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Item 4G AudioSOUTHLAKE Item 4G Ordinance No. 1016, 1st Reading, Southlake Public Art Master Plan, a component of the Southlake 2030 Plan 0 Mayor and City Council this is Maria Chagollan from the City Manager's office. I will be presenting item 4G Ordinance No. 1016, 1st Reading, Southlake Public Art Master Plan, a component of the Southlake 2030 Plan Public Art Master Plan Project and Administrative Recommendations • Todd W. Bressi Urban Design, Place Planning, Public Art • Meridith McKinley Via Partnership The Public Art Master Plan Project and Administrative recommendations is presented to you with the help of Todd W. Bressi , Urban Design, Place Planning, Public Art And Meridith McKinley • Via Partnership IIJ Questions We Will Answer 1. Why does Southlake need a plan? 2. How was the plan prepared? 3. What does the plan include? 4. How can Southlake fund projects? What we hope to do with this presentation is to answer these questions: (mouse click) Why does Southlake need a plan? (mouse click) How was the plan prepared? (mouse click) What does the plan include? (mouse click) How can Southlake fund projects? At the conclusion, you should know why this plan is being undertaken, what it hopes to achieve, the process that we've followed and what we recommend for commissioned artworks as well as recommendations for how Southlake should approach the question of creating a performing arts center. 3 Why does Southlake need a plan? K� 71111T1 7 11• A 11'!7 7' 1_ 7 • !' �' I.I�IIIIIL !_ 111 i• - 16 < t.,. .. -. `•� -'77'7 ■ !_ "6-J7 !7G _ • � 7 � 1 � � i p l . .iL iii 1116i�:117L_1 k6. 02030 _MI So, what has been happening in Southlake that makes made it important to undertake this plan? (mouse click) First, Southlake's public art ordinance and policy require that a plan be undertaken. (mouse click) Second, as the city has begun to commission its first public art works, it has become clear that the city should develop a long -term strategy, and to put in place the policy and procedures necessary to do things correctly (mouse click) Third, the question of whether and how the city should support the creation of a performing arts center is still a very important public issue (mouse click) And finally, the city is currently revising its comprehensive plan, which provides a good opportunity to look at how public art relates to the city's plans for the future This slide illustrates the connection between the public arts plan and three of the City's strategic objectives: The City of South lake provides municipal services that support the highest quality of businesses. do by delivering life for our residents and We this outstandingvalue and unrivaled quality in everything that we do. - - C1 Achieve C2 Provide travel C3 Provide attractive Attract and keep top -ti Promote highest standards a ce and s for con City riveale f opportunities nrsh and e volunteerinvo ipsand t - and region enjoyment of personal dynamic of safety and ity and t of bank c and sustainable luntee sec rit interests eco Bl Achieve best- B2 Collaborate with B3 Enhance resident B4 Provide high B5 Improve select partners to quality of life and quality customer Performance of B6 optimize n -class status in all Cit disciplines implement service businesssustainability service delivery and y P solutions through tourism operational processes use of technology Fl Adhere to financial F2 Invest to F3Achieve fiscal F4 Establish provide and management principles maintain high well standards maintain and effective - - quality public and budget assets internal controls - Ll Ensure our people L2 Enhance L3 Attract, L4 Recognize L5 Empower -- derstandthe leadership develop and and informed retain a skilled ' h decision levels and how they es to making to it sults workforce the at all organization ute This slide illustrates the connection between the public arts plan and three of the City's strategic objectives: Questions We Will Answer 1. Why does Southlake need a plan? 2. How was the plan prepared? 3. What does the plan include? 4. How can Southlake fund projects? I'd now like to discuss how the plan was prepared. A How was the plan prepared? •r.►�'�.'" s °<< II,, A ®SPINEk (mouse click) Plan preparation first began with the creation of the Arts Master Plan Committee (mouse click) Key objectives were set out at the beginning, in the RFP for planning services, as well as objectives that have been expressed by the Southlake Arts Council and the Arts Master Plan steering committee in the various meetings we have had with them. These objectives include: • Set a long -term direction for city art commissions • Identify, early on, opportunities in capital projects • Develop concept / next steps for McPherson Park • Establish a timeline for City commissions • Encourage art in private development • Identify staffing needs • Outline City Council and Arts Council responsibilities • Provide context for performing arts center (mouse click) We then went about researching the community through tours, reviewing city plans and policies, and interviewing key stakeholders. (mouse click) We also focused on community outreach through an "Imagine Art Here" community workshop, SPIN Meeting, and an internet survey, which I'll talk about more in the next few slides. 