Item 10B1,Iry or noutmaKe, i exas
MEMORANDUM
August 13, 2003
TO: Billy Campbell, City Manager
FROM: Rick Black, Director of Public Safety (Ext. 2421)
SUBJECT: Consider a conditional sign permit for Gateway Plaza, Phase II, Lot 1R5, Block 1,
located at 2550 East Southlake Boulevard, under Section 6.A of Sign Ordinance No.
704-A.
Action Requested: Consider a conditional sign permit for Lot 1R5 of Block 1 in the Gateway Plaza II
development, under Section 6.A. of Sign Ordinance No. 704 -A.
Background
Information: Gateway Plaza II is a retail shopping development. Lot 1115, Block 1 is located
within Gateway Plaza II and addressed as 2550 East Southlake Boulevard.
Terry Wilkinson of Wyndham Properties II Ltd., on behalf of Gateway Plaza II, is
requesting approval of a conditional sign permit for Lot IR5 with the identical
provisions of the existing Gateway Plaza II conditional permit.
Staff Note: Similar action was taken when Wyndham Properties requested an
identical conditional permit for Gateway Plaza H in June 2000 to match Gateway
Plaza I. This action would maintain consistency in signage throughout the
development.
Financial
Considerations:
Not Applicable
Financial Impact:
Not Applicable
Citizen Input/
Board Review:
No citizen input has been received. Not subject to any Board review.
Legal Review:
None
Alternatives:
The council may approve the request, deny the request, or approve it subject to
whatever conditions they deem appropriate.
Supporting
Documents:
Variance Application Form
Site Plan
Gateway Plaza II Sign Regulations
Ordinance No.704 -A Section 6.A.
Staff
Recommendation:
Place the conditional permit request on the August 19, 2003 City Council meeting
agenda for disposition.
Page 1
The following sections have been excerpted from the Sign Ordinance No. 704 -A
SEC. 14 VARIANCES
The City Council may authorize variances to any restriction set forth in this ordinance, including but not
limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign
permitting process. In granting any variance, the City Council shall determine that a literal enforcement of the
sign regulations will create an unnecessary hardship or a practical difficulty on the applicant, that the situation
causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self -
imposed, that the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties, and that the granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance. A person may request a variance from the Sign Ordinance by filing the request
with the Building Official. Any request for variance shall be accompanied by a completed application and a
non - refundable filing fee in the amount specified in the current fee schedule adopted by City Council.
SEC. 6 CONDMONAL SIGN PERMIT
A. GENERAL: Notwithstanding anything in this ordinance to the contrary, the erection of a sign or
signs may be approved pursuant to this section under a conditional sign permit approved by the City Council.
The purpose of this section is to allow for a specialized review of signs which may not be appropriate
generally without certain restrictions, but which, if controlled as to the number, size, height, color, location,
lighting, or relation to adjacent properties, would promote the health, safety, and welfare of the community.
Conditional permitting of signs shall not be based upon the content of the sign, but is intended to allow for the
evaluation of the physical impact of the proposed sign on adjacent properties and to ensure adequate mitigation
of potentially unfavorable factors, such as the number, size, height, color, location, lighting, and other
potentially unfavorable impacts.
Page 2
JUL 1 8 2003 U
CITY OF SOUTHLAKE
SIGN VARIANCE APPLICATION By
APPLICANT Q / OW (if different)
NAME: I �jrrr /= . r if b yi .
ADDRESS: 7SI �'. S I A ft �r,�� / J44
PHONE: �f'7 _32 ys
FAX: 8/7- YS1- -2 q2d
The following information pertains to the location thr which the variance is being requested.•
NAME OF BUSINESS OR OPERATION:
STREET ADDRESS: �7 SD 11W1lr U�yt+I
LEGAL DESCRIPTION: Lot /
Block 1 Subdivision • / &26 14�.Si
I hereby certify that this application Is complete as per the requirements of Sign Ordinance No.
704 -A as summarized below. I further unders d that it is necessary to have a representative at
the City Council meeting io 'sy�cFiagd iscuss this request.
Applicant's
Date: _ 7 — 4-03
3
The following checklist is a summary of requirements for sign variance requests as required by
the City of Southlake. The applicant should further refer to the Sign Ordinance No. 704 -A and
amendments, and other ordinances maps, and codes available at the City Hall that may pertain to
this sign variance request. In addition to paper submittals please submit electronic copies
attached to an email addressed to Ski Wanderorifft0cl. south lake.tx us . Graphics should be in
.Jpeg or .bit format.
Completed sign variance request application.
Completed demonstration of conditions applicable to the requested variance (see
attached.)
Site plan showing the location of the sign variance request and any other signs
that conform to or are exempt from the sign ordinance. The site plan shall also
indicate the building, landscaped areas, parking & approaches and adjoining
street R. O. W.
Scaled and dimensioned elevations of the signs for which the variance is
requested. For attached signs, the elevations shall show the building in a full
panoramic view with a rendition of the sign for which the variance is requested,
and any other signs that conform to or are exempt from the sign ordinance.
Existing signs will require a before and after rendition.
Page 3
Revised: May 5, 2003
Demonstration
Please demonstrate that the following conditions are aoclicable to the requested scan
variance:
1. That a literal enforcement of the sign regulation will crate an unnecessary hardship or
practical difficulty on the applicant.
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the
affected property and is not self imposed.
3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
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Rev d: May 5, 2003
Page 4
Gateway Plaza II Sign Regulations
A- Small Retail (under 15,000 SF):
All small retail signs, shall be allowed sign letter up to 30" in height (42" was approved
in Phase I). The sign area will be a factor of .75 times the width of the building or lease
space, but not limited to less than 45 SF.
B - Small Anchor (15,000 SF and over):
Small anchor signs, shall be allowed sign letters up to 42" in height. One sign will be
allowed to have 48" letters. The sign area will be a factor of .75 times the width of the
building or lease space.
C - Large Anchor (70,000 SF and over):
The primary anchor shall be allowed two signs with a maximum letter height of 60 "; any
additional large anchor shall have a maximum sign letter height of 48 ". The sign area will
be a factor of .65 times the width of the building or lease space.
D- Entry Feature:
In order to limit the number of monument signs for the project we have provided 3 entry
feature signs for the purpose of identifying tenants not visible from key road frontage
locations. As with Phase I the Entry Feature located on Southlake Boulevard will be
shorter in height than the ones to be located on Highway 114. Exhibit A shows how these
entry features will look.
Page 5
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