80
31 feet – 50 feet
>100 feet For every foot over 100 feet, letter height increases at
0.70
a rate of 0.1” until a maximum of 24” 50 feet
Internal
≤ 100 feet 14” 1.20 Maximum sign area of
20 feet
driveways/parking 1.00 100 s.f.
21 feet – 30 feet
aisles
0.80
31 feet – 50 feet
>100 feet For every foot over 100 feet, letter height increases at
0.70
50 feet
a rate of 0.1” until a maximum of 21”
Measuring width of a single plane façade and lease space
Measuring distance from edge of pavement
19
Table 5: Special Attached Sign Standards
Sign Type Street Typology Where Number of Signs Maximum Area (square feet) Other Standards
Permitted
1. Blade Sign Main Streets, 1 per lease space, permitted in 8 s.f (total); 4 s.f. per sign face. Shall not be higher than the eave line or parapet
addition to the 2 attached signs wall of the top of the principal building; shall be
allowed per lease space a minimum of seven feet above grade when
located adjacent to or projecting over a
pedestrian way.
Internal Streets/Drives, 1 per lease space in lieu of 1 Shall not be higher than the eave line or parapet
and Internal Pedestrian attached sign wall of the top of the principal building; shall be
Way a minimum of seven feet above grade; and shall
be adjacent to or projecting over a pedestrian
way.
2. Menuboard Internal Streets/Drives 2 per site 24 s.f. Only one sign face allowed Must be located at the side or rear of the
per sign. principle building. If 2 signs are erected, they
must be a minimum of 18 feet apart.
3. Subdivision All streets Up to 2 attached wall signs per 32 s.f.
Entry street entrance in lieu of a
subdivision entry monument
sign.
4. Drive Internal Streets/Drives 2 per site 4 s.f. Directional signs, height clearance signs and all
Through signage that is not visible from all adjoining
streets shall be exempt from this standard as
long as the letter height is less than 6 inches.
Table 6: Monument Signs for Businesses
1. The sign base and sign structure shall be brick, stone, or masonry material matching the front façade of the building. The sign face shall be framed by a
minimum of 6” of brick, stone, or masonry material matching the front façade of the building.
2. Signs with changeable copy may not change more than once per day.
3. Main Streets shall not have monument signs.
4. Maximum total height is measured from the finished grade at the center of the sign. If the finished grade at the center of the sign is higher than the
finished grade of the closest paved surface, then the height shall be measured from the finished grade of the closest paved surface.
5. The monument base shall be a maximum of 2 feet in height and shall be included in the calculation of total height.
6. Address numbers are required on business monument signs and shall be located within the top 20% of the sign structure and must be a minimum of 8
inches in height along freeways and regional boulevards. If the area of the address number is 5 square feet or less, the area will not count toward the
maximum sign face area.
7. For multi-tenant developments, the development name, if included as an integral part of the monument structure (i.e., not a separate panel), will not
count toward the maximum sign face area as long as the area of the development name does not exceed 20% of the allowable maximum sign face area.
8. For signs with multiple sign panels, the background color for all sign panels on the sign shall be consistent.
8.9. Logos shall not exceed 25% of the area of the sign panel.
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Table 6: Monument Signs for Businesses
Street Typology Number of Signs Maximum Maximum Height Maximum Sign Maximum Minimum Required
Total Height of sign face Face Area (square Number of Sign Setbacks
(feet) feet) Panels
Freeways 1 per every 500 feet of highway 12 feet 10 feet 160 s.f. (total) and 80 8 15 feet
(S.H. 114) frontage with a maximum of 2 s.f. per sign face
Regional Boulevards 1 per every 500 feet of regional 8 feet 6 feet 120 s.f. (total) and 60 6 12 feet
(F.M. 1709 and F.M. boulevard frontage with a s.f. per sign face
1938)maximum of 2
All other streets 1 per street frontage with a 6 feet 6 inches 4 feet 100 s.f. (total) and 50 6 10 feet
maximum of 2 (separated by a s.f. per sign face
minimum 500 feet)
Table 7: Special Monument Sign Standards
Sign Type Maximum Maximum Maximum Number of Location Illumination Additional regulations
Sign Height Sign Face Sign Structure Signs
Area Area
1. Menuboard 6 feet 24 s.f. 70 s.f. Two signs Must be located at Internal lighting for A minimum of 6 inches of sign structure
per site. the side or rear of sign panel. must completely surround sign face.
the principal
building. If two
signs are erected,
signs must be at
least 18 feet apart.
