Item 9A
Item 9A: Authorize the City Manager to negotiate a management agreement for the Southlake Tennis Center
February 21, 2012
Presentation Overview
History
RFQ process
Selection considerations & recommendation
History of Southlake Tennis Center (STC)
History of Southlake Tennis Center (STC)
Presentation Overview
History
RFQ process
Selection considerations & recommendation
RFQ Process
Standard process
Scope and submission requirements
Evaluation criteria and process
Overview of submissions
Interviews and finalist selection
RFQ Process
Consistent with City RFQs
Advertised in accordance with State law through City Secretary’s Office
Link to RFQ sent to interested parties, USTA and other tennis organizations
Questions accepted from interested parties; posted on City’s website for all
Open from September 20 – October 20
RFQ Process – Submission Requirements
Part 1: Letter of Interest and Executive Summary
Part 2: Respondent Profile, History and Proposed Organizational Chart with Staff Profiles
Part 3: Experience and Philosophy in Managing Municipal Tennis Centers
Part 4: References
Part 5: Financials
Part 6: Miscellaneous
RFQ Process – Submission Requirements, Part 3
Describe in detail how you have managed similar facilities and how you propose to manage the Southlake Tennis Center
Describe in detail your experience in providing and managing successful tennis programs to the community, and explain your plan for offering superior tennis programs to the Southlake
community (minimum 3 years tennis center management experience required)
Describe in detail your relationship and current standing with the USPTA; the Texas Section of the USTA; and the Community Tennis Association within the Texas Section of the USTA
List of successful bids you have obtained for state and national level tournaments
List of vendors you’ve established accounts with (Nike, Adidas, etc.)
RFQ Process – Submission Requirements, Part 5
Provide your most recent financial statements consisting of a balance sheet and income statement
RFQ Process – Overview of Submissions
Thirteen submissions received
Two disqualified as “non-responsive” for not following submittal process
RFQ Process – Evaluation Criteria and Process
Rating criteria and scoring mechanism based on RFQ requirements
One – third of requirements based on subjective perspective of rater
RFQ Process – Evaluation Criteria and Process
Staff team:
Jim Blagg, Assistant City Manager
Chris Tribble, Director of Community Services
Sharen Jackson, Director of Finance
Kari Happold, Dep. Director of Community Services
Candice Sanders, Asst. to the Director of CS
Alison Ortowski, Assistant to the City Manager
Over 50 years management experience
Over 30 years Parks and Recreation experience
Financial perspective
Outside perspective
RFQ Process – Evaluation Criteria and Process
Team members individually reviewed submissions and assigned ratings
Ratings compiled for group average by category
Top four scoring submissions scheduled for interviews
RFQ Process – Interviews and Finalist Selection
Standard, follow-up, and submission-specific questions
Forced-pair ranking method used following each interview
Group compared individual rankings – unanimous selection of top two submissions
RFQ Process – Interviews and Finalist Selection
Follow-up interviews with top two candidates
Clarification
Potential contract provisions
Candidate / city contract expectations
Presentation Overview
History
RFQ process
Selection considerations & recommendation
Customer Satisfaction Survey - Background
Duration
January 18 through February 1
Objectives:
Decision Analyst Involvement
Communication / Outreach
Assess customer satisfaction
Assess frequency / type of usage
Customer Satisfaction Survey – Survey Distribution
476 total respondents
284 resident respondents
Customer Satisfaction Survey - Results Overview
Overall, both residents and non-residents are satisfied with overall services at the center
Total Respondents: 82% Very/Somewhat Satisfied
Resident Respondents: 77% Very/Somewhat Satisfied
Nearly half reported using the center 2-4 times per week; 6 out of 10 use the center at least once per week
Two out of three total respondents reported that the center meets all of their needs
Resident Respondents:
56% all needs met
39% some needs met
Customer Satisfaction Survey - Results Overview
Respondents are generally satisfied with specific services with 70% or more reporting very or somewhat satisfied across all categories.
Respondents are least satisfied with the aspects of the pro shop and customer service.
About nine out of ten total respondents would recommend the center to others.
Resident respondents: 85% would recommend
Selection Considerations & Recommendation
Current vs. Alternate Operator
Qualifications
Financial considerations
Customer satisfaction survey (current operator only)
Recommendation Considerations
Ten years operational history
Very few complaints received by staff
Strong industry relationships
Responsive to improvement suggestions
Coordinated additional facility investment
No contract subsidies required
Selection Considerations & Recommendation
Staff recommends authorizing the City Manager to negotiate a management agreement for the Southlake Tennis Center with Roxy Tennis, LLC
Item 4C
Questions?
City-Managed Tennis Centers
Qualifications Comparison
Financial Considerations