Item 10DCity of Southlake
Department of Planning
S T A F F R E P O R T
October 15, 2003
CASE NO: SP 03-046
PROJECT: Drexel Heritage Furniture
REQUEST: Variance to the Sign Ordinance No. 704-A.
ACTION NEEDED: Consider variance request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Building Elevation & Sign Detail
(D) Site Plan
(E) Previous sign
(F) Sign Variance Application
STAFF CONTACT: Dennis Killough (481-2073)
Bruce Payne (481-2036)
Case No.
SP 03-046
BACKGROUND INFORMATION
OWNER: 98 HM Southlake, L.P.
APPLICANT: D-H Retail Space, Inc.
PROPERTY SITUATION: Drexel Heritage Furniture is a retail store desiring to locate at the old
Roomstore location on the north side of East Southlake Boulevard
approximately 400 feet west of North Village Center Drive. The property
address is 1600 East Southlake Boulevard.
PURPOSE: The proposed signs on the south façade and the east façade contain a logo and
lettering with a height greater than the permitted height of 12 inches. Also,
the signs are limited in width to 75 percent of the façade in which they are to
be placed. The sign widths are larger than permitted. Approval of a variance
is required before a sign permit can be issued.
STAFF COMMENTS: The sign plan, building elevation, site plan and variance application are
attached to this report. The following variances to the Sign Ordinance No.
704-A are requested:
South Façade
1. Ord. 704-A, Section 16.A.2 minimum/maximum letter/logo height:
The maximum height allowed for letters and logos less than 100 feet
from the ROW is 12 inches.
The proposed height of the logo is 68 inches. The proposed height of
the lettering is 36 inches.
2. Ord. 704-A, Section 16.A.2 sign width: Attached signs shall be limited
in width to the middle seventy five (75) percent of the width of any
building or lease space. In the event the lease space façade is
horizontally articulated, the 75 percent rule shall apply to the allowed
sign to be located on any single plan façade.
The façade length on which the sign is to be located is approximately
51 feet. The maximum permitted sign width is approximately 38 feet.
The proposed sign is 41 feet in length.
East Façade
1. Ord. 704-A, Section 16.A.2 minimum/maximum letter/logo height:
The maximum height allowed for letters and logos less than 100 feet
from the ROW is 12 inches.
Case No. Attachment A
SP 03-046Page 1
The proposed height of the logo is 38.5 inches. The proposed height
of the lettering is 16 inches.
2. Ord. 704-A, Section 16.A.2 sign width: Attached signs shall be limited
in width to the middle seventy five (75) percent of the width of any
building or lease space. In the event the lease space façade is
horizontally articulated, the 75 percent rule shall apply to the allowed
sign to be located on any single plan façade.
The façade length on which the sign is to be located is approximately
28 feet. The maximum permitted sign width is approximately 21 feet.
The proposed sign is 23 feet – 4 inches in length.
The City Council may authorize variances in accordance with the following
provision of the Sign Ordinance No. 704-A, Section 14, Variances:
The City Council may authorize variances to any restriction set forth in
this ordinance, including but not limited to the number, type, area, height, or
setback of signs, or any other aspect involved in the sign permitting process.
In granting any variance, the City Council shall determine that a literal
enforcement of the sign regulations will create an unnecessary hardship or a
practical difficulty on the applicant, that the situation causing the unnecessary
hardship or practical difficulty is unique to the affected property and is not
self-imposed, that the variance will not injure and will be wholly compatible
with the use and permitted development of adjacent properties, and that the
granting of the variance will be in harmony with the spirit and purpose of this
sign ordinance. A person may request a variance from the Sign Ordinance by
filing the request with the Building Official. Any request for variance shall be
accompanied by a completed application and a non-refundable filing fee in the
amount specified in the current fee schedule adopted by City Council.
N:\Community Development\WP-FILES\MEMO\SIGNS\SP03-046 Drexel Heritage.doc
Case No. Attachment A
SP 03-046Page 2
Case No. Attachment B
SP 03-046Page 1
Case No. Attachment C
SP 03-046Page 1
Case No. Attachment C
SP 03-046Page 2
Locations of Proposed signs
Case No. Attachment D
SP 03-046Page 1
Previous sign
Case No. Attachment E
SP 03-046Page 1
Case No. Attachment F
SP 03-046Page 1
Case No. Attachment F
SP 03-046 Page 2