2. Drive-3 feet 4 s.f. 8 s.f. Two signs Located at the side Internal lighting for A minimum of 6 inches of masonry or
Through, Non-per site or rear or near a sign panel. material matching the building to surround
Food Service driveway the sign face
Directional signs, height clearance signs and
all signage that is not visible from all
adjoining streets shall be exempt from this
standard as long as the letter height is less
than 6 inches.
3. Subdivision Total Height: 50 s.f. per 70 s.f. One per Common areas or Ground lighting where Shall meet the standards herein unless
Entry 6’6” sign face; street as approved by the light itself and approved by City Council on Concept or
Base: 18” 100 s.f. per entrance* City Council. supporting structure are Development Plan, or by a Sign Variance
Sign Face: 4’ sign not visible from public application.
Sign ROW. Internal lighting
Structure: 5’ may be utilized for
21
Sign Type Maximum Maximum Maximum Number of Location Illumination Additional regulations
Sign Height Sign Face Sign Structure Signs
Area Area
4. Bulletin 6 feet 18 s.f.; 30 s.f. One per No closer than 100 sculpted aluminum Bulletin board must have a lockable
Board only one subdivision feet from an panels. covering.
face entrance, arterial. Sign must
allowed not to be located on A minimum of 6 inches of sign structure
per sign exceed 2 designated must completely surround sign face.
per common area and
subdivision maintained by Sign may be a ground sign or a monument
HOA. sign.
5. Directory Total Height: 50 s.f. per 70 s.f. One sign Minimum of 75 Ground lighting where A minimum of 6 inches of sign structure
6’6” sign face; per street feet from drive the light itself and must completely surround sign face.
Base: 18” 100 s.f. per entrance. entrance at ROW. supporting structure are
Sign Face: 4’ sign not visible from public Sign shall only be located along an internal
Sign ROW. Internal lighting drive or street within the development.
Structure: 5’ may be utilized for
sculpted aluminum
panels.
6. Gasoline Total Height: 50 s.f. per 70 s.f. One per Minimum of 15 Ground lighting where Sign must be integral to the permitted sign
Pricing 6’6” sign face; site. feet from any the light itself and for the site. Price per gallon display may not
Base: 18” 100 s.f. per property line; 500 supporting structure are scroll, flash, or change more frequently than
Sign Face: 4’ sign feet distance not visible from public once a day.
Sign between any two ROW. Internal lighting
Structure: 5’ business may be utilized for A minimum of 6 inches of sign structure
monument signs on sculpted aluminum must completely surround sign face.
one site panels.
7. Directional 3 feet 4 s.f. per 10 s.f. Two per NA A minimum of 6 inches of sign structure
sign face; site. must completely surround sign face.
8 s.f. per
sign
*Two attached signs per street entrance or one monument sign per street entrance
22
Sign Panel
Elements of a Monument Sign
23
SECTION 8. MASTER SIGN PLANS
8.1PURPOSE
The purpose of a Master Sign Plan is to allow an applicant, subject to approval of the City Council, the option
of designating an area that will define unique characteristics in all sign elements including type, design, and
location based upon specific performance criteria. The goal of a Master Sign Plan is to:
8.1.1Promote consistency among signs within a development thus creating visual harmony between signs,
buildings, and other components of the property;
8.1.2Enhance the compatibility of signs with the architectural and site design features within a
development; and
8.1.3Encourage signage that is in character with planned and existing uses thus creating a unique sense of
place.
8.1.4Encourage multi-tenant commercial uses to develop a unique set of sign regulations in conjunction
with development standards.
8.2APPLICATION PROCESS
8.2.1The applicant shall develop a master sign plan for all sign elements in the development based on the
sign design guidelines established in Section 8.4.
8.2.2The Administrative Official shall forward the applicant’s Master Sign Plan to the City Council for
action on the application after evaluating the Master Sign Plan on the established design guidelines.
The City Council shall make the final determination on the Master Sign Plan.
8.2.3After approval of a Master Sign Plan for a particular development, all signs in that development
shall meet the standards approved in that specific Master Sign Plan.
