Item 6D (2)Recent Logo Trends
Reviewed two data sets of 100 sign permits each (200 total)
83 signs (41.5%) had logos
63 signs had larger logos than letters
Of those 63 signs, 26 were approved through a Master Sign Plan or variance
Of the remaining 37 signs, 15 signs would have required variance approval without the 125% allowance for logos
Approximately 20% of signs in the sample group would of needed a variance
Maximum allowed letter height:
31 inches
Maximum allowed letter height:
18 inches
Variance Needed (1:1 Letter/Logo)
Maximum allowed letter height:
18 inches
Maximum allowed letter height:
42 inches
Variance Needed (1:1 Letter/Logo)
Variance Needed (1:1 Letter/Logo)
Variance Needed (1:1 Letter/Logo)
20” logo
16” letters
Variance needed (1:1 Letter/Logo)
No Variance Needed (1:1 Letter/Logo)
8” logo
No Variance Needed (1:1 Letter/Logo)
14” dog logo
14” letters (“F” and “I”)
No Variance Needed (Letter/Logo 1:1)
No Variance Needed (Letter/Logo (1:1)
No Variance Needed (Letter/Logo (1:1)
Questions?