Item 9A
Department of Planning & Development Services
S T A F F R E P O R T
February 1, 2012
CASE NO: MSP11-004
PROJECT: Master Sign Plan for Kimball Crossing
REQUEST:
On behalf of Greenway-1709 / Eleven Partners L.P., Reynolds Indoor, Inc. is
requesting approval of a Master Sign Plan for the approved Kimball Crossing
Development which is located at 2175 E. Southlake Blvd. The Master Sign Plan
addresses future attached signs located on the front and side elevations of the
building and one monument sign.
Sign Type Brief Description
LED or neon illuminated individual channel
Attached Signs:
letters with (non-translucent) polycarbonate
faces.
Letter face and return colors to be determined
by Tenant.
Letters to be mounted to 1/8” thick flat cut out
aluminum background painted to match dark
bronze, silver or red.
1.20 square feet of signage allowed per every
1.00 foot of lease space frontage (width).
(Background panels will not be included in
square footage calculations.)
Overall sign width not to exceed 75% of lease
space frontage (width). (Consistent with
current ordinance)
Single Line Copy: maximum letter height of 30
inches. Maximum logo height of 36 inches.
Maximum aluminum cloud background height
of 42 inches.
(current sign ordinance would allow an
average maximum letter height of 20 inches
and maximum logo height of 25 inches at this
location)
Stacked Copy: maximum stacked height of 39
inches (i.e. two rows of 18 inch letters).
Maximum logo height of 36 inches. Maximum
aluminum cloud background height of 51
inches.
Case No.
MSP11-004
Sign Type Brief Description
Attached Signs:
continued
Endcap tenants with side elevations facing a
street or designated parking area to be
allowed one additional attached sign on side
elevation. Formula for determining overall size
to be the same as that used for the front
elevation. (Consistent with current ordinance)
Tenants with lease space frontage (width) less
than 20 feet shall be allowed a minimum of 20
square feet for primary signage with a
maximum overall spread not to exceed 75% of
the lease space façade. (Current sign
ordinance requires that attached signs be
placed in the middle 75% of the single plane
façade or centered. Depending on lease
space width, less than 20 feet allows for 1.2
square feet of area per linear foot – example:
15 feet of lease space width would be allowed
18 square feet of signage as long as it can fit
into the middle 75%)
Monument Sign:
One two-sided monument sign proposed
Maximum number of tenant panels shall be 7
(current sign ordinance allows 6)
Maximum overall height of sign from grade
shall be 8 feet (current sign ordinance allows
maximum height of 8 feet)
Maximum overall length of structure excluding
architectural cap shall be 14 feet 10 inches
Maximum overall length of structure with
architectural cap shall be 16 feet 10 inches
(the proposed sign complies with current sign
ordinance regulation for maximum sign face
area of 120 square feet total – 60 square feet
per sign face; this sign also complies with the
12 foot setback regulation)
ACTION NEEDED: 1) Consider Master Sign Plan Approval Request
ATTACHMENTS:
(A) Background Information
(B) Vicinity Map
(C) Site Plan, Sign Exhibits and Applicant Narrative –
LINK TO PRESENTATION
STAFF CONTACT:
Ken Baker (817) 748-8067
Lorrie Fletcher (817) 748-8069
Case No.
MSP11-004
BACKGROUND INFORMATION
OWNER:
Greenway – 1709 / Eleven Partners L.P.
APPLICANT:
Reynolds Indoor, Inc.
PROPERTY SITUATION:
2175 E. Southlake Blvd.
STRATEGIC LINK:
Quality Development
HISTORY:
Kimball Crossing zoning change and site plan was approved by City
Council September 6, 2011. The single-story strip retail/restaurant
building is not yet built. The applicant is seeking approval prior to
securing certain tenants.
STAFF COMMENTS:
The site plan and further sign information are under Attachment ‘C’
of this staff report.
REQUEST:
The applicant is requesting approval of a Master Sign Plan. Please
refer to the attached sign information (Attachment C) for more sign
details.
COUNCIL ACTION:
January 17, 2012; Approved to Table on Consent until the next
regular City Council meeting scheduled for February 7, 2012.
Case No. Attachment A
MSP11-004 Page 1
Case No. Attachment B
MSP11-004 Page 1
Approved Site Plan
Monument Sign Location
Ethan Allen
Proposed Monument
Case No. Attachment C
MSP11-004 Page 1
Proposed Attached Signs
Case No. Attachment C
MSP11-004 Page 2
Case No. Attachment C
MSP11-004 Page 3
Case No. Attachment C
MSP11-004 Page 4
Case No. Attachment C
MSP11-004 Page 5
Case No. Attachment C
MSP11-004 Page 6
Case No. Attachment C
MSP11-004 Page 7
Case No. Attachment C
MSP11-004 Page 8
Case No. Attachment C
MSP11-004 Page 9