8.3APPLICATION REQUIREMENTS
A Master Sign Plan Application shall be a written and/or illustrated document to depict the proposed signs
which shall include:
8.3.1 Proposed sign palette which may include:
a.Attached Building Signs
b.Monument Signs
c.Window Signs
d.Directional Signs/Wayfinding
e.Directory Signs
f.Pedestrian Oriented Signs
g.Other
8.3.2 Location of all proposed signs included in the sign palette
8.3.3 Size and number of all proposed signs including maximum area, letter height, number, height, etc.
8.3.4 Materials proposed for all signs and sign structures.
8.3.5 Color and style palette for all signs (letter colors, background colors, text fonts, etc.) including
context of where signs are to be placed on any given façade.
8.3.6 Type of illumination proposed (external, internal, etc.)
8.3.7 Landscaping and/or ornamental structures including fences, fountains, public art, ground cover,
and other landscaping elements that are intended to complement the proposed sign palette and
design.
8.3.8 Any other information as required by the decision making bodies.
24
8.4DESIGN GUIDELINES
The sign design guidelines are designed to help ensure quality signs that communicate their message in a
clear fashion; however, the “guidelines” are not as strict as sign “standards.” The review authority may
interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all
design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline
may be relaxed to facilitate compliance with another guideline determined by the review authority to be more
important in the particular case. The overall objective is to ensure that the intent and spirit of the design
guidelines are followed.
8.4.1. Compatibility with surroundings.
Proportional size and scale
a. .The scale of signs should be based on the building façade on
which they are placed and the area in which they are located. The size and shape of a sign
should be proportional with the scale of the structure. Large storefronts such as big boxes will
be allowed to have proportionally larger signs than smaller storefronts. Signs should not
overwhelm the section of the building façade on which it is placed upon.
Encouraged
Encouraged
Discouraged
Discouraged
Integrate signs with the building
b. . Signs should be designed so that they are integrated with the
design of the building. A well designed building facade or storefront is created by the careful
coordination of sign and architectural design, and a coordinated color scheme. Signs in
multiple tenant buildings should be designed to complement or enhance the other signs in the
building.Sign placement and design should be reviewed within the context of building
design.
Encouraged Discouraged
25
Corporate Franchise Signage.
c. Corporate franchise signage should conform to the
community’s visual desires while maintaining some elements of corporate identity. Corporate
logos should fit the context, color, scale and building elements.
8.4.2 Location and mounting.
a. Signs should be mounted in locations that respect the design of a building and site, including
the arrangement of bays and openings. Signs should not obscure windows, (including second
story windows), window trim/molding, grillework, piers, pilasters, and other ornamental
features.
b. Attached signs on fascias above storefront windows should be sized to fit within existing
friezes, lintels, spandrels, and other such features and not extend above, below, or beyond
them. Typically, attached signs should be centered on horizontal surfaces (e.g., over a
storefront opening).
c. When a large building contains several storefronts, signs for the individual businesses should
relate well to each other in terms of locations, height, proportion, color, and illumination.
Maintaining continuity will reinforce the building’s facade composition while still retaining
each business’s identity.
Encouraged
Discouraged
8.4.3 Color
Avoid using too many colors
a. .Colors or color combinations that interfere with legibility of the
sign copy or that interfere with viewer identification of other signs should be avoided.
Use contrasting colors
b. . Contrast is an important influence on the legibility of signs. A
substantial contrast should be provided between the color and material of the background and
the letters or symbols to make the sign easier to read in both day and night. Light letters on a
dark background or dark letters on a light background are most legible. Light letters on a dark
background work best for both day and night time use.
Discouraged
Encouraged
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8.4.4 Materials.
Compatibility of materials
a. . Sign materials should be compatible with the design of the facade
on which they are placed. Consider the architectural design of the building’s facade and select
materials that complement the design. The selected materials should also contribute to the
legibility of the sign. For example, glossy finishes are often difficult to read because of glare
and reflections.
Appropriate materials
b. . Sign materials should be extremely durable. Paper and cloth signs are
not suitable for exterior use (except on awnings) because they deteriorate quickly. If wood is
used, it should be properly sealed to keep moisture from soaking into the wood and causing
the sign’s lettering to deteriorate.
8.4.5 Sign legibility.
Concise Name Identification.
a. A concise name or limited lines of copy should be used
whenever possible given the limited amount of time the vehicle traveling public has to
identify and read the sign. The fewer number of words, the more effective the sign. A simple
and succinct sign is easier to read and looks more attractive because it is less cluttered.
