11-025 OFFICIAL RECORD
RESOLUTION NO. 11 -025
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
SOUTHLAKE, TEXAS, GRANTING A SPECIFIC USE PERMIT FOR A
MASS GATHERING FOR SHOWCASE IN THE SQUARE LOCATED AT
1400 FOUNTAIN PLACE, 1400 EAST SOUTHLAKE BOULEVARD, 140
STATE STREET AND 1240 MAIN STREET, SOUTHLAKE, TEXAS,
BEING DESCRIBED AS LOT 3, BLOCK 1R; LOT 4, BLOCK 2R1; AND
BLOCKS 7 AND 8, SOUTHLAKE TOWN SQUARE, MORE FULLY AND
COMPLETELY DESCRIBED IN EXHIBIT "A ", AND AS DEPICTED ON
THE APPROVED SITE PLAN ATTACHED HERETO AND
INCORPORATED HEREIN AS EXHIBIT "B" AND PROVIDING AN
EFFECTIVE DATE.
WHEREAS, a Specific Use Permit for a mass gathering for Showcase in the Square has been
requested by a person or corporation having a proprietary interest in the property zoned as "NR -PUD"
Non - Residential Planned Unit Development District and "CS" Community Service District; and,
WHEREAS, in accordance with the requirements of Section 45.1 (36) of the City's
Comprehensive Zoning Ordinance, the Planning and Zoning Commission and the City Council have
given the requisite notices by publication and otherwise, and have afforded the persons interested
and situated in the affected area and in the vicinity thereof; and,
WHEREAS, the City Council does hereby find and determine that the granting of such Specific
Use Permit is in the best interest of the public health, safety, morals and general welfare of the City.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF
SOUTHLAKE, TEXAS:
SECTION 1.
A Specific Use Permit is hereby granted for a mass gathering for Showcase in the Square, on
property within the City Of Southlake, Texas, located at 1400 Fountain Place, 1400 East Southlake
Boulevard, 140 State Street and 1240 Main Street, Southlake, Texas, location being described as Lot
3, Block 1 R; Lot 4, Block 2R1; and Blocks 7 and 8, Southlake Town Square, an addition to the City of
Southlake, Tarrant County, Texas, more fully and completely described in Exhibit "A ", and as depicted
on the approved Site Plan attached hereto and incorporated herein as Exhibit "B" and providing an
effective date, subject to the provisions contained in the comprehensive zoning ordinance and the
restrictions set forth herein.
EXHIBIT A
Property within the City Of Southlake, Texas, located at 1400 Fountain Place, 1400 East Southlake
Boulevard, 140 State Street and 1240 Main Street, Southlake, Texas, location being described as Lot
3, Block 1 R; Lot 4, Block 2R1; and Blocks 7 and 8, Southlake Town Square, an addition to the City of
Southlake, Tarrant County, Texas.
EXHIBIT B
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r. A � �i APEX and The Crossmen present:
If ,i ` A Father's Day Drum
A Drum & Bugle Corps Event
and Bugle Corps Event!
� 1 � ,� , � ter,
Featuring:
� ‘‘,;11,
- ■� /Veil / Glare !prime Cop / br
and Forte Frontier an V
` _ �' Drum & Bugle Carps!
June 19 2011 • 6PM to 9PM : , ' ---
Southlake Town Square , 7 1' k t i � - q =' -
�"
Rust Park Pavilion , b . -, - , r i �_ , , , , � ,, _ ; , 4 ,
Bring Your Family, Chairs & Blankets Prepare - -- '
For an Amazing Showcase of Brass and _ -
Percussion Talent. "Meet & Greet" Drum Exper a .Father's Day
Corps members after performance!
to- ernearb
,.` — Admission
P
FLE
.,
AP EX Accepted �'
Accepted
arts league.,
Showca i in. the. e
SAowcas Summary St ar s il
e 5 Squarer ! 1, , L
� ;) : I 1 • What: A Father's Day Celebration
`'�e"i r ' r~ A Faz3:e�-'rday Lh + ' for the family i .
v ..,• k- •'; Erlim i, caps event, -
{eccturu the, "� V • Date: June 19, 2011 - 6 p.m. - 9 p.m.