7 How was the plan prepared? Internet survey on City website received 119 responses One of our major outreach efforts involved an internet survey that was accessible to visitors on the city's website. These were some of the key findings: • Most respondents say that arts and culture has a role to play in making the city a premier community. • Many link arts and culture to the town's overall visual quality, and quality of life. • Few say that arts and culture are not important, or that the city cannot afford to provide support. • However, art investments should be limited, focused, and impactful on the sense of quality and attractiveness of the town, and on encouraging people to visit. • And that private support should be part of the funding mix. How was the plan prepared? a More than 40 people attended a brainstorming workshop in May. Finally .... We held a brainstorming workshop in which we discussed overall goals for Southlake's public art initiative, and discussed more specifically how the city might approach specific projects in parks, in town center and along its major thoroughfares. 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FNe eld _ r. . dloth Ovlll i k Leaf _ \ III ° Joshua y �a.ke i O H N S O - almer I34 K �, Keene L L S r I. ,rado i o 7 We also compared Southlake to its peers. In terms of public art, we chose to focus our analysis on the comparison on eight peer cities. In terms of a performance space, we chose to focus our analysis on a comparison to about 10 centers that were owned and operated by the municipalities. We'll discuss those findings in a few minutes. In terms of public art, the key lessons were, �etro plex Southlake is the smallest city in the DFW with a public art initiative. • Most of Southlake's suburban peers established their public art initiatives before they entered periods of major expansion and infrastructure development. • Most of Southlake's peers have focused their art commissions on municipal, public safety and sports facilities; parks and libraries. • Most of Southlake's peers rely on part -time staff or shared staff to manage their program. Questions We Will Answer 1. Why does Southlake need a plan? 2. How was the plan prepared? 3. What does the plan include? 4. How can Southlake fund projects? I'd now like to move on to the plan components — highlighting the plan goals and recommendations 11 What does the plan include? • Goals for Public Art in Southlake • Recommendations —Capital projects — Existing parks and public spaces — Urban design — Private development — Performing arts center • Administrative recommendations For the next few minutes we will go through the bullet points on your screen for a high level understanding of the plans components. We'll start with the goals. 12 The first goal in the plan is to explore Southlake's unique community character, create a distinctive look and feel for the city that encourages features and amenities that preserve property values and provide a unique sense of place while responding to the characteristics of each site. Goals for Public Art in Southlake / J // • •, ~ -�. - rte. Goal: Engage viewers and be thought provoking Goal #2 is that art in Southlake should engage viewers and be thought provoking. This will heighten awareness, appreciation and enjoyment of art while also adding a sense of playfulness, spirit and hands -on engagement to public spaces. Engagement also encourages people to take stewardship of community resources. The project you are viewing was done by Stacy Levy in State College, PA. It consists of a map of the regional watershed and mountain ranges -- no roads -- so it helps you relearn where you are. Goals for Public Art in Southlake w Goal: Support Southlake's economic development goals developing -1 Town Square streetscape plan Goal #3 states that artwork should support Southlake's economic development goals by creating destinations for visitors, elevating the profile of the City and communicating that Southlake values creativity, art and culture. And finally, Goal #4 states that art in Southlake should support quality design by emphasizing creativity in public infrastructure design and encouraging the role of artists in the design of functional projects. The photos shown on the left are of a mural and sculpture at DPS Headquarters. On the right is a project by Howard Ben Tre that shows how an artist can collaborate with the designer of a corporate, urban setting to create a distinctive space. Ben Tre designed the fountain, the sculpture in the fountain, and the lighting on the back wall. This public art is located in Boston. What does the plan include? • Goals for Public Art in Southlake • Recommendations —Capital projects — Existing parks and public spaces — Urban design — Private development — Performing arts center • Administrative recommendations Now we'll discuss the plan's recommendations and I'll go through those while highlighting specific opportunities for each. 17 Recommendations — Capital Projects 1 Long -term Direction: Commission new artworks in conjunction with City capital projects, such as civic buildings and parks First — the City should continue to commission new artworks in conjunction with City capital