Item 9B
Department of Planning & Development Services
S T A F F R E P O R T
February 15, 2012
CASE NO:SV12-002
PROJECT:Sign Variance for Mellow Mushroom
REQUEST:
Southlake Mellow Mushroom is requesting variances from the Sign Ordinance No. 704-
E regulations and the Gateway Plaza Phase I Conditional Sign Permit. The applicant is
proposing two different options for consideration which would allow for increased
visibility from Southlake Boulevard. With the addition of the new patio area, the front
elevation single plane façade is blocked from view. The subject property is located in
the Gateway Plaza Phase I development at 2820 East Southlake Boulevard.
Option 1 would allow the applicant to locate an attached sign off the roof-line of the
front patio that faces Southlake Boulevard in addition to placing an eight foot branding
character directly behind the four foot wall surrounding the front patio area.
Option 2 would allow the applicant to place an individual monument sign in front of
their building; setback approximately 15 feet from the edge of pavement in addition to
placing an eight foot branding character directly behind the four foot wall surrounding
the front patio area.
The applicant has obtained support for the proposed options from the property
manager, Inland-Western, pending city approval. The specific variances requested are
as follows:
Sign Regulation Conditional Sign Sign Ordinance Proposed Sign
Permit 704-E
Attached sign on roof-
Roof Sign n/a Prohibited sign
line of front patio
Sign by definition but
8 foot tall branding
n/a n/a
not specifically listed
character
for permitting
The proposed monument
1 per every 500
Monument signs limited; 3
sign is approximately 390
feet of regional
entry features provided to
feet west of the existing
Monument Sign boulevard
identify tenants not visible
monument sign for
from key road frontage
frontage with a
Shogun restaurant which is
locations.
maximum of 2
located on the same lot.
Case No.
SV12-002
ACTION NEEDED: Consider approval of sign variance request
ATTACHMENTS:
(A) Background Information – LINK TO PRESENTATION
(B) Vicinity Map
(C) Site Plan
(D) Sign Exhibits
(E) Sign Variance Application
STAFF CONTACT:
Ken Baker (748-8067)
Lorrie Fletcher (748-8069)
Case No.
SV12-002
BACKGROUND INFORMATION
APPLICANT/OWNER:
Southlake Mellow Mushroom
PROPERTY SITUATION:
The property address is 2820 East Southlake Blvd.
HISTORY:
December 6, 2011; ZA11-059, Site Plan for Mellow Mushroom was
approved. This site was previously occupied by Baker Brothers restaurant.
Mellow Mushroom was approved to add a semi-enclosed front patio area.
December 7, 2004; SP04-268, Sign Variance for Shogun Restaurant also
located on Lot 4, Block 1, was approved which allowed the additional
monument sign, limiting the base to be a maximum 18 inches in height;
overall sign height limited to a maximum of 6 feet (to include the base); and,
maximum width of 11 feet.
February 2, 1999; Conditional Sign Permit approved for Gateway Plaza
Phase I.
STRATEGIC LINK:
Quality Development
CITIZEN INPUT/
BOARD REVIEW:
None
STAFF COMMENTS:
The sign criteria, site plan and application are attached to this report.
COUNCIL ACTION:
N:\Community Development\MEMO\Signs\Conditional Sign Permits\Gateway & Wyndham\Mellow Mushroom SV12-002\Staff Report\SV12-002
Mellow Mushroom.docx
Case No. Attachment A
SV12-002Page 1
Case No. Attachment B
SV12-002Page 1
Site Plan
Case No. Attachment C
SV12-002Page 1
Proposed Signage – OPTION 1
Case No. Attachment D
SV12-002Page 1
Case No. Attachment D
SV12-002Page 2
Proposed Signage – OPTION 2
Case No. Attachment D
SV12-002Page 3
Sign Variance Application
Case No. Attachment E
SV12-002Page 1