• Location: Southlake Town Square
Rustin Park Pavilion
°"'d .77 e " • Free to the public
`'S- ,.
9 '? 9-
vi-, • Performers: Texas Drum & Bugle Corps
.
. • _ Y ,'� y. Featuring the World Class DCI Corps —
- The Crossmen of San Antonio, Texas
Jun•19, 2031
� Showcase ir+ the SgNare
Showcase i N the Square
• DCI is a global non profit organization promoting
• Executed with cooperation from music education and entertainment
— The City of Southlake • Member Corps are designated as World Class,
— Southlake Town Square International Class, and Open Class.
— APEX Arts League
— Inland- Western • Crossmen are the only World Class Corps in
— CarrolllSD \, Texas.
• Sponsored by various local businesses • Other Texas Corps are in the Open Class and are
• Showcases drum and bugle corps from Texas also non profit organizations associated with DCI
and /or DCA
'"
Showcasa in the SgNara '; Showease in the Sgaare
• Purpose • ' 'gs • , • Target Audience
— All local school district and private High School
- Provide a community event for Fathers
musicians Day that will become and annual event
— Support APEX Arts League in their fine arts , — Families In the DFW Metroplex
growth and awareness initiatives — Drum Corps fans l
— Expose Southlake and surrounding communities — Music lovers • P.
to Drum Corps opportunities — Southlalce 'Town Square 4
- customers
businesses and organizations * ;' `
— Raise funds for participating Corps
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, a
2011 Father's Day
Drum & Bugle Corps Event
"Showcase in the Square"
Featuring: The Crossmen
World Class Drum Corps!
Southlake Town Square & Rustin Park
Southlake, Texas
Sunday, June 19 2011
6PM to 9PM
Event Document Prepared by:
Jean & Mike Lyman
Rhonda & John Schock
Event Developers and Chairs
2.20.11
Rev. 3.2.11
Rev. 3.11.11
Rev. 3.24.11
Rev. 3.29.11
Please note: Any comments and /or additional information regarding the contents of this
Showcase in the Square Event Document should be directed to:
John Schock
Cell 817- 939 -5394
,j schock(a?,parkplacetexas.com
1
2011 Father's Day
Drum & Bugle Corps Event
"Showcase in the Square!"
Featuring The Crossmen
World Class Drum Corps!
Table of Contents
• Event Coordinators /Supporters /Participants
• Executive Summary
• Showcase Background & Overview
• What is DCI?
• Showcase Event Objectives
• Showcase Sponsorship Strategy
• Marketing & Advertising Strategy
• Showcase Event Operations
• Schedule of Events
• Showcase Participating Corps
2
SHOWCASE EVENT COORDINATORS /SUPPORTERS/PARTICIPANTS
NAME ORGANIZATION CONTACT # j
Terri Messing APEX Southlake — Director
Karla Chase Inland Western — Marketing Director 817- 329 -5566
Frank Bliss Cooper & Stebbins - President 817- 329 -8400
Honorable John Terrill City of Southlake — Mayor
Dennis Killough City of Southlake - Planning Dept. 817 -748 -8072
Steve Moore City of Southlake — Parks & Rec. 817 -748 -8186
Judge Brad Bradley Bradley Luce Bradley — Counsel 817- 488 -8048
Dr. David Faltys Carroll ISD Superintendent _817- 949 -8255 _
Dr. Lowell Strike Carroll ISD Assistant Superintendent 817- 949 -8255
Dr. Derrick City Carroll ISD Assistant Superintendent s 817- 949 -8255
P.J. Giamanco Carroll High School — Principal
Ken Johnson Carroll ISD Asst. Dir. — Percussion 214 - 684 -5422
Erin Shoupp Carroll ISD School Board — President 817 -371 -0949
Fred Morrison The Crossmen — Executive Director 210- 860 -8228
Joe Banegas The Crossmen — Asst. Corps Director 703 - 999 -7285 _
Rico Gomez The Crossmen — Tour Director
Bob Fields The Crossmen — Marketing Director
Evan Woods The Crossmen — Assist. Tour Director 972- 322 -4347
Chris Lyman The Crossmen — Trumpet Section Lead
Jordan Schock The Crossmen — Tuba Section Lead 817 - 791 -8304
Sam McGee Frontier Drum & Bugle Corps 469 -464 -8765
Roger Treacher Vigilantes Drum & Bugle Corps
Chris Green Forte Drum & Bugle Corps 972 -400 -7152
Steve Ward Allstate Agent 817 -498 -3749
Liz Tankersley Park Place Automotive — Marketing 972- 342 -2485
Roxann Taylor Roxann Taylor & Associates — Owner .
