Item 4G AudioSOUTHLAKE
Item 4G
Ordinance No. 1016, 1st Reading, Southlake Public
Art Master Plan, a component of the Southlake
2030 Plan
0
Mayor and City Council this is Maria Chagollan from the City Manager's office. I will be
presenting item 4G Ordinance No. 1016, 1st Reading, Southlake Public Art Master Plan, a
component of the Southlake 2030 Plan
Public Art Master Plan
Project and Administrative
Recommendations
• Todd W. Bressi
Urban Design, Place Planning, Public Art
• Meridith McKinley
Via Partnership
The Public Art Master Plan Project and Administrative recommendations is presented to
you with the help of
Todd W. Bressi , Urban Design, Place Planning, Public Art
And Meridith McKinley • Via Partnership
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Questions We Will Answer
1. Why does Southlake need a plan?
2. How was the plan prepared?
3. What does the plan include?
4. How can Southlake fund projects?
What we hope to do with this presentation is to answer these questions:
(mouse click) Why does Southlake need a plan?
(mouse click) How was the plan prepared?
(mouse click) What does the plan include?
(mouse click) How can Southlake fund projects?
At the conclusion, you should know why this plan is being undertaken, what it hopes to
achieve, the process that we've followed and what we recommend for commissioned
artworks as well as recommendations for how Southlake should approach the question of
creating a performing arts center.
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Why does Southlake need a plan?
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So, what has been happening in Southlake that makes made it important to undertake this
plan?
(mouse click) First, Southlake's public art ordinance and policy require that a plan be
undertaken.
(mouse click) Second, as the city has begun to commission its first public art works, it has
become clear that the city should develop a long -term strategy, and to put in place the
policy and procedures necessary to do things correctly
(mouse click) Third, the question of whether and how the city should support the creation
of a performing arts center is still a very important public issue
(mouse click) And finally, the city is currently revising its comprehensive plan, which
provides a good opportunity to look at how public art relates to the city's plans for the
future
This slide illustrates the connection between the public arts plan and three of the City's
strategic objectives:
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This slide illustrates the connection between the public arts plan and three of the City's
strategic objectives:
Questions We Will Answer
1. Why does Southlake need a plan?
2. How was the plan prepared?
3. What does the plan include?
4. How can Southlake fund projects?
I'd now like to discuss how the plan was prepared.
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How was the plan prepared?
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(mouse click) Plan preparation first began with the creation of the Arts Master Plan Committee
(mouse click) Key objectives were set out at the beginning, in the RFP for planning services, as well
as objectives that have been expressed by the Southlake Arts Council and the Arts Master Plan
steering committee in the various meetings we have had with them. These objectives include:
• Set a long -term direction for city art commissions
• Identify, early on, opportunities in capital projects
• Develop concept / next steps for McPherson Park
• Establish a timeline for City commissions
• Encourage art in private development
• Identify staffing needs
• Outline City Council and Arts Council responsibilities
• Provide context for performing arts center
(mouse click) We then went about researching the community through tours, reviewing city plans
and policies, and interviewing key stakeholders.
(mouse click) We also focused on community outreach through an "Imagine Art Here" community
workshop, SPIN Meeting, and an internet survey, which I'll talk about more in the next few slides.
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How was the plan prepared?
Internet survey on City website
received 119 responses
One of our major outreach efforts involved an internet survey that was accessible to
visitors on the city's website. These were some of the key findings:
• Most respondents say that arts and culture has
a role to play in making the city a premier community.
• Many link arts and culture to the town's overall
visual quality, and quality of life.
• Few say that arts and culture are not important,
or that the city cannot afford to provide support.
• However, art investments should be limited,
focused, and impactful on the sense of quality and
attractiveness of the town, and on encouraging people to
visit.
• And that private support should be part of the
funding mix.
How was the plan prepared?
a
More than 40 people attended a brainstorming
workshop in May.
Finally .... We held a brainstorming workshop in which we discussed overall goals for
Southlake's public art initiative, and discussed more specifically how the city might
approach specific projects in parks, in town center and along its major thoroughfares.
