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Item 9A13 SOUTHLAI<,.E CITY OF Department of Planning & Development Services STAFF REPORT April 27, 2011 CASE NO: SV11 -007 PROJECT: Sign Variance for Pawl's Pets REQUEST: Thomas Corporate Enterprises, dba Pawl's Pets, is requesting a variance to Sign Ordinance No. 704 as amended for maximum letter height and maximum logo height for an attached sign. Pawl's Pets is located at 2225 West Southlake Boulevard, Suite 465 in the Southlake Marketplace shopping center. Pawl's Pets will be occupying a portion of the former Blockbuster lease space. The applicant is requesting one attached sign on the north elevation with a maximum letter height of 24 inches and a maximum logo height of 20 inches. Although the north elevation faces West Southlake Boulevard, there are buildings in front of the lease space that block full visibility from West Southlake Boulevard. For this reason, the sign is subject to the requirements for signs facing internal driveways or parking aisles rather than the requirements for signs facing Southlake Boulevard. Below is a summary of the requested variances: ACTION NEEDED Sign Regulation Current Regulation Proposed Regulation Maximum Letter Height 14 inches 24 inches Maximum Logo Height 17.5 inches 20 inches Consider variance request. ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Lease Plan (D) Proposed Sign (E) Sign Variance Application STAFF CONTACT: Ken Baker (748 -8067) Jenny Crosby (748 -8195) Case No. SV11 -007 BACKGROUND INFORMATION APPLICANT: Thomas Corporate Enterprises, dba Pawl's Pets OWNER: Southlake Dunhill Holdings PROPERTY SITUATION: The property address is 2225 West Southlake Boulevard, Suite 465. HISTORY: October 4, 1994; Blockbuster Video was granted variances for letter height of 30 inches and sign area of 61.88 square feet for both the north and west facades. Other variances approved for Southlake Marketplace: October 5, 2004; Highland Nails & Spa was granted an increase in allowable area from 15 square feet to 24 square feet. March 21, 2006; Ella Bella was granted an increase in allowable area from 12 square feet to 22 square feet. June 20, 2006; Taco House was granted an increase in allowable area from 13.37 square feet to 24.6 square feet. August 1, 2006; Wing Stop was granted an increase in allowable area from 14.25 square feet to 25.67 square feet. January 25, 2011; Mooyah was granted an increase in letter size from 14 inches to 30 inches as well as an increase in area from 29.6 square feet to 43.8 square feet on the north elevation (facing W. Southlake Blvd.). Mooyah was also granted an increase in letter size from 18.5 inches to 20 inches on the west elevation (facing Davis Blvd.). STAFF COMMENTS: The sign drawing, site plan and application are attached to this report. COUNCIL ACTION: N.1Community Deve lopmentlMEMOISigns120111SV11 -007 Pawl's PetsW11 -007 Pawl's Pets. docx Case No. Attachment A SV11 -004 Page 1 Vicinity Map Sign Variance for Pawl's Pets N� 4 5 w < 0 2 ° a ° 5 IG BEND C SV11 -007 Sign Variance 2225 W. Southlake Blvd. N W E 0 2 55 510 1,024 s Fee Case No. Attachment B SV11 -007 Page 1 Lease Exhibit 4 , _ - = 4 - 111 0 s O � a = ? �Q 6 I CL \ \ P � r z m m c O Y Q Case No. Attachment C SV11 -007 Page 1 � � d (n 0 <2) <n 1D oz 00 4• 6040 0 0 0 a �HFOF M 3 P0511041 HE IS MMINWA1 k 0 RAY CAY.YI EHANNEL LETB: -3 ELKK ;ETU R%F, ELM. 1R HA. WHITE A•:RVLF FACESwfVINYL MRLAY. 'RATE LE. ILWMINATR7H: EARNDEN RACEWAY PL0.SPRAttAT RAL1015 LL IM �c0 PETS LETIEELOK OIANHEL LFMlS SCALE: K'= V 0 D rr a1 0 a1 fD (Q � fD rt awul�dnargneam Pcw': p9s 7 Ir 111' V = 23.3 • .. 11[0.118 ."2"e5 W. Su,r c6 RFoJ. Sta 465 8474 pu.i v Ei k -t rR n 14431 nr �•- 01 r rro� �,rx�azne {4W; nS�6;0 Solthllka T}: Ruv cr G.Oraein p3 All irlfte5fgn, Fae(W0;Itj - r,® . l -Wgar x r1 tn. arr• traawu ur1[�a i q.ti y ra sww n�.•wy Q !MA Sign Variance Application 1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. d ts4av%ce of ;,50 eorri pur S ; urge «mdci )e. �rv.ri o d b Ickk 81d, . 2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self impose d. ,r ckS we Ck s 3everr- p er e-na,1 6 IL5 l oro j oe --i j hckve I Q dr j e r- rte' P r @ VCL f 1 C, L' 0 � ri i ,� r& rar7 itob . 3_ That the variance will not injure and will be wholly compatible with the use and permitted develop of adjacent properties. Wc- 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. 2 C3� '�t.? � t � T }r � ,,� ► � +� o f � :� � �i,� err ► � ' � � LV iA + p Q O ta.f O u l [ t t G e a � ►� �[ � `'� h � � r noc Case No. Attachment E SV11 -007 Page 1