Bruce Krieger Southlake Heating & Air 682 - 667 -6787
Jean Lyman Event Founders and Chairs 817 -223 -9858
Mike Lyman Event Founders and Chairs
Rhonda Schock Event Founders and Chairs 817- 937 -4467
John Schock Event Founders and Chairs 817- 939 -5394
3
EXECUTIVE SUMMARY
The "Showcase in the Square!" Drum & Bugle Corps Event will be held on Father's Day,
Sunday, June 19 in Southlake, Texas from 6PM to 9PM. The exact location will be at
the Gazebo in the Town Square Park (Rustin Park). Invited and participating Drum &
Bugle Corps from throughout Texas will perform their repertoire of brass and percussion
music. Each Corps will have 30 minutes to stage and perform in front of the community
and audience. The target audience will be music students and family members from
throughout the North Tarrant County area with specific focus on Middle School and High
School Musicians from 20 identified public and private school districts.
"Showcase in the Square!" will be executed with cooperation from the City of Southlake
and Carroll ISD with major planning and execution support from Southlake Town
Square, Inland and APEX — the performing arts league within Southlake, Texas.
"Showcase in the Square!" was deliberately planned and scheduled for Father's Day
evening (June 19 This date worked best for The Crossmen, who will be considered the
Host Corps for the Event and fits perfectly into their travel schedule at the launch of their
summer tour that will take them though out the United States.
The Crossmen is the ONLY World Class Drum & Bugle Corps domiciled within the
State of Texas. Based in San Antonio, this Corps moved to Texas in 2006 from
Pennsylvania and in total has been competing in the DCI (Drum Corps International)
Championships for over 35 years. In addition to the Showcase Event, the Southlake and
surrounding residents will witness to The Crossmen's practice regimen at the Southlake
Carroll High School. This High School and adjacent three football fields will act as the
"housing location" for the one day The Crossmen are visiting.
"Showcase in the Square!" will start with opening ceremonies at 6PM and conclude
following The Crossmen's performance. All Corps will be performing in concert
formation and full uniforms. Event attendance is estimated at 2000 guests who will be on
chairs and blankets within Rustin Park. A meet and greet will be coordinated following
the final performance for interested attendees can learn more about drum corps and the
excitement of their summer tour.
Event sponsorships are presented for interested businesses with all net proceeds to be
divided among APEX, the participating corps and The Crossmen. What follows is more
detailed information on the entire event. Thank you in advance for reviewing!
4
SHOWCASE BACKGROUND & OVERVIEW
"Showcase in the Square!" in Southlake, Texas was created after experiencing a similar
event in June 2010. For several years, The Crossmen have participated in a concert
performance on the steps of the State Capital in Austin, Texas. Since that time, it has
been the vision of the Event Chairs to have this type of event in Southlake Town Square.
Rustin Park with the surrounding business establishments creates not only a natural
amphitheater setting for an amazing sound experience but enables attendees to relax and
enjoy the corps' performances in a safe, clean, upscale and family environment.
In order to launch this activity, Event Chairs coordinated a date that would work within
The Crossmen's tour schedule as well as to not conflict with any event currently
scheduled within the City of Southlake or specifically Rustin Park in Southlake Town
Square.
In close communication with The Crossmen's Executive Director Fred Morrison,
Showcase Event Chairs were given the approval to plan Showcase on Father's Day
evening at the location and venue we recommended. Since that approval, we have
received incredible support and coordination from Ms. Terri Messing, APEX Director for
Southlake and Ms. Karla Chase, Inland's Marketing Director. Inland is responsible for
marketing the Southlake Town Square properties. Both of these organizations are subject
matter experts when executing an event of this type and magnitude within Southlake.