How was the plan prepared?
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We also compared Southlake to its peers.
In terms of public art, we chose to focus our analysis on the comparison on eight peer cities.
In terms of a performance space, we chose to focus our analysis on a comparison to about 10
centers that were owned and operated by the municipalities. We'll discuss those findings in a few
minutes.
In terms of public art, the key lessons were,
�etro plex Southlake is the smallest city in the DFW
with a public art initiative.
• Most of Southlake's suburban peers established
their public art initiatives before they entered periods of
major expansion and infrastructure development.
• Most of Southlake's peers have focused their art
commissions on municipal, public safety and sports facilities;
parks and libraries.
• Most of Southlake's peers rely on part -time staff or shared staff to manage their
program.
Questions We Will Answer
1. Why does Southlake need a plan?
2. How was the plan prepared?
3. What does the plan include?
4. How can Southlake fund projects?
I'd now like to move on to the plan components — highlighting the plan goals and
recommendations
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What does the plan include?
• Goals for Public Art in Southlake
• Recommendations
—Capital projects
— Existing parks and public spaces
— Urban design
— Private development
— Performing arts center
• Administrative recommendations
For the next few minutes we will go through the bullet points on your screen for a high
level understanding of the plans components. We'll start with the goals.
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The first goal in the plan is to explore Southlake's unique community character, create a
distinctive look and feel for the city that encourages features and amenities that preserve
property values and provide a unique sense of place while responding to the characteristics
of each site.
Goals for Public Art in Southlake
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Goal: Engage viewers and be thought provoking
Goal #2 is that art in Southlake should engage viewers and be thought provoking. This will
heighten awareness, appreciation and enjoyment of art while also adding a sense of
playfulness, spirit and hands -on engagement to public spaces. Engagement also
encourages people to take stewardship of community resources.
The project you are viewing was done by Stacy Levy in State College, PA. It consists of a
map of the regional watershed and mountain ranges -- no roads -- so it helps you relearn
where you are.
Goals for Public Art in Southlake
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Goal: Support Southlake's economic development goals developing -1
Town Square streetscape plan
Goal #3 states that artwork should support Southlake's economic development goals by
creating destinations for visitors, elevating the profile of the City and communicating that
Southlake values creativity, art and culture.
And finally, Goal #4 states that art in Southlake should support quality design by
emphasizing creativity in public infrastructure design and encouraging the role of artists in
the design of functional projects.
The photos shown on the left are of a mural and sculpture at DPS Headquarters.
On the right is a project by Howard Ben Tre that shows how an artist can collaborate with
the designer of a corporate, urban setting to create a distinctive space. Ben Tre designed
the fountain, the sculpture in the fountain, and the lighting on the back wall. This public art
is located in Boston.
What does the plan include?
• Goals for Public Art in Southlake
• Recommendations
—Capital projects
— Existing parks and public spaces
— Urban design
— Private development
— Performing arts center
• Administrative recommendations
Now we'll discuss the plan's recommendations and I'll go through those while highlighting
specific opportunities for each.
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Recommendations — Capital Projects
1
Long -term Direction:
Commission new artworks in conjunction with City capital
projects, such as civic buildings and parks
First — the City should continue to commission new artworks in conjunction with City
capital projects
The image on this slide is the recently- approved concept for the ba *h relief at North Park.
Capital Project Opportunities
Dove Rd Roudabouts" 0 0
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DPS Headquarters
Continental Ave Roudabouts 0 0
Existing or
Commissioned
Public Artworks
DPS
Headquarters
Dove Rd
Roundabouts
Continental Ave
Roundabouts
North Park
Already, the City has commissioned several pieces of public art. The areas circled in green:
city roundabouts, DPS headquarters and North Park, represent spaces where existing
artwork is already in place or is commissioned for placement in the coming months.
Capital Project Opportunities
• Projects should
support
Southlake's public
art vision
• Projects should
be located at sites
that are superior
locations for the
presentation of
artwork
Southlake will have many opportunities in the coming years to commission artworks as part
of its buildings, open spaces and streets. But its resources are limited, so wise choices must
be made.