projects The image on this slide is the recently- approved concept for the ba *h relief at North Park. Capital Project Opportunities Dove Rd Roudabouts" 0 0 ,a DPS Headquarters Continental Ave Roudabouts 0 0 Existing or Commissioned Public Artworks DPS Headquarters Dove Rd Roundabouts Continental Ave Roundabouts North Park Already, the City has commissioned several pieces of public art. The areas circled in green: city roundabouts, DPS headquarters and North Park, represent spaces where existing artwork is already in place or is commissioned for placement in the coming months. Capital Project Opportunities • Projects should support Southlake's public art vision • Projects should be located at sites that are superior locations for the presentation of artwork Southlake will have many opportunities in the coming years to commission artworks as part of its buildings, open spaces and streets. But its resources are limited, so wise choices must be made. The plan lays out criteria for deciding what projects make the most sense, and there are two main ideas: First, projects should relate to the overall goals we just discussed, and they should relate to recommendations in the Southlake 2030 plan. Second, projects should only be commissioned for locations where the setting, the landscape, and the surrounding development enhances the appreciation of the artwork. Capital Project Opportunities • Parks, Recreation, Open Space Bicentennial Park, Bob Jones Nature Center, North Park • Public Buildings Multipurpose Facility, North DPS, Public Works Operations, Town Hall • Roundabouts Continental / Peytonville, Continental / Byron Nelson These are the city capital projects that are in process, or proposed, that could provide the best opportunities for new art commissions. (PAUSE) Recommendations — Existing Parks and Public Spaces 00 r ___ --- __V n � t • i�`¢'a .. N . t • 1 W ; 7 . ,.. me��reeee �e �■ ■u����ne� - _�.imee n ■e ■nuuu■ Long -term Direction: Organize temporary sculpture exhibitions in McPherson Park. For existing parks and public spaces, the plan recommends organizing temporary sculpture exhibitions in McPherson Park These are two projects from "urban trees," an example of a temporary sculpture exhibition that occurs every year or two along the North Embarcadero, in San Diego, CA. The artists are given a concrete base to work with, and a small amount of money. In return, the artist receives exposure and the ability to sell their work. Our surveys and conservations have indicated that Town Square should be a focal point for public art projects, because it is the social center of Southlal<e, and because it is important to economic development and tourism. Currently, there are two opportunities the City could pursue 1. The establishment of a rotating sculpture exhibition in McPherson Parl<, and 2. Commissioning artistic elements to be placed in the Town Square streetscape. The McPherson Park exhibition could start right away by taking these simple steps: -Establish Steering Committee — -Establish Exhibition Plan -Set Goals for Inaugural Exhibition (PAUSE) Existing Public Space Opportunities Opportunity: Town Square Streetscape Artist - Designed Streetscape Elements Another immediate opportunity includes adding a family of artworks to the Town Square Streetscape. One approach could be to commission works that are quiet and sophisticated, like these vessels Brad Goldberg created for Hennepin Avenue in Minneapolis. Capital Project and Existing Public Space Opportunities Bob Jones Nature Center Recommendations: CIP Projects and Existing Parks North DPS, North Park O Current Fiscal Year V FY 13 -15 McPherson Park Bicentennial Park, II and II FY 16+ Rustin Park, Summit Park This map illustrates where public artworks in city projects are likely to occur over the next five years including a few projects the City can start work on right away. Projects for FY 2012 include: - North Park, Bicentennial Park Phase II, DPS North, Initiate McPherson Park, initiate Town Square streetscape Projects for FY 2013 -2015 include: - Multipurpose Facility, Bicentennial Park Phase III, Continental Roundabouts, Bob Jones Nature Center, Continue McPherson Park Projects for FY 2016 and beyond include: - Public Works Operations, Town Hall Recommendations - Urban Design Long -term Direction: Commission new artworks in visually prominent City locations The plan also recommends that the City commission new artworks in other visually prominent locations. This project will soon be found at the roundabout in the southern part of Southlake. This is a good example of how a sculpture can incorporate motifs that reflect community identity. The artist is Seth Vandable. Urban Design Opportunities r� 1 � • Urban Design / Corridors • Sector and Area Plans • Wayfinding T V Continue to evaluate key gateways, intersections, roundabouts, open spaces and destinations as locations for special design features, potentially public art. Focus on implementation through private development. There are a number of opportunities related to Southlake's urban design such as its corridor plan, its wayfinding plan, and some of the recommendations in its area and sector plans. The key with these opportunities is to determine if they are good settings for