Following a meeting in early January, 2011, it was agreed upon to move forward with
Showcase on June 19` Father's Day evening!
"Showcase in the Square!" will start at 6PM on June 19, 2011. There will be no charge
for guests in attendance and all will be encouraged (through marketing initiatives) to
bring along chairs and blankets for the three hour event. Welcoming remarks will be
made by the Mayor of Southlake John Terrill and State Representative Vicki Truitt, both
subject to their availability. The formal Event will conclude following the performance
by The Crossmen. An informal "Meet and Greet" will occur in the parking lot which will
hold the travel coach buses for The Crossmen. Local restaurants will be solicited to help
sponsor the Meet and Greet. Based on the number of corps in attendance, we predict the
formal performances will conclude by 9PM. Despite not charging for attendance,
sponsorship funds will be solicited from local and nationally known businesses and
donations will be requested from Crossmen members "Passing the Hat" during the
performances.
Attendance is estimated at 2050 based on the following conservative forecast:
group # (t Amount
Schools 20 20 400
Corps Fan 4 50 200
South lake 1 650 650
Other Comm. 20 40 800
Total Attendance 2050
5
WHAT IS DCI?
t NTIW IDLICTioN
r From modest beginnings more than three decades ago, Drum Corps
Internativod werful, nonprofit, glo
activity with onal far- reaching (DCI) has de artistic elpe, educational into a po and organizational in fl youth e. uenc
Through the annual DCI Tour and more than 35 World Championships in 17
North American cities, Drum Corps International provides entertainment to
millions through live performances and nationally - televised events. Drum
WIRMillii iieiMlE =g 1111 ,1011 =Or Corps International is Marching Music's Major LeagueTM.
Read more: http://www.dci.org/aboutntixzz1EZ06bU5w
Touching lives around the world:
• Drum Corps International delivers the message of "excellence in performance and in life" to more
than 7.2 million young people, ages 13 -22 involved in performing arts in the United States.
• Active participants in U.S. -based drum and bugle corps hail from more than 15 countries
• The annual Drum Corps International Tour is made up of more than 100 events throughout North
America.
• Each summer, some 400,000 fans attend live drum corps events
Showcasing the best of the best:
• Each year, more than 8,000 students audition for the fewer than 3,500 positions available in top -
tier DCI member corps.
• More than 5,000 members directly participate annually.
• 66 percent are male.
• Average age is 19.4.
• 72 percent are fall -time college students.
• 59.6 percent of the current college students are pursuing music education degrees, while 65
percent of those that indicated they are high school students intend to major in music education.
Setting the pace in marching music education:
• While an exclusive number of students participate on the field with a DCI drum corps, millions
follow the corps of DCI by attending competitions, participating in DCI - sponsored educational
programs and events, purchasing merchandise, and simply by being fans — following the exploits of
their favorite corps in ways reminiscent of the Grateful Dead's Deadheads, or the Boston's Red
Sox Nation
• More than 25,000 high school students attended at least one of 10 major ICI events in 2007 as
part of a group.
• Thousands more attended these events individually and tens of thousands attend performances at
local tour stops throughout the country.
A growing international network of fans:
• More than 14 million adults and family members associated with targeted performing arts
students.
• Highly loyal past- participant base of nearly 250,000.
• Combined attendance at annual DCI World Championship events near 60,000!
6
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7
SHOWCASE EVENT OBJECTIVES
The objectives of "Showcase in the Square!" are the following:
1. Publicly expose Southlake and surrounding North Texas communities to the
world of Drum & Bugle Corps and the participating Corps!
2. Draw residents from both Southlake and surrounding North Texas communities to
the Town Square area on Father's Day evening!
3. Create and execute a fine arts event that will support APEX and their
growth/awareness initiatives!
4. Generate exposure and business for sponsoring businesses and organizations!
5. Assist participating corps by generating funds from sponsorships and attendance
to help with costs of operation!
6. Create and implement a family focused EVENT on Father's Day evening that will
become an annual tradition for Southlake and surrounding communities!