The plan lays out criteria for deciding what projects make the most sense, and there are
two main ideas:
First, projects should relate to the overall goals we just discussed, and they should relate to
recommendations in the Southlake 2030 plan.
Second, projects should only be commissioned for locations where the setting, the
landscape, and the surrounding development enhances the appreciation of the artwork.
Capital Project Opportunities
• Parks, Recreation, Open Space
Bicentennial Park, Bob Jones Nature Center, North
Park
• Public Buildings
Multipurpose Facility, North DPS, Public Works
Operations, Town Hall
• Roundabouts
Continental / Peytonville,
Continental / Byron Nelson
These are the city capital projects that are in process, or proposed, that could provide the
best opportunities for new art commissions. (PAUSE)
Recommendations — Existing Parks and Public Spaces
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Long -term Direction: Organize temporary sculpture
exhibitions in McPherson Park.
For existing parks and public spaces, the plan recommends organizing temporary sculpture
exhibitions in McPherson Park
These are two projects from "urban trees," an example of a temporary sculpture exhibition
that occurs every year or two along the North Embarcadero, in San Diego, CA. The artists
are given a concrete base to work with, and a small amount of money. In return, the artist
receives exposure and the ability to sell their work.
Our surveys and conservations have indicated that Town Square should be a focal point for public art
projects, because it is the social center of Southlal<e, and because it is important to economic development
and tourism.
Currently, there are two opportunities the City could pursue
1. The establishment of a rotating sculpture exhibition in McPherson Parl<, and
2. Commissioning artistic elements to be placed in the Town Square streetscape.
The McPherson Park exhibition could start right away by taking these simple steps:
-Establish Steering Committee —
-Establish Exhibition Plan
-Set Goals for Inaugural Exhibition
(PAUSE)
Existing Public Space Opportunities
Opportunity: Town Square Streetscape
Artist - Designed Streetscape Elements
Another immediate opportunity includes adding a family of artworks to the Town Square
Streetscape.
One approach could be to commission works that are quiet and sophisticated, like these
vessels Brad Goldberg created for Hennepin Avenue in Minneapolis.
Capital Project and Existing
Public Space Opportunities
Bob Jones Nature Center
Recommendations:
CIP Projects and
Existing Parks
North DPS, North Park
O Current Fiscal Year
V FY 13 -15
McPherson Park
Bicentennial Park, II and II FY 16+
Rustin Park, Summit Park
This map illustrates where public artworks in city projects are likely to occur over the next
five years including a few projects the City can start work on right away.
Projects for FY 2012 include: - North Park, Bicentennial Park Phase II, DPS
North, Initiate McPherson Park, initiate Town Square streetscape
Projects for FY 2013 -2015 include: - Multipurpose Facility, Bicentennial Park
Phase III, Continental Roundabouts, Bob Jones Nature Center, Continue
McPherson Park
Projects for FY 2016 and beyond include: - Public Works Operations, Town Hall
Recommendations - Urban Design
Long -term
Direction:
Commission
new artworks
in visually
prominent City
locations
The plan also recommends that the City commission new artworks in other visually
prominent locations.
This project will soon be found at the roundabout in the southern part of Southlake. This is
a good example of how a sculpture can incorporate motifs that reflect community identity.
The artist is Seth Vandable.
Urban Design Opportunities
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• Urban Design / Corridors
• Sector and Area Plans
• Wayfinding
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Continue to evaluate key
gateways, intersections,
roundabouts, open spaces
and destinations as
locations
for special design features,
potentially public art.
Focus on implementation
through private
development.
There are a number of opportunities related to Southlake's urban design such as its
corridor plan, its wayfinding plan, and some of the recommendations in its area and sector
plans.
The key with these opportunities is to determine if they are good settings for art. Also,
many art projects will likely be implemented by private developers as those areas of the
city are built.
Urban Design Opportunity -
SH 114 / Town Square
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Artist - Designed Architectural Element Example
Bass Performance Hall — Fort Worth, Texas
This picture of Bass Performance Hall illustrates a key opportunity for Southlake.