Use symbols and logos
b. . Symbols and logos can be used in place of words whenever
appropriate. Pictographic images will usually register more quickly in the viewer’s mind than
a written message. And, they can be an expression of the owner’s creativity.
Limit the number of letter styles
c. . The number of lettering styles that are used on a sign should
be limited in order to increase legibility. As a general rule, limit the number of different letter
types to no more than two for small signs and three for larger signs. Intricate typefaces and
symbols that are difficult to read reduce the sign’s ability to communicate.
Encouraged
Discouraged
Discouraged
.
8.4.6 Sign illumination
Internal illumination.
a. Individually illuminated letters, either internally illuminated or backlit
solid letters (reverse channel) are a preferred alternative to internally illuminated plastic
cabinet signs. Signs comprised of individual letters mounted directly on a structure can often
use a distinctive element of the structure’s facade as a backdrop, thereby providing a better
integration of the sign with the structure.
Use a projected light source
b. .Signs along roadways with slower moving traffic or in
pedestrian oriented environment should consider illumination by a projected light source (e.g.,
spotlight). Projection lighting is usually a better alternative because the sign will appear to be
integrated with the building’s architecture. Light fixtures supported in front of the sign cast
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light on the sign and generally a portion of the building’s face as well. Projected lighting
emphasizes the continuity of the structure’s surface and signs become an integral part of the
facade. The use of small, unobtrusive fixtures for external (projection) lighting is encouraged.
Avoid the use of oversized fixtures that are out of scale with the sign and structure. Whenever
projection lighting is used (fluorescent or incandescent), care should be taken to properly
shield the light source to prevent glare from spilling over into residential areas and any public
right-of-way. Signs should be lighted only to the minimum level required for nighttime
readability.
Cabinet signs
c. .The use of internally illuminated cabinet signs is discouraged. When such signs
are proposed, the background field is required to be opaque so that only the lettering appears
illuminated (e.g., routed or push-through lettering/graphics). When the background is not
opaque, the entire sign face becomes bright and the sign becomes visually separated from the
building. As a result, this type of sign can disrupt the continuity of the facade.
Discouraged
Encouraged
Electrical raceways and conduits.
d. Electrical transformer boxes and raceways are required to
be concealed from public view. If a raceway cannot be mounted internally behind the
finished exterior wall, the exposed metal surfaces of the raceway should be finished to match
the background wall, or integrated into the overall design of the sign. If raceways are
necessary, they should be as thin and narrow as possible and should never extend in width or
height beyond the area of the sign’s lettering or graphics. All exposed conduit and junction
boxes should also be concealed from public view.
Discouraged
Neon Signs
e. .Neon/L.E.D. or similar types of lighting are discouraged.
Discouraged
Discouraged
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8.4.7 Shopping Center Monument Signs
a. Freestanding signs are allowed to display a limited number of individual tenant signs and the
name of the center. Multiple message panels make the sign ineffective in conveying a
message and could potentially be a safety hazard.
b. Individual tenant sign panels should be uniform in size. The address, the name of the center or
the major tenant may have a larger sign panel.
c. The sign structure should be architecturally designed and incorporate design details, materials,
and colors of the associated buildings.
d. Sign panels should be limited in size to the width of the architectural support elements of the
sign.
e. Signs should be externally illuminated.
f. The size of the sign should be primarily dependent on the speed of the traffic viewing the sign
and the distance from the roadway.
g. Monument signs should include a landscaping element.
Discouraged
Encouraged
8.4.8 Shopping Center Store Signage.
a.Require consistency (color, size, etc.) of tenant signage in shopping centers.
b.Signs should be designed to complement or enhance the other signs in the center.
c.A coordinated sign program should be encouraged for multi-tenant development.
Encouraged
Discouraged
8.4.9 Multi-story corporate offices and hotels.
a. Signs should be limited to monuments signs and possibly a single façade sign of appropriate
scale and size that identifies the name of the major tenant or building.
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Encouraged Encouraged
SECTION 9. ADMINISTRATION
9.1 ROLE OF THE ADMINISTRATIVE OFFICIAL
The City Manager shall appoint the Administrative Official who shall administer and enforce the terms and
conditions of this ordinance.
9.2SIGN PERMIT REQUIRED
No signs, unless exempted under Section 5.3 and Section 5.4, shall be erected, displayed, or altered within the
City of Southlake without a duly approved sign permit from the City. The Administrative Official or
designee shall ensure that all sign permits are granted only in compliance with the provisions of this
ordinance. Further, no sign permit shall be issued unless a Certificate of Occupancy (for existing
development) or building permit (for new development) has been issued.