8
SHOWCASE SPONSORSHIP STRATEGY
There will be five (5) sponsorship packages available for businesses to participate in as
follows:
1. Presenting Title Event Sponsor - (One Only)
2. Participating Corps Sponsor — The Crossmen (One Only)
3. Participating Corps Sponsors — Other Participating Corps (Five Available)
4. Drum Line, Brass Line, Pit and Color Guard Sponsors — (Eight Available)
5. Corps "Meet & Greet" Food Sponsors — (Four Available )
The strategy for soliciting and acquiring Showcase sponsors will be based on vertical
industries. What follow is the target verticals and related businesses that will be solicited:
Res . ( T r et Vertical A B C Confirmed:
JS H2O /Cash &
CT Display
JS Auto Finance Lexus Fin MB Fin GMAC
JS Banks /Credit Unions 1" Financial Chase B of A
JL Big Box Retail Sam's Club Costco Wal -Mart
JS Comm. Real Estate Cooper Stebbins
JS j Comp. Horne Elect. Best Buy
JL Entertainment Harkins Tinsel Town Main Event
JS The Board Playbill fo
Room Coupon
JS Financial Srvs. Fidelity
JS Fitness 24 Hour LA Fitness Larry
North
RS Food Grocery Central Market
JS Furniture Stacy's Thomasville Ethan Allen
JS Home Builder Toll Brothers
JL Home Improvement Home Depot Lowes
JS HVAC Southlake Heating Berkey's
& Air
-
JS Hospitals Baylor GV
JS Hotel/Lodging Hilton Great Wolf Gaylord
JS Insurance Co.s Allstate State Farm
RS
JS/EW Music Related Mr. E's Music 1st Southlake
Music Acad
ALL Non- Profit/In Kind =—
JS Orthodontist Jessie Schroeder
JS HZO &Cash
JS Jack's Porch Jersey Mikes WhlchWich
JS/ML Transportation American Southwest f Delta
9
MARKETING & ADVERTISING STRATEGY
"Showcase in the Square!" marketing strategy will consist of targeting North Tarrant
County School Districts (Public & Private) through the following elements:
Targeted Schools:
From our meeting we also identified 20 North Texas School Districts and Private Schools
who will be contacted in order to stimulate attendance from interested students and
families. In addition, we listened and heard Terri Messing's suggestion to reach down
into the Middle Schools of these schools to generate added interest for both attendance
and future participation in a Drum & Bugle Corps. Our expanding list includes:
1. Carroll ISD
2. Grapevine /Colleyville ISD
3. Keller ISD
4. HEB ISD
5. Birdville ISD
6. Northwest ISD
7. CoppelllSD
8. Lewisville ISD
9. Farmer's Branch ISD
10. Arlington ISD
11. Ft. Worth ISD
12. Denton ISD
13. Duncanville ISD
14. Hebron ISD
15. Richland ISD
16. Nolan Catholic Private
17. Liberty Christian Private
18. Faith Christian Private
19. Covenant Christian Private
20. Ft. Worth Christian Private
Marketing Elements:
• Internet — The following will be executed:
o Links will be established for Showcase with all participating
organizations:
• Corps attending — Membership, families, alumni, etc.
• Sponsoring businesses
• City of Southlake
• Southlake Town Square
• APEX Performing Arts League
• Targeted High Schools & Band/Fine Arts Directors
• Targeted Middle Schools & Band Directors
• Targeted Schools Band Booster Organizations
• etc.
10
o OurGreatCity.com
o Face book
o Twitter
o U -Tube
o Etc
• Point Of Sale
o Publicity Flyers will be distributed to numerous local businesses
o Publicity Posters for placement at High Schools & Middle Schools
o Save the Date Cards for Local Business' Check Out Counters
o Event Banners within Southlake Town Square
o Event Tee Shirts to all participants /sponsors and for sale to attendees
o Save the date cards for distribution to local businesses
o Event "Playbill" featuring Corps, Timing, Sponsors and a Coupon
• Media
o City of Southlake TV broadcast featuring "Showcase in the Square!"