Various planning documents call for an outstanding design feature that is visible from
SH114 as the road passes Town Square.
When the parcel between Town Square and SH114 develops, there is the potential for an
artist to design an architectural element that creates a unique landmark for people driving
along the highway.
These angels located on Bass Hall's Grand Fagade are 48 -feet tall and were sculpted by
Marton Varo from Texas limestone.
Urban Design Opportunity -
Town Square Plazas
As Town Square expands, if new public spaces are built, public art could be incorporated
into their design from the earliest stages.
Artist- Designed Plaza Element Example
The Mustangs of Las Colinas
Finally, private developers should also be encouraged to incorporate art into architecture,
landscape, and open spaces.
The Arts Master Plan advisory committee has recommended that the city develop a
comprehensive approach so that public art can help build on Southlake's commitment to
excellence in architecture and urban design.
This project, which was created by Roxy Paine and exhibited in New York City's madison
square park, is a good example of how an artwork can lend sophistication and magic to an
urban open space.
Private Development Opportunities
2
• Carillon 4
Village Green, Neighborhood Park,
Lake Park (concept at right),
Corporate Park, Northwest Enclave
• Town Square
Parks, plazas, streetscapes of future phases
Key viewpoints along SH114 Corridor
• Development parcels in SH114 Corridor
Parks, open spaces, entries, roundabouts
• Development parcels in FM1709 (Southlake Blvd)
Corridor
Open spaces, major intersections, roundabouts
These are the key places where development is likely to occur in Southlake over the next
ten years. They also represent areas of opportunity for public art partnerships with private
developers. (PAUSE)
Private Development Opportunities
4
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White Chapel Rd, SH114 0 0 G Carillon Parks
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"FM1938, FM 1709 A '
Recommendations
for Public Art
in Development
O Carillon
O Recommendations
in Sector and
Area Plans
This map indicates recommendations for art that can be found in Southlake's development
approvals, sector plans and area plans.
The Arts Master Plan also recommends a general requirement for including public art in
large scale developments. This would apply to projects like the expansion of Town Square.
Private Development -
Administrative Considerations
• Principles
Outline parameters for public art in private
development
• Guidelines
Set clear expectations for developers
• Sector and area plans
Describe specific opportunities that the City can ask
developers to respond to
• Processes
Establish procedures for review and approval
• Zoning
Clarifies relationship of public art to project approval
The master plan outlines principles, guidelines and processes for monitoring developer
projects. The master plan also outlines how sector plans, area plans and zoning can be
made consistent with the vision for public art.
Private Development - Principles
• Projects must support Southlake's public art vision
Support overall goals for public art
Respond to recommendations in Southlake 2030
Follow guidelines in master plan
• Projects are subject to public review,
following criteria set out in plan
Staff review, Arts Council review, City Council approval
• Developer responsible for all costs
Art, site preparation, project management, maintenance
• Maintain proportionality between public benefit
and scale of private development
When asking developers to create public art as a community benefit, the city must be very
clear about its expectations. The following are the principles recommended for working
with developers:
Projects must support Southlake's public art vision
Projects are subject to public review following criteria set out in the plan
Developer responsible for all costs
Maintain proportionality between public benefit and scale of private development
It is also important to have guidelines that clarify what kind of public art counts as a public
benefit. These are the guidelines that are recommended for Southlake. (PAUSE)
Private Development - Zoning
Overall: Add requirement that largest projects (threshold to
be determined) must include public art. Add requirement that
other ECZ, SP2, PUD projects must include public art in
parks, squares, plazas, other open spaces.
Overall: Add definition of public art.
ECZ: Applications should include locations for public art,
add public art to criteria for evaluating the merits of proposed
open spaces.
• Concept Plans, Development Plans, Site Plans: Must
indicate plans and concepts for all artworks, including
artworks proposed to fulfill above requirements, or art
opportunties recommended in sector or area plans.
Generally, public art will be a consideration only in the very largest developments in
Southlake, which will generally be found in the following districts and which go through
these recommended amendments to the City's zoning ordinance. (PAUSE)
What does the plan include?