art. Also, many art projects will likely be implemented by private developers as those areas of the city are built. Urban Design Opportunity - SH 114 / Town Square L UICi2Li2 I - Artist - Designed Architectural Element Example Bass Performance Hall — Fort Worth, Texas This picture of Bass Performance Hall illustrates a key opportunity for Southlake. Various planning documents call for an outstanding design feature that is visible from SH114 as the road passes Town Square. When the parcel between Town Square and SH114 develops, there is the potential for an artist to design an architectural element that creates a unique landmark for people driving along the highway. These angels located on Bass Hall's Grand Fagade are 48 -feet tall and were sculpted by Marton Varo from Texas limestone. Urban Design Opportunity - Town Square Plazas As Town Square expands, if new public spaces are built, public art could be incorporated into their design from the earliest stages. Artist- Designed Plaza Element Example The Mustangs of Las Colinas Finally, private developers should also be encouraged to incorporate art into architecture, landscape, and open spaces. The Arts Master Plan advisory committee has recommended that the city develop a comprehensive approach so that public art can help build on Southlake's commitment to excellence in architecture and urban design. This project, which was created by Roxy Paine and exhibited in New York City's madison square park, is a good example of how an artwork can lend sophistication and magic to an urban open space. Private Development Opportunities 2 • Carillon 4 Village Green, Neighborhood Park, Lake Park (concept at right), Corporate Park, Northwest Enclave • Town Square Parks, plazas, streetscapes of future phases Key viewpoints along SH114 Corridor • Development parcels in SH114 Corridor Parks, open spaces, entries, roundabouts • Development parcels in FM1709 (Southlake Blvd) Corridor Open spaces, major intersections, roundabouts These are the key places where development is likely to occur in Southlake over the next ten years. They also represent areas of opportunity for public art partnerships with private developers. (PAUSE) Private Development Opportunities 4 a White Chapel Rd, SH114 0 0 G Carillon Parks co y FM1709, Carroll T�wniSq*ye,. "FM1938, FM 1709 A ' Recommendations for Public Art in Development O Carillon O Recommendations in Sector and Area Plans This map indicates recommendations for art that can be found in Southlake's development approvals, sector plans and area plans. The Arts Master Plan also recommends a general requirement for including public art in large scale developments. This would apply to projects like the expansion of Town Square. Private Development - Administrative Considerations • Principles Outline parameters for public art in private development • Guidelines Set clear expectations for developers • Sector and area plans Describe specific opportunities that the City can ask developers to respond to • Processes Establish procedures for review and approval • Zoning Clarifies relationship of public art to project approval The master plan outlines principles, guidelines and processes for monitoring developer projects. The master plan also outlines how sector plans, area plans and zoning can be made consistent with the vision for public art. Private Development - Principles • Projects must support Southlake's public art vision Support overall goals for public art Respond to recommendations in Southlake 2030 Follow guidelines in master plan • Projects are subject to public review, following criteria set out in plan Staff review, Arts Council review, City Council approval • Developer responsible for all costs Art, site preparation, project management, maintenance • Maintain proportionality between public benefit and scale of private development When asking developers to create public art as a community benefit, the city must be very clear about its expectations. The following are the principles recommended for working with developers: Projects must support Southlake's public art vision Projects are subject to public review following criteria set out in the plan Developer responsible for all costs Maintain proportionality between public benefit and scale of private development It is also important to have guidelines that clarify what kind of public art counts as a public benefit. These are the guidelines that are recommended for Southlake. (PAUSE) Private Development - Zoning Overall: Add requirement that largest projects (threshold to be determined) must include public art. Add requirement that other ECZ, SP2, PUD projects must include public art in parks, squares, plazas, other open spaces. Overall: Add definition of public art. ECZ: Applications should include locations for public art, add public art to criteria for evaluating the merits of proposed open spaces. • Concept Plans, Development Plans, Site Plans: Must indicate plans and concepts for all artworks, including artworks proposed to fulfill above requirements, or art opportunties recommended in sector or area plans. Generally, public art will be a consideration only in the very largest developments in Southlake, which will generally be found in the following districts and which go through these recommended amendments to the City's zoning ordinance. (PAUSE) What does the plan include? • Goals for Public Art in Southlake • Recommendations —Capital projects — Existing parks and public spaces — Urban design — Private development — Performing arts center • Administrative recommendations Now, let's explore the creation of a Performing Arts Center. 