PowerPoint Presentation
o Regional Newspapers
• Southlake Times
• Colleyville Courier
• Grapevine Sun
• Ft. Worth Star Telegram
• North Texas Catholic
o Local Magazines
• Southlake Style
• Society Life
• 360 West
o Public Service Announcements on local TV /Radio
• WRR Radio
• Disney Radio
• ESPN Radio
• Word of Mouth
o With awareness this will naturally occur!
o Professional photographer
11
SHOWCASE EVENT OPERATIONS
The following will highlight the operational activities for the Showcase Event on June
19 in Southlake Town Square:
• Pre Event Staging — 3PM
o Designated Corps Staging Areas
• Each Corps will be assigned a specific location foe pre- Showcase
warm up.
• Parking areas will be reserved
o Designated Reserve Seating for Event Sponsors and VIPs
o Public Address System will be required for opening/closing ceremonies
and to introduce the participating Corps
o Six Foot Platform for use by Corps Drum Major(s)
o Area in front of Gazebo will be reserved as Corps performance area
o Corps selling souvenirs' will be given a designated area near audience
• Communications
o All Participating Corps will follow the schedule of events for the evening
• Following opening Ceremonies, timing of Corps Performances will
be as follows:
• 6:15PM — Corps Number 1— The Vigilantes'
• 6:45PM — Corps Number 2 — Forte'
• 7:15PM — Corps Number 3 — Frontier
• 7:45PM — Corps Number 4 — The Crossmen
• 8:15PM — Closing Ceremony — Combined Performance of
America/Oh Canada
• 8:45PM -- Meet and Greet by Souvenir Trucks and Food
Court
12
SCHEDULE OF EVENTS (AS OF 3.23.11)
June 19, 2011:
Housing Activities:
• 3 :30 AM - The Crossmen arrive in Southlake and are housed at CISD High
School on White's Chapel Blvd.
• 8:00 AM - The Crossmen awake for breakfast and daily practice activities.
o Practices open to local community residents —BLOCK practice times for
Crossmen members to be announced.
Showcase in the Square Activities:
• 4:30 PM - The Crossmen depart for "Showcase in the Square!" Event
o Other participating corps arrives for pre -event rehearsal.
o Confirmed corps will stage at pre- assigned locations within Southlake
Town Square.
• 5:30 PM — Leadership meeting Participating Corps AT GAZEBO in Rustin Park
for final review of event activities.
• 6:00 - 9:00 PM "Showcase in the Square!" Performance Event Begins — Southlake
Town Square, Rustin Park
o 6:00 PM Opening Ceremonies
• Welcome by State and Local Leaders
• National Anthem Performed by The Crossmen Members
o 6:15 PM First Corps Performs (The Vigilantes)
o 6:45 PM Second Corps Performs (Forte"
o 7:15 PM Third Corps Performs (Frontier)
o 7:45 PM Final Corps Performs (The Crossmen)
o 8:15 PM Final Ceremony — Encore performance — America/Oh Canada
o 8:45 PM Meet & Greet featuring local restaurant(s)
o 9:30 PM Entire Event concludes
o Note: These Times subject to change based on confirmed corps count
13
SHOWCASE PARTICIPATING CORPS
The following table highlights the targeted Corps for attendance. The goal is five and the
first five to "Confirm" will be permitted to attend /perform:
Corps Name Contact Contact # 1 Class Ct. Hometown Confirmed
The Crossmen Joe Banegas 703 - 999 -7285 } World 150 San Antonio, TX
The Vigilantes Roger Senior 75 Dallas, TX
Treacher
Forte Chris Green 9724007152 Open 80 Grand Prairie, TX II
Frontier Sam McGee 4694648765 Senior 60 Mansfield, TX _
Genesis Chris Kleburn, TX No
Magonigal
Revolution Open San Antonio, TX No
14
SECTION 2.
This resolution shall become effective on the date of approval by the City Council.
PASSED AND APPROVED THIS 10 DAY OF MAY, 2011.
CITY OF SOUTHLAKE
fr
BY.
John Terre ayor
ATTEST: % %%%% ttt"
, ,,•`�pv1HF ° j
U`� 1
Alicia Richardson •
City Secretary v '• ••
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