9.3 APPLICATION
Application for a permit shall be made as required by this ordinance and the following information shall be
submitted as separate documents:
9.3.1 Application form shall be completed.
9.3.2 General plan that illustrates:
a.Location of the building, structure, or tract to which or upon which the sign is to be attached or
erected.
b.Position of the sign in relation to rights-of-way, easements, buildings, structures, existing signs,
etc.
c.Sign drawing that illustrates height, length, width, and all other dimensions associated with the
sign.
9.3.3 Signature of the owner of the property or the owner’s representative stating that the applicant has
permission to erect such signs.
9.3.4 The Administrative Official shall review a permit application and make a decision on whether to grant
or deny the permit within fourteen (14) days of submittal of a fully completed application. If
additional information is required of an applicant in order to complete an application, the applicant
shall be notified of that fact within fourteen (14) days. Thereafter, the Administrative Official shall
make a decision on whether to grant or deny the permit within fourteen (14) days of receiving the
additional information or a written certification from the applicant that the application is complete.
Any application for which the Administrative Official fails to grant a decision within the first fourteen
(14) day period shall be deemed denied.
9.4 FEES
All fees for sign permits shall be in accordance with the current fee schedule adopted by the City Council.
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9.5PERMIT EXPIRATION
If the work authorized by a permit issued under this ordinance has not been commenced within one hundred
eighty (180) days after the date of issuance, the permit shall become null and void.
9.6 APPEALS AND VARIANCES
9.6.1APPEALS
Any decision rendered by the Administrative Official under this ordinance may be appealed to the City
Council by any person, agent, or representative affected by such decision. Such appeal must be
received within ten (10) days after the placement of a letter in the U.S. mail addressed to the address
on the permit or the address of the current owner of record in the County tax records which states the
written decision which has been rendered by the Administrative Official. Such appeal shall be filed in
writing with the Administrative Official specifying the grounds on which the appeal is based. The
Administrative Official shall forthwith transmit to the City Council all documents pertaining to the
appealed action. The City Council shall hear the appeal at a City Council meeting as soon as
practicable thereafter to determine whether the decision of the Administrative Official was in
accordance with all ordinances and regulations. The decision of the City Council shall be final.
9.6.2 VARIANCES
a.Variance Authorized. The City Council may authorize variances to any restriction set forth in
this ordinance, including but not limited to the number, type, area, height, or setback of signs, or
any other aspect involved in the sign permitting process.
b.Approval Standards. In granting any variance, City Council shall consider the following
criteria:
(i) Special conditions exist which are peculiar to the land, structure or building involved and
are not applicable to other lands, buildings or structures in the same zone. The City may
attach such conditions to granting all or a portion of any variance necessary to achieve
the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of
rights commonly enjoyed by other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from the actions of the applicant
and such conditions and circumstances do not merely constitute pecuniary hardship or
inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the
adjoining property owners or otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate the special hardship or
practical difficulties faced by the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and purpose of this sign
ordinance.
c.Application Process. Any request for a variance shall be made to the Administrative Official and
be accompanied by a completed application and a non-refundable filing fee in the amount
specified in the current fee schedule adopted by City Council.
9.7 RESPONSIBILITY FOR ENFORCEMENT
It is the responsibility of the Administrative Official to interpret and administer the requirements of this
ordinance.
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9.7.1 The Administrative Official may suspend or revoke any permit issued under the provisions of this
ordinance whenever it is determined that the permit is issued in error or on the basis of incorrect or
false information supplied, or whenever such permit is issued in violation of any of the provisions of
this ordinance or any other ordinance of this City or laws of this state or the federal government. Such
suspension or revocation shall be effective when communicated in writing to the person to whom the
permit is issued, the owner of the sign, or the owner of the site upon which the sign is located. Upon
such revocation, all construction related to the revoked permit shall cease.
A person may appeal the revocation of the sign permit to the City Council by filing an appeal in
accordance with this ordinance. The City Council shall affirm, reverse, or modify the suspension or
revocation and such decision shall be final.
Upon final determination that the permit is properly revoked, any portion of the sign in place as a
result of the permit shall be removed within 10 days by the owner of the sign or the owner of the site
on which the sign is located. Failure to remove the sign shall be deemed a violation of this ordinance.