37 Our internet survey asked people about their attendance to performing arts events. The key findings were: We also looked at arts facilities in thirteen cities around the Metro plex and found.... Performing Arts Center - Next Steps • Consult with APEX, Arts Council Northeast, and other organizations currently presenting performing arts programs about future programming needs • Assess arts organizations in Southlake or nearby who would book space or use the space as a resident facility, what type of space they would need, and the demand that would generate • Assess the space demand for arts education (classes, recitals, etc.) • Assess market for conference and meeting space So how can the City more carefully measure the demand for arts organizations to use an art space in Southlal<e? A possible next step is to assess what organizations would use a space, for what purposes, how often, and what fee schedule would they support. What Does the Plan Include? • Goals for Public Art in Southlake • Recommendations —Capital projects — Existing parks and public spaces — Urban design — Private development — Performing arts center • Administrative recommendations As you have seen, the public art master plan includes many recommendations about how to manage a public art initiative. 41 Administrative Recommendations • Public Art Program Manager Part -time position in Community Services Department • Long- Range, Annual, Project Planning Cohesive vision connecting long -view, resource allocation, project management • Ad -hoc Artist Selection Committees • Arts Council Leadership / Guidance Reviews annual plan, project plan, artist selection, artist concept • City Council Oversight Approves annual plan, project plan, artist concept These are some of the key recommendations the plan makes about staff, continued planning for public art, the Southlake Arts Council, and City Council oversight. Administrative Recommendations - Staffing / Support • Program Manager Part -time point person; liaison with City departments, City Council, Arts Council, Community • Project Manager Contract position, when necessary, to handle complex projects or high volume of project development work • Curatorial Guidance Draw on local and regional expertise: Southlake Arts Council, Dallas, Fort Worth, Frisco public art programs The priorities for city staff resources are to allocate time for a part -time program manager who is the day -to -day program leader. This person can also manage projects, or special project managers can be hired on a project by project basis, depending on workload. The City could collaborate with its local and regional public art peers to draw on their curatorial and technical experience. Administrative Recommendations - Planning • Long -Range Monitor CIP, Southlake 2030 process, including upcoming facilities plan • Annual Identifies specific projects and priorities; funding and staffing allocation for year going forward • Project Plan Outline goals, artist selection, funding, community engagement and other aspects of project Several ways to make use of limited public art resources include: Planning and carefully watching long term development plans to track opportunities, Developing a concise annual plan that clearly allocates staff funding and project funding, And creating a specific plan for each project. Questions We Will Answer 1. Why does Southlake need a plan? 2. How was the plan prepared? 3. What does the plan include? 4. How can Southlake fund projects? And for the final question — How can Southlake fund projects? 45 How can Southlake fund projects? • Capital Improvement Program City Council can designate up to 1 % of project cost for public art. Multiple sources • Hotel Occupancy Tax Up to 15% of gross revenues can be designated for arts and culture. Annual transfer to Public Art Fund, approx. $110,000 • Strategic Initiative Fund Unencumbered fund balances; can be designated by Council for "high impact" projects. Discretionary project support • Grants and Donations Previously, the City Council has provided funding for public art through the sources listed on your screen. These resources will continue to be available to support public art initiatives. Additionally City staff should work with Council to secure grants and private donations to encourage public art partnerships. Ir Conclusion HArt k� 71117T1 7 1! A 11'!7 7' 1_ 7 • � �' -'77'7 ■ !_ "Ir77 !'! _ � 7 � 1 � � '- p l . LA2o3o Conclusion There is a lot of information to consider in this presentation. Staff and the consultants have tried to answer four essential questions about the need for a plan, plan preparation, plan ideas, and public art funding. We look forward to working with the Council on a vision that will provide guidance for immediate and long -term opportunities. SOUTHLAKE Please let Jim Blagg know if you have questions about the plan and its recommendations. CE:3