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Item 4D memo13 SOUTHLAKE CITY OF Department of Planning & Development Services STAFF REPORT October 12, 2011 CASE NO: SV11 -015 PROJECT: Sign Variance for Watermere at Southlake REQUEST: Southlake Watermark Holdings, L.P., is requesting a variance from the Sign Ordinance No. 704 -E regulations for a temporary sign. The subject property is located at the southeast corner of West Southlake Boulevard and Watermere Drive and the address is 2807 West Southlake Boulevard. The applicant is requesting approval of a one year extension to allow the existing v- shaped development sign that exceeds the maximum sign height and maximum sign area standards as well as the allowable duration for this type of sign. The sign is v- shaped (2 sided), 13 feet tall, and 200 square feet in total area. On November 16, 2010, City Council approved a variance for this sign for a period of one year; requiring the applicant to paint the sign framing material to a black, wrought -iron type textured finish. The applicant has complied with the stipulations of that approval. This request does not propose any changes to the existing sign. The specific variances requested are as follows: Sign Regulation Current Regulation Proposed Sign Maximum Sign 7 feet (1 sided sign) 13 feet (2 sided sign) Height or 5 feet (2 sided sign) Maximum Sign 48 square feet total (1 sided 200 square feet total; 100 Area sign) or 64 square feet total (2 square feet per side sided sign) Duration 1 year or upon issuance of 1 additional year C.O. for all buildings FINAL MEMO: Consider approval of sign variance request ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Site Plan (D) Sign Exhibits (E) Sign Variance Application STAFF CONTACT: Ken Baker (748 -8067) or Lorrie Fletcher (748 -8069) Case No. SV11 -015 :1eT91:�r] Dell] L1 111101 moo] V LTA rel I IA L1 APPLICANT /OWNER: Southlake Watermark Holdings L.P. PROPERTY SITUATION: The property address is 2807 West Southlake Boulevard. HISTORY: On April 18, 2006, City Council approved a variance to allow a development sign with a height of 15 feet and an area of 160 square feet at this location for a period of 18 months from installation. This sign was removed in spring 2008. On April 15, 2008, City Council approved a variance for this sign for a period of one year. On May 15, 2009, City Council approved a variance for this sign for a period of one year. On November 16, 2010, City Council approved a variance for this sign for a period of one year; requiring the applicant to paint the sign framing material to a black, wrought -iron type textured finish. STRATEGIC LINK: Quality Development CITIZEN INPUT/ BOARD REVIEW: None STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. C -loll]0[a] I We« I [e] L1 WCommunity DevelopmenAMEMOISigns120111SV11 -015 Watermere temp dev sign1SV11 -015 Watermere Temporary Sign. docx Case No. Attachment A SV11 -015 Page 1 Vicinity Map 2807 West Southlake Boulevard UO U U � � z a 0 W d r W w W SDU`fHL�'�E BLVD 0 LL w w a N R' E i 0 285 570 1 1 s Case No. SV11 -015 Attachment B Page 1 Site Plan WATERMERE EXISTING 8'X S' "V" SHAPE SIGN LOCATION AND SETBACK FA i 1 � F 1 1 f A � 1 1 1 i i i t Case No. Attachment C SV11 -015 Page 1 Previously Approved Sign (November 2010) (subject to painting the frame black) Case No. Attachment D SV11 -015 Page 1 Proposed Sign (Same as sign approved last year with the frame painted black as stipulated) Sign Variance Application Demonstration Please demonstrate that the following conditions are applicable to the requested sign variance: 1 2 3 That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. / a. �• That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. . I�bt1� CUt'Z That e variance will not injure and will be wholly compatible with the use and permittedV development of adjacent properties. JP.Gt Q.Q�Yw�h 4 ,t, uk 3 �.. That the variance will be in harmony with the spirit and purpose of the sign ordinance. FM C D rr N 1 0 Case No. Attachment E SV11 -015 Page 1