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Item 9A Department of Planning & Development Services S T A F F R E P O R T February 1, 2012 CASE NO: MSP11-004 PROJECT: Master Sign Plan for Kimball Crossing REQUEST: On behalf of Greenway-1709 / Eleven Partners L.P., Reynolds Indoor, Inc. is requesting approval of a Master Sign Plan for the approved Kimball Crossing Development which is located at 2175 E. Southlake Blvd. The Master Sign Plan addresses future attached signs located on the front and side elevations of the building and one monument sign. Sign Type Brief Description  LED or neon illuminated individual channel Attached Signs: letters with (non-translucent) polycarbonate faces.  Letter face and return colors to be determined by Tenant.  Letters to be mounted to 1/8” thick flat cut out aluminum background painted to match dark bronze, silver or red.  1.20 square feet of signage allowed per every 1.00 foot of lease space frontage (width). (Background panels will not be included in square footage calculations.)  Overall sign width not to exceed 75% of lease space frontage (width). (Consistent with current ordinance)  Single Line Copy: maximum letter height of 30 inches. Maximum logo height of 36 inches. Maximum aluminum cloud background height of 42 inches. (current sign ordinance would allow an average maximum letter height of 20 inches and maximum logo height of 25 inches at this location)  Stacked Copy: maximum stacked height of 39 inches (i.e. two rows of 18 inch letters). Maximum logo height of 36 inches. Maximum aluminum cloud background height of 51 inches. Case No. MSP11-004 Sign Type Brief Description Attached Signs: continued  Endcap tenants with side elevations facing a street or designated parking area to be allowed one additional attached sign on side elevation. Formula for determining overall size to be the same as that used for the front elevation. (Consistent with current ordinance)  Tenants with lease space frontage (width) less than 20 feet shall be allowed a minimum of 20 square feet for primary signage with a maximum overall spread not to exceed 75% of the lease space façade. (Current sign ordinance requires that attached signs be placed in the middle 75% of the single plane façade or centered. Depending on lease space width, less than 20 feet allows for 1.2 square feet of area per linear foot – example: 15 feet of lease space width would be allowed 18 square feet of signage as long as it can fit into the middle 75%) Monument Sign:  One two-sided monument sign proposed  Maximum number of tenant panels shall be 7 (current sign ordinance allows 6)  Maximum overall height of sign from grade shall be 8 feet (current sign ordinance allows maximum height of 8 feet)  Maximum overall length of structure excluding architectural cap shall be 14 feet 10 inches  Maximum overall length of structure with architectural cap shall be 16 feet 10 inches (the proposed sign complies with current sign ordinance regulation for maximum sign face area of 120 square feet total – 60 square feet per sign face; this sign also complies with the 12 foot setback regulation) ACTION NEEDED: 1) Consider Master Sign Plan Approval Request ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Site Plan, Sign Exhibits and Applicant Narrative – LINK TO PRESENTATION STAFF CONTACT: Ken Baker (817) 748-8067 Lorrie Fletcher (817) 748-8069 Case No. MSP11-004 BACKGROUND INFORMATION OWNER: Greenway – 1709 / Eleven Partners L.P. APPLICANT: Reynolds Indoor, Inc. PROPERTY SITUATION: 2175 E. Southlake Blvd. STRATEGIC LINK: Quality Development HISTORY: Kimball Crossing zoning change and site plan was approved by City Council September 6, 2011. The single-story strip retail/restaurant building is not yet built. The applicant is seeking approval prior to securing certain tenants. STAFF COMMENTS: The site plan and further sign information are under Attachment ‘C’ of this staff report. REQUEST: The applicant is requesting approval of a Master Sign Plan. Please refer to the attached sign information (Attachment C) for more sign details. COUNCIL ACTION: January 17, 2012; Approved to Table on Consent until the next regular City Council meeting scheduled for February 7, 2012. Case No. Attachment A MSP11-004 Page 1 Case No. Attachment B MSP11-004 Page 1 Approved Site Plan Monument Sign Location Ethan Allen Proposed Monument Case No. Attachment C MSP11-004 Page 1 Proposed Attached Signs Case No. Attachment C MSP11-004 Page 2 Case No. Attachment C MSP11-004 Page 3 Case No. Attachment C MSP11-004 Page 4 Case No. Attachment C MSP11-004 Page 5 Case No. Attachment C MSP11-004 Page 6 Case No. Attachment C MSP11-004 Page 7 Case No. Attachment C MSP11-004 Page 8 Case No. Attachment C MSP11-004 Page 9