9.7.2 The Administrative Official shall periodically inspect each sign regulated by this ordinance for the
purpose of ascertaining whether the same is obsolete and whether it is in need of removal or repair.
9.7.3 Whenever any work for which a permit is required by this ordinance has been commenced or
completed without first obtaining a permit, a special investigation shall be made before a permit may
be issued for such work. An investigation fee, in addition to the permit fee, may be collected whether
or not a permit is then subsequently issued. The investigation fee shall be equal to the amount of the
permit fee required by this ordinance.
9.7.4 The following signs shall be removed based on the determination of the Administrative Official:
a. OBSOLETE SIGNS. Any sign, which the Administrative Official determines to be obsolete,
shall be removed by the permit holder, owner of the sign or owner of the site on which the sign
is located. For temporary signs, the sign must be removed as noted on the sign permit
application or within three (3) days after receiving written notification to do so from the
Administrative Official. For permanent signs, the sign must be removed by the permit holder,
owner of the sign, or owner of the site on which the sign is located within a reasonable time
period as determined by the Administrative Official. Upon failure to comply with such notice
or to file an appeal of the decision in accordance with this ordinance, the Administrative Official
is authorized to cause the removal of such sign, and any expense incident thereto shall be paid
by the permit holder, owner of the sign or owner of the site on which the sign is located.
b. UNSAFE DILAPIDATED OR DETERIORATED SIGNS. If the Administrative Official
determines that any sign is unsafe or insecure, or is dilapidated or deteriorated, he shall give
written notice to remove or replace (in accordance with this ordinance) said sign to the person or
persons responsible for such sign. If the permit holder, owner of the sign or owner of the site on
which the sign is located fails to remove or repair the sign within ten (10) days after such notice
or to file an appeal of the decision in accordance with this ordinance, the Administrative Official
is hereby authorized to cause the removal of such sign. Nothing contained herein shall prohibit
the immediate removal, without notice, of any sign or portion of a sign which is determined by
the Administrative Official to be an immediate threat or danger to the public health, safety, or
welfare. Any expense incident to the removal of a sign pursuant to this paragraph shall be paid
by the permit holder, owner of the sign or owner of the site on which the sign is located. The
removal of the sign or portion of the sign shall be limited to the extent necessary to eliminate the
threat to the public health, safety, and welfare.
c. SIGNS ON UTILITY POLES. Any sign that is erected, constructed or otherwise attached to a
utility pole located upon any public right of way or utility easement may be removed by the City
unless otherwise permitted by this ordinance. The installer, owner of the sign or owner of the
site on which the sign is located shall be charged a sign recovery fee in accordance with the City
fee schedule to recover such sign from the City unless the permit holder or owner satisfactorily
establishes that such sign was not placed in the right-of-way by the owner of such sign or by any
32
authorized agent, representative, or employee of said owner. Any such sign removed by City
personnel may be held for a period of seventy-two (72) hours and upon expiration of such time
may be disposed. The City is not required to notify the permit holder or owner of the sign that it
has been picked up or that disposal of the sign is imminent.
d. SIGNS IN RIGHT-OF-WAY AND/OR ON PUBLIC PROPERTY: Any sign that is erected,
constructed, or otherwise located within or upon public right-of-way or on public property
unless otherwise permitted by this ordinance may be removed by the City. The owner or
installer of such sign shall be charged a sign recovery fee in accordance with the City fee
schedule to recover such sign from the City. No such fee shall be charged if the permit holder
or owner satisfactorily establishes that such sign was not placed in the right-of-way by the
permit holder or owner of such sign or by any authorized agent, representative or employee of
said owner. Any such sign removed by City personnel may be held for a period of seventy-two
(72) hours and upon expiration of such time may be disposed. The City is not required to notify
the permit holder or owner of the sign that it has been picked up or that disposal of the sign is
imminent.
e. ILLEGALLY ERECTED SIGNS. Any sign that is erected, constructed or otherwise displayed,
which the Administrative Official determines to be in direct violation of this ordinance, may be
removed by City personnel. The permit holder, owner of the sign or owner of the site on which
the sign is located shall be charged a sign recovery fee in accordance with the City fee schedule
to recover such sign from the City. Any such sign removed by City personnel may be held for a
period of seventy-two (72) hours and upon expiration of such time may be disposed. The City
is not required to notify the permit holder or owner of the sign that it has been picked up or that
disposal of the sign is imminent. For permanent signs, the sign must be removed by the permit
holder, owner of the sign, or owner of the site on which the sign is located within a reasonable
time period as determined by the Administrative Official. Upon failure to comply with such
notice or to file an appeal of the decision in accordance with this ordinance, the Administrative
Official is authorized to cause the removal of such sign, and any expense incident thereto shall
be paid by the permit holder, owner of the sign or owner of the site on which the sign is located.