• Goals for Public Art in Southlake
• Recommendations
—Capital projects
— Existing parks and public spaces
— Urban design
— Private development
— Performing arts center
• Administrative recommendations
Now, let's explore the creation of a Performing Arts Center.
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Our internet survey asked people about their attendance to performing arts events. The
key findings were:
We also looked at arts facilities in thirteen cities around the Metro plex and found....
Performing Arts Center - Next Steps
• Consult with APEX, Arts Council Northeast, and
other organizations currently presenting performing
arts programs about future programming needs
• Assess arts organizations in Southlake or nearby
who would book space or use the space as a
resident facility, what type of space they would
need, and the demand that would generate
• Assess the space demand for arts education
(classes, recitals, etc.)
• Assess market for conference and meeting space
So how can the City more carefully measure the demand for arts organizations to use an art
space in Southlal<e?
A possible next step is to assess what organizations would use a space, for what purposes,
how often, and what fee schedule would they support.
What Does the Plan Include?
• Goals for Public Art in Southlake
• Recommendations
—Capital projects
— Existing parks and public spaces
— Urban design
— Private development
— Performing arts center
• Administrative recommendations
As you have seen, the public art master plan includes many recommendations about how
to manage a public art initiative.
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Administrative Recommendations
• Public Art Program Manager
Part -time position in Community Services Department
• Long- Range, Annual, Project Planning
Cohesive vision connecting long -view, resource
allocation, project management
• Ad -hoc Artist Selection Committees
• Arts Council Leadership / Guidance
Reviews annual plan, project plan, artist selection,
artist concept
• City Council Oversight
Approves annual plan, project plan, artist concept
These are some of the key recommendations the plan makes about staff, continued
planning for public art, the Southlake Arts Council, and City Council oversight.
Administrative Recommendations -
Staffing / Support
• Program Manager
Part -time point person; liaison with City departments,
City Council, Arts Council, Community
• Project Manager
Contract position, when necessary, to handle complex
projects or high volume of project development work
• Curatorial Guidance
Draw on local and regional expertise: Southlake Arts
Council, Dallas, Fort Worth, Frisco public art programs
The priorities for city staff resources are to allocate time for a part -time program manager
who is the day -to -day program leader.
This person can also manage projects, or special project managers can be hired on a
project by project basis, depending on workload.
The City could collaborate with its local and regional public art peers to draw on their
curatorial and technical experience.
Administrative Recommendations -
Planning
• Long -Range
Monitor CIP, Southlake 2030 process, including
upcoming facilities plan
• Annual
Identifies specific projects and priorities; funding
and staffing allocation for year going forward
• Project Plan
Outline goals, artist selection, funding, community
engagement and other aspects of project
Several ways to make use of limited public art resources include:
Planning and carefully watching long term development plans to track opportunities,
Developing a concise annual plan that clearly allocates staff funding and project funding,
And creating a specific plan for each project.
Questions We Will Answer
1. Why does Southlake need a plan?
2. How was the plan prepared?
3. What does the plan include?
4. How can Southlake fund projects?
And for the final question — How can Southlake fund projects?
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How can Southlake fund projects?
• Capital Improvement Program
City Council can designate up to 1 % of project cost for
public art. Multiple sources
• Hotel Occupancy Tax
Up to 15% of gross revenues can be designated for arts
and culture. Annual transfer to Public Art Fund, approx.
$110,000
• Strategic Initiative Fund
Unencumbered fund balances; can be designated by
Council for "high impact" projects. Discretionary project
support
• Grants and Donations
Previously, the City Council has provided funding for public art through the sources listed
on your screen. These resources will continue to be available to support public art
initiatives.
Additionally City staff should work with Council to secure grants and private donations to
encourage public art partnerships.
Ir Conclusion
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Conclusion
There is a lot of information to consider in this presentation. Staff and the consultants have
tried to answer four essential questions about the need for a plan, plan preparation, plan
ideas, and public art funding. We look forward to working with the Council on a vision that
will provide guidance for immediate and long -term opportunities.
SOUTHLAKE
Please let Jim Blagg know if you have questions about the plan and its recommendations.
CE:3