f. EXTENT OF SIGN REMOVAL. The Administrative Official shall determine to what extent
the elements of the sign must be removed to comply with this section. This may include, but is
not limited to, any of the following:
(i) Removal of the text or copy portion of the sign.
(ii) Removal of the portion of the sign excluding the structural support of the sign.
(iii) Removal of all structural elements of the sign.
9.8 PENALTY FOR VIOLATION
9.8.1 Any person who erects a sign that is in not in compliance with of any provision in this Ordinance, shall
be assessed a penalty by the Administrator equal to Five Hundred Dollars ($500.00) per incidence.
Each day the violation exists shall be considered a separate incident. A violation, penalty, or
requirement of this ordinance that is not rectified within 90 days or a time period determined as
reasonable by the Administrator shall become subject to Section 9.7.4.
SECTION 10. SEVERABILITY
It is hereby declared to be the intention of the City Council that the phrases, clauses, sentences, paragraphs and
sections of this ordinance are severable, and if any phrase, clause, sentence, paragraph or section of this ordinance
shall be declared unconstitutional by the valid judgment or decree of any court of competent jurisdiction, such
unconstitutionality shall not affect any of the remaining phrases, clauses, sentences, paragraphs and sections of this
ordinance, since the same would have been enacted by the City Council without the incorporation in this ordinance
of any such unconstitutional phrase, clause, sentence, paragraph or section.
33
SECTION 11. CONFLICTING ORDINANCES
This ordinance shall be and is hereby declared to be cumulative of all other ordinances of the City; and this
ordinance shall not operate to repeal or affect any of such other ordinances except insofar as the provisions thereof
might be inconsistent or in conflict with the provisions of this ordinance, in which event such conflicting provisions,
if any, in such other ordinance or ordinances are hereby repealed.
SECTION 12. SAVINGS CLAUSE
All rights and remedies of the City of Southlake are expressly saved as to any and all violations of the provisions of
any ordinances affecting the regulations for signs that have accrued at the time of the effective date of this
ordinance; and, as to such accrued violations and all pending litigation, both civil and criminal, whether pending in
court or not, under such ordinances, same shall not be affected by this ordinance but may be prosecuted until final
disposition by the courts.
SECTION 13. PUBLICATION CLAUSE
The City Secretary of the City of Southlake is hereby directed to publish the proposed ordinance or its caption and
penalty together with a notice setting out the time and place for a public hearing thereon at least ten (10) days before
the second reading of this ordinance, and if this ordinance provides for the imposition of any penalty, fine or
forfeiture for any violation of any of its provisions, then the City Secretary shall additionally publish this ordinance
in the official City newspaper one time within ten (10) days after passage of this ordinance, as required by Section
3.13 of the Charter of the City of Southlake.
SECTION 14. EFFECTIVE DATE
This ordinance shall be in full force and effect from and after its passage and its publication as required by law, and
it is so ordained.
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Appendix A
Design Guidelines for “Existing Building For Sale/Leasing Ground Signs”
“Existing Building For Sale/Leasing Ground Signs” shall be designed in accordance with the following guidelines
(see attached Figure 1 for illustration):
1.Sign Post:
a.Material: Shall be of 3 – 4 inch extruded metal with decorative finials.
b.Height: Shall not exceed 5 feet in height, excluding finials. Finials shall not exceed 9 inches in
height.
c.Color: shall be black
2.Sign Frame:
a.Same material as the sign post
b.Same color as the sign post
c.Height – Any decorative element over the sign frame shall be limited to a maximum of 9”
3.Sign Face:
a.Material: Shall be made up of ¼” to ½” plastic or aluminum coated MDO or plastic cored
aluminum
b.Area - Each sign face shall not exceed 12 square feet. Sign may be two-sided.
c.Color – Background color shall be one of the following: white, gray, or beige/cream. Foreground
color (font and logo) shall be black.
35
ended Design Palette for Existing Building For Sale/Leasing Signs
Figure 1 Recomm
36